STRUCTURAL THINGS:

Operation or Unilever companies in Russia, Ukraine, and Belarus

(Unilever RUB) is organized through a unified structure and
headed by President and the Board of Directors, who define the
general strategy of business development for all businesses in the
territory of Russia, Ukraine, and Belarus. Company headquarters
are located in Moscow. It hosts all departments of the company
and its management: Directors by function, and the Chairman of
the Board.

OWNERSHIP STRUCTURE

The two holding companies, Unilever NV and Unilever PLC, have the same board of directors. This guarantees a
unified management approach. Antony Burgmans, the chairman of the board of directors at Unilever NV, since May
1999, is also vice-chairman at Unilever PLC. Meanwhile, Niall Fitzgerald, the chairman at PLC, since May 1996
serves as vice-chairman at NV. NV and PLC have signed an equalization agreement,
which basically regulates the harmonisation of financial and accounting policies. In
fact, this agreement serves as the most important way to guarantee similar dividend
policies, albeit expressed in two denominations: the Euro and the British Pound
Sterling. For all intents and purposes, the two companies act pretty much as single
company.

PRODUCTS:
Unilever is basically an ‘Armada of brand names’. Unilever products are broken
down into 4 product categories: personal care products, household maintenance
products, food products, and refreshment5. Personal care products category covers antiperspirants, skin care
products, hair care products, and oral care products. This category includes Dove, Lux, Rexona, Sunsilk, Axe,
CloseUp, and other brands. Unilever household maintenance products category comprises softeners, washing
powders and detergents, soaps, and dish washing and cleansing agents. In this respect famous brands are Omo, Surf,
Comfort, Radiant, Cif, Domestos, and Sunlight. Food products segment consists of soups, sauces, snacks,
mayonnaise, salad dressings, margarine, and spreads.
The multinational owns many subsidiaries all over the world (see section two). Unilever’s famous brands are as
follows:

1. Axe 2. Becel 3. Blue 4. Cornetto 5. Domestos

Brand
6. Dove 7. Dove Men+ 8. Heart 9. Hell Mann’s 10. Knorr
care Brand
11. Lifebuoy 12. LifeBuoy 13. Lipton 14. Lux 15. Magnum
Shampoo
16. OMO 17. Pure Leaf 18. Rexona 19. Signal 20. Sunshilk
Co-creation
21. Surf 22. TRESemme 23. Unilever 24. Vaseline 25. Ala
Food
Solutions
26. Alberto 27. Amora 28. Arisco 29. Aviance 30. Badedas
 Balsam
31. Ben&Jerry’ 32. Bio Tex 33. Blue Air 34. Internationa 35. Brilhante
s l Breeze
36. Brook Bond 37. Bru-instant 38. BRUt 39. Cajoline 40. Calve
41. Caress 42. Carte Dor 43. Cif 44. Citra 45. Clear
46. Closeup 47. Continental 48. Coral 49. Country 50. cremissiom
Crock o
51. Crème 52. Cupasoup 53. Delikat 54. Doriana 55. Dorina
bonjour
56. Drive 57. Dusch Das 58. Eskinol 59. Fair&lovely 60. Fissan Baby
61. Flora 62. Frutare 63. Hazeline 64. Hera 65. I can’t –
butter
66. Impulse 67. Imperial 68. Jif 69. Klondike 70. La Danesa
71. Lakme 72. Lever2000 73. LATTA 74. New Magic 75. MAILLE
76. MAIZENA 77. MARMITE 78. MAX 79. MARZOLA 80. Mentadent
81. Mod s Hair 82. Neutral 83. NEXXUS 84. NOXZEMA 85. Pears
86. Perla 87. Persil 88. Pfanni 89. Planta Fin 90. POND’s
91. Pop sicle 92. Pure it 93. Puro 94. Q-tips 95. RAMA
96. RIN 97. RINSO 98. Robijn 99. SAGA 100. SAVO
And many more….

Unilever Locations:

Unilever and Nestlé are the two most widely represented companies worldwide in terms of production and sales
facilities. It is easier to list the countries where Unilever is not represented with production locations at this time:
Burma, Cuba, and Algeria. By far the most important countries in terms of investment and ownership of production
locations are:

Europe: UK, Germany, Netherlands, and France

North America: US

Latin America: Brazil

South Asia: India

Asia & Pacific: China, Japan, Australia, Philippines, Thailand, Indonesia

Africa & Middle East: Ivory Coast, Ghana, Nigeria, South Africa

Worldwide Unilever owns about: 500 factories of which about 305 involve food and about 200 involve detergents
and personal care products. The acquisition of Best foods at the end of 2000 brought an additional estimate 70
factories, employing 44,000 workers in 60 countries. The results of this acquisition remain ambiguous: a number of
factories are being sold off (partly because antimonopoly agencies in the US and EU made the initial acquisition
conditional on some disposals, and partly because specific products didn’t fit in with current management
strategies). Most of the factories in the ‘old’ Unilever structure are located in Europe (about 160) and in India (about
110).