www.visi-one.

com

“ At Jaguar Land Rover we are confident that we will create a significant

VISI/ONE Trendbook 2018

competitive advantage for our dealers in the future with Digital Pricing.
With VISI/ONE, we have chosen the partner Trendbook
with the most experience for this development. ”

Olaf Verfürth, Jaguar Land Rover 2018

Germany

Trendbook
Watch Video!
www.visi-one.com
2018
If there is any one secret of
success, it lies in the ability to get
the other person’s point of view and
see things from that person’s angle
as well as from your own.
Henry Ford
Trendbook 2018
 Hi, I’m Stefanie.
A big thank you to all our fantastic partners and co-workers, we’ve had another year
of strong growth and I am very happy to see we are progressing swiftly towards
building better, smarter POS solutions for our customers.
The feedback from our 2016 Trendbook has been so overwhelmingly positive that it
makes natural sense that we continue it this year.
We love to share our passion with you.
We are in an exciting place for the future. With your encouraging feedback,
VISI/ONE has now embraced then challenges and opportunities that came with
being the ‘first mover’ of our industry. For example, multiple sites are now up and
running with our digital pricing system. The future that we foresaw is now a present
Copyright © 2018 VISI/ONE reality!
Hopefully this year‘s Trendbook will once again spark some ideas and inspiration for
All rights reserved. your own organisation and bring you something valuable in return.

VISI/ONE GmbH VISI/ONE GmbH Enjoy.

Fürberg 16 Puschkinallee 48
Yours,
42857 Remscheid 12435 Berlin
Germany Germany
Phone: +49.2191.988092-0 Phone: +49.2191.988092-60
Fax: +49.2191.988092-9 Fax: +49.2191.988092-9
E-Mail: info@visi-one.com E-Mail: info@visi-one.com
Stefanie Kalheber
CEO and co-founder of VISI/ONE
www.visi-one.com www.visi-one.com

5
The elevator to success is out of order.
You’ll have to use the stairs…
one step at the time.
Joe Girard

Joe Girard sold 13,001 cars at a Chevrolet dealership between

1963 and 1978. He has been recognized by the Guinness Book of
World Records as the world‘s greatest salesman and is one of
America’s most sought-after speakers.

6
 Obstacle or
Opportunity?
Are your dealerships making the most
of your POS products ?

Do they understand how great POS products

can help them to create and sustain a
successful business?

9
Is outspending
the competition
not exactly an option?

10
Are your dealerships
focused on price wars ?

12
Looking for new strategies?

Competitive intelligence
is the future.

15
Make the
MOST
out of your
Budget !
16
It’s Time to make a
Change
“It had long since come to my attention that people of accomplishment
rarely sat back and let things happen to them. They went out and happened to things.ˮ

Leonardo da Vinci

19
It’s simple

... but not easy.

21
Mind the Gap !
It’s about designing and delivering exceptional
experiences that customers love.

22
 “Customer experience is
the new marketing.”
Customer Journey. Steve Cannon
President and CEO Mercedes Benz USA

25
 86% of buyers will pay more for a
better customer experience.

According to “Customers 2020”,

customer experience will
overtake price and product as the
key brand differentiator.
(Customers 2020 Survey)

26
Stop worrying
that your dealerships will not invest
in great POS products.

28
They will.

31
Once they take the leap,
they will never want to go back.

Take a look at the Best

and be inspired.

We appreciate our great customers. You give us the chance to grow and learn with you every day.

Thank you!

32
32
Global Standard for BMW and MINI
Used Car Programs.

(Ask us about the latest success stories and trends.)

35
Global Pricing Solution Mercedes-Benz

37
Global Pricing Solution
Jaguar Land Rover

More than 35.000 Displays in 37 Countries.

38
 Global Pricing Solution
Volkswagen

40 41
Global Pricing Solution
Audi

43
Global Pricing Solution
Renault
47
 and many more

worldwide...

Ask us about the latest success stories and trends.

49
“ Contact and level of help was
supreme, always there to help
and advice.
Products provided by VISI-ONE
are great quality, you have the
feeling they will last for ages.
Most important is that our
Dealers are very satisfied with
”
this choice.
Michał Woźnica
Jaguar Land Rover Poland
“
We greatly value VISI-ONEs professionalism that shows both ways;
the way they are available for their clients and by the good products they
offer. We can recommend them as a good partner to everybody.
“ It looks great on the display area.
The dealer’s reaction was very enthusiastic
and they really feel that this new vision dis-
plays increases the appeal of our products.
The resistance and handling are also very
important qualities that make us feel that
” “
we made the best choice.
Pedro sousa Martins
BMW Group Portugal
” ”
Ing. Thomas Gassner
Jaguar Land Rover Austria, Czech Republic
“ All our dealer networks appreciate
and value magic pockets.
I very much look forward to our future
”
cooperation.
Erica Duchanova
Uni Credit Leasing, Czech Republic
Here in Mercedes-Benz México we´re
very satisfied with the excellent POP
material that Visi One worked for us, it
has great quality.
The dealers are very happy with the
Window Pockets because for them is an
excellent and practical material for the
showroom.
Sinead Monroy
Nancy Velazquez
Mercedes-Benz México
“ I would like to write this message to
express our complete satisfaction with
the VISI/ONE price sheet holders we
received.
We have used them for a few months
and have been exposed to heat, sun,
rain and daily use by our staff to our
complete satisfaction.
I would also like to commend you
personally on your effort and advice
during the purchase process. We got
exactly what we were hoping for
and you made the purchase
”
simple and
straight forward.
Peter Trzewik
German Auto Import
Network Canada
Price is what you pay.
Value is what you get.
Warren Buffett

Great POS products add measurable value.

But to make this happen, it’s important to
choose the right product in the right place
at the right time.

52
Incredibly easy to use.
Unrivaled individualization.
The VISI/sales concept.
All VISI/sales displays consist of a patented,
ingeniously simple modular system.

You can use the VISI/sales modules time and

again to communicate fresh promotional
messages in a matter of seconds.

Patent Pending

54
 Design is one of the
most powerful communicators.

This is why we love this beautiful design.

The powerful image communicates a strong
visual message the customer can’t ignore.

This is a design that makes it easy

to create a stunning POS product series.

57
There are two things in business that make
money – innovation and marketing.

Everything else is cost.

Peter Drucker

This is why we call all

our products an investment!

58
VISI/sales will inspire your marketing
and grow with your innovations.
One base plate – unlimited options.
That’s unbelievable. That’s VISI/sales.

60
 No emotions.
No sale.
The rational customer is a myth.

Customers buy emotions.

Every buying decision is first made

on the emotional level – and then
justified rationally.

62
Communication without words.
We don’t judge this dealership.
We all know that this kind of presentation is a
common standard at many dealerships all over
the world regardless of specific brands.
This is what you may think about:
Are your dealerships aware of the powerful
subconscious visual message of this presentation
that can completely change their positive intent
and have the opposite effect?

65
Pay attention to this key message
from neuromarketing.
Your customers are flooded with 2,000 to 3,000 promotional messages every day.

And they forget almost all of them within seconds.

This is why you have to repeat your campaign at the POS.
It is the only way to recall unconsciously stored messages to the
customer’s conscious level at the crucial moments of his or her
decision-making process.

66
Your campaign in every car.
VISI/sales are the first pricing displays
to communicate your campaign messages
in every car.

69
 It’s not a display.
It’s a marketing spot.

Our VISI/sales displays turned out to be

the 2015 game changer in the world of
automotive price labelling.

71
Brand. At the PoS. All in Focus.
Emotions.
Information.
Guarantees.

All in one place.

Sell the deal. Not the car.

All Finance Auto in Murray, Utah, just south of

Salt Lake City, always tops the list of inventory turnover.

“We take them out to the lot and show them the
three vehicles they have to choose from.
We take control of the deal.”

Mike Peterson, Owner of All Finance Auto

74
Your used-car program
provides great
customer promises…

…but only a few sales advisers

use them actively.

76
76
If more did so –
they could increase
their sales figures
by up to 12%

(Success story of the quality seal of Toyota and DEKRA, “Das Autohaus”, 7.11.2012)

78
 The warranty has been
proven to be the most important
customer promise.

Not an unexpected insight, we know.

But maybe it’s a good idea

to give it some extra attention?

81
 Everybody including our dealers is very
happy with this premium solution, so
that we can truly say that this product
has exceeded all our expectations.

Olaf Verfürth,
Manager Used Cars & Remarketing
Jaguar Land Rover Germany

82
The sky is the limit.

Let’s talk about the future,

which has already begun.

Let’s talk about the ...

84
Pricetool history from VISI/ONE®: VISI/pocket®; VISI/display®; VISI/sales®; CSI Priceboard®
Analog becomes...

89
... Digital

Designexample CSI Priceboard ®

90
Save 20 Minutes of time

3 min. Price change

2 min. Print insert sheet
2 min. Searching for keys
8 min. Search and walk to the car
5 min. Back + storage

93
You thought that was it?

That makes
the difference?

94
think ahead.

97
It’s not just about
comfort.

98
 Or more time
for your customers.

101
Or about
saving time
and
money.

102
In the Car On the Internet
It’s about
Speed ...

105
... and dynamics.
107
Imagine you are the first to come up with Get started.
fast, smart, dynamic pricing strategies
which then take off.

108
Adjust your Prices more often
to increase your Profit.

110
110
“ It is not the strongest species that
survives, not even the most intelligent.

It is the one who is most likely
to adapt to change.”
Charles Darwin

113
Make a Customer, not a Sale.
Katherine Barchetti, realtor

Speak to us today and find out

how we can help you achieve your goals.

116
Picture credits:

We would like to thank the photographers of Shutterstock.com

for the allocation of the photos.
 www.visi-one.com

“ At Jaguar Land Rover we are confident that we will create a significant

VISI/ONE Trendbook 2018

competitive advantage for our dealers in the future with Digital Pricing.
With VISI/ONE, we have chosen the partner Trendbook
with the most experience for this development. ”

Olaf Verfürth, Jaguar Land Rover 2018

Germany

Trendbook
Watch Video!
2018