PROJECT REPORT ON

PROCTER & GAMBLE: A CSR PERSPECTIVE

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

DEGREE OF

MASTER OF MANAGEMENT STUDIES

(FINANCE)

OF

SNEHAL SHANKAR JADHAV

ROLL NO: 16018

(2016-18)

UNIVERSITY OF MUMBAI

SUBMITTED BY

UNDER THE GUIDANCE OF

PROF. AMIT MANE

Dr. G. D. Pol Foundation

YMT COLLEGE OF MANAGEMENT

INSTITUTIONAL AREA, SECTOR – 4, KHARGHAR, NAVI MUMBAI

1
 DECLARATION

I, SNEHAL SHANKAR JADHAV, studying in the Second Year of Masters of

Management Studies course in the academic year 2015-2017 at YMT COLLEGE OF
MANAGEMENT hereby declare that I have completed the project titled, “PROCTER &
GAMBLE: A CSR PERSPECTIVE” as a part of the course requirements of Masters of
Management Studies of University of Mumbai.

I further declare that the information presented in this project is true and
original to the best of my knowledge.

Date: SNEHAL SHANKAR JADHAV

Place:

2
 CERTIFICATE

This is to certify that the Industry Oriented Dissertation Project titled as “PROCTER &
GAMBLE: A CSR PERSPECTIVE” submitted by “SNEHAL SHANKAR JADHAV” in
partial fulfillment of the requirements for the degree of Master in Management Studies
(Marketing) of University of Mumbai during 2015-2017 is his/her original work & does not
form any part of the project undertaken previously to the best of our knowledge.

PROF. Amit Mane Dr. SWATI PADOSHI

FACULTY GUIDE DIRECTOR

DATE:

Institute
Seal

3
 ACKNOWLEDGEMENT

First and foremost, I would like to express my sincere gratitude and thanks
towards The UNIVERSITY OF MUMBAI for introducing a course like MMS and
giving all the Students a base and a platform to keep abreast with the changing
business scenario.

I would like to express my gratitude and sincere thanks to my Project Guide

Prof. Amit Mane, Faculty – Finance, for instilling confidence in me to carry out
This study and extending valuable guidance and encouragement from time to time,
without Which it would not have been possible to undertake and complete this
project.

I also wish to extend my appreciation, especially to My Mom and Dad My

College. Faculty who stood beside and encouraged me to complete this project. I
appreciate his Motivation, concern and knowledge.

4
EXECUTIVE SUMMARY

5
 INDEX
CHAPTER PAGE
PARTICULARS
NO. NO.
Declaration
Certificate
Acknowledgement
Executive Summary
PART I
1.1 Introduction
1.2 Objectives of the Study
1.3 Scope of the study
1.4 Limitation of the Project
1.5 Bio-Data of external Guide
PART II
2.1 Company profile
2.2 product
PART III
3.1 Questionnaire
3.2 Finding and Analysis
3.3 Suggestion and Recommendations
3.4 Conclusion
3.5 Bibliography

6
 COMPANY PROFILE

Fast moving consumer goods (FMCG) is the 4th largest sector in the India economy. There
are three main segments in the sector – food and beverages which accounts for 19 per cent of
the sector, healthcare which accounts for 31 per cent and household and personal care which
accounts for the remaining 50 per cent.

The FMCG sector has grown from US$ 31.6 billion in 2011 to US$ 49 billion in 2016. The
sector is further expected to grow at a Compound Annual Growth Rate (CAGR) of 20.6 per
cent to reach US$ 103.7 billion by 2020. FMCG revenue grew 14.8 per cent during October-
December 2017.

Accounting for a revenue share of around 60 per cent, rural segment is the largest contributor
to the overall revenue generated by the FMCG sector in India and recorded a market size of
around US$ 29.4 billion in 2016 and is expected to grow to US$ 220 billion in 2025. Demand
for quality goods and services have been going up in rural areas of India, on the back of
improved distribution channels of manufacturing and FMCG companies. Semi-urban and
urban segments accounted for a revenue share of 40 per cent in the overall revenues recorded
by FMCG sector in India.

From the consumer's perspective

 Frequent purchase
 Low involvement (little or no effort to choose the item)
 Low price
 Short shelf life
 Rapid consumption

From the marketer's perspective

 High volumes
 Low contribution margins
 Extensive distribution networks
 High stock turnover

7
FMCG SCOPE :
FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily
deals with the production, distribution and marketing of consumer packaged goods. The Fast
Moving Consumer Goods (FMCG) are those consumables which are normally consumed by
the consumers at a regular interval. Some of the prime activities of FMCG industry are
selling, marketing, financing, purchasing, ect. The industry also engaged in operation, supply
chain, general management and production.

TOP 10 FMCG COMPANIES IN INDIA

FMCG (Fast Moving Consumer Goods) or Consumer Packaged Goods (CPG) – are products
that are sold quickly and at relatively low cost. Below is a List of Top 10 FMCG Companies
in India 2012.

1.ITC (Indian Tobacco Company)

Market Capitalization – (Rs. Crore): 151,078
It presence in FMCG, Hotels, Paper boards & Specialty Papers, Packaging, Agri-Business,
and Information Technology.
ITC Ltd, traditional businesses of Cigarettes, Hotels, Paperboard‘s, Packaging and Agri-
Exports.

2.HINDUSTAN UNILEVER
Market Capitalization – (Rs. Crore): 67,858
India’s largest consumer products with products such as soaps, tea ,detergents and shampoos
with over 700 million Indian are using its products.

3.NESTLE INDIA
Market Capitalization – (Rs. Crore): 39,819
A subsidiary of Nestlé S.A. of Switzerland. A largest food and beverage manufacture in the
world with many popular and largest selling products such as MAGGINESCAFE,KITKAT
and MILKMAID.

8
4. DABUR INDIA
Market Capitalization – (Rs. Crore): 18,632
They has 17 ultra modern manufacturing units around the globe and its products marketed in
over 60 countries.

5. GODREJ CONSUMER PRODUCTS

Market Capitalization – (Rs.Crore): 13,335
A Household, hair colors, household insecticides and Personal Care Products.

6. P&G (Proctor and Gamble India)

Market Capitalization – (Rs. Crore): 12,838

7. COLGATE-PALMOLIVE

Market Capitalization – (Rs.Crore): 12,764

The leading Tooth Paste Brand in India.

8. GSK (Glaxosmithkline Consumer Healthcare)

Market Capitalization - (Rs. Crore): 9,842

A pharmaceutical industry and over 100,000 employees Worldwide.

9. MARICO
Market Capitalization - (Rs. Crore): 9,078
And the company present in more than 25 countries across Asia and the African continent.

10. EMAMI
Market Capitalization - (Rs.Crore): 6,836
And over 20,000 employees. Products are paper , writing instruments, edible oil and cultivation,
bio-diesel, hospitals, contemporary art, pharmacy, cement, real estate and retail.

9
OBJECTIVE OF STUDY:
 To study the trend of FMCG in Indian Market.
 To study the relationship between P& G Company and Corporate Social
Responsibility

10
 RESEARCH METHODOLOGY

Secondary Source: The secondary data was collected from internet.

11
 Bio-data of External Guide

DR.VISHNUVAJJHALA ADITYA SRINIVAS,

MBA (GOLD MEDAL),PH.D, MDP (IIM AHMEDABAD), CWM, ISO 9001:2008

LEAD AUDITOR

Capital market and financial markets professional with specialization in Macro Economics
and Fundamental Research.

Mobile No:- +91 9820717803 and +91 9167495294

Email;- aditya.srinivas@brokersforumofindia.com , aditya.rrs@gmail.com

CAREER SUMMARY

 15 years of corporate experience in field of financial services with complete

knowledge about all the segments of the capital markets and financial products.
 Exposure to research in the capacity of fund manager of various asset allocations and
asset linkages.
 Complete knowledge about the working of the operational aspects of the capital
market and in specific about the stock market fraternity
 Presented Research papers in national and international conferences which gives
complete exposure to International experience
 Complete practical and on hands exposure to the working of the stock broking firms
as worked as Leading stock broking houses in various capacities
 IN depth knowledge of Macro Economics and Fundamental Research as worked as
Fund Manager.

PROFESSIONAL EXPERIENCE

Working as Chief Operating Officer of BSE BROKERS FORUM from 31 st August

2012. From 11th March 2013 given additional responsibility of Chief Economist of
Bombay Stock Exchange Brokers Forum.

JOB PROFILE AS COO:-

12
  Handling all member broker related queries and coordination with BSE
 Instrumental in bringing out “Operational Manual” for brokers which has entire
operations aspects for broking industry.
 Drafting all correspondence with SEBI,RBI and Ministry of Finance
 Conducting seminars on Compliance, PMLA, E Boss, Service tax issues for member
brokers
 Key role in GIFT CITY Project operations part.

JOB PROFILE AS CHIEF ECONOMIST:-

 Write Macro Economic Research articles for FORUM VIEWS Magazine

 Published Macro Research papers In International Journals
 Regular appearance on CNBC Bazaar and DD News channel
 Interaction with FOREIGN Delegations who visit BSE and explain them about Indian
Economy
 Represented India at Harvard Law School, USA and gave presentation about Indian
Economy

QUALIFICATION

 Ph.D in Economics from Veer Narmad South Gujarat University NAAC Rated 5 star
 Management Development Programme (MDP) from IIM Ahmedabad.
 Chartered Wealth Manager (CWM) awarded Honorary by American Academy of
Financial Management.
 MBA Finance (Gold Medal), S.R.Luthra Inst of Management (2004)
 BBA Finance (Distinction) South Gujarat University (2002)
 32 Research papers published in various books and journals
 25 Research papers presented in National and International Conferences
 Authored Book on “Introduction to Indian Commodities Market”
 Authored Chapter in the book “Security Analysis and Portfolio management” along
with Shalini Talawar from K J Somaiya Institute of Management
 Recognized Ph.D Guide in UTU University.

13
Unique Achievements:-

Dr.Aditya has been referred to be appointed as an Advisor by Member of Parliament (Lok

Sabha) Shri Hansraj Ahir to Prime Minister Dr. Manmohan Singh. Received letters from
Prime Minister Office (PMO) acknowledging the same.

Dr.Aditya has been referred to be appointed as an Advisor by Member of Parliament (Lok

Sabha) Shri Kaushalendra Kumarji to Prime Minister Dr. Manmohan Singh and also to Shri P
Chadambaram. Received letters from Dr. Manmohan Singh and Shri Chidambaram
acknowledging the acceptance.

Dr.Aditya has been referred to be appointed as an Advisor by Member of Parliament (Lok

Sabha) Shri Hansraj Ahir to Prime Minister Dr. Manmohan Singh and also to Shri P
Chadambaram.

Dr.Aditya has been referred to be appointed as an Advisor by Member of Parliament (Lok

Sabha) Shri Hansraj Ahir to Prime Minister Shri Narendra Modiji.

Invited by Harvard Law School to attend International Conference on Islamic Finance from
April 25 to April 27 2014 held at Boston. Globally only 80 experts had been called to attend
the conference from 20 countries.

Heading Investor Awareness Programme Drive. Have personally taken 310 sessions pan
India covering 19,500 participants including IIM Ahmedabad, IIM Indore, NMIMS, S. P
Jain, Symbiosis to name a few.

Regularly invited by DD News and CNBC Bazaar on Monetary policy, CPI WPI data, Trade
Data. Have given more than 25 interviews till date.

INTERNATIONAL REPRESENTATIONS:-

1. Invited at Harvard Law School, Boston USA for International Conference on Islamic
Finance.
2. Addressed 200 International students at Dubai, IMT Gaziabad
3. Represented India at Taiwan for 19 nation conference on International capital markets
4. Addressed 48 Arab National from 7 Gulf countries in Oman for 4 days on capital
markets and economy

14
 5. Addressed 25 Government delegates in Maldives for 3 days on Economy and capital
market.

6. One on one Interaction with Mr. Shotaro, International Economist with Japan
Economic Research and with Mr. Katoti, Senior Economist with Tata Group.
7. One on one Interaction with DR. Michele V Gee, Interim Associate Dean, University
of Wisconsin, USA on 6th January 2015 and Dr. Parag Dhumal, from University of
Winsconsin, USA.
8. Addressed Delegates at Asian Financial Forum on 19th and 20th January 2015. AFF
had 2000 corporates participating across globe. Had interactions with delegates of
USA, France, Canada, Philippines, Asia Pacific Council.
9. Addressed Senior level delegations comprising 48 delegates from 17 countries on 29th
January 2015 from IMD Switzerland on Indian Economy and Capital Markets in BSE
International Convention Hall.
10. Represented India at Asian Securities Forum 2015 at Seoul, Korea where 20 nations
had participated from 20th to 22nd September 2015.
11. One on one interaction with Mr. Mattew Rees, Speech writer and Executive
Assistance to Chairman of Securities Exchange Commission, USA on Indian
Economy and US Economy integration on 16th December 2015.
12. Represented India at Asian Securities Forum 2016 at Tokyo, Japan where 20 nations
had participated from 28th November to 2nd December 2016

Key Achievements:-

 Took one on one interview of Dr.Siddhartha Roy, Economic Advisor Tata Group
(Directly reports to Tata Group Chairman, Cyrus Mistry). The interview was printed
in the April 2013 Annual Edition of FORUM VIEWS Magazine.
 Addressed 40 senior management personnel from KPMG Financial Services division
at KPMG office in Mahalashmi, Mumbai.
 Addressed Indian Institute of Management (IIM) Ahmedabad, 50 Post Graduate
Students of Management
 Addressed Indian Institute of Management (IIM), Indore, 45 Post Graduate Students
of Management

15
  Key speaker at Oman Stock Exchange and Maldives Stock Exchange on Indian
Capital Market
 Article published by Hong Kong Securities Association in their journal on the topic
“Global Financial Crisis – lessons to be learnt”
 Article published by Tilburg University in International Journal “Faces International”
on the topic “Role of Government in Stock Exchanges”
 Conducted Master of Ceremonies (MOC) during the visit of Prime Minister of
Hungary Mr. Victor Orban on 18th October at the BSE International Convention Hall.
 Conducted Master of Ceremonies (MOC) during the launch of BSE Currency
Derivatives during presence of Shri Salem, Hono Union Minister of Revenue, Dr. K P
Krishnan, Additional Secretary, Govt of India.
 Represented India at the Asia Securities Forum held at Taiwan from 23rd October to
25 October 2013. The meet had participation from more than 14 countries with
around 50 delegates.
 Addressed 16 member delegation of Western Australia Government delegation
through video conference on Investment opportunities in India.
 Addressed German Delegation, France Delegation on Indian Economy at BSE
 Addressed 64 senior level delegation from 16 countries from IMD Switzerland on
Indian Economy and Indian Capital Market.
 Invited as Panel Expert at IIFT Delhi at National Finance Symposium
 Editor of monthly magazine “BSE FORUM VIEWS” which has won “Silver” award
at 53rd Annual Awards Nite organized by Association of Business Communicators of
India along with TATA group

Positions Held:-

1. Editor of the monthly magazine “FORUM VIEWS” which has 2000 hard copy
publication. Was awarded “Silver Prize” by the Tata Group and ABCI in 2013 and
Bronze Price in 2014 in External Publication category.
2. Member of Expert Panel appointed by NISM (Educational arm of SEBI) for
Certification for Research Analyst.
3. Recognized Ph.D Guide in UTU University, Surat, Gujarat.
4. Member of Board of Studies of Symbiosis Institute of Management Studies, Pune.

16
 5. Member of the Investment Advisory Committee of Concept Securities Pvt Ltd
6. Member of the Advisory Board of Saint Xavier College.
7. Member of Advisory Board of C.K.Pithawala Institute of Management Studies
8. Member of Editorial Board of “Professional Panorama An International Journal
Applied Management and Technology (ISSN 2349-6916)
9. Member of Board of Studies of Symbiosis Institute of Management Studies (SIMS)
10. Member of Editorial Board of “Symbiosis Institute of Management Studies Journal
“Jidnyasa” ISSN 0976-0326 JIDNYASA
11. Member of Governing Board of IES Institute of Management Studies, Bandra.
12. Member of Subject Board of Finance at K J Somaiya Institute of Management.
13. Member of Advisory Board of Industry Academia Partnership cell of Saurashtra
University, Rajkot, Gujarat.
14. Member on Board of Studies for Economics at ITM Kharghar, Mumbai.
15. Member on Editorial Board on UKA TARSADIA University, Bardoli, Surat in
Global Journal of Research in Management
16. Appointed as Honorary Advisor in the Honorary Board of Global Advisors of
Confederation of International Accreditation Commission.
17. Appointed as an Advisor on Board of Unified Brainz of India Publications and
Editorial Board

International MOU Signed:- Was instrumental in Domestic and International MOU with
the following bodies:-

1. Hong Kong Securities Association

2. Mauritius Stock Exchange
3. Maldives stock Exchange
4. Philippines securities association
5. KOFIA (Korea )
6. Thailand Securities Association
7. 6th Sense Consulting firm in UK
8. Bajaj Allianz Life Insurance company (Got 25 lakhs for BSE)
9. ICICI Bank (Got Rs. 50 lakhs for BSE)

17
MOU signed with Educational Institutes:-

1. Symbiosis Institute of Management Studies, Puna, Maharashtra

2. Savitha University, Chennai
3. Dr.MGR University, Chennai
4. S B Jain Institute of Management Studies, Katol, Nagpur

Faculty Development Programme conducted:-

1. Symbiosys Institute of Management Studies, Puna

2. K J Somaiya Institute of management studies, Mumbai
3. S.R.Luthra Institute of Management, Surat, Gujarat

EARLIER EMPLOYMENT

Bombay Stock Exchange Training Institute

Worked as Full Time Faculty cum Economist and International Trainer at Bombay Stock
Exchange and also as Corporate Trainer representing BSE at various customized National
and International Progammes from 8th June 2011 to 30th August 2012)

Roongta Rising Stock Pvt Ltd (Feb 2010 to June 2011)

NATIONAL HEAD – BUSINESS DEVELOPMENT – Equities, Derivatives, Commodities

Currency.

 Handled entire business development aspect

 Instrumental in getting BSE membership

ANGEL BROKING LIMITED (Jan 2009 to Jan 2010)

Regional head South Gujarat Region – operations (handled 583 sub brokers and 9 branches
having 40,000 clients and 250 employees)

 Reported to Mr. Santanu Syam, Executive Director

 7 Department Heads – KYC, Demat, Account, Banking, Quality, HR, Risk
management reported to me
 Instrumental in streamline processes and ensuring client satisfaction

18
  Instrumental in strong recovery from clients and sub brokers
 Instrumental in auditing of sub brokers through external auditor

CONCEPT SECURITIES PVT LTD (Dec 2006 - Dec 2008)

ASST. VICE PRESIDENT – Chief Economist and Fundamental Analyst

 Instrumental in getting NSE membership (entire paper work and coordination with
exchange)
 Instrumental in getting PMS license (entire documentation and coordination with
SEBI)
 Played key role in formation of NRI cell
 Played key role in formation of In house Research Cell.

S.R.LUTHRA INST OF MANAGEMENT (AUG 2005 - Dec 2006)

LECTURER – TAUGHT SUBJECTS ON PORTFOLIO MANAGEMENT, DERIVATIVES

Department of Economics, Veer Narmad South Gujarat University (June 2004-

July2005)

LECTURER – TAUGHT SUBJECTS ON STOCK MARKET AND CAPITAL MARKETS

19
 INTRODUCTION OF PROCTER & GAMBLE

Procter & Gamble Co. (P&G) is an American multi-national consumer

goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British
American William Procter and Irish American James Gamble.[3] It primarily specializes in a
wide range of cleaning agents and personal care and hygienics products. Before the sale
of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and
beverages.

In India Proctor & Gamble have two subsidiaries:

P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health
Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies with
a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks
Whisper. P&G Home Products Limited deals in Fabric Care segment and Hair Care segment.
It has in its kitty global brands such as Ariel and Tide in the Fabric Care segment, and Head
& Shoulders, Pantene, and Rejoice in the Hair Care segment.

20
 HISTORY OF PROCTER & GAMBLE

Procter & Gamble Co. (P&G) is an American company based in Cincinnati, Ohio that
manufactures a wide range of consumer goods. In India Proctor & Gamble has two
subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. Procter &
Gamble's relationship with India started in 1951 when Vicks Product Inc. India, a branch of
Vicks Product Inc. USA entered Indian market. In 1964, a public limited company,
Richardson Hindustan Limited (RHL) was formed which obtained an Industrial License to
under take manufacture of Menthol and de mentholated peppermint oil and VICKS range
of products such as Vicks Vapo Rub, Vicks Cough Drops and Vicks Inhaler. In May 1967,
RHL introduced Clearasil, then America's number one pimple cream in Indian market. In
1979, RHL launches Vicks Action 500 and in 1984 it set up an Ayurvedic Research
Laboratory to address the common ailments of the people such as cough and cold.

In October 1985, RHL became an affiliate of The Procter & Gamble Company, USA and its
name was changed to Procter & Gamble India.
In 1989, Procter & Gamble India launched Whisper - the breakthrough technology 1991,
sanitary napkin. In P&G India launched Ariel detergent. In 1992, The Procter & Gamble
Company, US increased its stake in Procter & Gamble India to 51% and then to 65%. In
1993, Procter & Gamble India divested the Detergents business to Procter & Gamble Home
Products and started marketing Old Spice Brand of products. In 1999Procter & Gamble India
Limited changed the name of the Company to Procter & Gamble Hygiene and Health Care
Limited.

21
In July 2003, Procter & Gamble Home Products Limited launched Pantene Long Black, the
ultimate solution for achieving the Long and Black hair look, and Head & Shoulders Silky
Black - the only shampoo in India to offer the dual benefits of 100% dandruff-free as well as
silky black hair.

In January 2004, Procter & Gamble Home Products Limited announced the launch of
Rejoice Asia’s No. 1 shampoo, in India. Rejoices patented Micro-Silicone conditioning
technology gives twice as smooth, and easy to comb hair versus ordinary shampoos, at
affordable prices in100 ml bottles and 7.5 ml sachets.

In April 2006, Procter & Gamble Home Products Limited announced the launch of Pantene
Hair Fall Control, which is designed to free women of their hair fall concerns by
reducing hair fall due to breakage by up to 50% within just two months, thus giving them
stronger, thicker looking and beautiful hair. The prices of Pantene 100ml and 200ml bottles
were reduced by 16%, offering superior value to consumers.

In August 2007, Procter & Gamble Home Products Limited signed Preity
ZintaBollywood'sno.1 Actress, as Brand Ambassador for its Head & Shoulders anti-dandruff
shampoo that gives100% dandruff-free soft beautiful hair. In October 2008, Procter &
Gamble Home Products Limited launched New Pantene Amino Pro-V Complex shampoos,
which makes hair ten times stronger.

22
23
Purpose, Values & Principles

Foundation

P&G Purpose, Values and Principles are the foundation for P&G‘s unique culture.
Throughout the history of over 170 years, P&G has grown and changed while these elements
have endured, and will continue to be passed down to generations of P&G people to come.

P&G Purpose unifies us in a common cause and growth strategy of improving more
consumers lives in small but meaningful ways each day. It inspires P&G people to make a
positive contribution every day.

P&G Values reflect the behaviours that shape the tone of how they work with each
other and with their partners.

PURPOSE

P&G brands and P&G people are the foundation of P&G‘s success.
P&G people bring the values to life as they focus on improving, the lives of the world‘s
consumers.

24
VALUES

Integrity

 They are honest and straightforward with each other.

 They operate within the letter and spirit of the law.

 They uphold the values and principles of P&G in every action and decision.

 They are data-based and intellectually honest in advocating proposals, including,

recognizing risks.

Leadership

 Everyone should have responsibility in their area, with a deep commitment to

delivering leadership results.

 They have a clear vision of where they going.

 They focus their resources to achieve leadership objectives and strategies.

 They develop the capability to deliver the company strategies and eliminate
organizational barriers.

Ownership

 The company accept personal accountability to meet their business needs, improve
their systems and it will improve their effectiveness.

 Each one act like owners, treating the Company‘s assets as their own and behaving
with the Company‘s long-term success in mind.

25
 Passion for Winning

 They are determined to be the best at doing what matters most.

 They have a healthy dissatisfaction with the status quo.

 They have a compelling desire to improve and to win in the marketplace.

Ownership

 P&G colleagues, customers and consumers, and treat them as they want to be treated.

 They have confidence in each other‘s capabilities and intentions.

 They believe that people work best when there is a foundation of trust.

26
 P&G INDIA BRANDS

Ambi Pur
Though we strive hard to keep our homes and our cars clean and tidy, the results are rarely
satisfactory. Odours that linger in our homes just before guests arrive, or a persistent stench
that never leaves the car, not only adversely affect our mood, but also that of our guests. With
this in mind, P&G experts have bottled the fragrance of freshness with the new Ambi Pur
range for both homes and cars.

Ariel

Introduced in 1991, Ariel was the first tobring the 'compact detergent' technology, the
enzyme technology for safe and superior stain removing power and the 'smart eyes'
technology into India, with an aim of becoming India's best stain removal detergent. Ariel
contains safe ingredients for all fabrics under recommend usage conditions for laundry. The
Ariel product range in India includes different variants to meet your specific needs like Ariel
OxyBlu, Ariel Oxyblu Ultramatic, Ariel Front O Mat, Ariel 2in1.

Duracell
Duracell batteries have a history of providing dependable power when and where you need it
the most. Our range of Batteries gives you the right power for all your device needs,
providing up to 10x performance. The product range in India includes Dura cell and Duracell
Ultra. Duracell is available in sizes AAA, AA, C, D, and 9-volt while Duracell Ultra is
available in sizes AA and AAA sizes.

Head & Shou

Since 1950, Head & Shoulders has been at the forefront of scalp and hair science,
significantly advancing the treatment of dandruff and scalp problems. Along with
professional advice and expert insight we have a wide range of products to care for your scalp
and nurture your hair. Head & Shoulders is available in 8variants in India including Men Hair
Retain, Complete Care for Dry Scalp, Anti Hair fall, Smooth & Silky, Cool Menthol, Clean
&Balanced, Thick & Long & Silky Black.

27
Gillette
Gillette has been at the heart of men‘s grooming for over 100 years. Each day, more than 600
million men around the world trust their faces and skin to Gillette‘s innovative razors and
shaving products designed for the unique needs of men – helping them to look, feel and be
their best every day. The razor range in India includes Gillette Vector, Gillette Mach3,
Gillette Mach3Turbo, Gillette Guard and Gillette Mach3 Turbo Sensitive and Gillette Fusion.
The Shave Care range includes Gillette Fusion Hydra Gel, Gillette Series Sensitive Skin
Foam, Gillette Series After Shave & Gillette Classic Shave Foam Sensitive Skin. The Gillette
Skincare regimen is a no-fuss and efficient solution in caring for the health and appearance of
men‘s skin and includes a special range of designed-for-men Gillette Skincare Foaming
Wash, Gillette Skincare Scrub, Gillette Skincare Facial Moisturizer with Aloe Vera, Gillette
Skincare Facial Moisturizer with SPF and Gillette Skin care Lotion 100ml.

Oral-B

Oral-B continuously strives to work closely with the dental professionals and deliver high
quality products, which make us leaders in the $ 4.5 billion toothbrush category, marketing
toothbrushes for children & adults, as well as inter-dental products such as Dental Floss. In
India, Oral-B has an innovative range of toothbrushes including Cross Action Pro health7
Benefits, Cross Action Pro-health Superior Clean and Advantage Sensitive toothbrush. Oral-
B‘S floss range includes Ultra Floss & Essential Floss.

Pampers
As a result of constant research and innovation in understanding the needs of babies at
various stages of development, Pampers Active Baby has been voted as the best diaper by
Indian moms with the guarantee of superior dryness for an uninterrupted sleep of 12 hours.
Pampers has an answer for all your needs with its innovative product range that includes
Pampers, Pampers Active Baby, Pampers Active Baby Pants, all designed especially for
providing a night of Golden Sleep for the baby.

Pantene

The New Pantene Amino Pro-V Complex range of shampoo & conditioner comes in three
variants suited for individual needs - Pantene Nourished Shine, Pantene Hair Fall Control &
Pantene Smooth & Silky. Enriched with the goodness of pro-vitamins and three essential
aminos, Pantene restores your hair with its lost beauty while making your hair ten times
stronger.

28
Tide

Tide is the World‘s Oldest & Most Trusted Detergent brand and is the Market Leader in 23
Countries around the world. Launched in India inmid-2000,Tideprovides Outstanding
Whiteness‘ on white clothes & excellent cleaning on coloured clothes as well .Tide‘s Fabric
Whitening Agents clean clothes without bleaching or removing colour from a garment. The
Tide range in India includes Tide (Detergent) and Tide (Bar with Whiteons). Tide Naturals
was launched in India in December 2009. Packed with the benefits of lemon and chandan, it
provides great cleaning while keeping thehands soft.

Vick

Vicks has long been invested in the science and research of respiratory health and through
that dedication has developed a wide range of therapeutic products that offer effective relief
for all the major signs and symptoms of the common cold, flu and sinus pain and pressure.
The Vicks product range in India includes Vicks Cougdrops, Vicks Vaporub, Vicks Inhaler,
Vicks Vapocool, and Vicks Action 500 Extra.

29
CORPORATE STRUCTURE OF PROCTER & GAMBLE

P&Gs corporate structure has contain four pillars which are as follows:
Four pillars Global Business Units, Market Development Organizations, Global Business
Services and Corporate Functions ² form the heart of P&G's organizational structure.

1. Global Business Units (GBU) build major global brands with robust business
strategies.

2. Market Development Organizations (MDO) build local understanding as a foundation

for marketing campaigns.

3. Global Business Services (GBS) provide business technology and services that
drive business success.

4. Corporate Functions (CF) work to maintain our place as a leader of our industries.

P&G approaches business knowing that we need to Think Globally (GBU)

and Act Locally(MDO). This approach is supported by our commitment to
operate efficiently (GBS) and our constant striving to be the best at what we do
(CF). This streamlined structure allows us to get to market faster.

30
1. Global Business Unit(GBU)
Philosophy : Think globally

General Role: Create strong brand equities, robust strategies and ongoing innovation in
products and marketing to build major global brand.

Our GBU:
Health Care Baby & Family Care‡
Beauty & Feminine Care‡
Fabric & Home Care‡
Snacks & Beverages‡

2.Market Development Organizations (MDO)

Philosophy:
Act Locally

General Role:
Interface with customers to ensure that marketing plans fully capitalize on local
understanding, to seek synergy across programs to leverage corporate scale, and to develop
strong programs that change the game in our favor at point-of-purchase.

Our MDO Regions:

 North America
 Asia/India/Australia
 Northeast Asia
 Greater China
 Central-Eastern Europe/Middle East/Africa
 Western Europe
 Latin America

31
3.Global Business Services (GBS)
Global Business Services (GBS) provide business technology and services that drive business
success.

4.Corporate Functions (CF)

Corporate Functions (CF) work to maintain our place as a leader of our industries P&G
approaches business knowing that we need to Think Globally (GBU) and Act Locally
(MDO). This approach is supported by our commitment to operate efficiently (GBS) and our
constant striving to be the

32
MISSION AND VISION OF PROCTER & GAMBLE

MISSION:

To provide branded products and services of superior quality and value that improve the lives
of the world's consumers, now and for generations to come.

VISION of P&G ³To be a leading consumer goods company and to improve the lives of
world consumers by providing valuable and innovative products´. Ten years ago Procter and
gamble started the journey to improve the lives of Pakistani consumers by providing them
with world famous quality brands. P&G want to be an outstanding organization with a
passion for winning that would felt by everyone everyday; in the office, in the field every
where P&G vision is to lead business growth by proactively identifying opportunities and
positively contributing to volume growth.
We will provide branded products and services of superior quality and value that improve the
lives of the world's consumers. As a result, consumers will reward us with leadership
sales, profit, and value creation, allowing our people, our shareholders, and the communities
in which we live and work to prosper.

33
PROCTER & GAMBLE OF SWOT ANALYSIS

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the
environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used
technique through which managers create a quick overview of a company‘s strategic
situation. The technique is based on the assumption that an effective strategy derives from a
sound ―fit‖ between a firm‘s internal resources (strengths and weaknesses) and its external
situation (opportunities and threats). A good fit maximizes a firm‘s strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this simple
assumption has powerful implications for the design of a successful strategy.”

Procter & Gamble

P&G is the world's largest consumer goods company that markets more than 300 brands in
over180 countries. The company is engaged in producing beauty, health, fabric, home, baby,
family and personal care products. The company's product portfolio also includes pet health
products and snacks. The company's leading market position along with its strong brand
portfolio provides it with a significant competitive advantage. However, slowdown in global
economic condition is making it increasingly difficult for branded product manufacturers like
P&G to maintain their sales volume and revenue growth.

34
 Strengths
 The large scale, on which the P & G operates, is one of its strengths. It is a global
leader for different product categories like fabric, home, baby, beauty, health and
personal care in many countries. Its three hundred products are sold in over one
hundred and eighty countries.

 The strong branding of P & G makes it one of the most successful brands in the
world.
 Also, it has an extensive experience in marketing in different market segments and is
one of the best marketers in the world.

 Gross profit margin of the company is 15 times the industry average

Weaknesses
 The beauty and health products by P & G are mostly for women.

 P & G does not make and offer any private label products for the retail customers and
is, missing an opportunity.

Opportunities

 An opportunity for P & G is health and beauty products for men. With the acquisition
of Gillette, the company now has several growth opportunities in this market segment.

 Company is constantly trying to pursue growth overseas.

Threats

 The competitors are making their product portfolios diverse day b day and using
different marketing and promotional strategies to increase their market share.

 In the market many substitutes are available for P & G products at cheaper prices.

35
 CORPORATE SOCIAL RESPONSIBILITY POLICY

PREAMBLE:

Doing the right thing is the foundation of Procter & Gamble’s Purpose, Values, and
Principles. It is naturally woven into the way we work every day — paying competitive
wages, working consistently with our retailers and suppliers, preventing conflicts of interest,
ensuring consumer privacy and maintaining financial stewardship. This approach to business
is at the heart of all we do at P&G.

Doing the right thing also includes investing in the communities in which we live, work, and
serve. At its core, P&G Social Responsibility efforts aim to improve lives, which has been the
Company’s intention for more than 175 years.

Companies Act, 2013 (“Act”) highlights the importance of Corporate Social Responsibility
(“CSR”) as a strategic tool for sustainable growth of the people, the communities we operate
in and the Company as a whole. In line with the global principles followed by the Procter &
Gamble group and the terms of Act, the policy on Corporate Social Responsibility is broadly
framed taking into account the following:

1. We believe it’s essential to run our business responsibly, and our operating practices reflect
this commitment.

2. P&G is focused on making every day better for people and the planet through our
innovations and our actions;
i) Environment by- Conservation of Resources, Using Renewable Resources,
Generating Worth from Waste;
ii) Social by- providing the comforts of home, improving health and hygiene of
people, social and cultural development, imparting education, training and social
awareness.

36
OBJECTIVE:

The Policy prescribes the broad framework to ensure that all the activities carried out by the
Company towards sustainability and social responsibility are in the best interest of the
company and guided by the principles of this policy.

FORMATION OF COMMITTEE:

The Corporate Social Responsibility Committee of the Company was constituted on August
12, 2014 consisting of 3 Directors. The Committee and Corporate Social Responsibility
Policy (‘Policy’) is in compliance with all applicable provisions of the Companies Act, 2013,
particularly Section 135 read together with the applicable rules thereto.

CONSTITUTION OF THE COMMITTEE

i. The Committee shall consist of a minimum 3 directors, at least one of them being
independent non- executive director.

ii. Term of the Committee shall be continued unless terminated by the Board of Directors.

iii. Chairman of the Committee shall be appointed by the Board of Directors;

iv. In the absence of the Chairman, the members of the Committee present at the meeting
shall choose one amongst them to act as Chairman.

37
QUORUM & MEETINGS

Minimum two (2) members shall constitute a quorum for a Committee meeting. In the event
only two (2) members are present, the unanimous vote of the two (2) members shall
constitute an act of the Committee. Where the Committee comprises of more than two (2)
members, the act of a majority of the members present will constitute an act of the
Committee. In case of an equality of votes, the Chairman shall have a second or casting vote.

The Committee shall meet at least twice a financial year, with additional meetings when
circumstances require, as determined by the Committee Chairman.

MINUTES

Minutes of each meeting will be prepared by or under the direction of the Company
Secretary.
The Company Secretary shall maintain a permanent record of the minutes of the meeting/s,
and shall distribute minutes to members of the Committee as also directors who are not
members of the Committee.

REPORTING AND DISCLOSURE

Membership of the Committee, brief description of term of reference, programs under

corporate social responsibility and attendance of the member of the Committee during the
year shall be disclosed in the Annual Report.

38
SECRETARY

The Company Secretary of the Company shall act as Secretary of the Committee.

ROLE AND FUNCTIONS OF THE COMMITTEE

The functions of the Committee are broadly summarized as-

i. Formulate and recommend to the Board, a Corporate Social Responsibility Policy; and
indicate the activities to be undertaken by the Company, including but not limited to the
following:

a. Social and cultural development by:

Imparting education, training (vocational and skill based) and creating social awareness;
 Awareness programs on girl education;
 Empowerment of women for education/ health & self- employment;
 Empowerment of differentially abled children and their self- development;
 Skill development and generation of employment by locally driven initiatives;
 Promoting preventive health care and sanitation by providing health and hygiene
products;
 Making available safe drinking water;
 Promoting sports and cultural activities and;
 Creating awareness and development of infrastructure for sports and cultural
activities;
 Measures for the benefit of armed forces veterans, war widows and their
dependents;
 Relief and support to victims of natural calamities in any part of the Country;

39
 b. Ensuring Environmental Sustainability by-
 Conservation of resources by design and manufacture of products that maximize the
conservation of resources
 Utilization of renewable energy and renewable or recycled materials;
 Generating Worth from Waste;

c. Any other objectives as mentioned under Section 135 of Companies Act, 2013 and/ or
relevant Rules and Schedules.

(The a fore stated list is illustrative and not exhaustive. Chairman of the Committee shall be
authorized to consider such CSR activities not falling in this list, provided the same are being
done for the benefit of social and sustainable development of the communities).

ii. Recommend the amount of expenditure to be incurred on the activities referred above;
iii. Monitor the Corporate Social Responsibility Policy of the company from time to time.

40
IMPLEMENTATION:

The CSR activities and the amount of expenditure to be incurred on the same shall be
ascertained by the Committee based on the recommendation made to it by the Management,
on an annual basis.

The investment should be project based and for every project time framed periodic mile
stones should be finalized at the outset. Projects can be executed as one-time projects or long
term projects spanning over a determined time period.

Project activities can be executed by Company directly or through forming a trust along with
other group companies and/ or through recognized reputed not- for- profit organizations/
registered trust/ registered society having an established track record of three (3) years in
undertaking similar programs or projects, provided the execution of each project is clearly
laid down, classified to be carried out by the executing agency and reported to the Committee
from time to time.

Further, projects carried out in consonance with other companies (including but not limited to
companies of the Procter & Gamble group) following similar CSR objectives can be done,
provided the deployment of funds and its progress of projects are specifically monitored and
reported, to the Committee.

The surplus arising out of the CSR projects or programs or activities shall not form part of the
business profit of the Company.

41
MONITORING:

The progress on the CSR projects, activities undertaken, spend-wise reporting shall be
monitored by the Committee on at least six- monthly basis and the Chairperson of the
Committee (or a person nominated by the Chairperson for the Committee for that purpose)
shall apprise the Board, of all material matters, monitoring and progress of Projects,
expenditure incurred on CSR projects and any recommendations, on at least an annual basis.

REVIEW:

The Committee shall review and reassess the activities under the CSR Policy at least annually
and obtain the approval of the Board of Directors, if required.

42
CSR PROJECT IN P&G
There are various CSR activities carried out by P&G with genuine intention
of giving back to the society. A few highlighted have been discussed within this project.

They are:

I. PROJECT SHIKSHA – SECURE YOUR CHILD’S FUTURE (2003)

II. REBUILDING LIVES IN EARTHQUAKE HIT BHUJ (2001/2002)

III. PROJECT POSHAN –

FIGHTING MALNUTRITION IN INDIA(2000)

IV. PROJECT OPEN MINDS – EDUCATING INDIAS WORKING

YOUTH(1999)

V. PROJECT DRISHTI –
THE FIRST EVER SIGHT RESTORATIONPROGRM IN
INDIA(1999)

VI. PROJECT FUTURE FOCUS - THE FIRST EVER ROUND WRITE

INCAREER GUIDANCE SERVICE (1998)

43
Let us now study each of these projects.

PROJECT SHIKSHA – SECURE YOUR CHILD’S FUTURE (2003)

 Shiksha began with P&G India’s research which revealed education as the one cause
that consumers are most concerned about and are looking for a simple way to
contribute to.

 With this insight and founded on P&G’s purpose, Shiksha was launched in 2005 to
enable consumers to contribute towards the cause of education of under-privileged
children through simple brand choices.

 So on every purchase of a P&G product 1 Rupee is contributed to the growth of

Education in the Country.

Activation of the Programme

 P&G’s flagship Corporate Social Responsibility Program Shiksha is an integral part

of our global philanthropy program - Live, Learn & Thrive.

 Now in its 8th year, Shiksha has till date helped 280,000Underprivileged children
access their right to education. The program has built supported over 140 schools
across India, in partnership with NGOs like Round Table India (RTI), Save the
Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives
Welfare Association (NWWA), amongst others

 So it started in the year 2004 ,thus the programme was Initiated.

44
Plan of the CSR Activity

 The basic plan is to donate and make schools and to give education to the under
privileged and this idea has given enormous results

 Since its inception, Shiksha has made a cumulative donation of over Rs. 22 crores
towards helping children on the path to better education.

 This is a result of the support from our consumers who participated in the Shiksha
movement by buying P&G brands for one quarter of the year, thus enabling P&G to
contribute a part of the sales towards the cause .

45
Shiksha Supporters

 Shiksha has evolved into the national consumer movement that it is today, with the
invaluable support of our stakeholders amongst the media, influencers, employees and
customer partners.
 Over the years, the program has received generous support from any thought leaders
& celebrities such as actors Anupam Kher,Sushmita Sen, Saif Ali Khan, Sharmila
Tagore, R Madhvan, Abhay Deol, Konkona Sen, Tabu and Soha Ali Khan; social
activist Dr. Kiran Bedi; artist Jatin Das and many mo

46
REBUILDING LIVES IN EARTHQUAKE HIT BHUJ(2001/2002)

P&G in partnership with Swayam Shiksha Prayog (SSP) opened four Community Resource
Centers for the earthquake victims in the Chakasari, Paggivand, Hanjiya and Jodhpur lands
(hamlets) of RaparTaluka, Kutch district Gujarat. The community centers provides basic
education for children, training on building earthquake-resistant shelters and has supported
the formation of 22 Women’s Saving Group which contribute towards an income generating
fund, for future entrepreneurial activities. The P and G SSP project positively impact 25
village 3,750 families and 22, 500 people help mobilized women’s group and communities in
Gujarat for their long term sustainable development. Credit fund will be provided as a
revolving fund to the self-help group. The operational cost for each center is Rs. 25,000 met
by P and G. The center has been built from Gujarat Relief Fund created after earthquake of
26, January, 2001 by employee of Pand G India, Brussels, Japan, Canada among other and
company contribution. Pand G employees also make contribution directly to the Red Cross
Society other rehabilitation work in Gujarat. In addition, P & G is working on forming
women’s micro-credit group to ensure the sustainability of these community centers and to
further empower these women and increasing the number of community centers from 4-7.

PROJECT POSHAN – FIGHTING MALNUTRITION IN INDIA(2000)

P&G and UNICEF launched Project Poshan to combat malnutrition in India.

India has 40% of the world’s malnourished children. POSHAN targeted three
key projects: an Adolescent Girls’ Initiative to educate girls in Mumbai slums
on health problems and improve their lives with Anemia prevention through
IFA tablets; a Women’s Parenting Network in Chennai to provide information
on care during pregnancy; and Day care projects in Jaipur, which focused on
increased food intake and micronutrients. Once again, P&G raised Rs. 50 lakhs
by contributing Re.1/- from sales of large size packs of Ariel, Whisper, Head
&Shoulders and Pantene sold in the months of May, June and July2000.

47
PROJECT OPEN MINDS – EDUCATING INDIAS WORKING YOUTH
(1999)

P & G partnership with UNICEF launched project Open Mind to support and educate
children across the Australia, Asia and India region. According to UNICEF, only 55% of the
children of India complete the primary education. The support that Pand G provided was in
tern of money and publicity. For every large size pack of Vicks Vapo rub, Whisper, Ariel
Powder Compact, Head & Shoulder, Pantene purchased by consumers during November
1999 to January 2000, P&G on behalf of consumers contributed the cost of one day’s
education of a working child to the “OPEN MINDS” fund. In India Pand G raised Rs. 1.25
crore for OPEN MINDS which was donated to UNICEF in February 2000.

48
PROJECT DRISHTI –
THE FIRST EVER SIGHT RESTORATIONPROGRM IN INDIA(1999)

P&G tied up with the National Association for the Blind (NAB)
tolaunch Project Drishti and restore eyesight to 250 blind girls throughcorneal transplant oper
ations. FOGSI (Federation of Obstetricians andGynaecologist Societies of India) and
UNICEF had declared 1999 as the Year of the Adolescent Girl. On studying the problems of
the blind girl, P&G realized that, what better way to celebrate the FOGSI-UNICEF, Year
of the Adolescent Girl (YOGA) than to attempt to give sight to as many blind girls that the
company could. Till date 138 sight restoration operations have been successfully conducted
across the country.

49
PROJECT FUTURE FOCUS - THE FIRST EVER ROUND WRITE IN
CAREER GUIDANCE SERVICE (1998)
P& G in association with Resource Management Group (RMG) launched a 365 days Free
Write in Service ‘P and G Focus’ for the first time to the youth of India, where a panel of
professional career counselors would send personalized to letters within 15 days of the
receipt of the queries.

50
PROJECT PEACE - ENVIRONMENTAL EDUCATION PROGRAMME
(1996)

P& G launched PEACE-a unique Environmental Education program for children in school
across Mumbai and Thane representing a cross section of economic background. Children
were exposed to a fascinating account of an India environmental scenario. The multiplicity of
Eco-System in India, The Air around us, Water, Solid Waste Adopting Conservation in our
lifestyle were the topics dealt with using interesting media like music, games, project work,
slides, video films and group discussion etc.

51
 Recommendations and Suggestions:

Here are some possible Recommendations to further improve the CSR of P&G
 Protect and respect the privacy of all customers.
 The company should ensure that their products, packaging and operations are safe for
existing employees.
 Reduce or prevent the environmental impact of the products (P&G is already doing well
here as it has only around 4% wastage on their production).
 Meet or exceed the requirements of all environmental laws and regulations.
 Continually assess the environmental technology and programs, and monitor progress
toward environmental goals.
 provide all possible stakeholders with relevant and correct information.
 Ensure every employee feels his/her share of corporate social responsibility in their daily
work( while undertaking R&D especially) (Tilak. 2009)

52
 Conclusion:

 As we compare the Corporate Social Responsibility activities of the company to its

adverse affects which were caused by different or careless actions taken by the
company, the favourable CSR policies overweight the balance as the company is
planning and undertaking more projects on how to improve their CSR.
 However, if we refer to CSR policies which are set out by the company, if the
company applies and implements those mentioned policies, it will be considered to be
on a line with the generally accepted standards on CSR even though there is no
specific one in existence.
 The organisation is a multinational corporation, dealing with diverse employees,
diverse nature of customers and with nearly 180 countries they work in, they are
trying their best to be socially responsible and very much cautious about their acts and
works that they do not hurt the environment, the people and their stake holders at any
level of their function.

53
 BIBLIOGRAPHY

WWW.P&G.GOM
WWW.PG.COM/EN IN/
WWW.WIKIPEDIA.COM
WWW.FMCG.COM

54