ANNEXURE

DATA ANALYSIS

AGE WISE CLASSIFICATION

particulars no. of respondents percentage

up to 30 19 38
31-40 13 26
41-50 25 30
above 50 3 6
total 50 100

upto 30
31-40
41-50
above50

The following graph depicts that 64% of the respondents below age 40 and only 6% of
the respondents are of age 50. It indicates that young people are more aware and
conscious toward insurance policies. Category.
EDUCATION LEVEL

Particulars no. of respondents percentage

10th level 10 20
12th level 13 26
graduates 25 50
postgraduates 12 24
total 50 100

10thlevel
12thlevel
graduate
post grauate

The following graph depicts that 20% of the respondents have education till 10th and
26% of the respondents are 12th pass 50% respondents are graduates,24% are post
graduates It indicates that graduates are much conscious than under graduates.
OCCUPATION

PARTICULARS NO OF RESPONDENTS PERCENTAGE

GOVT 14 28
PRIVATE 21 42
PROFFESIONALS 9 18
SELF EMPLOYED 6 12
TOTAL 50 100

GOVT

PRIVATE

PROFESSION

SELFEMPLOYE
D

The following figure shows that 42%of the respondents are private employees, 28% are
govt. employees, 18% are professionals and 12% are self employee it means employees
are more aware towards insurance policies.
MARITAL STATUS

PARTICULARS NO.OF RESPONENTS PERCENTAGE

Married 33 66
Single 17 34
TOTAL 50 100

single
married

It is observed that from the above table that 33 respondents are married 17 respondents
are single married persons are more aware of insurance.
NO. OF DEPENDENTS

PARTICULARS NO.OF RESPONENTS PERCENTAGE

1 16 32
2 8 16
MORE THAN 2 26 52
TOTAL 50 100

1
2
MORE THAN 2

It is observed that from the above table that 26 respondents have more than 2 dependents,
8 respondents have 2 dependents and 16 have 1 dependents
ANNUAL INCOME

PARTICULARS NO OF RESPONDENTS PERCENTAGE

BELOW 50000 9 18
50001-100000 17 34
100001-150000 11 22
ABOVE150000 13 26
TOTAL 50 100

below50000
50001-100000
100001-150000
above150000

The following graph depicts that 34% of the respondents are in the income level of
50001-100000 ,26% respondents has got above 100000 income,22% of respondents
comes in net annual income and rest 18% comes under below 50000 category.
INVESTMENT AVENUE

PARTICULARS NO OF RESPONDENTS PERCENTAGE

INSURANCE 12 24
MUTUAL FUNDS 18 36
BANKS 10 20
SHARE MARKET 10 20
TOTAL 50 100

bank
insurance
mutual funs
stock mkt

The following graph depicts that 36% of the respondents are interested in mutual funds,
24% respondents are interested in investing in insurance 20% are interested in banks an
rest of the 20% are interested in share market
REASON TO TAKE POLICY

PARTICULARS NO.OF RESPONDENTS PERCENTAGE

TO COVER RISK 15 30
TO AVOID TAX 8 16
INVESTMENT 17 34
GOOD RETURN 10 20
TOTAL 50 100

cover risk avoid tax

investment good return

It is observed that from the above table that 15 respondents take insurance policy to
secure their future, 8 respondents take insurance to avoid tax and 17 take insurance for
investment purpose, 10 respondents observe that it gives good return.
POLICY CHOICE

PARTICULARS NO OF RESPONDENTS PERCENTAGE

TERM PLAN 18 36
MONEY BACK 12 24
RIDERS 10 20
ENDOWMENT PLAN 10 20
TOTAL 50 100

endowment

riders

term plan

money back

The following figure shows investor attitude towards the policy 18 respondents wants to
take term plan 12 respondents wants to take money back 10 respondents wants to take
riders, consumer is much crazy in taking term policy.
AWARENESS THROUGH

PARTICULARS NO OF RESPONDENTS PERCENTAGE

FRIENDS 12 24
AGENTS 18 36
ADVERTISEMENT 10 20
OTHER 10 20
TOTAL 50 100

advertisement
friends
agents
others

The following graph depicts that 36% of the respondents get knowledge through agents
in mutual funds, 24% respondents get knowledge through friends, and 20% get
knowledge from advertisement and other sources
CONCLUSION

Insurance is a tool by which fatalities of a small number are compensated out of

funds collected from plenteous. Insurance is a safeguard against uncertain events that
may occur in the future. Over the last 5 to 6 years, the ICICI Prudential life insurance
company have tripled investors money than the other competent, this progress leads to
increase the company image and makes a way to lead the total insurance market.

Thus the study also comprise company image is the highly important criteria that
consumers consider before taking up a life insurance. This is mainly because people
expect safety and secure for their money which they invest, followed by the factor
Premium which we pay to the insurer and then Bonus and Interest paid by the company,
services etc.
 Questionnaire

1. What is your age?

a. up to 30 b. 31-40

c. 41-50 d. above 50

2. What is your qualification?

a. 10th b. 12th

c. graduate d. post graduate

3. What is your occupation?

a. private job b. govt. job

c.professional d. self employed

4. What is your marital status?

a. married b. single

5. How many dependents do you have?

a. One b. two

c. more than two

6. What is your annual income?

a. below 50000 b. 50001-100000

C.100001-150000 d. above 150000

7. Where do you invest your money?

a. insurance b. mutual fund

c. bank d. stock market

8. Reason to take insurance policy?

a. safety b. tax saving

c. investment d. good return

9. Policy would u like to prefer?

a. term plan b. endowment plan

c. riders d. money back

10. What are your sources of awareness?

a. advertisement b. friends

c. agents d. others
BIBLIOGRAPHY:

Kothari, C.R 2003[research methodology, 2nd edition]

Indian journal of industrial relations vol-37 number 3, january2004 by r. Anand sen

gupta, Ashish sen gupta.

Indian journal of marketing vol-xxxii, no 8, august 2003

Karvy finapollis June, july2006

WEBLIOGRAPHY

www.insurancemagic.com

www.investor.com/scripts/insucareer.asp

www.moneyguru.com

www.delhischools.com/career/insurance.htm