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TEAM CODE: 018R

IN THE HON’BLE SUPREME COURT OF BOHEMIA, AT RIVERDALE

Appeal Jurisdiction U/§ 53T, The Competition Act, 2002

Appeal

KABADDI FEDERATION OF BOHEMIA ...Appellant


v.
X SPORTS ...Respondent
Clubbed With
Appeal
X SPORTS & ORS. ...Appellants
v.
KABADDI FEDERATION OF BOHEMIA & ORS. ...Respondents

Clubbed With
Appeal

BOHEMIAN KABADDI LEAGUE ...Appellant


v.
LUMINOUS SPORTS …Respondent

Clubbed With
Appeal
RODIDAS ...Appellant
v.
BOHEMIAN KABADDI LEAGUE ...Respondent No. 1
COUGAR ...Respondent No. 2
Clubbed With
Appeal
BOOTUBE ...Appellant
v.
LUMINOUS SPORTS ...Respondent

MEMORANDUM FILED ON BEHALF OF X SPORTS, LUMINOUS SPORTS,


RODIDAS AND COMPETITION COMISSION OF BOHEMIA

COUNSELS APPEARING ON BEHALF OF X SPORTS, LUMINOUS SPORTS,

RODIDAS AND COMPETITION COMMISSION OF BOHEMIA


TABLE OF CONTENTS

TABLE OF CONTENTS...........................................................................................................ii

INDEX OF AUTHORITIES......................................................................................................v

LIST OF ABBREVIATIONS...................................................................................................xii

STATEMENT OF JURISDICTION.........................................................................................xv

STATEMENT OF FACTS......................................................................................................xvi

ISSUES FOR CONSIDERATION..........................................................................................xix

SUMMARY OF ARGUMENTS..............................................................................................xx

WRITTEN SUBMISSIONS......................................................................................................1

1. THE EXCLUSIVE AGREEMENTS BETWEEN KFB AND PLAYERS RESULTED

IN DENIAL OF MARKET ACCESS AND FORECLOSURE OF MARKET WHICH

RESULTS IN ABUSE OF DOMINANCE BY KFB.............................................................1

1.1 KFB falls under the jurisdiction of the Competition Act, 2002...................................2

1.2 The relevant market is “conducting and governing, national and international

Kabaddi in Bohemia”.........................................................................................................3

1.3 The appellant is in dominant position in the relevant market and possesses “market

power”................................................................................................................................6

1.4 KFB abused its dominant position by entering into exclusive agreements with

players................................................................................................................................8

ii
The counsels for the appellants humbly submit that KSL has an actionable injury under

section 53(N) of the Competition Act, 2002, therefore COMPAT is bound to initiate

compensation proceedings to determine the eligibility and quantum..................................16

3. BKL AND KFB HAVE ABUSED THEIR DOMINANCE IN THE EXLCUSIVE

BROADCASTING AGREEMENT WITH LUMINOUS SPORT......................................16

3.1 The relevant market in this case is “Broadcasting Rights for BKL matches in

Bohemia”..........................................................................................................................17

3.2 BKL is in dominant position in the defined relevant market.....................................21

3.3 BKL abused its dominance by unilaterally modifying the exclusive broadcasting

agreement and granting preferential treatment to Media Bohemia..................................23

4. THE AGREEMENT CLAUSES OFFERED BY LUMINOUS SPORT FOR

BROADCASTING RIGHTS DID NOT DENY MARKET ACCESS AND CAUSE

ABUSE OF DOMINANCE.................................................................................................27

4.1 Relevant Market.........................................................................................................27

4.2 Respondent is not dominant in the relevant market under Section 19(4)..................27

4.3 The Respondents have not used their dominant position in the market of TV

broadcast of Kabaddi matches to enter into the market for internet broadcasting of

Kabaddi............................................................................................................................29

5. THE MERCHANDISING AGREEMENT AWARDED TO COUGAR WAS AN ANTI-

COMPETITIVE AGREEMENT AND THERE WAS AN ABUSE OF DOMINANCE ON

PART OF BKL AND KFB...................................................................................................32

5.1 BKL is an enterprise under Section 2(h) of the Act...................................................32


iii
5.2 Agreement entered into by the sponsors is an exclusive-supply agreement..............32

5.3 There exists an agreement between Cougar and BKL...............................................34

5.4 Relevant Market analysis...........................................................................................34

5.5 The agreement between the Respondents and their authorized service providers is

likely to cause AAEC.......................................................................................................35

5.6 Agreement between BKL and the franchisee teams is in the restraint of trade..........36

5.7 BKL is dominant in the relevant market....................................................................38

5.8 Respondents have abused their dominant position....................................................39

PRAYER..................................................................................................................................41

iv
INDEX OF AUTHORITIES

Cases

Andrew Byars v Bluff City News Co Inc 609 F 2d 843............................................................11

Automobiles Dealers Association v Global Automobiles Limited & Anr Case No 33 of 2011

(‘Automobiles Dealers’) ; Exclusive Motors Pvt Ltd v Automobili Lamborghini SPA

(‘Lamborghini’) Case No 52 of 2012...................................................................................33

British Interactive Broadcasting/Open (Case IV/36.539) Commission Decision 1999/781/EC

[1999] OJ L 312...................................................................................................................18

BSkyB/Kirch(Case No COMP/JV.37) EEC No 4064/89..........................................................20

Case 258/78 Nungesser v Commission [1982] ECR 2015.................................................24, 25

Case 26/75 General Motors Continental v Commission [1975] ECR 1367............................34

Case 322/81 Michelin v Commission [1983] ECR 3461............................................................8

Case 62/86 AKZO Chemie BV v Commission [1991] ECR I- 3359.........................................23

Case 85/76 Hoffmann-La Roche v Commission [1979] ECR 461.....................6, 7, 8, 9, 22, 27

Case C- 280/08P Deutsche Telekom AG v Commission [2010] ECR I- 000..............................8

Case C-234/89 Stergios Delimitis v Henninger Bräu AG [1991] ECR I-935..........................36

Case C-457/10 P Astra Zeneca AB v Commission [2012] ECR I-000.....................................29

Case C-49/07 MOTOE v Elliniko Dimosio (2008) ECR I-4863......................................2, 6, 32

v
Case C-519/04 David Meca-Medina and Igor Majcen v Commission of the European

Communities [2006] ECR I-6991...........................................................................................3

Case n III SK 16/08 Polish Supreme Court (2009) Canal+/Polski Case n III SK 16/08.........26

Case T-175/99 UPS Europe v Commission [2002] ECR II-1915, para 51...............................30

Case T-193/02 Laurent Piau v Commission of the European Communities [2005] ECR II-209.

................................................................................................................................................7

Case T-30/89 Hilti AG v Commission of the EuropeanCommunities [1991] ECR II-1439 [90].

..............................................................................................................................................22

Case T-65/89 Iberian Trading UK Ltd v BPB Industries [1993] ECR II – 00389...................39

Coca-Cola (Case COMP/A.39.116/B2) Commission Decision 2005/670/EC [2005] OJ L 253.

..............................................................................................................................................10

CVC/SLEC (Case No COMP/M.4066) [2006] OJ C 90..........................................................19

De Beers/Alrosa (Case COMP/E-2/38.381).............................................................................33

Dhanraj Pillay v Hockey India [2013] CCI 35.......................................................2, 4, 6, 11,37

Dr Deepa Narula v Taneja Developers and Infrastructures Ltd [2012] CCI 59.......................1

ENIC/UEFA (Case COMP IV/37.806) [2002] para 41..............................................................5

Hemant Sharma v Union of India (2012) 186 DLT 17..............................................................2

Hendry v World Professional Snooker and Billiards Association [2002] UKCLR 5.................4

In Re Union Ferry Co 98 NY 151............................................................................................24

vi
Joint selling of the commercial rights of the UEFA Champions League (COMP /C.2-37.398)

Commission Decision 2003/778/EC [2003] OJ L 291.........................................................19

Joint selling of the media rights to the FA Premier League (Case COMP/38.173) [2006] OJ C

7............................................................................................................................................18

Joint selling of the media rights to the German Bundesliga (Case COMP/37.214) [2005] OJL

134/46...................................................................................................................................38

KNVB/Sport 7 matches (Case IV/36.033) [1996] OJ C228/4..................................................36

Lucas Automotive Engineering v Bridgestone/Firestone Inc 275 F 3d 762...............................5

Minnesota Made Hockey Inc v Minnesota Hockey Inc 789 F Supp 2d 1133.......................3, 32

Om Datt Sharma v Competition Commission of India [2014] CC 121....................................35

Richard Whish, David Bailey, Competition Law (7thedn,OUP 2011)......................................22

Shamsher Kataria v Honda Siel Cars India Limited and Ors [2014] CCI 79...........................6

Singapore Broadcasting Corp v Performing Right Society Ltd [1991] FSR 573....................30

Standard Oil Co of California (Standard Stations) v United States 337 US 293, 70 S Ct 545

(1949)...................................................................................................................................36

Surinder Singh Barmi v Board of Control for Cricket in India [2013] CCI 25.........................2

UEFA Broadcasting Regulations (Case 37.576) Commission Decision 2001/478/EC [2001]

OJ L 171...............................................................................................................................18

Union Royale Belge des Sociétés de Football Association ASBL v Jean-Marc Bosman [1995]

ECR I-4921..........................................................................................................................37

vii
United Brands Company v Commission [1978] ECR 207.............................................22,28,29

Statutes

Civil Procedure Code 1908, s 10..............................................................................................33

Competition Act 2002, s 19(4)(b)............................................................................................29

Competition Act 2002, s 19(5).................................................................................................22

Competition Act 2002, s 19(6)...........................................................................................27, 41

Competition Act 2002, s 2(b)...................................................................................................54

Competition Act 2002, s 4(2)(a)...............................................................................................38

Competition Act 2002, s 4(2)(c).........................................................................................22, 29

Competition Act 2002, s 4........................................................................................................27

Competition Act 2002, s 53(n).................................................................................................34

Competition Act 2002, s 53(O)................................................................................................33

Competition Act, s 19(4)(a)................................................................................................28, 42

Competition Act, s 19(4)(b).....................................................................................................43

Competition Act, s 19(4)(f)......................................................................................................44

Competition Act, s 19(4)..........................................................................................................28

Competition Act, S 2(f)............................................................................................................25

Competition Act, s 2(h)............................................................................................................23

Competition Act, S 2(t)............................................................................................................24


viii
Competition Act, s 4(2)(c)........................................................................................................45

Indian Contract Act 1872, s 27.................................................................................................58

Other Authorities

Commission of the European Communities, IXth Report on Competition Policy (1979).......52

European Commission Competition Report 1997, p 122........................................................57

Rules

Commission, ‘Guidance on its enforcement priorities in applying Article 82 of the EC Treaty

to abusive exclusionary conduct by dominant undertakings’[2009] OJ C 45/7..................30

Guidelines on Vertical Restraints [2000] O.J. C291/1, para.202.............................................54

Constitutional Provisions

The Constitution of India 1950, art 323-A...............................................................................36

Books

Bellamy & Child, European Community Law of Competition (6th edn, OUP)........................60

C K Takwani, Civil Procedure with Limitation Act,1963 (7thedn, Eastern Book Company

2013) 67...............................................................................................................................34

John J. Miles, Exclusive dealing agreements: Health Care and Antitrust Law (Thomson

Reuters 2015) ch 4 vertical agreements...............................................................................52

Katarina Pijetovic, EU Sport Law and Breakaway Leagues in Football (1stedn, Asser Press

2015) 245.............................................................................................................................26

Richard Whish, David Bailey, Competition Law (7thedn, OUP 2011) 267....................26,29,30
ix
Simon Gardiner, Sports Law (3rdedn, Cavendish Publishing Australia 2006) 367..................51

Stephen Weatherhill, European Sports Law: Collected Papers (2ndedn, Asser Press 2014)....45

Journals

Arnold Vahrenwald, ‘Germany: broadcasting - television by internet service provider’ (2005)

16(6) ENT L R 54................................................................................................................50

Emerson Robert W, ‘Implied Obligations in Franchising: Beyond Terminations’,(1998) 35

Am Bus LJ 559.....................................................................................................................61

Organisation for Economic Co-operation and Development (OECD), Competition Issues in

Television and Broadcasting (DAF/COMP/GF 2013)13.....................................................50

Rau A Lee, ‘Implied Obligations in Franchising: Beyond Terminations’ (1992) 47 Bus Law

1053)....................................................................................................................................61

William M Landes, Richard A Posner, ‘Market Power in Antitrust Cases’ (1981) 94 Harv L

Rev 937................................................................................................................................49

Web Resources

‘2014 FIFA World Cup™ reached 3.2 billion viewers, one billion watched final’ (Fifa.com,

16 Dec 2015) <http://www.fifa.com/worldcup/news/y=2015/m=12/news=2014-fifa-world-

cuptm-reached-3-2-billion-viewers-one-billion-watched--2745519.html>accessed 4th

March 2016..........................................................................................................................40

Ari Gilberg, ‘The 20 highest-paid athletes in the world’ Business Insider (11 June 2015)

<www.businessinsider.in/The-20-highest-paid-athletes-in-the-

world/articleshow/47621190.cms> accessed 6 March 2016................................................25

x
Commission, ‘Antitrust: Commission opens formal investigation into International Skating

Union's eligibility rules’ (Brussels, 5 October 2015) <http://europa.eu/rapid/press-

release_IP-15-5771_en.htm> accessed 27th February 2016.................................................31

Kienapfel Philip and Stein Andreas, ‘The Application of Article 81 and 82 EC in the Sport

Sector’ (2007) 3rd issue EC Competition Policy Newsletter <

http://ec.europa.eu/competition/publications/cpn/2007_3_6.pdf>..................................25,38

Saransh Gehlot, ‘Rakesh Kumar: Kabaddi is in my blood’ (Sportskeeda, 4 July 2015)

<www.sportskeeda.com/kabaddi/interview-rakesh-kumar-kabaddi-blood>accessed on 6

March 2016..........................................................................................................................29

Press Release

Commission, ‘Commission closes its investigation into Formula

One and other four-wheel motor sports’ (30 October 2001) IP/01/1523.............................31

Office of Fair Training, ‘Voluntary assurances given by Bacardi-Martini Limited to the

Director General of Fair Trading’ (National Archives,30 January 2003) PN 10/03............31

LIST OF ABBREVIATIONS

Abbreviations Full Forms

AAEC Appreciable Adverse Effect on Competition

AIR All India Reporter

All ER All England Reports

Anr Another

BKL Bohemian Kabaddi League

CA Competition Act
xi
CAT Competition Appellate Tribunal (UK)

CCI Competition Commission of India

CMLR Common Market Law Reports

Co Company

COMPAT Competition Appellate Tribunal

Del Delhi

DG Director General

DLT Delhi Law Times

ECR European Court Reports

Edn Edition

EEC European Economic Community

F 2d Federal Reporter, Second Series

F 3d Federal Reporter, Third Series

F Supp Federal Supplement

Inc Incorporated

ISPs Independent Service Providers

KFB Kabaddi Federation of Bohemia

KSL Kabaddi Super League

Ltd Limited

MoYSA Ministry of Youth and Sports Affairs

No Number

OFT Office of Fair Trading

OJ Official Journal

Ors Others

S Section

SCC Supreme Court Cases

Supp Supplement

TFEU Treaty for the Functioning of the European Union


xii
T&C Terms and Conditions

UKCLR UK Competition Law Reporter

UOI Union of India

US United States

V Versus

WP Writ Petition

STATEMENT OF JURISDICTION

In the present Appeal under Section 53T of the Competition Act, 2002 concerning the matter

of Kabaddi Federation Of Bohemia & Ors v X Sports & Ors. The Respondents humbly

submits to the jurisdiction of this Hon’ble Court.

xiii
In the present Appeal under Section 53T of the Competition Act, 2002 concerning the matter

of X Sports & Ors v Kabaddi Federation Of Bohemia & Ors. The Appellants humbly

submits to the jurisdiction of this Hon’ble Court.

In the present Appeal under Section 53T of the Competition Act, 2002 concerning the matter

of Bohemian Kabaddi League v Luminous Sports. The Respondents humbly submits to the

jurisdiction of this Hon’ble Court.

In the present Appeal under Section 53T of the Competition Act, 2002 concerning the matter

of BooTube v Luminous Sports. The Respondents humbly submits to the Jurisdiction of this

Hon’ble Court.

In the present Appeal under Section 53T of the Competition Act, 2002 concerning the matter

of Rodidas v Bohemian Kabaddi League & Ors. The Appellants humbly submits to the

jurisdiction of this Hon’ble Court.

STATEMENT OF FACTS

(i) Background:

Bohemia is a republic in South Asia and its laws are in pari materia with the laws of India.

Bohemia enacted its Competition Act in 2002. CCB treats decisions of the CCI as having

xiv
persuasive value and also also relies on precedent of competition regulators of the EU and the

US.

SAKF is the apex body in South Asia responsible for the promotion and regulation of

Kabaddi in South Asia and KFB is for Bohemia. It’s affiliated to BOA and the SAKF.

X Television Network announced the launch of its sports channel ‘X Sports’ with the launch

of the KSL, a professional sporting league based on franchisee model and a KSL governing

council. The opening season of KSL organised in the end of November 2014 was a huge

success. The second season was announced to take place in November 2015.

(ii) KFB’s new regulations and the ensuing events:

In August’15, KFB also announced its own Kabaddi League, ‘BKL’ on the same lines and a

15-day training and fitness camp for selection of national team Asian Kabaddi Championship

in China, the dates coinciding with the 2nd edition of the KSL.

In September’15, KFB published a list of sanctioned and unsanctioned events (approved by

the SAKF), participation in the latter resulting in disciplinary action. This was one of the

clause in the fresh agreements signed with players. The new regulations took effect from 1

November’15. KSL wasn’t on the list of sanctioned events.

(iii) Tendering of Broadcasting rights by BKL :

BKL sold franchises for ten teams and also invited global tenders for live telecast of the

matches in Bohemia and in rest of the world. Luminous Sports, Media Bohemia and X Sports

entered bids for exclusive broadcasting rights. The rights were awarded to Luminous Sports.

Aggrieved by this decision, BKL awarded the broadcasting rights to Media Bohemia in

xv
addition to Luminous Sports after Media Bohemia filed a petition before the Bohemian SC

stating that it should be granted the broadcasting rights for BKL as it was the national

broadcaster in Bohemia and had the widest reach across Bohemia. Luminous Sports filed a

suit against BKL for breach of contract and an Information under Section 19 of the

Competition Act before the CCB, alleging abuse of dominance by BKL. BooTube, an online

video streaming website, approached Luminous Sports for the internet broadcasting rights of

BKL matches. Luminous Sports proposed few conditions which BooTube refused to accept.

Later Luminous Sports advertised launched its own online platform and its mobile

application. BooTube filed an Infor

mation against Luminous Sports for abusing its dominance in the market.

(iv) Sponsorship of merchandise of BKL:

Cougar, an international manufacturer of T-Shirts and caps was awarded the exclusive

merchandise rights by BKL, for each of the ten teams for the opening season. The exclusive

merchandising agreement contained an automatic renewal clause. Rodidas, a Bohemian

manufacturer of the same filed Information before the CCB alleging that the automatic

renewal clause was anti-competitive.

(v) Order of CCB :

CCB clubbed the three cases and directed the DG to conduct an investigation. Meanwhile, X

Sports filed Information against BKL for abusing its dominance. The DG recorded that KFB

had become dominant in the market violating Section 4 of the Competition Act. DG’s report

recommended that BKL had abused its dominant position and the exclusive supply agreement

between BKL and Cougar violated Section 3(4) and Section 4 of the Competition Act. The

CCB noted that the conduct of BKL was abusive in nature and that Luminous Sports had not

violated the Competition Act. The CCB passed the order directing KFB and BKL to cease

from continuing with the restrictive clauses contained in the contract between the players and

xvi
various member associations of KFB. Aggrieved by the decision of the CCB, KFB and BKL

filed an Appeal before the COMPAT. BooTube also approached the COMPAT against the

order of the CCB regarding Luminous Sports.

(vi) Order of COMPAT:

COMPAT heard all the parties and reaffirmed the decision of the CCB holding that KFB and

BKL had abused their dominant position, dismissed BooTube’s appeal and held that the

merchandising contract didn’t violate Section 4.

(vii) Appeal before Supreme Court:

Aggrieved by the decision of the COMPAT, KFB and BKL, Rodidas and Bootube appealed

the decision challenging the findings of the COMPAT before the Supreme Court. X Sports

during the pendency of the appeals filed an application under Section 53N of the Competition

Act before the COMPAT claiming compensation which the COMPAT ordered to be put under

abeyance till the SC decides on the appeals. X Sports appealed against this order before the

SC. The Supreme Court admitted all the appeals and directed them to be heard together.

ISSUES FOR CONSIDERATION

1) WHETHER THE AGREEMENT OF KFB AND BKL WITH THE PLAYERS

HAS RESULTED IN FORECLOSURE OF MARKET SUCH THAT IT WOULD LEAD

TO ABUSE OF DOMINANCE?

2) WHETHER COMPAT IS BOUND TO INITIATE COMPENSATION

PROCEEDINGS UNDER SECTION 53 N TO X SPORTS BEFORE THE DISPOSAL

OF APPEAL?

xvii
3) WHETHER THE KFB AND BKL HAVE CARRIED OUT AN ABUSE OF

DOMINANT POSITION IN THEIR BROADCASTING AGREEMENT WITH WITH

LUMINOUS SPORTS?

4) WHETHER THE AGREEMENT CLAUSES OFFERED BY LUMINOUS

SPORT FOR BROADCASTING RIGHTS DENIED THE MARKET ACCESS TO

OTHER COMPETITORS LIKE BOOTUBE?

5) WHETHER THE MERCHANDISING AGREEMENT AWARDED TO

COUGAR BY BKL WAS AN ANTI- COMPETITIVE AGREEMENT?

SUMMARY OF ARGUMENTS

1. THE EXCLUSIVE AGREEMENTS BETWEEN KFB AND PLAYERS RESULTED

IN DENIAL OF MARKET ACCESS AND FORECLOSURE OF MARKET WHICH

RESULTS IN ABUSE OF DOMINANCE BY KFB

1.1 KFB shall be considered as an “enterprise” and would fall under the jurisdiction of the

Competition Act, 2002.

1.2 The relevant market in the current case is “conducting and governing national and

international Kabaddi in Bohemia”.

xviii
1.3 KFB is in a dominant position within the relevant market and possesses market power.

1.4 KFB abused its dominant position by entering into exclusive agreements with its players.

2. THE COMPAT ISN’T BOUND TO INITIATE COMPENSATION PROCEEDINGS

UNDER SECTION 53(N) BEFORE THE APPEALS IN SUPREME COURT AREN’T

DISPOSED.

2.1 The matter of compensation filed in application under Section 53(N) of the Competition

Act is sub-judice to the appeal pending before the Supreme Court.

2.2 If the Supreme Court decides in favour of KFB and the COMPAT decides in favour of X

Sports, then the two situations are contradictory.

2.3 The trial of both proceedings is also a waste of the time and resources of the State and the

concerned parties.

3. BKL AND KFB HAVE ABUSED THEIR DOMINANCE IN THE EXLCUSIVE

BROADCASTING AGREEMENT WITH LUMINOUS SPORT

3.1 The relevant market in this case is “Broadcasting Rights for BKL matches in Bohemia”.

3.2 BKL is in a dominant position in the upstream of the defined relevant market.

3.3 BKL abused its dominant position by unilaterally modifying the exclusive broadcasting

agreement and granting preferential treatment to Media Bohemia.

4. THE AGREEMENT CLAUSES OFFERED BY LUMINOUS SPORT FOR

BROADCASTING RIGHTS DID NOT DENY MARKET ACCESS

4.1 The relevant market is the broadcasting of sports matches in Bohemia.

4.2 The respondent is not dominant under Section 4 to cause foreclosure in the market,

because of the countervailing market power of the rivals, low market power and low market

shares.

xix
4.3 The clauses offered to Boo Tube can be very well justified under ‘objective justification’

of the action of an undertaking holding special rights.

5. THE MERCHANDISING AGREEMENT AWARDED TO COUGAR WAS AN ANTI-

COMPETITIVE AGREEMENT AND THERE WAS AN ABUSE OF DOMINANCE ON

PART OF BKL AND KFB.

5.1 BKL is an enterprise under Section 2(h) of the Act.

5.2 Agreement entered into by the respondents is an exclusive-supply agreement. The auto –

renewal clause in the agreement is anti-competitive and puts barriers to the entry.

5.3 The agreement between the Respondents and their authorized service providers is likely

to cause AAEC by foreclosing the market. The agreement entered into between the

respondent and franchisees is also in the restraint of trade.

5.4 The respondents have abused their position under Section 4(2) (a) (ii).

xx
WRITTEN SUBMISSIONS

1. THE EXCLUSIVE AGREEMENTS BETWEEN KFB AND PLAYERS RESULTED

IN DENIAL OF MARKET ACCESS AND FORECLOSURE OF MARKET

WHICH RESULTS IN ABUSE OF DOMINANCE BY KFB

The counsels for X Sports submit that exclusive agreements between Kabaddi Federation of

Bohemia (hereafter KFB) and players imposing disciplinary sanctions for participating in

Kabaddi Super League (hereafter KSL) and other “unsanctioned events” 1 resulted in denial of

market access and foreclosure of relevant market for the respondent. The denial of market

access results in abuse of dominance that KFB wields in the relevant market for the

respondent.2 Firstly, the jurisdiction of the Competition Act shall be established over the

appellants. In order to determine whether an enterprise is abusing its dominant position or

not, it is necessary to determine the relevant market in which that particular enterprise was

alleged to be in a dominant position.3 The next issue would be whether the enterprise abused

its dominant position in any manner in that relevant market in terms of Section 4 of the Act. 4

It is submitted that for determining the relevant market, due regard should be paid to the

relevant product market and relevant geographic market.5

1
Proposition para 10.
2
Competition Act 2002, s 4(2)(c).
3
Dr Deepa Narula v Taneja Developers and Infrastructures Ltd [2012] CCI 59.
4
ibid.
5
Competition Act 2002, s 19(5).
1
1.1 KFB falls under the jurisdiction of the Competition Act, 2002

It is submitted that sporting federations are liable to be treated as “enterprise” under Section

2(h) of the Competition Act.6 Sporting federations have been involved in commercial

activities such as organization of private professional league which make federation liable to

be treated as an “enterprise”.
The Competition Act focuses on the functional aspects of the body than the institutional

aspect.7 It has been previously held in Surinder Singh Barmi v Board of Control for Cricket

in India8 that Board of Control for Cricket in India (hereafter BCCI), registered non-profit

society and regulatory federation for Cricket in India is an “enterprise”. Hockey India, the

regulatory authority for Hockey in India, is an enterprise within the ambit of the Act for

commercial activities.9
In the current scenario, KFB has indulged in commercial activities such as creation of

Bohemian Kabaddi League (BKL) and selling broadcasting rights, franchisee rights and

merchandising rights for the same.10 The exceptions provided for exemption from application

of the Act11 are not applicable.


The European Court of Justice has held that any commercial activity related to sport does not

immune the activity from the application of the Treaty or Competition Law. 12 Such a

conclusion is not hindered by regulatory nature of the body.13 Exchange of money for services

6
Hemant Sharma v Union of India (2012) 186 DLT 17.
7
Surinder Singh Barmi v Board of Control for Cricket in India [2013] CCI 25.
8
ibid.
9
Dhanraj Pillay v Hockey India [2013] CCI 35.
10
Proposition paras 12, 22.
11
Competition Act, s 2(h).
12
Case C-49/07 MOTOE v Elliniko Dimosio (2008) ECR I-4863.
13
ibid.
2
even by a non-profit organization is a commercial transaction and same cannot be granted

immunity under the antitrust laws merely on their institutional status.14


Lastly, the mere fact that a rule or regulation is sporting does not immunize person or body

involved in formation of such rule from Competition law.15 An inherent sporting rule which is

restrictive and anti-competitive can be challenged for violation of the Treaty. 16 Therefore,

KFB falls under the jurisdiction of the Competition Act.

1.2 The relevant market is “conducting and governing, national and international

Kabaddi in Bohemia”

The relevant market in this case would constitute of ‘conducting and governing, national and

international Kabaddi in Bohemia’. The relevant product market would be the conduct and

governance of Kabaddi in Bohemia, and relevant geographic market would be limited to

Bohemia.
(A) The relevant product market is “conducting and governing national and

international Kabaddi”

The counsels submit that determination of relevant product would be dependent upon

interchangeability or substitutability by the consumer. 17 A sport involves multitude of

relationships.18 It is submitted that the product of the case is organization of Kabaddi in the

nation of Bohemia. The consumers of the same are primarily players of the sport. Conducting

and governing such a sport is a unique product in its nature and does not have any

interchangeable substitutes for the consumer.


14
Minnesota Made Hockey Inc v Minnesota Hockey Inc 789 F Supp 2d 1133.
15
Case C-519/04 David Meca-Medina and Igor Majcen v Commission of the European

Communities [2006] ECR I-6991.


16
ibid.
17
Competition Act, S 2(t).
18
Dhanraj (n 9).
3
(i) Players constitute the “consumer” in relevant product market

It is submitted that without athletes, sports cannot exist. Players ply their trade in professional

sport for a specific consideration through match fees. The exchange of services for the team,

which in this case is regulated by the federation, causes the player to become a “consumer” of

the services offered by the federation or tournament organisers. 19 Certain ‘star’ players who

are often the best players in sport also manage to earn supplementary income from

endorsements depending upon their marketability. 20 It is reasonable to deduce that

professional sportsperson depend immensely upon the federation or organisers of the sport

for their livelihood, since without the opportunity to display their skills in the sport, the

player would have no chance to exploit such skills for profit.21

Viewers gravitate to the event depending upon a number of considerations, especially upon

the quality of the event. The quality of the event is dependent upon the quality of players

playing the sport. Outstanding players or ‘stars’ play an important role in attracting fans. The

mere presence of stars had a substantial positive impact on revenues.

The movement of the viewer towards the sport leads to an increase in revenue in a number of

ways. The event is followed live by a cumulative audience of hundreds of millions of fans on

different kinds of media devices, which makes the event especially interesting for sponsors

19
Competition Act, S 2(f).
20
Ari Gilberg, ‘The 20 highest-paid athletes in the world’ Business Insider (11 June 2015)

<www.businessinsider.in/The-20-highest-paid-athletes-in-the-

world/articleshow/47621190.cms> accessed 6 March 2016.


21
Hendry v World Professional Snooker and Billiards Association [2002] UKCLR 5.
4
and advertisers aiming to reach large targeted audiences.22 The preference of viewers

determines the value of a programme to advertisers and pay TV broadcasters.23

(ii) There exists a lack of demand substitutability for the consumer

The outer boundaries of a product market are determined by the reasonable inter-

changeability of use or the cross-elasticity of demand between the product itself and

substitutes for it.24 It is submitted that the product in the current scenario does not have any

substitutes for itself. The game requires a degree of specialization and skills on part of the

professionals involved and they cannot be substituted for involvement in other sports. This

makes players solely effectually dependent upon the governing body of the game for

sustaining themselves as professional-sportspersons. The choices of the players are further

restricted when market for competing leagues within the relevant market are closed down

while introducing sanction for tournaments.

The activity of conducting and the sport has no interchangeability within themselves. 25 The

exploitation of sport for commercial purposes is complementary to governance and conduct

of the sport.26 KFB is involved in a similar dual function of providing for governance and

conduct of the sport and commercial exploitation of the same through BKL.

(B) The relevant geographic market is the State of Bohemia

22
Katarina Pijetovic, EU Sport Law and Breakaway Leagues in Football (1stedn, Asser Press

2015) 245.
23
ENIC/UEFA (Case COMP IV/37.806) [2002] para 41.
24
Lucas Automotive Engineering v Bridgestone/Firestone Inc 275 F 3d 762.
25
MOTOE (n 12).
26
ibid.
5
While giving to all or any of the factors enumerated under clause (a) to (h)27 the relevant

geographic market would be the State of Bohemia.28

1.3 The appellant is in dominant position in the relevant market and possesses “market

power”

The Appellant submits the definition of ‘dominant position’ under Section 4(2) of the Act is

similar to that under Article 102 of TFEU. 29 A dominant position under relates to a position

by an undertaking which enables it to prevent effective competition being maintained on the

relevant market by affording it the power to behave to an appreciable extent independently of

its competitor, customers and ultimately of its consumers.30 In order to assess the dominance

in the relevant market in the instant case, the Appellant considers it imperative to analyse

factors listed in Section 19(4).

(A)Market share and size of the enterprise

It is submitted that market share is a relevant factor in determining the dominant position of

the enterprise.31 In Hoffman-La Roche32 the Court held that ‘very large shares’ are in

themselves indicative of dominance unless there are ‘exceptional circumstances’. A rule-

making authority such as a national sporting federation occupies a dominant position by the

virtue of its functions.33 Further, the size of the enterprise and resources too are indicative of

27
Competition Act 2002, s 19(6).
28
Dhanraj (n 9).
29
Shamsher Kataria v Honda Siel Cars India Limited and Ors [2014] CCI 79.
30
Case 85/76 Hoffmann-La Roche v Commission [1979] ECR 461.
31
Competition Act, s 19(4)(a).
32
Hoffman-La Roche (n 30).
6
dominance.34 The control of KFB over its state-federations and resources including players

and stadiums establish the dominant position of the enterprise. The market is further

vertically integrated when KFB has state associations under its ambit and all Kabaddi players

of Bohemia are contracted to these State-associations.

(B)High consumer dependence

The consumers for the relevant market do not have any substitutable alternatives except

working within the realm of KFB. This is true since conducting ambit of KFB also includes

selection of national teams for international events. Many players of sport consider playing

for their country to be the highest honour they can achieve within their sporting careers. 35

Thus, the consumer depends highly upon the enterprise.36

1.4 KFB abused its dominant position by entering into exclusive agreements with

players

The Court of Justice held in Michelin v Commission37 that a firm in dominant position of the

market has a special responsibility of not allowing its conduct to hamper the undistorted

33
Case T-193/02 Laurent Piau v Commission of the European Communities [2005] ECR II-

209.
34
Competition Act, s 19(4).
35
Saransh Gehlot, ‘Rakesh Kumar: Kabaddi is in my blood’ (Sportskeeda, 4 July 2015)

<www.sportskeeda.com/kabaddi/interview-rakesh-kumar-kabaddi-blood>accessed on 6

March 2016.
36
Competition Act 2002, s 19(4)(b).
37
Case 322/81 Michelin v Commission [1983] ECR 3461.
7
competition on market. The meaning of the term abuse in Deutsche Telekom v Commission38

it said after quoting paragraph 91 from Hofmann-La Roche39, that

“A dominant firm must not strengthen its position by using methods other than those which

come under the scope of competition on merits.”

The restriction on players to take part in KSL created a horizontal foreclosure of market for

KSL into the relevant market of conducting the sport of Kabaddi in Bohemia. This led to

denial of market access for the respondent to enter into the market for Kabaddi and can be

classified as abuse of dominance under the Act. 40 Finally, there arises a conflict of interest

between the regulatory and commercial function of KBL which is causing exploitation of the

market position.

(A) KFB caused horizontal foreclosure of market by establishing an exclusive

purchasing agreement with players

It is submitted that a horizontal foreclosure of market takes place when a competing supplier

is cut off from the end consumer by the actions of dominant undertaking. 41 A horizontal

foreclosure is caused especially when the dominant firm enters into an exclusive purchase

agreement with the consumer.

An exclusive purchase agreement is an agreement where the purchaser is prevented from

purchasing competing products from anyone other than the dominating firm. Such an

obligation or promise either on part of the consumer or the dominant undertaking constitutes

38
Case C- 280/08P Deutsche Telekom AG v Commission [2010] ECR I-000.
39
Hoffman-La Roche (n 30).
40
Competition Act 2002, s 4(2)(c).
41
Richard Whish, David Bailey, Competition Law (7thedn, OUP 2011) 267.
8
an abuse of dominance under Article 102.42 The finding of abuse will not be deterred by the

fact whether consumer wilfully or not subjected himself to it. 43 The Coca-Cola Company

agreed that it would refrain from entering into exclusive purchasing commitments with

customers in 2004.44 Bacardi promised similar assurances regarding its agreements with pubs

and bars for selling of white rum.45

The FIA, organiser of Formula 1 racing, was investigated by the Commission for indulging in

abuse of dominance when its exclusive licensing contract among others included the option

for termination for participation in rival events not organized or sanctioned by FIA. The

Commission settled the matter with FIA which lifted these anti-competitive restrictions. 46 The

Commission has recently formal investigation into International Skating Union's eligibility

rules which imposed similar restrictions on competing events.47

In the current case, the appellant has indulged in similar conduct while restricting players

from participating in KSL. The appellant unilaterally imposed these obligations despite

42
Hoffman La-Roche (n 30) para 89.
43
Commission, ‘Guidance on its enforcement priorities in applying Article 82 of the EC

Treaty to abusive exclusionary conduct by dominant undertakings’[2009] OJ C 45/7.


44
Coca-Cola (Case COMP/A.39.116/B2) Commission Decision 2005/670/EC [2005] OJ L

253.
45
Office of Fair Training, ‘Voluntary assurances given by Bacardi-Martini Limited to the

Director General of Fair Trading’ (National Archives,30 January 2003) PN 10/03.


46
Commission, ‘Commission closes its investigation into Formula

One and other four-wheel motor sports’ (30 October 2001) IP/01/1523.
47
Commission, ‘Antitrust: Commission opens formal investigation into International Skating

Union's eligibility rules’ (Brussels, 5 October 2015) <http://europa.eu/rapid/press-release_IP-

15-5771_en.htm> accessed 27th February 2016.


9
protest from players.48 The scheduling of compulsory national camp with second season of

KSL cannot be treated as mere co-incidence and indicates intent of the appellant to drive

respondent out of the market. The effect of the sanctioned and unsanctioned list was set to be

from 1 November, 2015, the month when second season of KBL was scheduled to be held. 49

The access to players was thus restricted. Denial to a market of players results in loss of

market or profitability within the league as established earlier in the analysis of relevant

market. This was the case when the second season of KSL was not as successful and reasons

were attributed to these missing players.50

However, a monopolist's refusal to deal with customers who deal with its rivals is inherently

anticompetitive and illegal51. Thus, it is submitted that the appellant indulged in foreclosure

of market which resulted in denial of market access on part of KSL.

(B) Existence of conflict between regulatory and commercial function of KFB

It is submitted that there exists a conflict of interest on part of KFB when it exercises both

regulatory and commercial function in running the sport. The intertwining of both these

functions has resulted in the abuse of dominance on the part of federation. The Commission

in the settlement of FIA52 case also ensured that the conflict between regulatory duties and

commercial functions was addressed by FIA which agreed to forgo its commercial role. The

conflict of interest between these roles was also commented upon in Dhanraj Pillay v Hockey

India53 where CCI called for clear articulation and differentiation between the regulatory and

48
Proposition para 9.
49
Proposition para 10.
50
Proposition para 12.
51
Andrew Byars v Bluff City News Co Inc 609 F 2d 843.
52
ibid.
53
Dhanraj(n 9).
10
commercial function. Thus, the disintegration of BKL and KFB is not excessive in nature and

ensures maintenance of competition and public interest in the long run.

2) COMPAT IS BOUND TO INITIATE COMPENSATION PROCEEDINGS UNDER

SECTION 53 N TO X SPORTS BEFORE THE DISPOSAL OF APPEAL

2.1 COMPAT is bound to initiate compensation proceedings

A claim for compensation can only be brought before the COMPAT as under Section 53(N)

of the Act it is the only mechanism provided for private antitrust cases dealing with

compensation for inflicted damages resulting from competition law violations. COMPAT is

the authority where the claim should begin, hence, X Sports had to approach COMPAT for

seeking compensation.

The conditions set out by subsection(1) of Section 53(N) are that an application for

compensation may be made after either the Commission or the COMPAT has determined in a

proceeding before it that a violation of the provisions of the act has taken place.

Now, CCB in its findings held that KFB and BKL violated Section 4. This order was

appealed by KFB before the COMPAT54 which as per section 53(B) of the Competition Act 55

could only be done within a period of sixty days from the date of such order. The COMPAT

reaffirmed the decision of the CCB holding that KFB had abused its dominant position. 56

KFB further appealed the order of COMPAT in the SC under Section 53(T) of the

54
Proposition para 35.
55
Competition Act 2002, s 53(B).
56
Proposition para 38.
11
Competition Act57which again could be done within the same limitation period. Also, all the

appeals were made within the limitation period.58

However, no such limitation is imposed on an application for compensation which thereby

means that such application can be made any time after the Commission or the COMPAT has

given its order, therefore there wasn’t any such obligation for X Sports. In the MRTP Act,

1969, it was held by the Commission that these were no provision making the Law of

Limitation applicable to such application.59

The explanation (a) of Section 53(N) requires the order of the Commission or COMPAT

where it has determined before it that there was a contravention of Chapter II of the Act. Thus

the requirements under Section 53(N) are clearly met as for initiating compensation

proceedings, X Sports has such order of the COMPAT.

Also explanation (b) of Section 53(N) of the Competition Act, enquiry is to be made for the

purpose of determining the eligibility and quantum of compensation and not for examining

afresh the findings of the Commission or the COMPAT on whether any violation of the Act

has taken place. The COMPAT therefore is bound from the express Section to initiate

compensation proceedings looking into the eligibility.

Under Section 19, the Commission only enquires into any alleged contraventions of the act

whereas application under Section 53 (N) that is not to be based on any new findings but

based on findings in the order of the COMPAT, hence the issues aren’t identical. The appeal

that lies in SC is on the former and not the latter, explanation (b) of section 53(N) making

them different. Hence, COMPAT has a discretion as to whether it would award compensation

57
Competition Act 2002, s 53(T).
58
Clarifications para 44, 45.
59
Rakesh Pawar v National Insurance Co Ltd (1997) 27 CLA 113 (MRTPC).
12
to X Sports but not on whether compensation proceedings should be initiated or not when X

Sports satisfies all conditions for so.

As per section53-O60 and section 3 of the COMPAT Regulations, 2010, 61 the COMPAT shall

not be bound by the procedure laid down in CPC but shall be guided by the principles of

natural justice. In exercise of its powers it can go beyond CPC so long as they pass orders in

conformity with the principles of natural justice 62. The chief rules of natural justice include

giving each party an opportunity of adequately stating his case. 63 Fair hearing is necessary

even when something is obvious64, however, COMPAT put the compensation application

under abeyance stating that compensation claims would be heard after the SC passed a final

order in the appeals against its orders although it should have provided X-Sports with an

opportunity to state their claims as the requirements under section 53(N) have been met.

While courts are governed by detailed procedural rules, tribunals generally regulate their own

procedure applying the provisions of the CPC only where it is required. 65 The legislature

created tribunals and transferred the work ordinarily done by courts to them to provide for

speedy disposal and to reduce the burden on the civil courts. Most of the tribunals have been

given the power to lay down their own procedure unlike that of the regularly constituted

courts. In each case, the principles of natural justice are required to be observed.66

60
Competition Act 2002, 53(O).
61
The Competition Appellate Tribunal (Procedures for Appeals & Applications) Regulations

2010, s 3.
62
Allahabad Bank v Radha Krishna Maity [1998] 98 Comp Case 264 (SC).
63
D K Yadav v J M A Industries Ltd [1993] 3 SCC 259.
64
Union Carbide Corporation v UOI AIR 1992 SC 248.
65
UOI v Madras Bar Assn (2010) 11 SCC 35 para 35.
66
State of Gujarat v Gujarat Revenue Tribunal Bar Assn (2012) 10 SCC 353 para 16.
13
2.2 Contravention of section 4 resulted in loss or damage

Owing to the abuse of its dominant position by KFB, KSL suffered loss. Few players who

had entered into agreements with KSL had terminated their contracts and didn’t participate in

the second season. The second season wasn’t as much of a success as the first 67. For the claim

of compensation to stand, an injury-in-fact caused by the alleged wrongdoing 68 and the nature

of injury being that which is protected by Competition Law which makes the defendant’s act

unlawful69 have to be established. The regulations that the KFB had come up with would

eventually force KSL out of the market as being an unsanctioned-event, players participating

in it would face disciplinary-action, simultaneously the dates clashing with the 15 day

national-camp to be organized in Bohemia which required compulsory attendance, KSL

wouldn’t observe participation from these players and in absence of players, KSL would be

forced out of the market. To sufficiently plead causation, the plaintiff must allege that the

defendant violated the competition laws and that violation has a ‘tendency’ to injure

plaintiff’s business.70 Hence, there clearly has been an injury to KSL and there is a ‘tendency’

of it being forced out of the market owing to the direct contravention of the competition laws

by KFB.

Any person who is affected by any prohibited practice should have a remedy to recover

damages from the guilty party. There being a clear contravention of section 4 by KFB

resulting in loss to X Sports, there being a legal injury which is protected by Competition

Law and going by the principle of ‘ubi jus ibi remedium’, COMPAT is bound to initiate

67
Proposition para 14.
68
Associated Gen Contractors of California Inc v California State Council of Carpenters 459

US 519 [1983].
69
Brunswick Corp v Pueblo Bowl-o-Mat Inc US 477 [1977].
70
Amerinet Inc v Xerox Corp 972 F 2d 1483.
14
compensation proceedings and provide a remedy to X Sports as it is the appropriate forum to

approach in regard of any private antitrust claims. Also, the COMPAT cannot keep an

aggrieved party which has a clear case for claiming compensation waiting till the SC doesn’t

decide on the matter which might take time for its disposal.

The counsels for the appellants humbly submit that KSL has an actionable injury under

section 53(N) of the Competition Act, 2002, therefore COMPAT is bound to initiate

compensation proceedings to determine the eligibility and quantum.

3. BKL AND KFB HAVE ABUSED THEIR DOMINANCE IN THE EXLCUSIVE

BROADCASTING AGREEMENT WITH LUMINOUS SPORT

The counsels for respondents Luminous Sport submit that the unilateral action of BKL to

award broadcasting rights to Media Bohemia was an abuse of dominant position. The

relevant product market is submitted to be in this case is “Broadcasting rights for BKL

matches in Bohemia”. In the said relevant market, the federation holds a dominant position

in the upstream market of acquisition of broadcasting rights. The invocation of Clause 87.II.A

for further licensing of the rights was imposition of an unfair and discriminatory condition in

purchase of these rights.71 The unilateral modification of the contract violated the essence of

the exclusive broadcasting contract. The provision of specialised services by a “sports

channel” vis-à-vis a national broadcaster requires a higher level of investment, commercial

qualifications and technical considerations and awarding of such a contract amounts to free-

riding.

71
Competition Act 2002, s 4(2)(a).
15
3.1 The relevant market in this case is “Broadcasting Rights for BKL matches in

Bohemia”.

It is submitted that the relevant market in the case would be “Broadcasting rights for BKL

matches”. The relevant market would be divided into both, “relevant product market” and

“relevant geographic market”. The relevant product market would be “Broadcasting Rights

for BKL matches” which would be divided into the upstream market of “Acquisition of such

broadcasting rights” which influences the downstream market of “Broadcasting of BKL

matches”. The relevant geographic market in the current case is restricted to the country of

“Bohemia”.

(A) The relevant product market is “Broadcasting rights for BKL matches”.

It is submitted that sport media rights constitute one of the main factors that have driven

economic growth in the sport sector.72 For many media operators, sports right are must have

content and the Commission in past has recognized in various decisions that sport rights

constitute “vital input” and key sales driver in the media sector.73

(i)The upstream product market is “acquisition of broadcasting rights for BKL

matches”

It is submitted that the upstream product market in this case is the acquisition of broadcasting

rights for BKL matches. Viewer preferences are decisive for all types of broadcasters in their

programme acquisition policy and thus determine the value of a programme to broadcasters. 74

A number of broadcasters cater to these viewer preferences and accordingly seek to acquire

72
Kienapfel Philip and Stein Andreas, ‘The Application of Article 81 and 82 EC in the Sport

Sector’ (2007) 3rd issue EC Competition Policy Newsletter <

http://ec.europa.eu/competition/publications/cpn/2007_3_6.pdf>.
73
ibid.
16
the rights to telecast various sporting events. In the upstream market, all broadcasters

compete for these rights. These rights entitle them to broadcast the event on their television

networks or channels for the viewer. Broadcasters acquire programmes in order to attract

large audiences whether they are financed fully or partially by advertising revenues or not 75.

The allocation of these rights often takes place through a tendering process conducted by the

league or federation allocating these rights in question. Luminous Sport in the current case

similarly bagged these rights through a tendering process subject to “technical requirements

and commercial considerations”.76

The Commission held in the case of UEFA Broadcasting regulations77 that a separate market

for broadcast of sports could be further narrowed to the sport itself, as the popularity of

football commands a separate market. Differentiation could also take place on the matter of

how regularly or irregularly sporting events were conducted within a sport itself 78 compared

to regular sporting events The relevant market for broadcasting rights of such events which

74
British Interactive Broadcasting/Open (Case IV/36.539) Commission Decision

1999/781/EC [1999] OJ L 312.


75
Joint selling of the media rights to the FA Premier League (Case COMP/38.173) [2006] OJ

C 7.
76
Proposition para 14.
77
UEFA Broadcasting Regulations (Case 37.576) Commission Decision 2001/478/EC [2001]

OJ L 171.
78
‘2014 FIFA World Cup™ reached 3.2 billion viewers, one billion watched final’ (Fifa.com,

16 Dec 2015) <http://www.fifa.com/worldcup/news/y=2015/m=12/news=2014-fifa-world-

cuptm-reached-3-2-billion-viewers-one-billion-watched--2745519.html>accessed 4th March

2016.
17
happen at a periodic interval longer than any forms of sport is different from such

tournaments.79

With a wider choice available to viewers, branding of such channels encourages audiences to

build loyalty towards a particular channel.80 However, loyalty for such channels can only be

achieved when a channel seeks to differentiate its content from others. 81 By bidding for the

rights of BKL, the respondent seeks to build a brand image for itself in the domain of

Kabaddi broadcasting. Thus a different relevant market for broadcasting of Kabaddi matches

exists.

(ii) No demand substitutability restricts the market to BKL matches

The scenario of broadcasting Kabaddi in the relevant market has two viable scenarios,

broadcasting of KSL and broadcasting of BKL. The market for broadcasting of KSL is

already monopolized by X Sports who are the promoters of KSL. 82 Thus, the broadcasting

rights of BKL are not interchangeable and the upstream market is limited to ‘Acquiring

broadcasting rights of BKL’.

(iii) The downstream product market is “Broadcasting of BKL matches”

It is submitted that the broadcasting of these matches in the downstream market is dependent

upon the acquisition of rights in the upstream market. While many cases have held that the

downstream market for broadcasting of sports events is divided into separate markets for pay-

79
CVC/SLEC (Case No COMP/M.4066) [2006] OJ C 90.
80
Joint selling of the commercial rights of the UEFA Champions League (COMP /C.2-37.398)

Commission Decision 2003/778/EC [2003] OJ L 291.


81
ibid.
82
Proposition para 6.
18
TV and free-for-all viewing83, this cannot be the case in current scenario. Luminous Sports

and Media Bohemia were competing for the same tender which the former won after

presenting a bid fulfilling the required conditions. Both the parties are in competition for

viewers and advertisers as well.

Lastly, even if we were to assume both constituted separate downstream markets, the

exclusive contract given to Luminous Sport ensures supply only to the relevant downstream

market of pay-TV.

(B)The relevant geographic market for the case is restricted to Bohemia

While defining the relevant geographic market, due regard should be given to all or any of

the factors enumerated under clause (a) to (h).84 The broadcasting rights for Indian and global

viewership have been allocated via two separate contracts, both of which have been won by

Luminous Sports85. However, in the present case, the conduct of BKL with respect to

exclusivity of the contract is limited to the Bohemian contract. Further, it has been held that

the relevant geographic market for broadcasting rights is limited to a nation86

3.2 BKL is in dominant position in the defined relevant market

The market share of BKL vis-à-vis the respondent in the upstream market of acquisition as

defined is close to monopoly. The size and resources of BKL as a league gives it a higher

bargaining power compared to the respondent. The respondent further submits that the

dependence of the consumer for these broadcasting rights entitles the federation to establish

its dominance. Lastly, the enterprise is able to create a barrier while specifying the

83
BSkyB/Kirch(Case No COMP/JV37) EEC No 4064/89.
84
Competition Act 2002, s 19(6).
85
Clarification 6.
86
UEFA (n 77) para 90.
19
requirements for tender87 and by its own conduct of misusing Clause 87.II.A and granting

broadcasting rights to Media Bohemia, established dominance within the relevant product

market.

(A) Market share and size and resources of the enterprise indicate existence of

market power.

It is submitted that market share is a relevant factor in determining dominant position of the

enterprise.88 The existence of a dominant position may derive from several factors which,

taken separately, are not necessarily determinative but among these factors a highly important

one is the existence of very large market shares. 89 The view may legitimately be taken that

very large shares are in themselves, and save in exceptional circumstances, evidence of the

existence of a dominant position.90 There are varying degrees of market power – from none,

to ‘non-appreciable’, to ‘substantial’, to pure monopoly. Market share figures tell

us something about where an undertaking is along this continuum.91 Further, market power

can be equated with dominance.92

In the current scenario, due to pre-existing foreclosure of media rights for KSL, BKL is the

only enterprise which can provide for such services to media companies fighting for these

rights. The restrictions placed upon players for not participating in KSL and players moving

87
Clarification 14.
88
Competition Act, s 19(4)(a).
89
Case T-30/89 Hilti AG v Commission of the European Communities [1991] ECR II-1439

[90].
90
Hoffmann (n 30).
91
Richard Whish, David Bailey, Competition Law (7thedn,OUP 2011).
92
United Brands Company v Commission [1978] ECR 207.
20
away from KSL further indicate the dominance of BKL in the market. 93 Thus, the size and

resources of BKL are sufficient for finding of dominance.94

(B) Dependence of consumer on the enterprise.

The consumers of these media rights are totally dependent upon the league to provide for the

broadcasting rights in the upstream market for utilization of the same in downstream. The

necessity of broadcasting for the channels and media houses exists to earn advertisers and

build a loyal customer case. Thus, the consumers depend upon BKL to provide for

broadcasting rights in the limited market scope and such dependence in turn creates a

dominant position for BKL.95

(C) Creation of barriers and conduct of BKL establishes dominance.

In AKZO Chemie BV v Commission96 the Commission found that undertaking’s ability to

weaken or eliminate troublesome competitors was an indicator of dominance. The creation of

barrier to entry by imposition of conditions including technical requirements and the conduct

of unilaterally modifying the exclusive broadcasting rights contract indicate the position of

dominance of BKL. The misuse of Clause 87.II.A to further grant broadcasting rights to

Media Bohemia indicates conduct flowing only because of existence of a dominant position.

3.3 BKL abused its dominance by unilaterally modifying the exclusive broadcasting

agreement and granting preferential treatment to Media Bohemia.

It is submitted that the appellant has abused its dominant position under Section 4 of the

Competition Act. The submission of the respondent is based on the ground that the appellant
93
Proposition paras 10-11.
94
Competition Act, s 19(4)(b).
95
Competition Act, s 19(4)(f).
96
Case 62/86 AKZO Chemie BV v Commission [1991] ECR I- 3359.
21
acted independently of the respondent, a competitor in the upstream market and unilaterally

modified an exclusive broadcasting agreement. It further imposed an unfair condition in the

purchase of the service through Clause 87.II.A and misused it for granting broadcasting rights

to Media Bohemia. Such an act limits the market access which the promised exclusive nature

of the contract would have provided for. KFB further did not take into consideration the

merits and specialized services on which competitive tendering was promulgated and gave

Media Bohemia the opportunity to free-ride the existing licenses paid for by Luminous Sport.

The resulting competition ekes out an injury for the respondent and thus leads to denial of

market access.97

(A) The essence of exclusive broadcasting contract is its “exclusivity”.

It is submitted that an exclusive broadcasting agreement by its implication implies the

existence of “exclusivity” for Luminous Sports. An “exclusive right” has been defined in In

Re Union Ferry Co98as:

“An exclusive right is one which only the grantee thereof can exercise, and from which all

others are prohibited or shut out”.

Concerns have been previously raised regarding the legitimacy of an exclusive broadcasting

agreement when put in context with Article 101(1). One of the Court’s most important early

examinations of the issue arrived in Nungesser v Commission99. The Court observed that an

exclusive licence involved the owner undertaking not to grant other licences in respect of the

same territory and not to compete himself with the licensee on that territory. To prohibit an

97
Competition Act, s 4(2)(c).
98
In Re Union Ferry Co 98 NY 151.
99
Case 258/78 Nungesser v Commission [1982] ECR 2015.
22
exclusive licence would cause the interest of undertakings in licences to fall away. The Court

concluded that grant of exclusive license was not a violation of the Treaty.

Exclusivity is commonly considered an essential element in a successful vertical deal and is

immensely attractive for the buyer who would be induced to purchase such rights. 100 A

purchaser may reconsider his purchase if it were to be known to him that there would be no

exclusivity for the rights in question. The very essence of the exclusive broadcasting contract

here thus is the exclusivity of the broadcasting rights.

The exclusivity of these rights were merely not limited to exploitation of these rights by the

respondent but also the right to further license these media rights to anyone on any

medium101, which was abused on part of BKL while granting of rights to Media Bohemia.

(B) Objective of competitive tendering beaten

The objective of competitive tendering was to ensure that the broadcasters fulfilled the

required conditions on part of the respondent.102 The Commission in all cases required the

collective sellers on the upstream market to organise a competitive bidding process under

non-discriminatory and transparent terms, thereby giving all potential buyers an opportunity

to compete for the rights.103

Luminous Sports was also a specialized sports channel, compared to Media Bohemia which

was a national broadcaster. A sports channel has to cater to a limited market of sports viewing

compared to a national broadcaster whose interests are much more varied and cannot provide

100
Stephen Weatherhill, European Sports Law: Collected Papers (2ndedn, Asser Press 2014).
101
Proposition para 17.
102
ibid 14.
103
EC Newsletter (n 69).
23
for the required prioritization. Luminous Sports was the only channel out of three channels

competing which could have provided for a prioritized focus on the league itself.

Media Bohemia, after failing to obtain the tender through competitive process resorted to

strong-arming tactics by filing a writ petition in the Supreme Court. 104 The reach or public

viewership was not defined as criteria for allocating the rights. However, preferential

treatment to Media Bohemia was granted while provision of these rights was made citing

“public interest” and maintenance of competition between broadcasters. 105 Thus, the actions

of BKL with respect to broadcasting of rights automatically defeated the objective of carrying

out a competitive tender process. Provision of such media rights without a tendering process

and based on preferential treatment amounts to an anti-competitive act.106

(C) Free-riding of existing licenses and denial of market access.

It is submitted that the broadcasting rights for BKL were granted to Media Bohemia at one-

third the consideration of that of Luminous Sport.107 Luminous Sport has had to pool in a

higher investment compared to that of Media Bohemia with respect to the market within

Bohemia. While the respondent does possess the right to license these rights further, the

exercise of Clause.87.IIA almost nullifies the exclusivity of the clause for which the

additional consideration was paid. This entitles the additional consideration to be considered

as an investment upon which Media Bohemia is free-riding. Exclusive distribution

agreements may be used to prevent the problem of free- riding.108

104
Nungesser (n 99).
105
ibid 15, 27.
106
Canal+/Polski Case 16/08 Polish Supreme Court (2009) III SK 16/08.
107
Proposition para 25.
108
Whish (n 41) 627.
24
However, in the current scenario, the free-riding is taking place not merely on price of bids

per se but further on in terms of difference of quality of investment. This entitles Media

Bohemia to make less investment on the same rights that the respondent will receive. The less

investment is also relative to the specific coverage of sport unlike generic coverage being

provided on the national broadcasting channel. As established earlier, Media Bohemia and

Luminous are competing on the same downstream market for the same number of viewers

and advertisers. The number of viewers influences the advertisers and the access of free-for-

view channels lies more than pay-TV channels. Thus, the market access in terms of

advertisers is restricted due to unjust free-riding of resources on part of Media Bohemia.

4. THE AGREEMENT CLAUSES OFFERED BY LUMINOUS SPORT FOR

BROADCASTING RIGHTS DID NOT DENY MARKET ACCESS AND CAUSE

ABUSE OF DOMINANCE

4.1 Relevant Market

The counsel submits that correct relevant market in this case is the broadcasting of sports

matches in Bohemia over any medium.

Demand side substitutability –There are no perfect substitutes of the relevant product.

If a viewer wants to watch a sports match, he will necessarily watch it and will not

substitute it by a movie or any entertainment programme. Thus, the sports matches do

not have substitute sin the market.

4.2 Respondent is not dominant in the relevant market under Section 19(4)

As per Section 19(4), the respondent is not dominant in the relevant market due to various

factors.

(A)Market share of the enterprise - Section 19(4)(a)

25
The presence of very large market shares are an indicative of dominance 109 .This is submitted

that there are other broadcasters present in the relevant market for broadcasting sports

matches. There are various other channels like Media Bohemia, X sports. Even, on the online

platform there are other online websites to provide the broadcasting of sports. Hence, the

respondent does not hold as much shares as it is necessary to be dominant in the market.

(B)Countervailing market power

The counsel for the respondent submits that the relative market power of the competing firms

is important to know whether there are significant actual or potential competitors who may be

able, to rebut any presumption of dominance that might arise on the basis of narrow

consideration of market shares.110 Other competitors, like Media Bohemia have the wider

coverage then the respondent.111 Thus, it is submitted that the relative market power of the

rivals’ enterprises dilutes every presumption of dominance of the respondent

(C)Market power of the respondents


Market Demand Elasticity-- The existence of substitutes limits the firm's market power 112.The

market elasticity of demand for the sports matches telecasted on luminous sport can be

substituted by the other sport matches telecasted by other undertakings. The market demand

elasticity of the relevant product of the firm has good substitutes available in the market

which shows that the market power of the firm is limited.

109
Hoffmann-La Roche (n 30).
110
United Brands (n 89).
111
Proposition para 15.
112
William M Landes, Richard A Posner, ‘Market Power in Antitrust Cases’ (1981) 94 Harv L

Rev 937.
26
4.3 The Respondents have not used their dominant position in the market of TV

broadcast of Kabaddi matches to enter into the market for internet broadcasting

of Kabaddi

The counsel on behalf of respondent submits that that the market is of broadcasting sports

matches. The Respondent has not tried to enter the relevant market of internet broadcasting

because to violate section 4(2) (e), a firm has to be dominant in one relevant market. The

respondent is not dominant on the market of TV. Even on the online platform the majority of
113
shares held by the channel are not so high and it is not dominant. Historically, different

types of media (TV, radio, Internet or press) were viewed as separate product markets, but

convergence has forced a number of NCAs to adopt a broader market definition 114. If we
115
evaluate both the markets under the SNNIP test then a slight rise in the price of broadcast

over one medium would let the viewer substitute the medium.The Court has held that there

are various ways of offering broadcasting services to the viewers. Thus, in the present case

when the defendant got the exclusive broadcasting rights then he was free to broadcast it on

any medium.116 Further, the respondents’ conduct can be reasonable under ‘objective

justification’.117

(A)Protecting the Undertaking’s commercial interests

(i)‘Boo Tube would pay Luminous Sports a non-refundable security of 50 Lakh’

113
Arnold Vahrenwald, ‘Germany: broadcasting - television by internet service provider’

(2005) 16(6) ENT L R 54.


114
Organisation for Economic Co-operation and Development (OECD), Competition Issues in

Television and Broadcasting (DAF/COMP/GF 2013)13.


115
Whish (n 41) 31.
116
Clarification 46.
117
Case C-457/10 P Astra Zeneca AB v Commission [2012] ECR I-000.
27
The respondent has acquired exclusive broadcasting rights for BKL matches from the
118
federation after payment of 4 crore and a profit percentage too. It is a holder of special

right which is required after paying the price for the same. In the case of UPS,119it was held

by the Commission that holders of the special rights are not barred from making profits.

Broadcasting rights for sporting events are an established practice to maximise revenue and

the worth of such transactions is measured in the exclusivity of the right conferred. 120 Thus,

the special rights can be used for the firm’s benefits.

(B)Assessment of the fee charged

‘Boo Tube would pay Luminous Sports 40% of the revenue proceeds from telecasting

the matches on its online channel’

In the case of United Brands121 it has been held that a proper assessment of price and cost

incurred is to be made. The respondent has charged also 40% of the revenue proceeds, where

on the other hand they are paying a profit percentage and also a sum of 4 crore for the rights.
122
Further, in the case of Singapore Broadcasting Corp v Performing Right Society Ltd the

license fee income was given legitimacy and various approaches to it were discussed. It was

held that license fee income calculated as a percentage of total revenue is reasonable. Thus, it

is submitted that the term concerning charge on the revenue proceeds of the appellant is

lawful and not an abuse of the dominant position by the respondent.

118
Clarification 42.
119
Case T-175/99 UPS Europe v Commission [2002] ECR II-1915, para 51.
120
Simon Gardiner, Sports Law (3rdedn, Cavendish Publishing Australia 2006) 367.
121
United Brands (n 89).
122
Singapore Broadcasting Corp v Performing Right Society Ltd [1991] FSR 573.
28
(C) Pro-competitive effects

“Luminous Sports reserved the right to award internet broadcast to any other operator”123

In the IXth Report on Competition Policy, the Commission defined three objectives for its

competition policy; keeping the Common Market open and unified; ensuring fairness in the

marketplace (in particular this factor was said to necessitate special consideration towards

small and medium sized firms that lack market strength); and protection of the legitimate

interests of workers, users and consumers.124 The exclusive contract may not drive

competitors from the market; it may bar or deter new entry, which might have deconcentrated

an already highly concentrated market. But, in the present case the respondent by keeping the

option of granting exclusive rights open are indulging in a pro-competitive behaviour.125

5. THE MERCHANDISING AGREEMENT AWARDED TO COUGAR WAS AN ANTI-

COMPETITIVE AGREEMENT AND THERE WAS AN ABUSE OF

DOMINANCE ON PART OF BKL AND KFB.

5.1 BKL is an enterprise under Section 2(h) of the Act

The counsel for appellant submits that BKL is an enterprise under Section 2(h) because sports

associations are undertakings to the extent that they themselves carry out activities of

123
Proposition para 18.
124
Commission of the European Communities, IXth Report on Competition Policy (1979).
125
John J Miles, Exclusive dealing agreements: Health Care and Antitrust Law (Thomson

Reuters 2015) ch 4 vertical agreements.


29
economic nature. In the case of MOTOE,126 the CJ held that EU competition law can be

applied to the sports federation. It was also held national associations that group the clubs

together are ‘associations of undertakings’. It is submitted that BKL has teams and athletes

under its aegis, so it can very well be addressed as association of undertakings. Arguendo, the

plea to use non-profit organization was considered in the case Minnesota Made Hockey, Inc.

V Minnesota Hockey, Inc127 it was held that services in exchange of money even by a non-

profit organization is a commercial transaction. Thus, the League entered into various

commercial activities by entering into broadcasting rights, sponsorships rights agreements

etc.

5.2 Agreement entered into by the sponsors is an exclusive-supply agreement

The exclusive supply agreement is defined under Section 3(4) (b) of the Act. 128 It states that

an agreement in contravention of Section 3(1), if such agreement causes or is likely to cause

an appreciable adverse effect on competition in India. In order to determine whether any

agreement is in contravention of Section 3(4) read with Section 3(1) of the Act, the following

five essential ingredients of Section 3(4) have to be satisfied129:

1. There must exist an agreement amongst enterprises or persons

126
MOTOE (n 12).
127
Minnesota (n 14).
128
Competition Act 2002, s 3(4).
129
Automobiles Dealers Association v Global Automobiles Limited & Anr Case No 33 of 2011

(‘Automobiles Dealers’); Exclusive Motors Pvt Ltd v Automobili Lamborghini SPA

(‘Lamborghini’) Case No 52 of 2012.


30
2. The parties to such agreement must be at different stages or levels of production chain, in

respect of production, supply, distribution, storage, sale or price of, or trade in goods or

provision of services

3. The agreeing parties must be in different markets

4. The agreement should be of the nature as illustrated in clauses (a) to (e) of sub-Section 4 of

Section 3 of the Act

5. The agreement should cause or should be likely to cause AAEC.

An exclusive supply agreement involves the obligation of the supplier to sell his product too
130
exclusively to certain customers. It is submitted that exclusive supply obligations are only

likely to result in anti-competitive foreclosure if most of the input suppliers are tied and if

firms willing to purchase the respective product are unable to find alternative sources of

supply131.

5.3 There exists an agreement between Cougar and BKL

In the present case, there exists an agreement between the two enterprises i.e. the

manufacturers and their respective authorized service providers,132 which falls within the

definition of agreement under Act.133

(A) The two parties to the agreement are at different stages or levels of production
chain and are in different markets.

130
Guidelines on Vertical Restraints [2000] O J C291/1 para 202.
131
De Beers/Alrosa (Case COMP/E-2/38.381).
132
Proposition, para 26.
133
Competition Act 2002, s 2(b).
31
BKL is the regulatory league which is responsible for conduction the Kabaddi league

successfully. While, Cougar is the International manufacturer of T-shirts, which clearly

operates in the different market

(B) The agreement is of the nature as illustrated in clauses (a) to (e) of Section 3(4) of
the Act.

In the present case a bare perusal of the contents of this clause clearly shows that this

exclusivity clause restrict the other manufacturers from acquiring the merchandise rights of

other franchisee. Therefore, in the instant case, the first four essential ingredients of Section

3(4) are present.

5.4 Relevant Market analysis

(A) Relevant Market

The relevant market in this case comprises of the ‘merchandise rights for sportswear in the

Bohemia Kabbadi League’. In the case of General Motors v Commission134 , the Court of

Justice held that licensing which are granted by the undertakings, form a distinct product

market. Thus, “the exclusive merchandise rights which were granted by BKL to Cougar from

a separate relevant market”.

(B)Demand-Side Substitutability

This is submitted that the goods in the above stated relevant market will be the ones provided

by Cougar to the teams. The team franchisees are the consumers of goods rendered by

Cougar and the players do not have substitutes in the relevant market to interchange with

goods provided by Cougar. Also, the merchandise market for sportswear is a separate market

as sportswear doesn’t have any substitute.135


134
Case 26/75 General Motors Continental v Commission [1975] ECR 1367.
135
Om Datt Sharma v Competition Commission of India [2014] CC 121.
32
5.5 The agreement between the Respondents and their authorized service providers is

likely to cause AAEC.

The Appellant submits that Section 19(3) lists factors that are to be considered by the

Commission while determining AAEC. While analysing its anti-competitive nature, the

cumulative effects of the agreements shall be considered.

(A) Automatic Renewal Clause

In the present case the agreement entered into between Cougar and BKL is an exclusive

merchandise agreement with an automatic renewal clause. The exclusive agreements lasting

longer than five years do not achieve the claimed efficiencies or the efficiencies are not

sufficient to outweigh the foreclosure effect of such long-term exclusive supply

agreements.136 The EC Regulation 2790/1999 on the vertical restraints states that single

branding is only exempted if the market share threshold is not exceeded and if the duration is

no longer than five years.137 The time duration for which an exclusive contract has been
138
brought into force also matters. In the case of Stergios Delimitis v Henninger Bräu the

Court rightly added that the duration of the ties is also important. Also, in the Dutch Football

Association exclusive broadcasting rights given to Sport 7 and a renewal clause was held to

be anti-competitive by the Commission139.

(B) Foreclosure of Market

136
Commission, ‘Guidelines on Vertical Restraints’ [2009] OJ C 45/7.
137
Commission Regulation (EC) No 2790/1999 on the application of Article 81(3) of the

Treaty to categories of vertical agreements and concerted practices [1999] OJ L 336, art 5.
138
Case C-234/89 Stergios Delimitis v Henninger Bräu AG [1991] ECR I-935.
139
KNVB/Sport 7 matches (Case IV/36.033) [1996] OJ C228/4.
33
In the case of Standard Oil Co. of California (Standard Stations) v. United States,140 the

Court found that “when such restrictive supply contracts and that when there has been no

change in market share of the suppliers ,when such contracts were used, it was reasonable to

infer that the relevant market had been foreclosed to newcomers”. Thus, short-run market

stability is not a valid substitute for long term foreclosure effects. In the present case, the

market is getting foreclosed in the long term because of the automatic renewal clause.

5.6 Agreement between BKL and the franchisee teams is in the restraint of trade

The agreement which has entered into by the franchisor (BKL) with the franchisee(the teams)

for the appointment of Cougar as an exclusive merchandise sponsor is in the restraint of trade

as this action can be construed as concerted action under Section 1 of the Sherman Act. In the

case of American Needle, Inc. V. National Football League, Justice Stephen held that

“licensing activities for individual teams’ conducted through a corporation separate from the

teams and with its own management, constituted concerted action that was not categorically

beyond the coverage of § 1 of the Sherman Act, which made illegal a contract, combination,

or conspiracy in restraint of trade.” Also, Article 81(1)(a)141 of the EU law all those

concerted practices between two undertakings are prohibited which result in restraint of trade

by fixing trading conditions.

(A) That the teams and BKL both are undertakings


BKL is an undertaking has already been proved above. Sport clubs or teams are undertakings

within the meaning of Article to the extent that they carry out economic activities. 142 In his

opinion in the Bosman case, Advocate General Lenz considered that football players

140
Standard Oil Co of California (Standard Stations) v United States 337 US 293, 70 S Ct 545

(1949).
141
The European Commission Treaty, art 81(1)(a).
142
Dhanraj (n 9).
34
employed by a football club and who therefore are not independent do not constitute

undertakings.143 A concerted activity is inherently fraught with anti-competitive risk and here

the respondents have failed to discharge their burden by appointing Cougar as an exclusive

merchandise sponsor.

(B) Joint Selling of the rights

Joint selling describes is the situation where sport clubs entrust the selling of their media

rights to their sports association which then sells the rights collectively on their behalf. In its

three decisions144 so far, the Commission consistently took the view that joint selling

constitutes a horizontal restriction of competition as it may hinder competition between clubs

in terms of prices, innovation, services and products offered to fans, and usually leads to the

league selling the rights in a single bundle or very few packages on an exclusive basis.

5.7 BKL is dominant in the relevant market

The Appellant submits that while determining whether an enterprise is in a dominant position,

the factors under Section 19(4) should be taken into account. Accordingly, in order to assess

the dominance of the Respondents , the Appellant considers it imperative to analyse various

other factors listed in Section 19(4).

(A)Monopoly in the relevant market

BKL started under the aegis of KFB; however BKL was given regulatory powers in

conducting the league145. The monopoly of BKL in the relevant market flows from its
143
Union Royale Belge des Sociétés de Football Association ASBL v Jean-Marc Bosman

[1995] ECR I-4921.


144
UEFA (n 77); Joint selling of the media rights to the German Bundesliga (Case

COMP/37.214) [2005] OJL 134/46.


145
Proposition para 8.
35
regulatory power. This monopoly enjoyed by BKL is evident from the contracts that it has

entered into with regards to media rights, sponsorship rights. In the relevant market, BKL has

assumed exclusive right of appointing, on behalf of the franchisee, a single merchandise

sponsor.

(B)Anti-competitive conduct as an evidence of dominance

The counsel for the appellants submits that the very fact that a firm can engage in the anti-

competitive suggest that it is able to act independently of its competitors and customers. 146

The appellants submit that BKL has clearly abused its dominant position by venturing to anti-

competitive agreement with Cougar.

5.8 Respondents have abused their dominant position

It is submitted that respondents have abused their dominant position and this is because of

two reasons:

(A)Denial of market access under Section 4(2)(c)

It is important to prevent dominant firms from entrenching their position on the market by

adopting exclusionary behaviour.147 Moreover, in the case of Iberian Trading UK Ltd v BPB

Industries OJ148exclusive supply contracts were held to be abusive because they operate as an

entry barrier to the market where the undertaking offering such contracts is dominant. Thus,

the appellants submit that respondent abused their dominant position by entering into

exclusive –supply agreement.

146
Bellamy & Child, European Community Law of Competition (6th edn, OUP).
147
Turnbull S, ‘Barriers to Entry, Article 86 EC and the Abuse of a Dominant Position: An

Economic Critique of European Community Competition Law’ (1996) 17(2) ECLR 96.
148
Case T-65/89 Iberian Trading UK Ltd v BPB Industries [1993] ECR II – 00389.
36
(B)Imposing unfair conditions under Section 4(2) (a) (ii)

BKL, being a franchisor has abused its dominant position by imposing unfair conditions on

the franchisees to appoint an exclusive merchandise sponsor which has affected the relevant

product market. Generally, a fiduciary relationship may arise in a franchisor/franchisee

relationship if the franchisee was obligated to accept requirements allegedly imposed by the

franchisor because of the franchisor's position of dominance. There have been many cases in

which arbitrary termination clause by the Franchisor has given rise to unfair contracts. 149

Sports leagues that do not face competition from close substitutes will artificially suppress

the number of franchises in the league.150 The evidence by the franchisees produced also

suggests that under the fear of the termination of the contract, the franchisees have entered

into the illegal contract.

149
Emerson Robert W, ‘Implied Obligations in Franchising: Beyond Terminations’ (1998) 35

Am Bus LJ 559.
150
Rau A Lee, ‘Implied Obligations in Franchising: Beyond Terminations’ (1992) 47 Bus Law

1053).
37
PRAYER

Wherefore, in light of the facts of the case, issues raised, arguments advanced and authorities

cited, this Hon’ble Court may be pleased to adjudge and declare that:

In Appeal of KFB v X Sports

 The appellant has abused its dominant position in relevant market.

 There exists a conflict of interest between the regulatory and commercial function of

KFB.

 Affirm the order made by COMPAT on finding of abuse of dominance.

 Reverse the order made by COMPAT on penalty and disintegration, affirm the order

by CCB on same and impose a penalty of 3% on BKL and KFB of their average

annual revenue for last three years.

 KFB must form an independent body to administer BKL and revenues from same

should flow to Ministry of Youth and Sports Affairs.

In the appeal of X Sports & Ors v KFB & Ors :

 The COMPAT isn’t bound to initiate the compensation proceedings and application

for compensation be put under abeyance.

In the appeal of Luminous Sport v BKL :

 The appellant abused its dominant position in the relevant market.

38
 Affirm the order made by COMPAT on time lag for broadcast of BKL matches on

Media Bohemia.

In the appeal of Boo Tube v Luminous :

 The respondent is not dominant in the market and hasn’t denied market access by the

clauses of the agreement.

 Affirm the order made by COMPAT.

In the appeal of Rodidas v Cougar & BKL :

 The agreement between the respondents has AAEC.


 The agreement between BKL and the franchisee teams for an exclusive merchandise

sponsor is an agreement in the restraint of trade.


 The respondent (BKL) has abused its dominant position in the market.

 Affirm the order of CCB and set aside the order by COMPAT in the appeal.

All of which is respectfully submitted

Counsels for X Sports, Luminous Sports, Rodidas and CCB.

39

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