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Warpgate Industries
Owner / Operator
Name: Jesse Fielder-Coleman
Address: 13/1041 Albany Hwy, St James
Tel: Click here to enter text.
Mob: 0450427914
E-Mail: jesse.fc@live.com
1. EXECUTIVE SUMMARY
1.1.Description of the business:
We provide the Luxury Experience to the Hardware (Computing & Computing
Solutions) aspect of the Information Technology Industry. The business at its
core, is simple enough. Hands on experience with the Client/ Customer from
start to finish. This allows for the system to be built specifically for the goal and
budget in mind with no compromise. Compromise in this matter of course refers
to purchasing systems that are mass produced. These mass produced systems
offers limited option, minimal testing, zero control over multiple factors like
power consumption & heat generation and most important of them all in the
modern world, personalized aesthetics.
1.2.Motives for entering the business enterprise:
To launch a career in IT with my own goals and responsibilities rather than
working for an existing company.
1.3.Business goals and objectives:
The ultimate goal is establish the company enough to host annual electronics
convetions. Smaller goals include branching out into reviews, and sponsorships.
1.4.The target market:
The main target market is to people who use high-powered computers,
specifically gamers, video producers, 3D designers, and so on. Due to the
service we provide however, we are confident we can appeal to anyone seeking
to purchase a desktop computer.
1.5.Financial assistance required:
NEIS
1.6.Financial summary:
Paste summary from financial spreadsheet here
1.7.Break even analysis:
Paste break even summary from financials spreadsheet here
Business Plan
2.1.ABOUT THE BUSINESS
2.1.1. Business Type
Online retail for bespoke computers
2.1.2. The vision for the business
Provide an easy, high quality service to ensure high customer satisfaction
2.1.3. Business goals
To grow into a known computer retailer.
2.1.4. Business objectives
Establish stable profit gain through base product/service. Branch out into
online media eg streaming platforms and reviews. Sponsorship deals for
high value alternative media content creators to boost advertising.
3. MARKET RESEARCH
3.1.MARKET RESEARCH
3.1.1. Methods used
Surveys, competition research, trend research
3.1.2. Results
Results of the surveys and research showed there is a growing demand for
high-end computer systems with people who lack the knowledge to build
the PCs themselves or make informed decisions when ordering parts. This is
where the company comes in, filling the gap between retailers selling
usually overpriced PCs and ordering parts online and hazarding mistakes.
3.2.CURRENT STATE OF THE INDUSTRY (include trends & seasonal factors)
With regards to part supply, recent trends have caused certain compentent
prices to rise significantly which is both a positive and negative outcome:
Obtaining the parts will be more expensive but will benefit the final sale price of
assembled computers.
3.3.MARKET SEGMENT
My target market is consumer, targeted at people with digital based professions
and recreational interests.
3.4.CUSTOMERS
Business Plan
Local (Perth region), of 20-40 years old, predominantly male working in
computer related fields such as video editing/producing, 3D applications,
games media, etc.
3.4.2. Customers’ buying motives
The ideal customer is someone seeking a high quality service that provides
a high quality final product, who knows little about building computers and
needs that professional quality assurance for peace of mind.
3.5.BUSINESS ANALYSIS
3.5.1 SWOT Analysis
Strengths
Appeal of professional service provided at all steps of the sale process
while still remaining affordable.
Weaknesses
The expense of the product is relatively expensive.
Opportunities
The business concept takes advantage of a gap in computer retailers
that only provide mainly pre-built computers with high price markups.
Threats
Established competition (retail chains like Arrow Computers)
3.5.2PEST Analysis
Political
N/A
Economic
Fluctuating part prices, recent purchasing trends have had a large
influence on demand not quite meeting the supply thus causing price
increases.
Social
Target demographic is fairly limited in population.
Technological
Due to the long term nature of computers, repeat custom is extremely
limited.
4. MARKETING PLAN
4.1. PRODUCT / SERVICE DESCRIPTION
Business Plan
communication.
4.2. PRICE OF PRODUCTS / SERVICES
Depends entirely on the build of the computer. Flat service fee, along with cost
of parts + mark-up and nominal delivery fee. No cost overhead for store means
prices will be competitive.
4.3.PLACE – LOCATION AND DISTRIBUTION
4.3.1. Location
Perth region
4.3.2. Advantages of the location
Relatively untapped market due to the isolation of perth from eastern
states.
4.3.3. Distribution
All products will be delivered and installed on-site.
4.4.PROMOTION AND ADVERTISING
4.4.1. Promotion and advertising approach
The main form of advertising will be mainly online based, such as banner
ads, however once computers begin selling I will push for word of mouth
and sponsorship deals to enhance brand awareness.
4.4.2. Basis of the approach
Due to the target market, this advertising approach is the most effective
since it provides the most exposure.
5. OPERATIONS PLAN
5.1. BUSINESS PREMISES
5.1.1. Details
Home-operated office (unit)
Business Plan
business is granted as long as no customers are on the premises.
5.2.2. Insurance
To be obtained: public liability insurance.
5.2.3. Contracts
No current contracts.
5.5.2. Responsibilities
Administration, customer service, product assembly, marketing.
Business Plan
All contracts will ensure both parties (business and customer) benefit from
sales.
6. FINANCIAL PLAN
6.1. Establishment costs plant & equipment
(see attached)
6.5.1. Year 1
Business Plan
6.6. Cash flow forecast
6.6.1. Year 1
6.6.2. Year 2
6.7.1. Year 1
6.7.2. Year 2
Business Plan
Business Expenses divided by productive hours
$58,922 / 2250 = $26.19
Total Hourly rate to break even = $34.01
Desired Income / Total Expenses $76,532
Weekly required income $2,142.91
Hrs to work each week = 63.00
Number of products/services required to sell each week.
Average price = #######
= 1 Sales needed per week
= 20 Sales needed per annum
Desired Income - per annum $76,532
Hourly rate to break even $34.01
No. of hours required to work each
week 63
Weekly income $2,142.91
Average price per service/sale $3,785.71
$17,610
Total Expenses from Personal Budget
$58,922
Plus Total Expenses from Business - Cashflow Year 1
Total Expenditure - Business and Personal $76,532