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Part A. Reading Comprehension, Read the following text: Death by advertising ‘Young people spend a lot of time in pubs, bars, discotheques and clubs. Because of this, they are natural targets for advertisers working for liquor companies. Advertising campaigns often include offers of cheaper drinks, free T-shirts, caps and posters. The aim is to introduce young people to new tastes and brands of liquor and to create a fulure generation of drinkers. One vodka company actually held a competition at a university. The prize was free vodka for a whole term. Health experts strongly criticise this advertising, They argue that young people are lunavare of the dangers of alcohol, particularly the serious risk involved in drinking large amounts of liquor and then trying to drive home. Young people, they say, do not realise how drinking affects their judgement and reactions. In many European countries, drinking is becoming increasingly popular with teenagers, and drunk teenage drivers are often involved in accidents leading to injury or death. In one case, a young girl collapsed in her home alter drinking 17 tequilas at liquor promotion. Later, while she was leaning out of the window to get some fresh air, she fell to her death, Experts on alcoholism believe that the only way to prevent this trend is to make teenagers more aware of the effects of aleobol and of the risks they take when they drink and drive, Perhaps they should also show teenagers how they are manipulated by advertisers who are only concerned with their profits and are not worsied about the consequences. |. Answer the following questions using your own words but taking into account the information in the text. (2 points: 1 point each) ‘a. Why is advertising drinks to teenagers an investment for liquor companies? , Why do teenagers drive when they are drunk? IL. Are the following statements true (7) or false (F)? Kdentify the part of the {ext that supports your answer by copying the exact words on the answer sheet. (15 points: 0.5 each) a. Liquor companies try to encourage teenagers to try new drinks. bs, Teenagers are aware of the effects of aleobol on the body. . Liquor companies only care about making a profit. IIL Find a synonym for each of the four words below from six options 1 point: 0.25 each) held realise prevent consequence campaign concerned with a. understand b. intrested in ©. ongamised 4. result IV. Choose a, b, orc, in each question below. Only one choice is correct. (1.5 points: 0.5 each) 1. 1s not unusual for liquor companies o advertise by. a) giving away free samples of vodka. ») inviting university students to pubs. 6) selling aleoholic drinks at lower prices. 2. Inthe example in the text, the young git died. 4) because being drunk made her carcless by) from drinking too much aleohol 6) ina drunk deiving ear accident. 3. Many young people.. a) are aware of the da ‘of drinking and driving ) need some fresh air after they drink ©) ate vietims of liquor advertisers’ greed. PAT RACHICHERAATNATIONS = ‘COMUNIDAD YALLNCHAN art I. Composition (130-150 words approximately). Choose one of the following topics. (4 points) 1 What do you think about advertising alcohol for teenagers? 2. Write a short account of an accident involving a drunk teenager. Itean be a true story oF | Death by advertising 1 Possible answers: a, They create a new generation of drinkers because when the teenagers become adults, they will be used to drinking liquor. b. They are unaware of the danger of div ig under the influence of aleohol. 4, T. Advertising campaigns often include offers of cheaper drinks... ‘The aim is to introduce young people to new tastes and brands of liquor .. One vodka company held a competition at a university. (ines 2-6) ». F. Health expert... argue that young people are unaware of the dangers of aleohol ines 7 ~ 8) ©. T... they should show teenagers how they are manipulated by advertisers who are conly concemed with their profits and don’t worry about the consequences. ies 18-20) Mm a, realise ’. concerned with . hold 4. consequence wv Lb 2a Be TaD PAUPEACHICE EXAMINATIONS = erg ‘COMUNIDAD VALENCIANS

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