INSTITUT PENDIDIKAN GURU KAMPUS TEMENGGONG IBRAHIM, JOHOR

UNIT PENGAJIAN INGGERIS

KDPM KEMAS AMBILAN NOEMBER 2013
COURSEWORK (50%)

Mini Project (50%)

Form a group of 3-4 members. Each group produces a TV advertisement. The group is required to
present the advertisement for 20 minutes and it will be assessed.
The advertisement is divided into two parts:
a) 10 minutes –promoting the product
b) 10 minutes – presenting the advertisement

The advertisement should be about promoting health or children’s products. It should consist of
dialogues to introduce / promote the product and jingles to accompany it.

Marks will be awarded based on the following:

Script (20%)
Marks are awarded in the category for:
 use of correct grammar
 appropriate and effective choice of words
 dialogues/scripts that appeal to the audience
 meaningful message conveyed
 continuity and smooth development of the advertisement
 moral values effectively projected

Delivery and Presentation (20%)

Marks are awarded in the category for:
 expression
 intonation
 articulation / clear pronunciation / enunciation
 fluency
 clarity of speech
 speech effects and jingles to accompany the advertisement
 appropriate and proper timing rhythm
 general demeanour as overall

Costume and Props (5%)

Marks are awarded in the category for:
 befitting and appropriate to the presentation of the advertisement

Penalty (5%)
 participants touch on sensitive issues such as race, religion, politics, personal attacks, etc
 participants present the promotion and advertisement in less than the stipulated time

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 Rules and Regulations

1. The selection of the advertisement may be originally written, adapted and authentic.
2. The advertisement should symbolize local health and baby products. They should not touch
on politics, racial and religious sentiments.
3. The use of props, costumes, backdrop, music and sound effects carry marks.
4. A maximum of 5 marks will be deducted if participants:
 touch on sensitive issues like politics, racial or religious sentiments or
 present the promotion or advertisement in less than 15 minutes or more than 20
minutes.
5. Participants will be disqualified if the promoter:
 reads directly from or refer to the scripts
 is prompted by others
6. The presentation will be assessed as a group work.

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