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ASSIGNMENT OF MTD

TRAINING AND DEVELOPMENT


PROGRAMMES OF NESTLE

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR


THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED TO :- SUBMITTED BY:-


PROF.AZIZINDER SEKHON GAGANDEEP SINGH
16421037
MBA-D

SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY,PATIALA


introduction

Nestles start date back to 1866, when two split Swiss enterprise were found that
would later form the core of Nestle. In the subsequent decades, the two
challenging enterprise forcefully delayed their businesses throughout Europe
and the United States.
Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company,
established in 1866 by brothers George Page and Charles Page, and Farine
Lactee Henri Nestle, founded in 1866 by Henri Nestle. The company grows
significantly during the First World War and again following the Second World
War, expanding its contributions outside its early reduced milk and child
formula products. The company has made a number of corporate acquisitions,
including Crosse & Blackwell in 1950, Findus in 1963, Libby's in
1971, Rowntree Mackintosh in 1988 and Gerber in 2007.
Nestle's products include baby food, bottled water, breakfast cereals, coffee,
confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestle's
brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion),
including Nespresso, Nescafe, KitKat, Smarties, Nesquik, Stouffer's, Vittel,
and Maggi. Nestle has around 450 factories, operates in 86 countries, and
employs around 328,000 people. It is one of the main shareholders of L'Oreal,
the world's largest cosmetics company.
Nestle has a primary listing on the SIX Swiss Exchange and is a element of the
Swiss Market Index. It has a secondary listing on Euronext. In 2011, Nestle was
listed No. 1 in the Fortune Global 500 as the world's most gainful business with
a market capitalization of $ 200 billion, Nestle ranked No. 13 in the FT Global
2011.
As nutrition, health and wellness company, Nestle, is committed to the
improvement of value of life by helping community in which it operates to meet
basic and necessary human needs. The competitors are glaxosmith con,
Britannia, rei agro, kwality dairy, lakshmi energy, heritage foods etc.
Over the years Nestle has used its resources, skills and technology to help find
solutions to the many socio-economic challenges facing communities. Many of
the communities are confront by challenges such as poor cleanliness, lack of
clean water, poverty, diseases, underfeeding, food security and many others.
Mission:
Positively influence the social environment in which we operate as responsible
corporate citizens, with due regard for those environmental standards and
societal aspirations which improve quality of life."
Vision:
To be a leading, competitive, Nutrition, Health and Wellness Company
delivering improved shareholder value by being a preferred corporate citizen,
preferred employer, preferred supplier selling preferred products.

Company profile:
Nestle India Ltd, one the biggest players in FMCG segment, has a existence in
milk & nutrition, beverages, prepared dishes & cooking aids & chocolate &
confectionery segments. The company is unavailable in the food business. The
food business incorporate product groups, such as milk products and nutrition,
beverages, prepared dishes and cooking aids, chocolates and confectionery.
Nestle India manufactures products under brand names, such as Nescafe,
Maggi, Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea.
The company has also introduced products of daily utilization and use, such as
Nestle Milk, Nestle Slim Milk, Nestle Fresh 'n' Natural Dahl and Nestle Jeera
Raita. The company's brands include milk products and nutrition, prepared
dishes and cooking aids, beverages, and chocolates and confectionery. Their
milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle
Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahl. Beverages
Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special
and Nescafe Cappuccino.
Nestle India is a secondary of Nestle S.A. The company has attendance across
India with 7 manufacturing facilities and four branch offices extend across the
region. The four branch offices in the country help facilitate the sales and
marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata.
The company's four factories were awarded the internationally predictable
external certification ISO 14001 for adherence to environmental processes and
OSHAS 18001 for Health and Safety. In the year 2008, the company launched
Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-
Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically
known to help manage cholestrol. As part of their ongoing dedication to
offering best in class nutrition products to Indian consumers, the company
launched NESTLE NAN 3, a follow-up formula for older infants. During the
year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to
handle day pack to drive affordability, taste and convenience for a larger
number of consumers.
Trainee Programs

Management Trainees
In order to create a pool of high calibre Managerial Talents, the Company
inducts fresh Management Graduates in different streams of Management from
the premier Management Institutes in the country. Management Trainees are
taken in the Sales & Marketing, Finance, Human Resources and Supply Chain
areas.
Management Trainees are put through a 12-month long, cross-functional, multi-
location training program; after successful completion of the training they are
absorbed in their respective functional departments.

Finance & Control Trainees


The objective of the Finance and Control Trainee scheme is to get high calibre
chartered accountants and post graduates with specialisation in finance from
premier institutes, who can take up critical roles in the company.
Finance & Control Trainees are put through a 12-month long, multi-location
training program; after successful completion of the training they are absorbed
in their function across locations basis business requirements.

Costing Trainees
In order to create a pool of specialized costing talent in the finance & controls
function, trainees with ICWA certification are hired.
These trainees are put through a stint of 12 months through various units and
after successful completion of their stints and absorbed in the finance &
Controls division.

Technical Management Trainees


Technical Management Trainees are taken from reputed engineering institutes
specialising in Chemical, Electronics, Automation, Industrial Engineering etc.
The trainees undergo a 12 month long, on the job intensive training programme
in Factories & Head Office.
Technical Trainees
The objective of Technical Trainee scheme is to provide a pool of well-trained,
high caliber technical professionals who in the short term can take on
supervisory responsibilities against available positions in different Factories.
The selection of Trainees is done from various Technical institutes across the
country.
The training program is for duration of 12 months. Post the satisfactory
completion of training period the trainees get confirmed against available
positions based on business requirements.

Field Force Trainees


The purpose of this Scheme is to ensure a ready pool of trained Sales Personnel
and Medical Delegates to fill up vacancies which arise at our four regional
offices. Sales personnel are responsible for frontline sales and the medical
delegates are involved in disseminating scientific information to doctors
pertaining to our products.
The Trainees are engaged for duration of 11 months for training. Post the
satisfactory completion of training period the trainees get confirmed against
available positions based on business requirements.

Summer /Autumn Trainees


In order to fulfill our corporate responsibility to the professional institutions, of
providing practical training to the students as part of their academic requirement
and to undertake important Business Projects, every year the Company takes
Summer/Autumn Trainees from premier management institutes of the country.
Nestlé handpicks top quality students from premier management institutes
across the country to undertake live projects in the field of Human Resources,
Sales & Marketing & Supply Chain.
The process also helps the Company in generating good will with the Premier
Management Institutes as well as pre-identifying certain candidates who may
have Management Trainee potential for future intake.
The Importance Of Employee Training At Nestle

Many organisations today invest heavily in employee training and one such
organisation is Nestlé. Their trainee programs are quite extensive and can span
years. For example, a new international marketing and sales trainee, after
being selected by the organisation, can enjoy the benefits of considerable
investment in their training and development by Nestlé.The international
marketing and sales trainee program starts with a 2-4 month orientation
at Nestlé’s international headquarters in Vevey, in order to give a clear
understanding of the role of the headquarters, and the way it works with
local Nestlé markets. It also introduces specific product categories that provide
the basis of each new employee’s assignment. During these first few months
each employee is given the opportunity to network with as many people as they
can and highlight them as important contacts for future reference.

Once this familiarisation phase is over, the trainee is ready to embark on the
training period. Nestlé will even send trainees abroad to start their training for a
global, expatriate career. This is when the fast-paced training program really
gets under way. The intensive training program is designed to help the new
employee get to know all the various departments that will contribute to their
success and that of the company.During training, the Trainees work in close
collaboration with an experienced Manager who facilitates their learning in
many key areas such as:

 Marketing Strategy – incorporating elements such as brand positioning


and communications, and also designing business plans built to support
the long-term strategic vision for different brands.
 Setting Objectives – how to determine targets for factors like distribution,
profitability, market share, volume, and brand awareness.
 Production – learning about product profiles, renovation and innovation;
how the R&D network and Nestlé Product Technology Centres function
in the context of the organisation.
 Communications – sponsorship, advertising, preparing briefs, consumer
promotions and working with Nestlé Communication Partners.
 Market and Environment Analysis – price point elasticity analysis,
competitors, consumer/shopper research and insights, and various market
studies and methods.

This initial training program is comprehensive and covers all of the different
channels used by the company, and gives a complete overview of the activities
of the firm. It also includes several months work as a representative of the
department – to experience how the job functions, how to interact with trade
customers, and how to be an integral part of the team.

During this phase of the training, the trainee can perform job functions such as:

 Administration – organising the workforce, trade spend and incentives.


 Trade marketing – point of sales activity as well as broader sales channel
strategy
 Regional sales – the practical application of sales in the area the trainee
might be assigned later
 Category management – understanding categories and tools.
 Key account management – learning about key accounts and the
importance of key customers, including retail chains and wholesalers.

The depth and breadth of this training represents a considerable investment


by Nestlé in their employees, but also indicates that the organisation believes
such an investment will pay off in the long term. While such an intensive
program might not be practical for many smaller organisations with less
resources, this is still a prime example of the importance and value placed on
high quality employee training by large and successful companies such as
Nestlé.