VOLUME 1 ISSUE NO.

1 JULY – SEPTEMBER 30, 2010

Official Newsletter of the Philippine Council of Deans and Educators in Business

Dr. Nelson S. Abeleda of the University of Manila, 8th PCDEB CHED OSS
president, and the following new set of officers of the
Philippine Council of Deans and Educators in Business Director Inducts
(PCDEB) for SY 2010-2011 were sworn into office on May 22, PCDEB 2010
2010 at the Barcelo Hall, La Consolacion College, Mendiola, Officers
Manila:
Dr. Isabel F. Inlayo, Director of
Member, Council of Outgoing President Dr. Felix E. Office of Student Services (OSS) of
Advisers Philippine Women’s University Council of the Commission on Higher
Advisers Education was the inducting officer
2010-2011 President Dr. Nelson S. Abeleda
in the oath-taking ceremony of the
University of Manila Conrado E. Iñigo, Jr., Ph.D.
Lyceum of the Philippines newly elected officers of the PCDEB
President-Elect Dr. Amado L. Magsino University, Intramuros, held at the La Consolacion College,
Manila
San Sebastian College-Recoletos Charter President
Mendiola Manila last May 22,
2010. In her inspirational message,
VP-Luzon Dr. Leonarda R. Aguinalde Dean Carlo R.H. Magno, Dr. Inlayo cited that according to
Ph.D.
University of the Cordilleras De La Salle University statistics there are about 1,784
Dasmariñas, Cavite higher educational institutions
VP-Visayas Dr. Efrain Francis G. Encanto (HEI’s) in the Philippines. She
University of San Agustin Dean Raul C. Addatu, CPA,
Ph.D., expressed her gratefulness to
Philippine School of Business
VP-Mindanao Dr. Edgar D. Esparaguera Administration,, Quezon City
PCDEB officers and members
St. Vincent’s College because they help disseminate the
Dean Jose Ma. S.E. thrusts of the Commission through
Gonzales, Ph.D.
Treasurer Dr. Rudy S.M. Garcia Philippine Women’s their active networking or linkage
La Consolacion College University, Manila with the industry. She mentioned
Dean Ma. Flordeliza L.
five areas where the thrusts of the
Auditor Dean Estelita D. Bello Anastacio, C.P.A., Ph.D., Commission lie, namely: a)
Far Eastern University Centro Escolar University massive faculty development
Manila
through (IT/research); b) massive
PRO Dr. Rhodora A. Ngolob
University of the Cordilleras
Dean Victor C. Manabat, DBA scholarship assistance to students;
Saint Michael’s College of
Laguna c) upgrading of school facilities; d)
Directors curriculum development; and e)
Dean Reynaldo S. Bautista Dean Jocelyn P. Carag quality assurance of education
St. Louis University St. Paul University of the Philippines through its continuous search for
Centers of Development (CODs)
Ms. Leonora D. Fernandez Rovelina B. Jacolbia and Centers of Excellence (COEs).
Pasig Catholic College Polytechnic University of the Philippines

Executive Director Dean Avelina C. Bucao

Polytechnic University of the Philippines
 CODEBs of Regions 1, 2, 3 and CPE with PCDEB as
CAR. His dream is to have provider, f) educational
Philippine Academy of tour in Asia – the
Professionals in Business Association of Universities
Education (PAPBE) recognized in Asia and Pacific shall be
by CHED. tapped, and g)
establishment of linkages
with different CPA review
schools in the country
Outgoing President wherein grants and
discounts may be given to
Asprer Pledges reviewees of member
Commitment to Council schools.
“Commitment is what transforms a
promise to reality” says Dr. Felix E.
Asprer, the very dynamic outgoing
PCDEB president. In his President’s Incoming President
Report, he summarized his Abeleda Presents His
accomplishments during his terms as
follows: a) teaching (improvement of
Administration’s
instruction by enriching the contents of Agenda
the syllabi through interaction with
industry); b) research (peer evaluation After his oath-taking, incoming President-Elect
PCDEB President, Dr. Nelson
and publication of researches in the
Abeleda of the University of
Magsino Takes
Educators Forum Journal); and c)
housekeeping (keeping lines of Manila, presented his agenda for Charge of
communication open to all members the SY 2010-2011 as follows: Linkages
through the maintenance of a website, a) PCDEB Quarterly newsletter Dr. Amado Magsino, the
opening FB account, emails, and the to disseminate the activities of President-Elect for SY 2011-
like). Among other things, he the organization and the different 2012 is Chair of the 2010
mentioned the continuous search for regional CODEBs; b) forging of PCDEB National
outstanding business educators, even more linkages for OJT; c) Convention. He is the
without the usual financial rewards, bowling tournament for all College Dean of San
and the conduct of faculty member schools; d) model Sebastian College-Recoletos
development training in the regions. syllabi for all Business courses Canlubang, Calamba City.
He made particular mention in accordance with the He will take charge of
of the peer evaluation of researches recommendations of industry; e) linkages during the term of
during the Northern Luzon accreditation from PICPA for Dr. Nelson S. Abeleda.
Business Research Forum which was
co-organized by Saint Mary’s
University and Saint Louis University
in coordination with the different

Carl Fritz B. Baum, a fourth-year BSBA
Marketing Management student is CEU’s
delegate to the 8th batch of the American
Chamber of Commerce Business
Orientation Program (BOP). With the
theme, “The Best Meets the Best,”
the program aims to orient and expose
business student leaders on the
operation and best practices of
multinational companies in the country.
Centro Escolar University has been a
Photo shows CEU delegate Carl Fritz B. Baum with the Chairman of the BOP and
AMCHAM Executive Director, Mr. Roberto M. Sears, the President and CEO for John
Clements Inc., Ms. Carolina V. Dominguez, other CEOs of the different multi-national
companies, and delegates from other universities of the country.
regular participant in the BOP. AMCHAM. Dean Anastacio
The CEU School of Accountancy is the 5th National President
and Management under the of PCDEB. The BOP 2010
leadership of Dean Ma. Flordeliza was held last April 17-24,
L. Anastacio is a major prime- 2010 at the Marriott Hotel,
mover of the CEU linkage with Manila.
 PCDEB Board about 15 titles/books in Business to
the Colleges/Universities of the
were requested to present the
updated criteria until

Approves members of the Board starting

August. Book donations have been
September for the Board’s
approval. The Search

Projects for SY made at Pasig Catholic College, Far

Eastern University, Polytechnic
Committees are chaired by
the former PCDEB Presidents

2010-2011 University of the Philippines,

Centro Escolar University, AMA
which compose the PCDEB
Council of Advisers: Dr.
University and Philippine Flordeliza L. Anastacio –
In its July meeting, the PCDEB Board Women’s University. PCDEB and Search for Outstanding
approved the following projects PSE will continue visiting the other Business Educators; Dr. Felix
presented by the Council President, Dr. Universities for donation of books. E. Asprer – Philippine
Nelson S. Abeleda: Academy of Professionals in
 Educational Trip to Business Education; Dr.
Hongkong Conrado E. Iñigo, Jr. –
 Seminar for Foreign
Search for Outstanding CEO.
Investors
The officers and members of Qualified outstanding
PCDEB plan to go on an business educators may now
The primary objective of this seminar
educational trip to Hongkong to nominate, inquire and/or file
which is tentatively scheduled on
benchmark with Universities their application forms at
October 4, 2010 is to attract foreign
abroad offering business courses Centro Escolar University
investors. It will include a presentation
and accountancy. This will help Mendiola Manila the host
of the business opportunities available in
the Philippine educators in school of PCDEB. You may
the Philippines for foreign investors. It
redesigning curricula for better contact Dean Ma. Flordeliza
familiarizes the businessmen with the
quality business education. Model L. Anastacio or Mrs. Roselle
Philippine business scenario,
syllabi in all business courses E. Lopez at telephone 735-
requirements and government
including Accountancy will be 6861 to 71 local 213/304, 735-
regulations, including customs clearing
prepared. 9443.
and taxation. Experts from the
Department of Trade and Industry and
from the Philippine Marketing  Updating the Criteria  Quarterly Issues
Association will serve as resource in the Search for of the PCDEB
speakers to manage the concerns of the Outstanding Business Gazette
prospective investors. Educators, Philippine
Academy of Dr. Abeleda requested the
The PCDEB officers and directors believe Professionals in directors to send write-ups of
that when foreigners are convinced that Business Education, their projects in business
the Philippines is a good prospect for and Search for education in their respective
their business, this is PCDEB’s Outstanding CEO Universities for publication in
contribution to the strengthening of the the PCDEB Gazette.
country’s economy. To complement the on-going
improvement in business curricula The PCDEB President further
and the changes in industry, solicited the full support of
 Book Donation
the criteria in the Search projects the members of the Board for
of PCDEB will be enhanced. The the accomplishment of the
In partnership with the Philippine Stock
Chairs of the Search Committees forgoing projects, in addition
Exchange (PSE), PCDEB will distribute
to the existing ones.
PCDEB Gazette

Dean Avelina C. Bucao

Dean Flordeliza L. Anastacio, CPA, PhD
Editorial Consultants

All Members of the PCDEB Board Roselle E. Lopez

Contributing Writers Graphic Designer

Published by the Philippine Council of Deans

and Educators in Business (PCDEB)
c/o : Centro Escolar University
PCDEB-PSE Book Donation at – PUP - In Photo Manila
are (L-R) Mr. Jay Peñaflor, PSE Senior Market
Education Spcialist; Dr. Melly Paraiso, Dean – Dr. Nelson S. Abeleda
PUP College of Economics, Finance and Politics; Circulations Manager
Dean Avelina Bucao, PCDEB Executive Director
 Manila; Mylene Lacerona and
Roselle Velasco of CEU
Makati. The faculty adviser is
Prof. Zenaida S. Diola who is
also the Vice Chair of the ICA
Committee on University/
Campus Cooperatives. The
CEU team grabbed the grand
prize in the poster
presentation which was
participated in by the Asia
Pacific countries.

With hands held high, the

CEU team brought home not
only informative and
scholarly lectures from the
event, the poster presentation
award, but also made a lot of
new friends from different
Photo shows the students and faculty adviser, Prof. Zenaida Diola of countries. Most importantly,
Centro Escolar University at the International Cooperative Alliance Workshop in Jogjakarta, they acquired the experience
Indonesia of a lifetime in the historic
CENTRO ESCOLAR UNIVERSITY city of Indonesia.
PARTICIPATES IN ICA-AP WORKSHOP Indeed, this is another
Seven students and a faculty The theme of the seminar-workshop milestone of CEU and the
member of the School of was “University/Campus Cooperatives: CEU School of Accountancy
Accountancy and Management of Responding to Emergent Challenges of and Management under the
Centro Escolar University Tertiary Education.” The Keynote leadership of the CEU SAM
participated in the International Speaker of the event was Dr. Rubert Dean, Dr. Ma. Flordeliza L.
Cooperative Alliance-Asia Pacific Gijzen, the Director of UNESCO, Anastacio, PAPBE Diplomate
(ICA-AP) Workshop in Jogjakarta, Jakarta, Indonesia. and the 5th National
Indonesia on June 21-25, 2010. It President of the Philippine
was held at the Gadjah Mada The CEU student participants were Council of Deans and
University in Jogjakarta, the home Carl Fritz Baum, Charmaine Educators in Business.
of the famous Borobudur Temple Catacutan, Gabriel Esteban, Kevin
and the Batik Capital of the world. Limzon and Kenneth Pinili of CEU

Mr. Leo G. Quinitio, Head – Market Education Department of Philippine Stock Exchange, gave a
lecture on “Building Wealth with Stocks,” to administrators, faculty members and students of the
School of Accountancy and Management at Centro Escolar University Manila last August 19, 2010.
The Philippine Stock Exchange is one of the active industry partners of the Philippine Council of Deans and
Educators in Business

Photo below shows Mr. Quinitio giving a copy of the books donated by PSE to CEU President, Dr. Ma. Cristina
D. Padolina.

CHED OSS Director Dr.

Isabel F. Inlayo delivering her
inspirational message during
the PCDEB induction
ceremony