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Autonomous sensory meridian response (ASMR)

ASMR is a physical sensation of tingling that begins in the scalp and moves down the spine and to
the limbs. It is a pleasurable, relaxing feeling.

It is a euphoric sensation caused by a variety of sensory triggers. The feeling is characterized by


tingles that originate in your scalp and travel down to the back of your neck and your upper spine

It’s often defined as "a flow-like mental state" that's triggered by a very specific sound or visual

It’s often defined as "a flow-like mental state" that's triggered by a very specific sound or visual

In addition to the visceral reaction, people say ASMR makes them feel happy, peaceful, relaxed,
comfortable, sleepy, and even euphoric. One study found that people experiencing ASMR use it to
relieve chronic pain, although those findings were just self-reported. About 80% of ASMR fans watch
the videos at night time to prepare to go to bed,

The feelings of calmness and relaxation are likely due to the release of endorphins, oxytocin,
serotonin, and other neurotransmitters in the brain, Dr. Richard says. "In infancy, it's a parent's
touch and voice that are most effective at comforting a stressed infant, and it's likely that these
pathways of being comforted are still important in those experiencing ASMR

Most ASMR triggers involve someone caring for the viewer

ASMR may be using the same biological pathways important for being comforted and relaxed when
we're stressed.

We are hardwired to be relaxed and soothed by people who can provide care to us, like parents,
friends, partners and clinicians," Dr. Richard says. This pathway seems to be additionally sensitive
and responsive to ASMR triggers, like whispering, he says