2017 National Society of Black Kansas City, MO

Engineers Convention 29 MARCH – 2 APRIL 2017

NSBE

EVENT SUMMARY
PREPARED: 18-Apr-17
 THE APPROACH

HISTORICAL VIEW
2017 GOALS/OBJECTIVES
HISTORICAL VIEW
America’s Navy has partnered with NSBE as a Board of Affiliates (BCA)
participant for several years, supporting their national and regional
events. This involvement included access to the NSBE resume database,
the annual event career fair, three BCA meetings, inclusion in the NSBE
eNewsletter and career fair postings. NSBE is considered one of the top
tier recruiting partners for Navy as it pertains to underrepresented
STEM talent.

According to the NSBE.org, The National Society of Black Engineers is

one of the largest student-governed organizations based in the United
States, with over 30,000 members worldwide. NSBE is an advocate of
the academic and professional success of African American engineers.
The organization accomplishes this through mentoring, leadership
training, professional development, and career placement. These events
align with the Navy’s mission to recruit and retain a diverse Navy.

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2017 GOALS/OBJECTIVES

• Lead generation
• Increase U.S. Navy brand awareness-
primarily among teens and young adults
(17-24 years of age)
• Brainstorm improvements to the
footprint and sponsorship deliverables

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 EVENT ANALYSIS
NSBE SPONSORSHIP OVERVIEW
2017 LEADS CAPTURED
SUMMARY AND RECOMMENDATIONS
SOCIAL MEDIA
ADDITIONAL OPPORTUNITIES
 NSBE SPONSORSHIP OVERVIEW
NEGOTIATED DELIVERABLES

NSBE Board of Corporate Affiliates - National Convention

• Corporate 20’ x 20’ Exhibit Booth
• Interview Booth
• (25) full-access convention registrations
• First option to sponsor key Annual Convention events
• Meeting space for team strategy/business meetings
• Opportunity to submit a workshop proposal for the convention
educational program (acceptance subject to approval)
• Access to the Pre-Screening Portal for NABE's Annual Convention -
recruit more effectively by viewing resumes and scheduling
interview with convention attendees prior to arriving to the site
• Logo prominently displayed on Career Fair entrance unit
• Recognition in the convention issue of the NSBE Magazine
• Recognition as a BCA partner on the Annual Convention website
(includes logo and hyperlink)
Fall Region Career Fairs Region (6)
• Noted in all relevant marketing materials, Convention Career Guide
and mobile app • One tabletop at each Fall Regional Conference (FRC) Career Fair
• Two registrations at each FRC
• One bag insert
• Noted in each Fall Regional Conference printed program and/or mobile
• Invitation to NSBE's Senior Executive Leadership Forum app (if company participates in the career fair)
• VIP seating at the Golden Torch Awards

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 2017 LEADS CAPTURED

NSBE Convention
Attendance 11,000
Leads Captured 110
Gross 110
PELS 106
ACGODA 58
GEXX 48
Gross-to-Eligibility 96%

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 SUMMARY

• 20’ x 20’ career fair booth was used efficiently

• NRC/NRD personnel were approachable and very
engaging
• Great use of space; recruiters and premiums were
popular
• Attendees were genuinely interested in finding out
more about officer programs with the Navy

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 RECOMMENDATIONS
• Sustain the current partnership with NSBE as it has proven to
generate quality leads from STEM-inclined underrepresented
youth (G:E = 96% of leads captured)
• Continue electronic lead generation
• Add an interactive element to the activation
• Have a marker suspended above the footprint to help with
visibility
• Increase level of visibility for the event by logo placement
throughout the conference
• Provide more relatable premiums to the audience; i.e. - formula
sheets for STEM students
• Sponsor engaging competition like the Ten80, Robotics or Lego
experiences, or develop proprietary competition
• Offer the Lean Six Sigma workshop
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 National Society of Black Engineers
@NSBE1975
Likes: 17,754

SUMMARY @NSBE
Followers: 3,801
• Access to NSBE social media accounts via a Likes: 3,185
mobile app Tweets: 21.8K
Joined: Dec 2008

RECOMMENDATIONS NSBE Marketing

Subscribers: 562
• Work with NSBE’s SM team to be inclusive in Videos: 151
View: 44,745
posts and presentations Joined: May 2009
• Have Navy PAO onsite to take pictures, and
@nsbe
post to dedicated hashtags Posts: 964
(#experiencenavy, #americasnavy) Followers: 4,791

• Tag NSBE dedicated hashtags to be included

in their feed, which will provide additional #NSBE43 #BlackSTEMLikeME
visibility

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ADDITIONAL OPPORTUNITIES
MOBILE APP– NSBEGUIDE CONFERENCE APP

• Attendees can sign into app using social media

• Schedule of Events allow users to browse events based
on sponsor types, such as career and academic
instructions

MISSED OPPORTUNITIES
• America’s Navy featured in the “U” section of the
directory with no logo
• There should be a link to navy.com/stem rather than
navy.com when the event pertains to STEM

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 ADDITIONAL OPPORTUNITIES
MOBILE APP– NSBEGUIDE CONFERENCE APP

Affiliate Package $3,000 Associate Package $1,500

In-app advertisements In-app advertisements

• Rotating banner (600x110px) with
link to navy.com
• 1 push announcement to users
(200 characters) per day
• “Main Sponsor” listing, with
America’s Navy logo on the
NSBEGuide page on
convention.nsbe.org
• 2 push announcement to users
(200 characters) per day about
events
Create brand awareness
sponsorship of Mobile App
or App Page

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ADDITIONAL OPPORTUNITIES Middle school students participate in the Lego competition
STEM COMPETITIONS –
TEN80 RACING, ROBOTICS & LEGO CHALLENGES

America’s Navy could sponsor local

chapter in areas that need sponsorship or
where the Navy needs boost awareness

High Schoolers participate in Robotics challenges

Middle to High School students participate in Ten80 Racing

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ADDITIONAL OPPORTUNITIES
NSBE WEBSITE & PUBLICATIONS
Advertise via USBE&IT
website and publications
• Negotiate sponsorship that provides access to
both the website and magazine
• Advertise in NSBE Magazine, Career Engineer, &
NSBE Bridge
PUBLICATION INFO:

NSBE Magazine: Published 2x per year, reaches nearly 16,000 readers, and
features articles on engineering and technology

Career Engineer: Latest industry insight on topics such as leadership and

training opportunities, careers, personal finances and maintaining work-life
balance

NSBE Bridge: The official publication of the NSBE Pre-College Initiative Program
& Summer Education Experience for Kids (SEEK) Program. SEEK works with
over 3,000 students, ranging from elementary to high school. Targeted to pre-
college students and their parents.
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ADDITIONAL OPPORTUNITIES
NSBE – WEBSITE & PUBLICATIONS

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THANK YOU