2016

www.creativitic.com
info@creativitic.com
facebook.com/creativitic
Location
LA RIOJA & BASQUE COUNTRY
(SPAIN)
Augmented Reality Architects
AUGMENTED REALITY (AR)

Augmented Reality (AR) basis relies on the superposition of virtual

information into the real vision of the world. For that process an image
capturing device (1) searches for pre-defined patterns (2) in each frame
and once found, superimposes the virtual information (3) maintaining the
proportions aspect ratio (translation, rotation, scale) related the pattern
(fig.1).

www.creativitic.com
 WHICH IS OUR CORE?
COMPUTER VISION MOBILE DEVELOPMENT

3D MODELING
3D ENVIRONMENTS

www.creativitic.com
AND OUR EXPERTISE? R&D - FP7/H2020

AUGMENTED REALITY

FRONTIER
TECHNOLOGIES

www.creativitic.com
 CreativiTIC Innova is an ICT engineering SME founded
in 2011 and located in La Rioja (Spain). The company
researches the latest technologies to offer innovative
and creative solutions in fields such as education,
industrial, bio-health, tourism and marketing and
from its beginnings the company has dedicated a
great part of its effort to Research and Development
(R&D) in Augmented Reality technologies.

As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmented

Reality from visual computation to 3D environments or mobile developments. CreativiTIC
combines innovation and technology applied to different needs, with a special focus on
education, industrial and biomedicine.
Some of its products include Apps for innovative marketing, new 3d augmented
experiences in tourism and museums, ARMol: a molecular viewer in augmented
reality for mobile devices or Arqlogy: a mobile augmented reality experience for
cultural heritage and archeological remains.
CreativiTIC has been present in several Augmented Reality Conferences and
Exhibitions with its products, including the VINOTech 2012 Wine & Technology
International conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2nd
European Augmented Reality Marketing Conference & Business Exchange in
IRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among
12 European startups from France, Belgium, Italy, Austria and Switzerland for
2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.
CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen'
Award 2014, through the person of his CEO Jorge R. López Benito, by Europe
Direct - europe.eu - A European Commission service to provide information on
the EU.

The highly innovative value of the company has been recognized, among others,
at WAYRA (wayra.org), the start-up accelerator for Spain and Latin America
hosted by Telefonica, where CreativiTIC was among the finalists with a project of
Augmented Reality apps to overcome disability hurdles.
CreativiTIC was also one of the five ICT companies chosen by CDTI for the X
Neotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011
with the Award to Entrepreneurship from the “Federación de Empresarios de La
Rioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA.

It is also worth mentioning that CreativiTIC is member of the group of experts

advising the Innovation System of the Government of La Rioja in the
specifications of the new R&Di plan 2013/16.

www.creativitic.com
 Additional Honors & Awards
*Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015
*Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015
*Finalist group of European Commision innosmart.eu Program 2015
*Entrepreneurship 'European Citizen' Award 2014
*Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014
*Entrepreneurship 'European Citizen' Award 2014
*Discovery Call Gartner Startup!
*IE Venture Lab finalist project "Sonnar Labs" 2013
*Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013
*Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013
*Wayra - Telefónica SPAIN con "The Graffter" 2012
*Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012
*EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012
*EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012
*Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011
*3er Premio FER Emprende "CreativiTIC" 2011
*Telefonica Start Up Day 2011
*TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011
*Emprender en Bilbao "CreativiTIC" 2010
 Books, Journals and Publications
*BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality
Interface for E2LP: Assistance in Electronic Laboratories through Augmented Reality"​, Chapter 6 - 2015 ISBN
Pending (in the process of being published)
*POSTER - Multisensory Augmented Reality for Embedded Electronics Education
*ORAL COMMUNICATION - Project Augmented Class!
*PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory
Exercises
* PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education
*POSTER - Augmented Class! Realidad Aumentada para la Educación
*ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling
*JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013
*ROUND TABLE - Unified education platform for embedded systems
*WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación.
* PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the
Embedded Electronic field.
*PAPER - E2LP: An Embedded Engineering Learning Platform.
*PAPER - E2LP: A Unified Embedded Engineering Learning Platform
* POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la
electrónica.
*POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study
Programs“
*WORKSHOP - “Realidad aumentada en el ámbito educativo”
* PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another
dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality
and Mixed Reality.
 MILESTONES
(Projects & Exhibit & Investment)

2011 – 2016 CreativiTIC

2012 – 2015 FP7 European Project E2LP

2013 – 2016 HoloDeck Development
2014 – 2016 Augmented Class! Development

2012 – 2013 WAYRA Accelerator A3R :: Graffter

2011 Spain NEOTEC CDTI Investment Forum

2014 Dublin WebSummit Exhibitors
2015 France AR European Investment Forum
2015 Las Vegas Collision Conf Exhibitors
2015 San Francisco AppWorld Exhibitors
AULA-EMPRESA

www.creativilab.com
 NATIONAL & INTERNATIONAL
R&D PROJECTS
#Enginneering #Biotech #eHealth
#Industrial #GestualComputation
 contract no. : 317882
budget: 2.781.333 EUR
2012/09/01 – 2105/08/31

E2LP - Embedded Engineering Learning Platform is a

Collaborative R&D project developed under the scope of
the European Commission and the 7th European
Framework Program, in the thematic of Technology-
Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). The
project is supported under European Commission Grant
Agreement No. 317882, 2012-2015. Among its tasks,
CreativiTIC participates as partner and leader of the
work package 4th, dedicated to develop the “Augmented
Reality Interface”.

E2LP - www.e2lp.org
FP7 – EUROPEAN PROJECT 2012/15
E2LP FP7 – EUROPEAN PROJECT 2012/15
 budget: 382.476 EUR
2013/12/01 – 2015/11/30

VIRUSES - Visually Immersive Researching Unit for Scientific and

Educational Scenarios is a National e-health R&D project developed in
collaboration with CIBIR – Center for Biomedical Research of La Rioja
(www.cibir.es). Focused on Research, Health and Education, the
outcome of the project consists of an immersive and collaborative
visualization system for images coming from PET-TAC and Confocal
Microscopy, designed to improve the accuracy, speed and efficiency in
clinical diagnostics and biomedical research. This project is partially
supported by the Government of La Rioja (SPAIN) through its
Economic Development Agency (ADER).
VIRUSES – www.3dviruses.com
 VIRUSES INMERSIVE RESEARCHING UNIT

E-HEALTH NATIONAL PROJECT 2013/15 www.creativitic.com

 ‘HOLODECK’

The 3D Holographic Desk

for Clinical Diagnosis
E-HEALTH NATIONAL PROJECT 2013/15
in Nuclear Medicine
 ‘HOLODECK’
‘HoloDeck’ is a 3D immersive visualization system to improve the
accuracy, speed and efficiency for clinical diagnosis in Nuclear
Medicine. This system integrates a workbench that generates
interactive and gesturally operable 3D models, based on the
two-dimensional images coming from the existing PET/TC
systems. This prototype, totally functional, is a collaborative R&D
project developed between CreativiTIC and CIBIR (Center for
Biomedical Research of La Rioja - Rioja Health Foundation).
 ‘HOLODECK’
The 3D Holographic Desk for Clinical Diagnosis in Nuclear Medicine

The images coming from PET/TC &

Confocal microscopy are processed,
transformed into 3D models and
displayed in the Holodeck workbench.

HOLOLUS
SOFTWARE

The models (generated by layers and

independently operable and printable)
are manipulated with tactile screens
and gestural computation devices.
OTHER SOLUTIONS IN THE MARKET

Real 3D view (not

Work with real video/simulation)
Used in clinical patients’ info
diagnosis

Virtual & Virtual

Medical SW
Immersive Reality
with 3D
experience Tools for
Visualization
medicine

Validated by Gestural
professionals computation
 ‘HOLODECK’ is more!
Scalable to other
Transferred to confocal sectors (e.g. industry,
microscopy education etc.)

Real 3D view (not

Used in clinical Work with real video/simulation)
diagnosis patients’ info

Medical SW Virtual & Virtual

with 3D Immersive Reality
Visualization experience Tools for
medicine

Validated by
professionals Gestural
Generates 3D models computation
by layers for
biomaterial 3D printers
 ‘HOLODECK’ NEXT FEATURES
Automatized predictive Direct connection to real time Interconnected systems for
algorithms for tumor scanners (e.g. gamma cameras) collaborative diagnosis
detection in prediagnosis for live 3D visualization around the world

Improved detection accuracy

working with complex areas
i.e. head & neck

Connection to portable
systems (tablets) for mobility

Used in surgical and nursery

training as replacement of
cadaver rooms

Used in industry for rapid

prototyping and machinery
condition simulation
‘HOLODECK’ Global Markets
Tourism and Museums

Science and Medicine

Education

Industry and Research

E-HEALTH NATIONAL PROJECT 2013/15
 HOLODECK
The 3D Holographic Desk for Clinical Diagnosis in Nuclear Medicine

FOUNDERS and TEAM!

‘HOLODECK’
 SPIN-OFF PROJECT
#Education #EdTech #Global
#SeekingFunding
AUGMENTED CLASS!
Project generated from the internal research of the company in the
Augmented Reality field. Augmented Class! consists of a collaborative
SaaS cloud platform and a mobile App oriented to democratize the
potential and value of the augmented reality in education, giving to
teachers and students the capacity of develop by themselves
augmented reality projects that can be visualized through the mobile
app (even offline), doing it without any technical knowledge. This
project has been presented in WebSummit 2014 Dublin and Collision
Las Vegas 2015. The platform is already introduced in several
educational centres around the world as the University of La Rioja,
University of the Basque Country, UOC or National Museum of Ireland.

www.augmentedclass.com
AUGMENTED CLASS!
WE ARE
THE ‘POWERPOINT’ OF AUGMENTED REALITY
FOR
#EDUCATION
A PLATFORM THAT ALLOWS TO CREATE AND SHARE AR DOING IT BY YOURSELF!

WWW.AUGMENTEDCLASS.COM
AUGMENTED CLASS PROJECT!
 THE PROBLEM!
WE COVER THE EMPTY SPACE OF AUGMENTED REALITY FOR EDUCATION!

EDUCATIONAL

Little contents & tools

Increasing amount of digital resources Custom made

CURRENT SOLUTIONS?
Specific apps or programs not adaptable by users
Lack of specificity
• Based on black and white markers
• Not really adapted for education

Lack of interaction
WWW.AUGMENTEDCLASS.COM
 OUR SOLUTION!
Allows users to create augmented reality educational projects without
any technician knowledge in a very easy and friendly way.

1 Users access the App and create their AR projects.

Web platform
marker1

marker2- marker3
(they interact)
User - Password content1
(picture, video…)

USERS CREATE PROJECTS

Educators, Students, & Puzzle-like pieces to link markers
Parents, Yourself, etc. SHARE! and contents & create
interactions.
WWW.AUGMENTEDCLASS.COM
HOW TO CREATE!

By Puzzle-like pieces
like a “powerpoint”
 HOW TO PLAY!
Only need to launch the mobile application and enjoy the
2 augmented experience.
Interaction
between
markers

Screenshots
from a
User - Password
smartphone
(view from
the camera)

Interaction
Interaction
with the
between
markers camera
WWW.AUGMENTEDCLASS.COM
HOW CAN USERS GET THE CONTENTS?

FROM THE
MARKETPLACE
REPOSITORIES
FREE & PAY $$$
PROVIDED BY
AUGMENTED CLASS!
FROM FREE REPOSITORIES

WWW.AUGMENTEDCLASS.COM
 COMPETITION!
 Marketing-oriented  Education-oriented
 Only online  Can work offline

 Anatomy 4D: Fixed app  Adaptable projects

 Doesn’t allow changes  Interaction between markers
& with camera

 Lacks interactivity  Allows interaction

 Only 3D  Images, gifs, audio, videos
& 3D

AUGMENTED CLASS! has expressions of interest and beta users in

Spain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia,
Mexico & USA WWW.AUGMENTEDCLASS.COM
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
OWN INTERNAL R&D PROJECTS
#Science #ComputerVision
#MolecularVision
 IMAGE ANALYSIS for
MADURAPP Grape in the WINEYARD
 ARMOL AR MOLECULAR VIEWER
ARMOL

www.creativitic.com
INTERNATIONAL COOPERATION PROJECT 2013
PRESS, FAIRS & SOME
REFERENCES
 Cinco Días

Entrepreneur
Day SPAIN 2013
BioTech SPAIN 2015
 WebSummit
Dublin (IRELAND) 2014

Collision CONF
Las Vegas (USA) 2015

AR Marketing Conference
Dublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015
EXPERIENCE & SOME OF OUR
PORTFOLIO
 AR for International Fairs and Events

FITUR 2014
AR APPs for User Experiences
AR APPs for Interactive Experiences
Campaigns for Loyalty Marketing

BILBAO BASKET
AR for Product Marketing

EUROSEATING
AR APPs for Tourism & Smart Cities
 AR for Museums (e.g. Dublin)

NATIONAL MUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE

AR for Cultural Heritage
AR for Cultural Promotion
NAVARRA DE CINE
AR 3D Industrial Rapid Prototyping
AR Industry 4.0
AR y Divulgación
AR y Formación
SOME OF OUR CUSTOMERS
Forma-T · Campus – Consultoría y Formación ·Think-TIC – Centro de
Referencia Nacional en Nuevas Tecnologías · Pascal Formación ·
TEDCAS · Construcciones Aranzubía S.A. · Novadiet · Universidad de La
Rioja · Iberdrola · Universidad de Cantabria · Gobierno de La Rioja ·
RiojaTurismo · Barranco Perdido · Universidad de País Vasco UPV/EHU ·
Guide Thinking SL · Diputación de Badajoz · Enpresa Digitala · Centro
de Empresa e Innovación de Alava CEIA · Polo de Innovación Garaia SC
· BIC Gipuzkoa Berrilan S.A. · Fundación TECNALIA Research &
Innovation · CEFIAME Centro de Formación, Innovación y
Asesoramiento en Materia Educativa del Gobierno de La Rioja · FOPU
Formación Docente del Profesorado Universitario de la Universidad del
País Vasco · Zubillaga y Ezquerro Consultoría en Patrimonio ·
TKNIKA Centro de Innovación para la Formación Profesional de
Gobierno Vasco · UOC Universitat Oberta de Catalunya - National
Museum of Ireland · Grupo Fagor-Ederlan · Grupo ABGAM · IHOBE
Sociedad Pública de Gestión Ambiental del Gobierno Vasco ·
Federación de Empresarios de la Rioja (FER) · European Commission
 CONTACT US!
AUGMENTED
CLASS!

Jorge R. López Benito Enara Artetxe González

CoFounder & CEO CoFounder & CTO
jrlopez@creativitic.es eartetxe@creativitic.es
linkedin.com/in/jrlopezbenito linkedin.com/in/eartetxe
info@creativitic.com enroll@augmentedclass.com
www.creativitic.com www.augmentedclass.com
facebook.com/creativitic facebook.com/augmentedclass
twitter.com/creativitic twitter.com/augmentclass

(+34) 629443386 - SPAIN

 2015

www.creativitic.com
info@creativitic.com
facebook.com/creativitic
Location
LA RIOJA & BASQUE COUNTRY
(SPAIN)
Augmented Reality Architects