Management Project Simulation

Section III

Licenciatura: Gestão
Unidade Curricular: PSAG
Semestre: 6º
Docente: Joaquim Matos
Ano Letivo: 2017/2018

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018

Outline for the Business Plan

The Business Plan will be required during 5thQuarter. With a

maximum of 30 pages the plan should include the following
components:
Executive Summary
Review of financial and market performance during the past
year
Market position (Segments, Geography)
Market performance (Demand and market share,
Customer satisfaction (brands, prices, reliability))
Financial performance (Cash, Profitability)

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018

Outline for the Business Plan

Assessment of current situation and the market

Company’s strengths and weaknesses
Customers (market potential, segments, …)
Competition
Market Opportunities and Threats
Major problems/opportunities to be dealt with in next 2
years

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018

Outline for the Business Plan

Overall Strategy for the next 2 years in business (review)

Strategic Goals
Basis of Competitive Advantage
Target segments
Key performance goals

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018

Outline for the Business Plan

Strategy for the next 2 years in business (What will it take to

get ahead or stay ahead?)
Marketing Strategy
Manufacturing Strategy
Sales Channel Strategy
Human Resource Strategy
Financial Strategy

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018

Outline for the Business Plan

Pro forma cash flow, balance sheet and income statement

(all quarters)
Tactical plan (all quarters)
Financial request

Joaquim Matos ● PSAG ● Licenciatura em Gestão ● Semestre 6º ● 2017/2018