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cccccccccccccccccccccccccccccccccccccccccccccccccccccccccInstitute
of Agribusiness Management
Swami Keshwanand Rajasthan Agriculture University
Beechwal, Bikaner 334001

Submitted to Submitted By
Mr. Bedanga Bordoloi Ramdayal Kumawat
Guest Faculty SCM Dilip Nagar
Manish Singhal c
Lalit Thakur
MBA (Agribusiness)
(2009-11)

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Company Profile:
Shivdeep Industries Ltd. Was started in 1986, with its lead office in Bikaner. The company soon
became a large manufacturing unit under the guidance of Mr. Shivratan Agarwal and Mrs.
Sushila Agarwal.
The Company commenced business in the city central market. All the raw material from grains,
oils and massalas to dry fruits, flour, gram flour, vegetable oil and condiment are selected and
purchased from amongst the best in the market. At the factory they are thoroughly processed in
order to impact to their purity and prime position. In fact, a different section is devoted to this
aspect of the manufacturing process.

All Bikaji snacks are made untouched by human hand, on fully automated machines in the most
ultra-modern factory in Rajasthan.
A separate packaging unit has been set up to pack the product in a clinically hygienic
environment.
Bikaji snacks are the talk of the town in almost the whole of India, they are already setting
tongues talking in the middle east, part of Africa, USA, UK and Europe.

The company was rewarded with the National awards for industrial, excellence in 1992 ± the
first company to receive such an award in the category of food products.
Bikaji group of companies has three units under its umbrella; and besides food products, it is
doing well in service sector also as in Hotel Basant Vihar Palace, catering to the up market
crowd and established as one of the best hotels in Bikaner. The three units under Bikaji group of
companies are Shivdeep Industries Limited, Shivdeep Food Products Pvt. Ltd. And Bikaji Food
Products Ltd. Shivdeep Industries Ltd. produces Bhujia, Papad and sweets, Shivdeep Food
Products Pvt. Ltd. produces potato chips and Bhujia Namkeens, Sweets ± Rasgulla, Gulabjamun.
The new unit of Bikaji Food Private Ltd. has started producing µTourist Mineral Water¶ a few
years back only. The same management looks after all the three units. The grown curve of
organization is a positive one, Bikaji is also planning to launch µtea¶ very soon. It has the
potential and plans for future expansion and diversification.

Shivdeep Industries limited is brainchild of Mr. Shiv Ratan Agarwal and Mrs. Sushila Agarwal,
she has looked after and nurtured the company to its present position. And her talents and skills
have been recognized and appreciated through out of the state. She was awarded µPresidents
Award¶ for Women Entrepreneur in 1997 and she is the first woman in state of Rajasthan to have
won such a prestigious award. The company was rewarded with National Award for Industrial
Excellence in 1992 ± the first company to receive such an award in the category of food

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products. Mr. Shivratan Agarwal himself had been recipient of many awards for
humanitarianism and contribution to the upliftment of the industry and its people.

Shivedeep Industries limited is situated in Bichwal Industrial Area, Bikaner. A unique feature of
the company is that there is one company profile and therefore there is no job profile as such.
Although there are departments like finance, productions and marketing but there is an informal
structure where the manager finance can look into production and marketing if the need arises.
The company is a reputed one and its products come with a brand name µBikaji¶ the company is
the only one, which provides a wide variety of snacks and savories.

The company is always trying to cater to the ever-increasing demand for more and more variety
in namkeens by launching new flavors and new types of mixtures every now and then. Some
new ones are Mastkin and Tanatan.
The company takes proper care of its workers and employees and they feel privileged to work
with such a reputed firm. The company provides training to the workers on the job. There are
about 1200 workers/employees in the company. They are provided with all the basic amenities a
company should provide with, like group insurance for all the workers, medical aids, mess, etc.
The company provides its employees with bonus, festival offers and likewise from time to time.
They are also provided with leave encashment scheme.
The production takes place on a large scale. To provide its customers with the best quality and
taste of Bhujia, The Company has a well established quality control lab. Every day the first lot is
checked and then other lots are made, if the first one is fine. There are usually no complaints for
the quality of the products. To meet the rising demand the company has installed many automatic
machines and even installed high tech packaging machines procured from flex and digipack. The
machines used for production are checked on a regular basis and are replaced or repaired as and
when required. The raw material (lentils, gram four, edible oil, spices and condiments) are
procured from Bikaner and if required edible oil is also purchased from Surat and other cities in
Gujrat.

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Production units:
Shivedeep Industries limited is situated in Bichwal Industrial Area, Bikaner

The three units under Bikaji group of companies are Shivdeep Industries Limited, Shivdeep Food
Products Pvt. Ltd. And Bikaji Food Products Ltd. Shivdeep Industries Ltd. produces Bhujia,
Papad and sweets, Shivdeep Food Products Pvt. Ltd. produces potato chips and Bhujia
Namkeens, Sweets ± Rasgulla, Gulabjamun. The new unit of Bikaji Food Private Ltd. has started
producing µTourist Mineral Water¶ a few years back only. The same management looks after all
the three units. The grown curve of organization is a positive one, Bikaji is also planning to
launch µtea¶ very soon. It has the potential and plans for future expansion and diversification.

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Marketing and Distribution Network of Company:

µBikaji¶ has emerged as one of the finest names in Bhujia industry. The company has a well-knit
distribution system in India

Its traditional market consists of Northern India, especially states of Rajasthan, Punjab, Haryana,
Gujrat, Bengal and Assam. Rajasthan consumes about 30% of the total produce annually and rest
of the 70% is consumed by other states.

And in a nutshell it can be said that in a short period of fifteen years the company has made its
position strong and its presence inveterate in the Bhujia industry.

It also exports its products to countries like Australia, Japan, Singapore and Europe too. The
company¶s export sales are about 2% of their total sales turnover which is around 40 crores.

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