Prefeasibility Report

INDEX

S.NO DESCRIPTION PAGE NO.

1. EXECUTIVE SUMMARY 02

2. INTRODUCTION OF THE PROJECT /BACKGROUND INFORMATION 03

3. PROJECT DESCRIPTION 05

4. SITE ANALYSIS 15

5. PLANNING BRIEF 18

6. PROPOSED INFRASTRUCTURE 18

7. REHABILITATION AND RESETTLEMENT(R&R PLAN) 18

8. PROJECT SCHEDULE AND COST ESTIMATES 18

9. ANALYSIS OF PROPOSAL (FINAL RECCOMDATION) 18

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EXECUTIVE SUMMARY

1.0 INTRODUCTION

The unit will function in the name and style of M/S- Pureganic Health Care. It is proposing to
set up an industrial unit (Small scale industry) at Mauza Kuanwala, District and Tehsil
Dehradun, Uttarakhand with a view to manufacture various Ayurvedic, Herbal, Food, Pharma
products & Wire Drawing.

Ayurvedic, Herbal, Food & Pharma products are safe and effective in treatment of various
diseases especially which is chronic in nature. Recently there has been a shift in universal
trend from synthetic to herbal medicine, which we can say ‘Return to Nature’. Medicinal plants
have been known for millennia and are highly esteemed all over the world as a rich source of
therapeutic agents for the prevention of diseases and ailments. Nature has bestowed our
country with an enormous wealth of medicinal plants; therefore India has often been referred
to as the Medicinal Garden of the world. No doubts that the herbal drugs are popular among
rural and urban community of India. The one reason for the popularity and acceptability is
belief that all natural products are safe. The demand for plant based medicines, health
products, food supplement, cosmetics etc are increasing in both developing and developed
countries, due to the growing recognition that the natural products are non-toxic, have less
side effects and easily available at affordable prices. Now a days, there is a revival of interest
with herbal-based medicine due to the increasing realization of the health hazards associated
with the indiscriminate use of modern medicine and the herbal drug industries is now very fast
growing sector in the international market. But unfortunately, India has not done well in this
international trade of herbal industry due to lack of scientific input in herbal drugs. So, it would
be appropriate to highlight the market potential of herbal products and that would open
floodgate for development of market potential in India.

At present the company is going to manufacture the products in bulk quantities and those
shall be sold to Ayurvedic/Pharma Industries (Manufacturing Finished Products) in India and
abroad. Herbal / Ayurvedic / Pharma products are used in manufacture of i.e.

 Ayurvedic Medicines
 Skin Care Products
 Hair Care Products
 Food Products and Supplements
 Pharma Products
 Cosmetic Products
 Ayurvedic And Herbal Products

These products have great potential in Indian as well as International market. These products
shall be sold to manufacturer’s like Fem Pharma, Brihans, Zandu Pharmaceuticals, Sandu
Brothers, Patanjali Ayurved Ltd., Gurukul Kangri Pharmacy & their associates.

Background of the promoter

Smt. Bhumika Mittal & Shri Manish Mittal (Partner) is spearheading the Company. Shri Manish
Mittal is managing partner and is solely responsible for the works, action, management, govt.
department responsibilities and liabilities etc. Partnership business shall be carried under the
name and style of M/S- Pureganic Health Care at Khasra No-44A, Mauza Kuanwala,
Dehradun, Uttarakhand. The business of the firm shall be trading and manufacturing of

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Ayurvedic, Herbal, Food & Pharma products with capacity of 35,900 Tonnes Per Annum.
Manufacturing of wire drawing (Copper Rod to Thin copper wire) with the capacity of
100 Tonnes/Annum.

1.1 Salient Features of The Project

Proponent Name M/S- Pureganic Health Care

Location Khasra No-44A, Mauza Kuanwala,
Dehradun, Uttarakhand. Location map is
shown in Fig.1.1 below
Latitude 30°15'1.18"N
Longitude 78° 6'3.37"E
Land use Industrial
Nearest Habitate/ Town Devshreepuram
Nearest Railways Station Dehradun Railway Station–9Km
Nearest Airport Jolly grant – 10.50 Km
Nearest Highway NH-72
Water Demand and Supply source 28 KLD Supply of Bore well out of which 24
KLD Net Fresh Water will be required after
treatment.
Nearest Tourism Place Mussoorie22 Km
National Park Rajaji National Park at distance 10km
Seismic Zone Zone – IV
Altitude 1900 ft. (581 meters)
Proposed Production process Ayurvedic Medicines, Skin Care Products
Hair Care Products, Food Products and
Supplements, Pharma Products, Cosmetic
Products, Ayurvedic And Herbal Products
Estimated Project Cost INR 450 lakhs
Working Days 26 days in a Month
Man Power 250
Note:- All distance in km (Aerial)

2. INTRODUCTION OF THE PROJECT /BACKGROUND INFORMATION

A. Identification of the project and project proponent.

Category of Project: Category B2 ( Doon Valley)

The project proponent is M/s Pureganic Health Care which is incorporated under
companies act.

B. Brief Description of Nature of Project.

M/s Pureganic Health Care proposes to manufacture Ayurvedic, Herbal, Food & Pharma
products in preparation of medicines and various Skin & Hair care products like; Creams,
Shampoos, sunscreen Lotions, Antiseptic Creams, Hair style Gel, Anti-Wrinkle Cream, Mouth
wash, Tooth Gel etc.

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PROJECT SITE

30°15'1.18"N

78° 6'3.37"E

Figure 1.1: Showing Location Map of the study area

DEHRADUN

DEHRADUN RLY.
STN

9KM

SONG RIVER
3.5 KM
RAJA JI NATIONAL PARK- 10KM

PS

Figure 1.2: Showing Project Location, Surrounding Features & Connectivity

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C. Need for the Project & Importance to the Country

The proposed project is for setting up an industrial unit for manufacturing of Ayurvedic, Herbal,
Food & Pharma products are safe and effective in treatment of various diseases especially
which is chronic in nature. Recently there has been a shift in universal trend from synthetic to
herbal medicine. The demand for plant based medicines, health products, food supplement,
cosmetics etc are increasing in both developing and developed countries, due to the growing
recognition that the natural products are non-toxic, have less side effects and easily available
at affordable prices. A need has therefore been felt to establish the unit for manufacturing.

D. Demand and supply gap

These products are having National market and still demand is more than supply so
manufacturing of these items are feasible.

The Proposed Company does not see any difficulty in marketing their products as the two
essential points in marketing a product i.e. product quality & packing and experience are
reasonable in favour of the Promoters.

E. Export Possibility

Yes .Entire product shall be of export quality and possibilities of export will be explored.

F. Domestic/Export Markets

There is domestic market of this product but export shall also be done.

G. Employment Generation (Direct & Indirect) due to the project

With this proposed project direct employment generation of 250 persons will be there in
worker/supervisor/ managerial category. Indirect generation of employment will also be there
in way of contractors, transportation, suppliers, other service providers with continues chain of
employment.

3. PROJECT DESCRIPTION

A. Type of Project including Interlinked and Interdependent Projects, if any

There is no interlinked and/or interdependent project linked with it. No other allied activities
and/ or services will be carried out with this project.

B. Location (map showing general location, specific location, and project boundary & project
site layout) with coordinates.

The unit situated at Khasra No 44A, Mauza Kuanwala, Dehradun, Uttarakhand is a well-
defined and developed industrial area in Mauza Kuanwala, District Dehradun at a distance of
8Km North West of Dehradun on National Highway No 72 to Haridwar. Fig. 1.1, 1.2 & 1.4
showing general location, specific location, and project boundary & project site layout) with
coordinates.

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C. Details of alternate sites considered and the basis of selecting the proposed site,
particularly the environmental consideration gone into should be highlighted.

No alternate site.

D. Size and Magnitude of the operation.

The Company is proposing to setting up an industrial unit for manufacture of Ayurvedic,

Herbal, Food & Pharma products in preparation of medicines and various Skin & Hair care
products like; Creams, Shampoos, sunscreen Lotions, Antiseptic Creams, Hair style Gel, Anti-
Wrinkle Cream, Mouth wash, Tooth Gel etc. at khasra No-44A, Kuanwala, Dehradun, in the
state of Uttrakhand. The total plot area is 2445.35sq.m. Fig. 1.4 below showing the proposed
layout (Building, Greenbelt, Road etc) of the study area. The proposed Capacity of the unit to
manufacture Ayurvedic, Herbal, Food & Pharma products are the following.

S.No. Items of Manufacture/ Type of Service Quantity in Tonnes per annum

1. Ayurvedic Medicines, Skin Care Products, Hair 35,900
Care Products, Cosmetic Products, Ayurvedic
And Herbal Products
Food Products and Supplements
Pharma Products
2. Wire Drawing 100

The other information related to the project are the following

Sl.No. Particulars Capacity

1 Electricity 300 KW
2 Water consumption Domestic 7 KLD
3 Water consumption Industry 21 KLD
4 Manpower 250
5 D.G Sets 250 KVA (TWO DG SET)
6 Cost of the Project 450 lakhs
7 ETP Capacity 5 KLD
8 Manufacturing Process Manufacture Ayurvedic, Herbal, Food
& Pharma products in preparation of
medicines and various Skin & Hair
care products like; Creams,
Shampoos, sunscreen Lotions,
Antiseptic Creams, Hair style Gel,
Anti-Wrinkle Cream, Mouth wash,
Tooth Gel etc

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E. Project description with process details (a schematic diagram/flow chart showing the
project layout, components of the project etc. should be given)

PRODUCT NAME: ALOE VERA JUICE WITH ORANGE FLAVOUR

Composition Each 10 ml Contains

S.no Common name Latin name Parts used Qty.(ml)

1. Ghrit Kumari Swaras Aloe Vera Leaf 9.45
Juice/pulp/extract
Excepients; Sorbitol, Citric Acid, Carragenin, Flavour Orange-Q.S

Preservative: Sodium Benzoate, Potassium Sorbate Q.S.

Mfg Method: I. Prepare Juice of aloe Vera in mixer machine.

II. Prepare juice and add citric acid & Sweetener.

III. Mix juice well with preservative.

IV. Filter and pack in containers aseptically.

Presentation: 50/75/100/125/150/200/250/450/500/1000 ml in HDPE/Glass/Pet container/Pouch.

PRODUCT NAME: ALOE VERA GEL

Composition Each 5 gm Contain

S.no Common name Latin name Parts used Qty %

1 Ghrit Kumari Juice Aloe Vera Leaf/pulp/extract q.s.

Kesar

Chandan
2 Base material q.s.

Base material: Glyecrin-5-10%, thickner-0.5-1%, PG-2-5% TEA-QS. Vitamin E, Fragrance: QS.

Mfg. Method: I. Prepare base with base material

II. Mix base with aloe Vera juice/pulp/extract under continuous stirring.

III. Add fragrance on cooling.

IV. Pack in tube/ HDPE/pouch continuous.

Presentation: 20/40/50/60/80/100/120 gm/, ml in pouch/tube/containers

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PRODUCT NAME: FACE PACK

Composition Each 100 g Contains

S.no Common name Latin name Parts used Qty.(g)

1. Ghrit Kumari Juice Aloe Vera Leaf 40
2. Neem Azadirachta Powder 5
Indica
3. Multani mitti Fullers Earth Powder 14
4. Kheera Juice Cucumis sativus Juice 2

Base (Q.S): Dicococyl Pentaerythrityl, Citrates, Xanthan Gum, Methyl Aluminum Sulphate, Iso
propyl Alcohol, Xylocite.Zinc Oxide. Methyl Paraben sodium, Propyl Paraben sodium, Bentonite
Powder.DM water, IMD urea. Glycerin, Perfume.

Mfg. Method: I. Mix Aloe Vera juice, Neem, Cucumber and fuller earth.

II. Add preservative in this and mix well.

III. Then add glycerin and perfume in this and mix it well.

IV. Add base material in this at 40 C temp. And mix well.

V. Allow it cool and then fill in the tubes.

Presentation: 5, 8, 50, 60,100,200,500 ml.in pouch/ tube/containers

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MANUFACTURING PROCESS CHART

TABLETS

Raw & packing Material Storage Area

Raw & Packing Materials Testing

Dispensing

Shifting

Mixing

Blending

Wet Milling

Drying

Shifting

Dry Milling

Blending

Packing
Lubrication

Testing
Blend Analysis
Transfer to Finished Goods

Compression
Dispatch to Customers
Coating

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Syrup Process Chart

Raw & Packing Material Stores

Raw & Packing Materials Testing

Pharma Grade Sugar Drying

Shifting of all Raw Material

Blending of above material

Testing

Filling

Packing

Testing

Transfer to Finished Goods

Dispatch to Customers

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Capsules Process Chart

Raw & packing Material Stores Raw & Packing Materials Testing Dispensing

Shifting

Blending

Lubrication

Blend Analysis

Filling

C
Polishing

Packing Testing

Transfer to Finished Goods

Dispatch to Customer

Wire Drawing Process Chart

CCSR COPPER ROD

COPPER RODS TO DRAWING

DRAWING TO DIFFERENT FINE GAUGES AS PER MARKET REQUIREMENT

THEN ON TO THEN ANNEALING FOR COPPER

ONLINE (24 HEADS) x 2 …………… (MACHINE) GAUGES FROM

PULLER

PLASTIC SPOOLS FURNISH PRODUCT

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EXTERNAL PREPARATIONS (CREAMS/GELS/COSMETICS)

PROCESS FLOW CHART

RM Dispensing In process checking

Non Aqueous
Aqueous Phase Preparation

Filter & Transfer Filter &Transfer

vacuum
under vacuum
Batch Preparation In process checking

Batch Storage Sampling

Analysis & Approval

Pri. Pkg. Material

Tube Filling / Crimping
Dispensing
In process checking

Sec. Pkg. Material

Mono carton packing
Dispensing

In process checking

Final Packing

In process checking Sampling

Transfer to FG Store

Analysis & Approval

Dispatch

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PLANT AND MACHINERY

Sr. No. PARTICULARS
1. Washing units
2. Extractors
3. Inspection Conveyors
4. Juicers
5. Nutche Filters
6. Sparkers Filter
7. Cartridge Filter
8. Homogeniser
9. Mixing Tanks
10. Storage Tank
11. Filling Machines
12. Mixers
13. Water Treatment Plant
14. Multi Mills
15. Fixtures including pipelines, pumps, taks etc

LIST OF LAB EQUIPMENTS

 Disintegration Test Apparatus
 Dissolution Test Apparatus
 Hardness Tester
 Single pan Balance
 Analytical Balance
 Friability Test Apparatus
 pH Meter
 Melting Point Apparatus
 Incubator
 U.V. Spectrophotometer
 HPLC
 KarlfisherTitrator
 Colony Counter
 Potentiometer Titrator
 Stability Chamber
 BOD Incubator
 Zone Reader
 FTIR
 Leak Test Apparatus
 Polorimeter
 Refractometer


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F. Raw Material Required Along Estimated Quantity, Likely Source, and Marketing Area Of
Final Product/s Mode Of Transport Of Raw Material And Finished Product.

All raw materials are indigenously available in Indian market.

Raw Materials

Aloe vera leaf/juice/dry extract, Amla, Kerela, Wheat grass powder/juice/leaf, Loki, Multani
mitti, Neem leaf, Cucumber fruit/ extract, Bentonite powder, Kaolin powder, Mineral clay,
Sodium benzoate, Potassium sorbate, Citric acid, Methyl paraben sodium, Proply paraben
sodium, Imd. Urea, Glycerine, Polyethene glycolhydrogenated castor oil, Silicon oil, Sles,
Sodium polystyrene sulfonate, Dicococyl pentaerythrityl distearyl citrate, Sodium
Benzotriazolul Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Magnesium aluminum silicate,
M icropil-500, EDTA, Zine oxide, Sodium silicate, Isopropyl alcohol ,Perfume, Red lentil ,
Neem ext. , Xanthan gum. Apricot shell powder, Sodium Benzotriazolul Butylphenol Sulfonate,
Buteth-3, Tributyl Citrate, Light liquid paraffin , PEG-60, Stearate glyceryl, Stearate cetearyl
alcohol, Stearicacid, Palmitic acid, Polysorbate 80, Cetearyl alcohol , Polyglycery1-
2sesquiisostearate, Cera alba , Cera microcrystalline, Mineral oil, Magnesium stearate
,Aluminum stearate, Sodium silicate, Vit. E Carbopol, Hydrogenated castor oil, Sorbitol,
Flavours, Perfume.

Raw Materials for Manufacturing of Wire Drawing: Copper & Aluminum ROD

Products

 Aloe vera juice (plain, fiber and flavoured)

 Aloe vera gel (plain, kesar chandan etc)
 Face pack (Mulatni mitti, neem cucumber, etc.)
 Face scrub (Apricot, walnut, etc.)
 Face wash (Neem - aloevera, Mint, tulsi, etc.)
 Hair oil ( anti dandruff , medicated, etc)
 Hair colour( Black, brown, etc)
 Anti mosquito gel
 Anti mosquito cream
 kerela juice
 Amla juice 12.1oki juice
 wheat grass juice
 wheat grass powder
 Aloe vera juice powder
 Herbal juices
 Herbal powder
 body wash
 Hand wash
 Shampoo
 Hair wash
 Lip guard
 Herbal teas
 Anti aging cream
 Hair gel
 Hair cream

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G. Power Requirement:

Total Power requirement is 300 KW and will be met from Uttarakhand electricity board, also
Two DG set of 250 KVA each is proposed. DG set shall be used at the time of power failure
only.

H. Water Requirement:

Proposed water requirement is 28KLD and shall be met from bore well.

4. SITE ANALYSIS

A. Connectivity

Well connected with Road, Rail and air service

NH-72 Dehradun to Haridwar – 0.5 km
Dehradun Railway Station – 9.0 km
Jolly Grant Airport – 10.50 km

B. Land form, Land use and Land owner ship

Plain and flat land having Industrial use falling Industrial area, Dehradun.

C. Topography –

Land is plane and flat with inclination towards South. Fig. 1.3 showing the topography of the
study area below.

Figure 1.3 : Showing the Topography of the study area

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Proposed
Building
TREE PLANTATION

Proposed
Green Area

Figure 1.4: Layout Plan Showing proposed Manufacturing unit of the study area

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D. Existing land use pattern

The existing land use is Industrial.

E. Existing Infrastructure

All infrastructures have been developed by State Govt. New Infrastructure is not required

F. Climatic data from secondary sources

Monthly mean maximum & minimum temperature and total rainfall based upon 1961-
1990 data:

Month Mean Temperature oC Mean Rainfall in

mm
Maximum Minimum
January 19.3 6.0 55.0
February 25.1 7.8 58.8
March 26.4 12.0 49.0
April 32.1 16.7 22.5
May 35.6 20.7 41.7
June 34.8 23.0 201.8
July 30.5 22.8 672.6
August 29.4 22.4 728.2
September 29.7 20.8 296.5
October 28.5 15.7 49.8
November 25.0 10.4 8.6
December 21.1 6.8 24.4
Source- http://www.imd.gov.in/doc/climateimp.pdf

G. Social Infrastructure

The area is approved Industrial area in Mauza Kuanwala, Dehradun, in the state of
Uttrakhand. and having sufficient social infrastructure such as School, Hospital, Community
Centre etc

I. Drinking Water Management ( Source & Supply of water)

The source of the drinking water is Borewell

J. Sewage System.

Soak pit and septic tank arrangement shall be provided for the waste generated from toilets
and domestic use.

K. Industrial Waste Management.

Effluent Treatment Plant is proposed for industrial waste. Capacity of ETP shall be 5 KLD

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L. Solid Waste Management

1. Solid waste generated from sludge drying beds of ETP shall be disposed to TSDF as per
the norms of State Pollution Control Board.
2. Used oil shall be disposed to authorized recycler.

M. Power Requirements & Supply/ source.

Total Power requirement is 300 KW and will be met from Uttarakhand electricity board,
capacity of two DG set of 250 KVA each is proposed. DG set shall be used at the time of
power failure only.

5.0 PLANNING BRIEF

A. Planning concept (type of industries, facilities, transportation etc) town and

country planning/Development authority Classification.

The proposed industry is small scale and established in a Industrial area, Dehradun.

6.0 PROPOSED INFRASTRUCTURE

A. Industrial Area (Processing Area) No additional infrastructure is proposed

B. Resident Area (Non Processing Area) as only local person will be given employment, no
residential area/ housing is proposed.

C. Green Belt - 33% area has been reserved for green belt Company will be developed dense
green belt around the plant premises with plant species.

D. Hazardous waste Management: Company shall get the Authorization under “Rule-5” of
the Hazardous Waste (Management, Handling & Trans-boundary Movement) Rule, 2008,
and maintain proper storage & safety management for Hazardous material. All Hazardous
waste shall be disposed through authorized vendor.

7.0 REHABILITATION AND RESETTLEMENT (R & R) PLAN

The unit is in developed industrial estate, so R & R plan is not required.

8.0 PROJECT SCHEDULE AND COST ESTIMATES

 Project is expected to be complete in next 6 months

 Funds requirement shall be Rs 450 Lakhs including the machinery and plant.

9.0 ANALYSIS OF PROPOSAL (FINAL RECOMMENDATIONS)

The Indian industry is a success story providing employment for millions and ensuring that
Ayurvedic, Herbal, Food & Pharma products are safe and effective in treatment of various
diseases especially which is chronic in nature and easily available at affordable prices. Also

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Improvement of infrastructure as well up-liftment of social structure in the area. The people
residing in the nearby areas have been benefited directly & indirectly.

***

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