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Manager, Marketing
JOB TITLE Area Marketing Manager, Offline Sales.

Reporting to: Regional Marketing Manager

Purpose of the Job  Responsible for Retail execution end to end.

 Rolling out POSM-Soft and Hard elements as per planogram,
managing and coordinating with marketing vendors.
 Act as an interface between the vendors and the Offline marketing
lead/Sales team.
Responsibility  Works as a Area Marketing Manager handling end to end
marketing responsibility of all offline channels.
 Manages an external team of agencies, vendors and distributor
merchandisers.
 Coordinates with Regional Marketing Manager/VM Managers/Sales
teams etc and deliver visibility objectives.
Objectives Works in a program mode and acts as frontend lead for all marketing
(Key Result Tasks) activities in the channels for the area..
Key Pivot and interface between Sales and marketing team. Is
responsible for :

Vendor management, In shop branding, GSB & Visual Merchandising.

Invoice processing.

Payment follow up and clearance.

Execution of Go-To-Market strategy.

Analyze Our activity and feedback to Regional Marketing manager.

Execute Point of Sales Materials thru Distributor merchandisers (POSM).

Track competition products and activities.

ISB & GSB –Planning and Executions

Cross functional coordination.
Audit activities for Agencies (Merchandizing execution, in shop and

on shop fixture execution & quality check).

Key Interface Regional Trade Marketing Manager, State Heads, City General managers,
Vendors/ agencies, Activation team, retail partners/customers.

Travel 80% of the time in marketing.

Know how required This role requires a prior knowledge and experience in Vendor
management specifically in BTL & retail marketing function.
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 Experience in Point of Sale material specification/production

process and execution at Retail.
 Experience in retail development with operational execution
responsibilities.
 Driven Visual Merchandising for Retail stores.
 Proven expertise in driving operational efficiencies.
 Requires strong networking skills.
 Strong collaborative and operational skills backed with good
understanding of marketing functions and vendor management.
 Ability to multi task, adapt to market dynamics, strong team player
 High human interface with Offline marketing, sales, Finance, legal
vendor teams.
 Selected candidate will be based in any cities within India.
 Graduate /MBA
 Relevant experience of 2-3 plus years in BTL agencies/companies.