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OTTO KIRCHHEIMER
ColumbiaUniversity
Ibid., 293.
' The inclination to emphasizeindividual ratherthan collective or accidental
chances of personal success can be seen also in the data in Alfred Willener,
Images de la societe et classes sociales (Bern,1957), III, 115. Sixty per cent of
his Swiss sampleemphasizefactors relating to individualeffort as preconditions
of success; twenty-one per cent emphasize that success is socially conditioned;
and nineteenper cent emphasizepure chance.The same distinctions are made in
a discussion of the causes of poverty: individual factors, fifty per cent; social
factors, twenty-fourper cent; chancefactors, twenty-five per cent.
PRIVATIZATION,COMPETITION,AND ISOLATION
Whatstrikesus firstis the greatvarietyof positionsin the industrial
process.Theproblemis to find a commondenominatorbetweenthe
pre-industrialartisan,still abundantin many regions of southem
Europe,the often-analyzedautomobileworkerwhose rhythmis set
by the conveyorbelt abovehim, the girl in the textilemill simulta-
neously supervisinga dozenlooms, the chemicaloperatorwatching
his dials at regularintervalsand adjustinginstrumentscorrespond-
ingly, and his higher level maintenancecolleaguereadingthe fun-
nies while waiting to hurryto some repairjob. If one thinksprima-
rily in termsof outletsfor initiativeand variation,thereexists little
common measure for their respective job experiences.Initiative
would becomea disturbingfactorif the pace of work and the time
allowedfor it is exactlyregulatedby the rhythmof the performance
requiredfrom the individual.A work groupor an individualmight
petition a foreman,and throughhim the engineer,to change the
rhythm;if eitherattemptedto do so on his own, chaoswould result.
The girl watchingthe looms may determinein what orderto exam-
ine the machines,and not muchelse. Nonetheless,the operatorand
See the typical workers' responses in Otto Neuloh, Der neue Betriebsstil
(Tuibingen,1960), ioi, and HeinrichPopitz et al., Das Gesellschaftsbilddes Ar-
beiters (Tiibingen,1957), 227.
'4 RobertBlauner,Alienation and Freedom(Chicago,1964), i6i.
P
Popitz, 233.
a Thepoint has been discussedfrequently.See, for example,Ely Chinoy,Auto-
mobile Workersand the AmericanDream (GardenCity, N.Y., 1955), 86, and
Andrieux and Lignon, 104.
' The point comes out most succinctlyin Neuloh, 86 ff., who, however,due to
his constant "harmonizing"tendency, makes no attempt to assess the reasons
militating against the fulfillmentof the urge to participate.
' See Michel Crozier,Le monde des employe'sde bureau(Paris,1965), 39, and
his discussionof Kroner'sTheoryof Delegation.
LIMITEDINTERMEDIARIES
With privatizationof existencesynchronizedwith consumergoods
orientation,where does this leave the executant'sability to make
contactwith the widerpurposesof society?If we say that his con-
tributionrestrictsitself to his consumerrole of makingplannedob-
solescencea success,we are assertingthat actingout his privatede-
siresremainshis only publiccontribution.The executant'sproblem-
atic ties with the affairsof the widerpolity have been the objectof
numerousdiscussionswithin the frameworkof pluralismand mass
society schemes.This discussionhas emphasizedmainly the desta-
bilizing politicalconsequencesof isolation, especiallyfor members
of the lower classes, and resultanteasy accessibilityto extremist
politics. Executantelements, who in emergenciesmay be mobi-
lized by extremistdynamism,are more likely to stick to minimal
MALLEABILITYAND DISTANCE
The associationalbalancesheet of the executantis a checkeredone.
The increasingthoughtandeffortthe officialworldgives to the im-
provementof his conditionserves, to use T. H. Marshall'swords,
not only "to raise the floor-levelin the basementof the social edi-
fice," but "to remodelthe whole building."41 The offeringsof the
'
Marshall,io6.
tion will not close the gap. It may well be that electoralresponseto
Ike'spersonalitycan be dosely correlatedwith responsesto undis-
cussedgasolineads.45Does this mean that the executant'svistas are
infinitelymalleableby all organizationsworkingin the context of
mass society?I think that the combinedsystem of consumergoods
orientationand withdrawalto one's privacy allows a differentin-
terpretation.
Mostof what canbe singledout as relevantbehaviorarereactions
within the contextof mass-consumerinstitutions.Which candidate
of two competingcatch-allmass partiesthe executantvotes for, to
whichbrandof gasolinehe gives his temporaryallegiance,what TV
programhe switcheson, may have importantconsequencesfor the
purveyorof the respectivegoods. But for the individualthese deci-
sions drawtheirimportanceonly from the fact that they createthe
illusionof a marginof initiative.Fora fleetingmomenthe may en-
joy this initiativeand then becomea victim of subliminalguidance
by the purveyorsof these articles.While he might carefor the illu-
sion of initiative,he caresfor nothing else in this decision,because
it does not constitutea meaningfulcontributionto his problemof
how to enlargehis controlover reality.
Thus,the privacyof mass civilizationis at the same time privacy
and protectionagainst mass civilization.The mass man as a pro-
ducerandas a consumermay overlap,but they arenot identical.The
fact thatmassman escapesfromthe firstrole to the seconddoes not
give the secondrolecompletecontroloverhim. Thus,fromthe view-
point of mass civilization,the executant'swithdrawaland isolation
remainsambiguous.It makeshim the customerof mass civilization,
but as in the case of the associationswhich the mass man joins, he
does not becometheir prisoner.Mass man's withdrawalis not re-
lated to self-confidenceor coolness toward those agencies which
guidehis consumerand leisuretime satisfactions.The reasonis that
these agenciesare insufficientlyrelatedto the majorproblemof his
existence:his purposein life. Evenif tomorrow'sconsumersociety
couldfill his last desires,therefore,and do a still moreperfectjob in
creatinguninterruptedlynew ones, mass man would still have a
chanceto escape.The consciousnessof his inability to controlhis
job is at the same time the measureof mass man's distancefrom
being irrevocablyengulfedby mass society.
' Ibid.