EXECUTIVE SUMARY

This project is the outcome or result of Summer Internship carried out training at borste
hero motors. on the topic “A study on consumer Buying behavior for boraste hero motors
pimpalgoan."

Consumer behavior is the study of individuals, groups, or organizations and all the
activities associated with the purchase, use and disposal of goods and services, including the
consumer's emotional, mental and behavioral responses that precede or follow these activities.
Consumer behavior emerged in the 1940s and 50s as a distinct sub-discipline in the marketing
area. Consumer behavior is an inter-disciplinary social science that blends elements
from psychology, sociology, social anthropology, ethnography, marketing and economics,
especially behavioral economics. It examines how emotions, attitudes and preferences affect
buying behavior.

The study of consumer behavior is concerned with all aspects of purchasing behavior -
from pre-purchase activities through to post-purchase consumption, evaluation and disposal
activities. It is also concerned with all persons involved, either directly or indirectly, in
purchasing decisions and consumption activities including brand-influencers and opinion leaders.
Research has shown that consumer behavior is difficult to predict, even for experts in the
field. However, new research methods such as ethnography and consumer neuroscience are
shedding new light on how consumers make decisions.

The Sixth chapter gives us the self explanatory of the analysis carried through the project work
with the help of questionnaire, it enables to find and interpret the actual working condition of the
organization.

This First chapter of this report represents Executive Summary, which covers overview of
research activity conducted during the summer internship. The Second chapter deals with the
Objective of Study, for carrying out research purpose. The third chapter gives the profile of the
organization with history, products of the company, organizational chart and companies other
information which includes market segmentation by values, major milestones, and top 10 bike

1
companies in India. The fourth chapter gives us insight information about topic of project carried
out along with Meaning, Definition, Objective and Competitive Analysis five key topics. The
Fifth chapter explains the research methods adopted in research activity considering Research
Design and Methodology. The Sixth chapter gives us the self explanatory of the analysis carried
through the project work with the help of questionnaire, it enables to find and interpret the actual
working condition of the organization. The Seventh chapter gives us findings and conclusions that
was observed or derived from the research work. The final chapter eight states the suggestions
provided to overcome the findings during the project work.It was great opportunity to do this
project for boraste hero motors showroom Pimpalgoan it was a great exposure to the industry.
After going through my summer internship, had a first hand experience of how an industry as
well as marketing management function.

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Objectives:

 To know customer behavior for purchase of hero motor crop bike.

 To identify the factor which influences on customer decision

 To know which medium play important role for purchasing bike

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3.1 INDUSTRY PROFILE
Automobile industry in India

The automobile industry in India is the ninth largest in the world with an annual
production of over 2.3 million units in 2008 2009,india emerged as Asia’s fourth largest exporter
of automobiles ‘behind Japan south Korea and Thailand.
Following economic liberalization in India in 1991,the Indian automotive industry has
demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions.
Several Indian automobile manufacturers such as Tata motors, maruti Suzuki and Mahindra and
Mahindra, expanded their domestic and international operations .India’s robust economic growth
led to the further expansion of its domestic automobile market which attracted significant India –
specific investment by multinational automobile manufacturers. in February 2009,monthly sales
of passenger cars in India exceeded 100,000 units.
Baryonic automotive industry emerged in India in the 1940s .Following the independence, in
1947,the government of India and the private sector launched efforts to create an automotive
component manufacturing industry to supply the automobile industry. However, the growth was
relatively slow in the 1950s and 1960s due to nationalization and the license raj which hampered
the Indian private sector. After 1970,the automotive industry started to grow, but the growth was
mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury.
Japanese manufacturers entered the Indian market ultimately leading to the establishment of
maruti udyog. a number of foreign firms initiated joint ventures with Indian companies.
In the 1980s,a number of Japanese manufacturers launched joint -ventures for building
motorcycles and light commercial -vehicles. It was at this time that the Indian government chose
Suzuki for its joint- venture to manufacture small cars. Following the economic liberalization in
1991 and the gradual weakening of the license raj, a number of Indian and multi-national car
companies launched operation .since then, automotive component and automobile manufacturing
growth has accelerated to meet domestic and export demands The feeling of freedom and being
one with the Nature comes only from riding a two wheeler. Indians prefer the two-
wheelers because of their small manageable size, low maintenance, pricing and easy loan

4
repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized
two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see
swanky four wheels jostling with our ever reliable and sturdy steed: the two wheeler India is the
second largest producer and manufacturer of two-wheelers in the world. It stands next only to
Japan and China in terms of the number of two-wheelers produced and domestic sales
respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian
two-wheeler industry had a small beginning in the early 50's.The Automobile Products of India
(API) started manufacturing scooters in the country. Bikes are a major segment of Indian two
wheeler industry, the other two being scooters and mopeds. Indian companies are among the
largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was
dominated by API; it was later overtaken by Bajaj Auto. Although various government and
private enterprises entered the fray for scooters, the only new player that has lasted till today is
LML.The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts175cc
bike. The two-wheeler market was opened to foreign competition in the mid-80s.And the then
market leaders - Escorts and Enfield - were caught unaware by the on slough of the 100cc bikes
of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes,
demand swelled, resulting in Hero Honda -then the only producer of four stroke bikes (100cc
category), gaining a top slot. The first Japanese motorcycles were introduced in the early
eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine
motorcycles respectively. These two players initially started with assembly of CKD kits, and
later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle
segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25%CAGR in
the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government
prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden
growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume
of 1.9mn vehicles in 1990.In 1990, the entire automobile industry saw a drastic fall in demand.
This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of
0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93
and FY94.Hero Honda showed a marginal decline in 1992.Factors like increased production
in1992, due to new entrants coupled with the recession in the industry resulted in company either

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Reporting losses or a fall in profits

Domestic sales of Two-wheelers in April-June FY17

Company Rank in FY17 FY18 FY17 %Growth

Hero MotoCorp 1 18,11,343 17,06,444 6.15
HMSI 2 14,78,478 12,37,874 19.44
TVS 3 674,567 611,362 10.3
Bajaj Auto 4 426,562 548,880 -22.29
India Yamaha 5 198,728 193,894 2.49
Royal Enfield 6 178,882 143,329 24.81
Suzuki Motor 7 108,794 72189 50.71
Piaggio Vehicles 8 13,572 7,107 90.97
Mahindra Two wheelers 9 3,664 19,740 -81.44
H-D Motor 10 901 1101 -18.17

Table No.3.1 Domestic sales of Two-wheelers

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 Graph No.3.1 Market share

3.2 COMPANY PROFILE

Hero MotoCorp is the World's single largest two–wheeler motorcycle company. Honda
Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda
Motors Limited in 1984. The joint venture between India's Hero Group and Honda Motor
Company, Japan has not only created the world's single largest two wheeler company but also
one of the most successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible to
drive a vehicle without polluting the roads. The company introduced new generation motorcycles
that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it – Shut it –
Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold
millions of bikes purely on the commitment of increased mileage.
Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as
the number of people in Finland, Ireland and Sweden put together. Hero Honda has consistently
grown at double digits since inception; and today, every second motorcycle sold in the country is
a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top –selling motorcycle –

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 Splendor. This festive season, the company sold half a million two wheelers in a single month—a
feat unparalleled in global automotive history.
Hero Honda became the first company in the country to introduce four–stroke motorcycles and
set the standards for fuel efficiency, pollution control and quality. It has an excellent distribution
and service network spread throughout the country.
Hero Honda bikes currently roll out from its three globally benchmarked manufacturing
facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the
art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These
plants together are capable of producing out 4.4 million units per year. Having reached an
unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working
towards consolidating its position in the market place. The company believes that changing
demographic profile of India, increasing urbanization and the empowerment of rural India will
add millions of new families to the economic mainstream. This would provide the growth ballast
that would sustain Hero Honda in the years to come. As Brij mohanLall Munjal, the Chairman,
Hero Honda Motors succinctly points out, 'We pioneered India's motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do all it takes to reach there.''
Product range of the company includes:

 CD Dawn
 CD Deluxe
 Pleasure
 Splendor +
 Splendor NXG
 Passion PRO
 Passion Plus
 Super Splendor
 Glamour
 Glamour PGM FI
 Achiever

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 CBZ Extreme
 Hunk
 Karizma

Milestones:

1983
 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
 Shareholders Agreement signed

1984
 Hero Honda Motors Ltd. Incorporated

1985
 First motorcycle 'CD 100' rolled out

1987
 100,000th motorcycle produced
1989
 New motorcycle model – 'Sleek' introduced

1991
 New motorcycle model – 'CD 100 SS' introduced
 500,000th motorcycle produced

1992
 Raman Munjal Vidya Mandir inaugurated – A School in the memory of founder
Managing Director, Mr. Raman Kant Munjal

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 1994
 New motorcycle model – 'Splendor' introduced
 1,000,000th motorcycle produced

1997
 New motorcycle model – 'Street' introduced
 Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated

1998
 2,000,000th motorcycle produced

1999
 New motorcycle model – 'CBZ' introduced
 Environment Management System of Dharuhera Plant certified with ISO–14001 by DNV
Holland
 Raman Munjal Memorial Hospital inaugurated – A Hospital in the memory of founder
Managing Director, Mr. Raman Kant Munjal

2000
 4,000,000th motorcycle produced
 Environment Management System of Gurgaon Plant certified ISO–14001 by DNV
Holland
 Splendor declared 'World No. 1' – largest selling single two–wheeler model
 'Hero Honda Passport Programme' – CRM Programme launched

2001
 New motorcycle model – 'Passion' introduced

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 One million production in one single year
 New motorcycle model – 'Joy' introduced
 5,000,000th motorcycle produced

2002
 Becomes the first Indian Company to cross the cumulative 7 million sales mark
 Splendor has emerged as the World's largest selling model for the third calendar year in a
row (2000, 2001, 2002)
 New motorcycle model – 'CD Dawn' introduced, New motorcycle model – 'Splendor +'
introduced, New motorcycle model – 'Passion Plus' introduced, New motorcycle model –
'Karizma' introduced

2004
 New motorcycle model – 'Ambition 135' introduced
 Hero Honda became the World No. 1 Company for the third consecutive year.
 Crossed sales of over 2 million units in a single year, a global record
 Splendor – World's largest selling motorcycle crossed the 5 million mark
 New motorcycle model – 'CBZ' introduced
 Joint Technical Agreement renewed
 Total sales crossed a record of 10 million motorcycles

2005
 Hero Honda is the World No. 1 for the 4th year in a row
 New motorcycle model – 'Super Splendor' introduced, New motorcycle model – 'CD
Deluxe' introduced New motorcycle model – 'Glamour' introduced, New motorcycle model –
'Achiever' introduced
 First Scooter model from Hero Honda – 'Pleasure' introduced

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 2006
 Hero Honda is the World No. 1 for the 5th year in a row
 15 million production milestone achieved

2007
 Hero Honda is the World No. 1 for the 6th year in a row
 New 'Splendor NXG' launched
 New 'CD Deluxe' launched
 New 'Passion Plus' launched
 New motorcycle model 'Hunk' launched
 20 million production milestone achieved

2008
 Hero Honda Haridwar Plant inauguration
 New 'Pleasure' launched
 Splendor NXG launched with power start feature
 New motorcycle model 'Passion Pro' launched
 New 'CBZ Xtreme' launched
 25 million production milestone achieved
 CD Deluxe launched with power start feature
 New 'Glamour' launched
 New 'Glamour Fi' launched

2009
 Hero Honda Good Life Program launched Hunk' (Limited Edition) launched
 Splendor completed 11 million production landmark

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 New motorcycle model 'Karizma – ZMR' launched
 Silver jubilee celebrations

2010
 New model Splendor Pro launched
 Launch of new Super Splendor and New Hunk

2011
 New licensing arrangement signed between Hero and Honda
 Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma
 Crosses the landmark figure of 5 million cumulative sales in a single year
 July 29, 2011 – Hero Honda Motors changed its name to Hero MotoCorp following the
exit of its erstwhile Japanese promoter, Honda, from the company

2012
 Migration of all products to Brand Hero
 Launch of Impulse, Maestro and Ignitor

2013
 Neemrana Plant Foundation Stone laid
 50 Million cumulative 2 wheelers production

Achievements/ recognition:–

2013
 Green Pioneer Award – 2013
 Business Leader of the Year' Award by Humble President of India, Shri. Pranab
Mukherjee, at the AlMA Managing India Awards 2013 on April 11, 2013 (Conferred on
Mr.PawanMunjal)

13
 Business Leader of the Year' Award in the Auto (Two Wheelers) category by Deputy
Chairman of the Planning Commission Mr.Montek Singh Ahluwalia, at the NDTV Business
Leadership Awards 2013 (Conferred on Mr.PawanMunjal)
 CFO of the year Award (Conferred on Mr. Ravi Sud)

2012
 Business Leader in Automobiles (two–wheelers) at the NDTV Profit Business Leadership
Awards 2012 (Conferred upon Mr.PawanMunjal)
 Best value for Money Bike Maker and Best Advertising in Two Wheelers Category at the
Auto India Best Brand Awards 2012
 Digital Advertiser of the year at the Indian Digital Media Awards (IDMA) 2012
 Three awards (Launch Event of the year, Rural Engagement Programme and Live Patron
Award for Marketing Excellence) at the WOW Awards organised by Event FAQs Advertiser of
the year 2012 by Indian Digital Media Awards 2012
 Innovation in Loyalty Marketing Award (Initiative: Hero Good Life Utsav) by Colloquy
Loyalty Awards
 TPM Excellence Award 2012 by JIPM (Japan Institute of Plant Maintenance)

2011
 Two–wheeler Manufacturer of the Year award by Bike India magazine
 Adjudged the 'Bike Manufacturer of the Year' at the Economic Times ZigWheels Car and
Bike Awards

2010
 Rated as Top Indian Company in Automobile – Two Wheelers sector by Dun &
Bradstreet – Rolta Corporate Awards 2009
 Most Preferred Brand of Two–Wheelers' award at the CNBC Awaaz Consumer Awards.
 Adjudged at top of the two–wheeler category in the Brand Equity Most Trusted Brands
2010 Survey

14
 Ranked No. 3 Most Trusted Brand across categories amongst Young Adult Males
 Company of the Year awarded by Economic Times Awards for Corporate Excellence
2008–09
 CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor
 NDTV Profit Car & Bike Awards 2010 – Two–wheeler Manufacturer of the Year, CnB
Viewers' Choice Two–wheeler of the Year (Karizma ZMR) and Bike Maker of the Year by
ET–ZigWheels Car & Bike of the Year Awards 2009'

2009
 'Two–wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and
Passion Pro adjudged as CNB Viewers' Choice two–wheeler
 Top Indian Company under the 'Automobile – Two–wheelers' sector by the Dun &
Bradstreet–Rolta Corporate Awards
 Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category
 NDTV Profit Business Leadership Awards 2009 – two–wheeler category

2008
 NDTV Profit Business Leadership Award 2008
 Top Gear Design Awards 2008
 NDTV Profit Car India & Bike India Awards
 India Times Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards
 Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business
innovation and transformation)
 NDTV Profit Car India & Bike India Awards
 Overdrive Magazine
 TNS Voice of the Customer Awards

2007
The NDTV Profit Car India & Bike India Awards 2007

15
 2006
 Corporate Social Responsibility Award
 Top Indian company in the Automobile – Two Wheeler sector by Dun & Bradstreet –
American Express Corporate Awards 2006
 Hero Honda Splendor rated as India's most preferred two–wheeler brand at the Awaaz
Consumer Awards 2006
 NDTV Profit Car India & Bike India Awards 2006

2005
 Awaaz Consumer Awards 2005 Bike Maker of the Year Award by Overdrive Magazine

2004
 Winner of the Review 200 – Asia's Leading Companies Award (3rd Rank amongst the top
10 Indian companies)
 ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of
Company Secretaries of India.

2003
 Winner of the Review 200
 Most Respected Company in Automobile Sector by Business World
 Bike Maker of the Year by Overdrive Magazine.

2002
 Bike Maker of the Year by Overdrive Magazine
 Winner of the Review 200 Company of the Year of ET Awards for Corporate Excellence.

2001
 Bike Maker of the Year by Overdrive Magazine

16
 Business School Award for Corporate Performance to Hero Honda Motors Ltd.
 And many more..
hero bike.

Vision and Mission

“A hero Motors, we are committed to give our best and achieve the highest standers in
performance, quality, Systems, care and relationships. And then we want to beat these high
standards and go further because anything that can be done ,can be done better”

Strategy

 Improving the current technology

 Creating a new brand image
 improvement in R&D to create a new technology for fuel efficiency
 fulfill the requirement for urban street bikes
 Offering a wide range of technologically advanced two wheelers

COMPANY

Nature of Business Manufacturer

17
Additional Business Wholesaler Trader

Registered Address Hero motors crop Ltd.34 Community

center,basantlok,vasant vihar newdelhi-
110057,india

Industry Automobile industry

Year of Establishment 19 January 1984

Total no of employee 5842

Promoter Dr.Brij Mohan LalMunjal

Rs.31,368crore (US $4.9 billion)

Annual Turnover

Table no.3.2 Company Profile

BOARD OF DIRECTORS

18
No. Name of Directors Designation
1. Mr.Brijmohan Lall Munjal Chairman
2. Mr.Pawan Munjal Managing Director & CEO
3. Mr.Sunil Kant Munjal Managing Director
4. Suman Kant Munjal Non- Executive Director

5. Mr.paul Edgerley Non- Executive Director

6. Mr.Pradip Dinodia Non-Executive and
Independent Director
7. Gen.(Retd.)V.P.Malik Non- Executive Independent
Director
8. Mr.Analjit Sing Non- Executive Independent
Director
9. Dr. Pritam Sing Non- Executive Independent
Director
10. Mr.M.Damodaran Non- Executive Independent
Director
11. Mr.Ravi Nath Non- Executive Independent
Director

Table no.3.3 Board of director

19
SHOWROOM

SSHO

Showroom Name M/S Boraste hero motor crop ltd.

Nature of Business Selling

Additional Business Wholesaler Trader

Registered Address Hero Moto crop Ltd.34 Community

center,basantlok,vasantvihar newdelhi-
110057,india

Work Office Survey No.87 New Agra Highway National

Highway 3,Pimpalgoan Baswant, Maharashtra
-422209
Industry Automobile industry

Year of Establishment 15 May 2013

Total no of employee 30people(sales,Servicing ,spare parts ,&

administration)
Promoter DipakBoraste

E-Mail Id borastemotors@gmail.com
Table No.3.4 Showroom Profile

DEALER PROFILE

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 Owner of the boraste hero motor crop showroom
Dipak Eakhnath boraste
Key people in the Boraste hero motor crop

Suresh pathe Urmila Abe

General Manager. Accounts Manager

Rinkesh Nichal. Kalpana

Rote
Spare parts Executive. Sales Executive

Ashutosh Joshi
Supriya sule
Workshop Manager . Good life Executive

DEPARTMENT
Sales

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Service

Sparse (pre delivery inspection, good life, extended warranty)

FINANCE AVAILABLE FROM

Hero fin crop

HDFC

Shriram finance Ltd.

Indusind bank Ltd

COMPETITORS
Bajaj

Honda

Royal Enfield

Tvs

PRODUCT PROFILE

22
Products:

1}

Hero Maestro

2}

Hero Duet

3}

23
 Hero Pleasure

4}

Hero I-smart

24
5}

Splendor pro

6}

Hero Glamour

7}

25
 Hero Achiever

8}

Hero HF-Deluxe

9}

26
 Hero Passion Pro

10}

Hero Xtreme Sports

4.1 THEORIZATION OF RESEARCH TOPIC

Consumer buying behavior:

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Definition:

“Buyer behavior is all psychological, social, and physical behaviors of potential

customers as they become aware of evaluate, purchase, consume and tell other about product and
service.”

Meaning:

Consumer behavior is the study of individuals, groups, or organizations and all the
activities associated with the purchase, use and disposal of goods and services, including the
consumer's emotional, mental and behavioral responses that precede or follow these activities.
Consumer behavior emerged in the 1940s and 50s as a distinct sub-discipline in the marketing
area. Consumer behavior is an inter-disciplinary social science that blends elements
from psychology, sociology, social anthropology, ethnography, marketing and economics,
especially behavioral economics. It examines how emotions, attitudes and preferences affect
buying behavior.

The study of consumer behavior is concerned with all aspects of purchasing behavior -
from pre-purchase activities through to post-purchase consumption, evaluation and disposal
activities. It is also concerned with all persons involved, either directly or indirectly, in
purchasing decisions and consumption activities including brand-influencers and opinion leaders.
Research has shown that consumer behavior is difficult to predict, even for experts in the
field. However, new research methods such as ethnography and consumer neuroscience are
shedding new light on how consumers make decisions.

Consumer buying decision process:

There are following five stages in consumer buying decision process.

28
Problem identification :-

The process start when the buyer recognize the problem or need. The need can be triggered
by internal or external stimuli marketers need to identify the circumstances that trigger a
particular need By gathering information from a number of consumers, marketers can identify
the most frequent stimuli that speak an interest in a product categories .they can the develop
marketing strategies that trigger consumer interest

Information Search :

The consumer tries to collect information regarding various product & service .through
gathering information , the consumers learns about completing brands and their features.
Information may be collected from magazines,catalogues,retailers, friends ,family members,
business association , commercial ,chamber of commerce, telephone directory, trade fair
etc.marketers should find out the source of information and their relative degree of importance to
the consumes.

Personal Sources : Family ,Friend , neighbor ,as quittances .

Commercial Source: Advertising ,sales persons , dealers ,packaging ,displays.

Public Source : Mass media ,consumer, rating organizations

Experimental Sources : Handling, Examine , using the product .

Evaluation of alternative :There is no. Single process used by all consumer by one consumer is
all buying situations .there is several first ,the consumer process ,some basic concepts are:

First the consumer is trying to satisfy need

Second , the consumer is looking for certain benefits from the product solutions

The marketer must know which criteria the consumer will use in the purchase decision

Choice of purchasing decision :

From among the purchase of alternative the consumer makes the solutions it may be buy or not
to buy .if the decision is to buy .the other additional decision are;

Which types of bike ?

29
From whom to buy a bike ?

How the payment to be made ?And so on.

The marketer up to this stage has tried every means the market up to this stage has tired every
means to influence the purchase behavior, but choice is properly consumers .in the evaluation
stage the consumer forms preferences amoung the brands in the choice set. The consumer may
also form an intention to but the most preferred brand.

3}Post Purchase Behavior:-

After purchase the product, the consumer will experience the same level of product.The
market ‘s job not end when the product is buying must monitor post purchase satisfaction ,post
purchase action ,post purchase use and disposal

Post purchase satisfaction :-

The buyer ,S satisfaction is a function of closeness between the buyer ,S expectation and
the products perceiver performance .The larger the gap between expectation and performance
,the greater the consumer dissatisfaction .

Post purchase action :-

The consumer,S satisfaction or dissatisfaction with the product influence subsequent

behavior. If the consumer satisfied ,he or she will exhibit a higher probability of purchasing the
product again dissatisfaction consumer may abandon and return the product.

Post purchase Use or Disposal :-

The marketer should also monitore new buyers use and dispose of the product . If the
consumer sstore the product in a close, the product is probably not very satisfying .If the
consumer throws the product away , the marketer needs to know how they dispose of it is
especially it can be hurt the environment .

30
4.2 LITERATURE REVIEW

1) A.Hemant h Kumar ,Franklin John, S.Senith.

September 2014

31
 The purpose of this study is to investigate internal and external influences on consumer
purchasing decision on hero product in pimplegaon and rural area. The questionnaires were
given to 150 consumers who are all sing hero product. The first section of the instrument
consisted of forced-choice question about demographic characteristics:gender, age, occupation,
monthly income level. The second section variables chosen for this study in order to measure the
influence of consumer buying behavior in hero products.

2) Bhuvan Lamba

March 2012

A Brand to some may be a simple name, logo or symbol whereas to others it may be a
promise, guarantee, reputation or identification. Branding is a process of stamping a product
or a group of products or something else which the marketer offers, with same identifying
name and mark or combination of both.it creates, individuality in the offering facilities it to
be easily distinguished and recognized in in the market from rival offering the purpose of the
study Is to examine the influence of brand on consumer‘s buying behavior.

3) Hashim Zameer, Rashid Saeed & Raheel Abass

MARCH 2012
The purpose of this paper is to investigate the buying behaviour of consumers in
Pimpalgoan and compare the consumers’ behaviour of urban consumers and rural consumers in
Pimpalgoan. The data are collected from 160 consumers from all over the pimpalgoan in rural
area through a structured questionnaire used to analyze the results. To check consumer

32
preferences while making a purchase decision .This describes better results. Our findings
indicate that rural consumers more focus on the features of Bike. Other hand urban consumers
more focus on Style of Bike and brand image of bike.

4) J.PADMATHY , R.SARASWATHY

FEBRUARY 2016

The demand for Hero products in Indian has been growing significantly for the past five
years..Consumers are willing to pay more for Hero Product. The increasing numbers of
consumers who prefer and are willing to buy these products are subjected to the buying process.
Consumers have different buying behaviours and these behaviours are constantly changing as a
result of the availability of best alternatives to choose from. Products are chosen for numerous
reasons. Overall, the buying process is extremely fast-paced today. Hence, the present study is
conducted to explore the extent of the impact of consumers ‘buying behaviour towards the
marketing of Hero products in Pimpalgoan. The study investigates the relationship between
variables that affect consumers ‘buying behaviour for Hero products and identifies the price
levels consumers prefer to pay for Hero products in the area.

5)” Dr. Gopal, R. and,*Deepika Jindoliya

December, 2016

The origination of the internet created an entire new experience for consumers regarding
gathering information, comparing products or prices and the possibility of purchasing on the

33
internet. Therefore consumer behaviour on the internet is an important factor for marketers. To
predict consumer behaviour on the internet marketers need to understand how, where and why
consumers behave online. This paper tries to analyse studies done by various researchers in order
to explore what online channels consumers use when they are in a particular stage of the buying
decision process (BDP). The study will create more understanding about why and how on-line
consumers go through their buying decision process (BDP). It will be helpful in drawing a
modified and more effective marketing policy.

Reference:

1) A Study on Factors influencing consumer buying behaviour in cosmetic product,

International Journal of Scientific, and Research Publications,

Volume 4, Issue 9, ISSN: 2250-3153,September 2014

34
2) “ A study on Influence of brands on consumer’s Buying Behavior”

volume 2,Issue ISSN:2277-116, March 2012

3) “A study on Mobile Phone Buying Behaviour Of Consumers”

Global Journal of Management and Business Research Volume 12 Issue 6 Version 1.0
Type: Double Blind Peer Reviewed International Research Journal Publisher: Global
Journals Inc. (USA) Online ISSN: 2249-45, March 2012

4) A study on the consumers' buying behaviour towards organic food products in thanjavur
district.

ISSN: 2321-0346 - ONLINE ISSN: 2347-1670 - PRINT-IMPACT FACTOR: 1.590

VOLUME 4, ISSUE 2, FEBRUARY 2016

5) consumer buying behaviour towards online shopping”

International Journal of Information Research and Review

Volume 03, Issue, 12, pp. 3385-3387, December, 2016

35
5.1 RESEARCH METHODOLOGY

RESEARCH
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying now research is done systematically. In that various steps,
those are generally adopted by a researcher in studying his problem along with the logic behind
them.

METHODOLOGY
It is important for research to know not only the research method but also know
methodology. ”The procedures by which researcher go about their work of describing, explaining
and predicting phenomenon are called methodology.” Methods comprise the procedures used for
generating, collecting and evaluating data. All this means that it is necessary for the researcher to
design his methodology for his problem as the same may differ from problem to problem.

RESEARCH METHODOLOGY
Data collection is important step in any project and success of any project will be largely
depend upon now much accurate you will be able to collect and how much time, money and
effort will be required to collect that necessary data, this is also important step. Data collection
plays an important role in research work. Without proper data available for analysis you cannot
do the research work accurately.

36
 Research Design
Research Type Descriptive Research

Population Nashik District (6109052)

Sample Frame Hero Motors Pimpalgoan

Sample Size 160

Sampling Technique Convenience Technique

Data Collection
Primary Questionnaire, observation,Face To face interview

Data Analysis/Technique Percentage Analysis, Graph

Table No.5.1 Research Design

Research Design:

Descriptive research method

The collected are fact, figure and other relevant material, past and present serving as basis for
study and analysis. It can involve collection of quantitative information that can be tabulated
along a continuum in numerical form descriptive research involve gathering data they describe

37
events and then organizes, tabulated, depicts and describes the data collection (Glass &
Hopkins,1984). It often uses visual aids such as graphs and charts to aid the reader in
understanding the data distributions.

Convenience Sampling:

Convenience sampling (also known as availability sampling ) is a specific type of non-

probability sampling method that relies on data collection from population members who are
conveniently available to participators in study .face book polls or question can be mention as the
population

Advantages of convenience sampling:

1. Simplicity of sampling and the ease of research

2. helpful for pilot studies and for hypothesis generation

3 data collection can be facilitated in short duration of time

4. cheapest to implement those alternative sampling methods

Disadvantages of convenience sampling:

1. Highly vulnerable to selection bias and influences beyond the control of the researcher

2. high level of sampling error

3. Studies that use convenience sampling have little credibility due to reasons above

5.2 LIMITATION:

 When the manager are busy we can’t get accurate data from them .
 During survey some respondents may not give answer in a proper manner.

38
Need &importance of study:
Customers consider various factors for purchasing of bikes in Hero Moto crop Ltd.
(Formerly Hero Motors Ltd.)The Factors they consider are based on certain demographic
variables such as income, age occupation etc.it also depends on attributes and life performance of
the customer buying behavior becomes essential to get a competitive edge.

DATA ANALYSIS AND INTERPRETATION

1) Gender Profile

39
 Answer Count Percent
1. Male 134 84%
2. Female 26 16%
Total 160 100%
Table No. 6.1 Gender Profile

Gender Profile

Female; 16.00%

Male; 84.00%

Graph No. 6.1 Gender Profile

Interpretation

This graph shows that Hero motors has 84% of Male And 16% Female This shows that
Boraste motors has fewer Male And Female as compared.

2) Age profile?

40
 Table No. 6.2 Age profile

Answer Count Percent

1. 18-19 1 0.62%
2. 20-29 75 46.88%
3. 30-39 64 40.00%
4. 40&above 20 12.50%
Total 160 100%

46.88%
50.00%
45.00% 40.00%
40.00%
35.00%
30.00%
25.00%
20.00% 12.50%
15.00%
10.00%
0.62%
5.00%
0.00%
18-20 21-29 30-39 40&above

Graph No. 6.2 Age profile

Interpretation:

41
 Above graph shows are 0.62% of respondents in age group of 18-20,46.88%of respondents
in age group of 21-29,40.00% of respondents in age group of 30-39 And remain 12.50%
respondents are comes in 40 & above.

3) Occupation Profile?

Answer Count Percent

1. Business 35 21.88%
2. Service 83 51.87%
3. Student 12 7.50%
4. Agriculture 30 18.75%
Total 160 100%
Table No.6.3 Occupation Profile

Occupation Profile

60.00% 51.88%

50.00%

40.00%

30.00% 21.88%
18.75%
20.00%
7.50%
10.00%

0.00%
Business Service Student Agriculture

Graph No. 6.3 Occupation Profile

Interpretation:

42
 Above chart shows that 51.87% respondents are serviceman out of 160 and 21.88% are the
businessman.18.75%respondents are the agriculture and remain 7.50% are the respondents’
students.

6) Monthly Income Profile?

Answer Count Percent

1. 10000 82 51.25%
2. 10001-15000 59 36.88%
3. 15001-20000 11 6.87%
4. 20001&above 8 5.00%
Total 160 100%
Table No.6.4 Monthly Income Profile

60.00%
51.25%

50.00%

36.88%
40.00%

30.00%

20.00%

6.87%
10.00% 5.00%

0.00%
10000 10001-15000 15001-20000 20001&above

Graph No. 6.4 Monthly Income Profile

Interpretation:

43
 Above graph shows that 51.25% of respondents are income in 10000, second 36.88% of
respondents are of 10001-15000 in Income level. 6.87%of respondents are of 15001-20000, and
remain 5.00%of respondents above 20001 of income level

7) Earning member of the family?

Answer Count Percent

1. one 25 15.62%
2. Two 88 55.00%
3. Three 45 28.13%
4. Four 2 1.25%
Total 160 100%
Table No.6.5 Earning member of the family

Earning member of the family

One ; 15.64%

Four ; 1.26%
Three; 28.03%

Two ; 55.07%

Graph No. 6.5 Earning member of the family

44
Interpretation:

It shows that 15.62% respondents have only one family member who is earning, 55% have
two family members, 28.13% have three family members and 1.25% have four family member

8) Do you have own bike?

Answer Count Percent

1. Yes 94 59.12%

2. No 65 40.88%

Total 160 100%

Table No.6.6 Do you have own bike

Do you have own bike

No ; 41%; 40.88%

Yes ; 59%; 59.12%

Graph No. 6.6 Do you have own bike

Interpretation:

45
1} 59.12 % respondents have own bike .

2} 40.88 % respondents don’t have own bike

9) Which medium do you prefer to purchasing bike?

Answer Count Percent

1. News Paper 20 12.50%
2. T.V Advertisement 39 24.38%
3. Friends And Relative 67 41.88%
4. Other 34 21.25%
Total 160 100%
Table No.6.7 Medium of purchasing bike

Medium of purchasing bike

45.00%
41.88%
40.00%

35.00%

30.00%

25.00% 24.38%

20.00%
21.25%
15.00% 12.50%

10.00%

5.00%

0.00%
News Pepar
T.V Advertisement
Friends And Relative
Other

Graph No. 6.7 Medium of purchasing bike

Interpretation:

46
 Above graph shows that 41.88% respondents are come to know from the friends and
relative. Then 24.38%respondent are come to know from the T.v.
Advertisement.21.25%&12.50%rspondents are come to know from the other &newspaper.

10) Who is decision maker for purchasing bike in your family?

Answer Count Percent

1. Father 33 20.89%
2. Mother 9 5.70%
3. Self 79 50.00%
4. other 37 23.41%
Total 160 100%
Table No.6.8 Decision maker for purchasing bike

Decision maker for purchasing bike

50.00%
50.00%
45.00%
40.00%
35.00%
30.00% 23.42%
20.89%
25.00%
20.00%
15.00%
5.70%
10.00%
5.00%
0.00%
Father Mother Self other
Percent

Graph No. 6.8 Decision maker for purchasing bike

Interpretation

47
Above Graph shows that 50% respondents take decision by self for purchasing bike.20.89 % of
the respondent take decision by father for purchasing bike. And 23.41 %of the respondent take
decision by other for purchasing bike 5.70 % of the respondent take decision by mother for
purchasing bike .

11) What is your source of finance?

Answer Count Percent

1. By cash 40 25.49%

2. By Loan 120 74.51%

Total 160 100%

Table No.6.9 Source of finance

Source of finance

By cash ; 25.49%

By Loan; 74.51%

Graph No. 6.9 Source of finance

48
Interpretation

Above graph shows that 74.51% people purchase hero bike for by loan and 25.49% people
purchase hero bike from cash .

10) Which factor influences you to purchase Hero bike ?

Brand Reputation

Answer Count Percent

1. Most Important 28 17.50%
2. More Important 56 35.00%
3. Important 57 35.62%
4. Less Important 19 11.88%
5. Least Important 0 0.00%
Total 160 100%
Table No.6.10.1 Brand Reputation

Brand reputation

40.00% 35.00% 35.62%

35.00%
30.00%
25.00%
17.50%
20.00%
11.88%
15.00%
10.00%
5.00%
0.00%
Most Important More Important Important Less Important 0.00%
Least Important

Graph No. 6.10.1 Brand Reputation

Interpretation

1} 17.50 % of the respondents told that brand is most important .

49
2} 35.00 % of the respondents told that brand is more important .

3} 35.62 % of the respondents told that brand is important .

4} 11.88 % of the respondents told that brand is less important .& 0.00% of the respondents told
that brand is least important .

Style

Answer Count Percent

1. Most Important 20 12.50%
2. More Important 60 37.50%
3. Important 60 37.50%
4. Less Important 16 10.00%
5. Least Important 4 2.50%
Total 160 100%
Table No. 6.10.2 Style

Style
40.00% 37.50% 37.50%
35.00%
30.00%
25.00%
20.00%
15.00% 12.50%
10.00%
10.00%
5.00% 2.50%
0.00%
Most Important More Important Important Less Important Least Important

Graph No. 6.10.2 Style

Interpretation

1} 12.50 % of the respondents told that style is most important .

50
2} 37.50 % of the respondents told that style is more important .

3} 37.50 % of the respondents told that style is important .

4} 10.00 % of the respondents told that style is less important .& 2.50 % of the respondents told
that style is least important .

Colure

Answer Count Percent

1. Most Important 9 5.62%
2. More Important 53 33.12%
3. Important 72 45.00%
4. Less Important 9 5.62%
5. Least Important 17 10.62%
Total 160 100%
Table No.6.10.3 Colour

Colour
45.00%
45.00%
40.00% 33.12%
35.00%
30.00%
25.00%
20.00%
10.62%
15.00%
5.62% 5.62%
10.00%
5.00%
0.00%
Most Important More Important Important Less Important Least Important

Graph No. 6.10.3 Colour

Interpretation

1} 5.62 % of the respondents told that colour is most important .

2} 33.12 % of the respondents told that colour is more important .

51
3} 45.00 % of the respondents told that colour is important .

4} 5.62 % of the respondents told that colour is less important .& 10.62 % of the respondents
told that colour is least important .

Price

Answer Count Percent

1. Most Important 116 72.50%
2. More Important 38 23.75%
3. Important 6 3.75%
4. Less Important 0 0.00%
5. Least Important 0 0.00%
Total 160 100%
Table No.6.10.4 Price

Price

80.00% 72.50%

70.00%

60.00%

50.00%

40.00%

30.00% 23.75%

20.00%

10.00% 3.75%

0.00%
Most Important More Important Important 0.00%
Less Important 0.00%
Least Important

Graph No. 6.10.4 Price

Interpretation

1} 72.50 %of the respondents told that price is most important .

52
2} 23.75 %of the respondents told that price is more important .

3} 3.75 %of the respondents told that price is important .

4} 0.00 %of the respondents told that price is less important . & 0.00 %of the respondents told
that price is least important .

Pickup

Answer Count Percent

1. Most Important 27 16.88%
2. More Important 75 46.88%
3. Important 26 16.25%
4. Less Important 22 13.75%
5. Least Important 10 6.25%
Total 160 100%
Table No.6.10.5 Pickup

Pickup
50.00% 46.88%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00% 16.88% 16.25%
15.00% 13.75%

10.00% 6.25%
5.00%
0.00%
Most Important More Important Important Less Important Least Important

Graph No. 6.10.5 Pickup

Interpretation

1}16.88 %of the respondents told that pickup is most important .

53
2} 46.88 %of the respondents told that pickup is more important .

3} 16.25 %of the respondents told that pickup is important .

4} 13.75 %of the respondents told that pickup is less important

5} 6.25 %of the respondents told that pickup is least important .

Mileage

Answer Count Percent

1. Most Important 123 76.88%
2. More Important 22 13.75%
3. Important 14 8.75%
4. Less Important 1 0.62%
5. Least Important 0 0.00%
Total 160 100%
Table No.6.10.6 Mileage

Mileage
76.88%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
13.75%
20.00% 8.75%
10.00% 0.62%
0.00%
Most Important More Important Important Less Important 0.00%
Least Important

Graph No. 6.10.6 Mileage

Interpretation

1} 76.88 %of the respondents told that mileage most important .

54
2} 13.75 %of the respondents told that mileage more important .

3} 8.75 %of the respondents told that mileage important .

4} 0.62 %of the respondents told that mileage less important .

5} 0.00 %of the respondents told that mileage least important

Maintenance

Answer Count Percent

1. Most Important 79 49.38%
2. More Important 67 41.88%
3. Important 13 8.12%
4. Less Important 1 0.62%
5. Least Important 0 0.00%
Total 160 100%
Table No.6.10.7 Maintenance

Maintenance
49.38%

50.00% 41.88%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00% 8.12%
10.00%
0.62%
5.00%
0.00%
Most Important More Important Important Less Important 0.00%
Least Important

Graph No. 6.10.7 Maintenance

Interpretation

1} 49.38 %of the respondents told that maintenance most important .

55
2} 41.88 %of the respondents told that maintenance more important .

3} 8.12 %of the respondents told that maintenance important .

4} 0.62 %of the respondents told that maintenance less important .

5} 0.00 %of the respondents told that maintenance least important .

11)What is the reason for selecting that brand ?

Answer Count Percent

1. Performance 29 30.85%
2. Price 30 31.91%
3. Mileage 25 26.59%
4. Brand Image 9 9.57%
5. Finance Faculty 1 1.06%
Total 94 100%
Table No.6.11 Reason for selecting brand

Reason for Selecting brand

30.85% 31.91%
35.00%

30.00% 26.59%

25.00%

20.00%

15.00% 9.57%
10.00%

5.00% 1.06%

0.00%
Performance Price Mileage Brand Image Finance Faculty

Graph No. 6.11 Reason for selecting brand

Interpretation

1} 30.63 % Of Respondents talk about that performance .

56
2} 30.63 %Of the respondents talk about that price .

3} 29.38 % of the respondents talk about that Mileage .

4} 8.75 % of the respondents talk about that brand image .& 0.62 % of the respondents talk about
that finance faculty.

12) For what purpose you want to have Bike?

Answer Count Percent

1. Status symbol 35 37.23%
2. utility vehicle 25 26.59%
3. Long Journey Vehicle 19 20.21%
4. Style 15 15.95%
Total 94 100%
Table No.6.12 Purpose of Bike

Purpose of bike
37.23%
40.00%
35.00%
26.59%
30.00%
25.00% 20.21%
15.95%
20.00%
15.00%
10.00%
5.00%
0.00%
Status symbol utility vehicle Long Journey Vehicle Style

Graph No. 6.12 Purpose of Bike

Interpretation

57
The above graph shows that 21.25% respondents want to purchase bike for status in society,
37.5% are want it as for daily use purpose, 32.5% are want for use in long journey and 8.75%
want it just for showing style.

13) Are you satisfied with the features of your bike

Answer Count Percent

1. Very satisfied 40 42.55%
2. Satisfied 30 31.91%
3. Neutral 20 21.27%
4. Dissatisfied 4 4.25%
5. Very Dissatisfied 0 0.00%
Total 94 100%
Table No.6.13 Satisfied With Feature

Satisfied With Feature

42.55%
45.00%
40.00%
31.91%
35.00%
30.00%
25.00% 21.27%

20.00%
15.00%
10.00% 4.25%
5.00%
0.00%
Very satisfied Satisfied Neutral Dissatisfied 0.00%
Very Dissatisfied

Graph No. 6.13 Satisfied With Feature

58
Interpretation

Above chart shows that 31% respondents are very satisfied with the features of their bike, 37%
are satisfied, 31% are little bit but not fully Neutral and there is 1% respondent is dissatisfied.

14) Which kind of two wheeler would you buy in future ?

Answer Count Percent

1. Motor bike 4 2.50%
2. Scooter 32 20.00%
3. Electric bike 56 35.00%
4. Can't Say 40 25.00%
5. I don't want buy one 28 17.50%
Total 160 100%
Table No.6.14 Which kind of Two Wheeler buy in future

Which kind of Two Wheeler buy in future

35.00%
35.00%

30.00% 25.00%
25.00% 20.00%
17.50%
20.00%

15.00%

10.00%
2.50%
5.00%

0.00%
Motor bike Scootor Electric bike Can't Say I don't want buy one

Graph No. 6.14 Which kind of Two Wheeler buy in future

Interpretation

59
The above graph shows that 2.50% respondents will buy Motor bike, 20% will buy Scooter, 35%
will buy Electric bike, 25% respondents are not sure what they want to buy in future and 17.50%
respondents are not interested to buy two wheelers in future

FINDINGS OF STUDY :

1} the study shows that 59.12% respondent has already bike.

2} The study shows that 41.88% respondent had knowledge through friends &relatives.

3} the study shows that 50.00% of the respondents take decision by self for purchasing bike.

4} The study shows that 74.51% respondent purchase bike by loan.

5} Respondents told that price 72.50%, mileage76.88%, maintenance 49.38% is most important

6} Respondents told that Style 37.50%, Pickup 46.88 % is more important

7} Respondents told that style 37.50% ,brand 35.62% ,color 45.00%, are important

60
CONCLUSIONS

In short two wheelers industries is more volatile and there is through competition in it, no doubt
there are lost of opportunities existing in it for success they must have something innovative in
their categories

Currently in India more customers are shifting to bike are most cost effective ,more fuel effective
and easier to maintain. There are lots of unique feature offered by the hero company .the dealers
of the company are more optimistic about their future growth.

the study shows that people getting knowledge by friends and relative. Self is decision maker for
purchasing bike in your family. Show above the graph respondents by purchasing bike by loan.
Mostly respondents told that Price, mileage, maintenance are most important .Mostly

respondents told that Style, pickup is more important. Mostly respondents told that style, brand,
and colour are important.
This study shows that Hero product have lowest price range as compared to competitors in
Nashik district.

61
SUGGESIONS

1} The Showroom must go for some promotional activities rather than T.V. Advertisement,
hoarding and newspaper

2) The showroom has to conduct the periodical meetings with customers and take the valuable
suggestion

3) The showroom may adopt policy of discounts cards and gifts to customers while purchasing
the products.

4) Innovative efforts must be launched to improve the position through better marketing
strategies.

5) The store staff should be trained adequately so as to “convince” the potential buyers, because
his performance on jobs has great impact on sale of a product

62
9.1 Bibliography:

1) International Journal of Scientific, and Research Publications, Volume 4, Issue 9,

September 2014 ISSN: 2250-3153

2) Global Journal of Management and Business Research Volume 12 Issue 6 Version 1.0
March 2012 Type: Double Blind Peer Reviewed International Research Journal
Publisher: Global Journals Inc. (USA) Online ISSN: 2249-45
3) ISSN: 2321-0346 - ONLINE ISSN: 2347-1670 - PRINT -IMPACT FACTOR: 1.590
VOLUME 4, ISSUE 2, FEBRUARY 2016

4) International Journal of Information Research and Review Volume 03, Issue, 12, pp.
3385-3387, December, 2016
5) Marketing management- "Philip Kotlar" [Prentice Hall of Indian Pvt. Ltd. new Delhi-
110002,2003.] 11th Edition

6) Research Methodology- "C.R. Kothari"[New age international (p) limited, Hyderabad]

2nd Edition

9.2 WEBLIOGRAPHY
 www.Scribd.com

63
  www.projects4mba.com

 www.docstoc.com

 www.heromotorcrop.com

QUESTIONNAIRE

Name:-
Mobile no.:-
Address:-
Gender: - 1) Male. 2) Female

Age:-1) 18-20. 2) 21-29.

3) 30-39. 4) 40 &above

Occupation: - 1) business. 2) Service.

3) Students. 4) Agriculture

Monthly income: - 1)10000. 2)10001-15000

3)15001-20000 4)20001&above

64
1) Earning member of the family?
A) One. B) Two. C) Three. D) four

2) Do you have own bike?

A) Yes. B) No.

3) Which medium do you refer to purchasing bike?

A) Newspaper. B) T.v. Advertisements

C) Friend & relative. D) Other

4) Who is decision maker for purchasing bike in your family?

A) Father. B) Mother

C) Self. D) Other

5) What is your source of finance?

A) By cash. B) By loan

6) Which factor influences you to purchase Hero bike?

(1=most important factor and 5=least. important factor)

Factor Most More Important Less Least

important important important important

Brand reputation

Style

65
Colure

Price

Pickup

Mileage

Maintenance

7) What is the reason for selecting that brand?

1) Performance ( ). 2). Price ( ). Mileage ( )

4) Brand image ( ) 5) finance faculty. ( )

8) For what purpose you want to have bike?

1) Status symbol. ( ). 2) Utility vehicle. ( )

3) Long journey vehicle ( ) 4) style. ( )

9) Are you satisfied with the features of your bike ?

1) Satisfied. ( ). 2) Very satisfied. ( )

3)Some what satisfied ( ). 4) Dissatisfied. ( ) 5)Very Dissatisfied

10) which kind of Two wheeler would you buy in future ?

1) motor bike ( ). 2) scooter. ( )

3) Electric bike ( ). 4) can't say ( ) 5) don't want buy one. ( )

66