CARLY GREENBERG

16 DEER CREEK COURT, REISTERSTOWN MD, 21136 – CARLYGREENBERG12@GMAIL.COM

443-823-1678 – CARLYGREENBERG12.WORDPRESS.COM

Education
University of Maryland, College Park, MD Anticipated May 2018
B.A. Communication Studies Public Relations Track, Minor Leadership Studies GPA: 3.420
• Awards: Dean’s List Fall 2014, Spring 2016, Spring 2017, Fall 2017

Employment Experience
Porter Novelli, Washington D.C. January 2018 –Present
Account Services Intern
• Assist with day-to-day client activities across health and financial services accounts, including but not limited to the
Indexed Annuity Leadership Council (IALC), Lilly Oncology, and Commodity Futures Trading Commission.
• Expand IALC’s brand visibility by developing visual and textual content across multiple social media channels.
• Collaborate with team to help launch IALC’S Americas Workforce campaign through coding survey findings,
compiling media lists, and researching key audiences.
• Compile daily media monitoring reports for Lilly Oncology.

K. Neal Truck and Bus Center, Hyattsville, MD June 2017 – December 2017
Marketing and Communications Intern
• Created and led social media strategies and content across all social platforms increasing online traffic by 50 percent.
• Conducted PR consultations regarding online reputation management to leverage digital networking to senior.
executives and first level managers.
• Coordinated special events on behalf of CEO and Vice President.
• Designed weekly visual content such as flyers, brochures, and promotional materials.
• Composed first branding and style guidelines for company policy and procedures.
Allied Integrated Marketing, Washington D.C. June 2017 – August 2017
Paramount Pictures College Ambassador
• Established marketing and grassroots campaigns for major films releases including Baywatch, Transformers: The Last
Knight, and An Inconvenient Sequel.
• Identified target audiences though market research and demographic data to execute successful promotional events.
• Documented audience reactions at movie screenings and red carpet events and send reports to Paramount executives.
• Helped Paramount team with Al Gore’s press junket for An Inconvenient Sequel by preparing media for interviews.

Maroon Public Relations Firm, Columbia, MD Summer 2016, Spring 2017

Public Relations Intern
• Assisted with daily public relations activities for Cal Ripken Sr. Foundation, Ripken Baseball, Brigance Brigade
Foundation, GBMC, Walmart, and Special Olympics Maryland.
• Compiled media lists and researched editorial calendars to maximize client opportunities.
• Drafted press releases, media advisories, and media reports.
• Worked onsite at client events including Summer and Winter Special Olympics, GBMC Father’s Day 5k, and Walmart
Back to School Fair.
• Pitched local and national media on client’s behalf securing placements in The Baltimore Sun, WJZ-13, What’s Up
Annapolis Magazine, and The Star Democrat.

Leadership
Alpha Epsilon Phi Sorority
Social Media Events Chair January 2015 – January 2016
• Designed media content for philanthropy events, manage and update sorority Tumblr weekly.
Public Relations Chair January 2016 –May 2016
• Maintained positive relationships and reputation within the Greek community, advertise events.

Skills
Computer: Microsoft Office (Outlook, Word, PowerPoint, Excel), CisionPoint, TVEyes, PRtrak, Basic InDesign
Social Media: LinkedIn, Facebook, Tumblr, Instagram, Twitter, Snapchat, WordPress, Prezi, Hootsuite, Meltwater