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DriveTek Research Institute discovers that a computer company wants a new tape
drive for a proposed new computer system. Since the computer company does not
have research people available to develop the new drive, it will subcontract the
development to an independent research firm. The computer company has offered a
fee of $250,000 for the best proposal for developing the new tape drive. The contract
will go to the firm with the best technical plan and the highest reputation for technical
competence.
However, DriveTek's engineers are uncertain about how they will develop the tape
drive if they are awarded the contract. Three alternative approaches can be tried.
The first approach is a mechanical method with a cost of $120,000, and the
engineers are certain they can develop a successful model with this approach. A
second approach involves electronic components. The engineers estimate that the
electronic approach will cost only $50,000 to develop a model of the tape drive, but
with only a 50 percent chance of satisfactory results. A third approach uses
magnetic components; this costs $80,000, with a 70 percent chance of success.
DriveTek Research can work on only one approach at a time and has time to try only
two approaches. If it tries either the magnetic or electronic method and the attempt
fails, the second choice must be the mechanical method to guarantee a successful
model.
The tutorial tab has step-by-step instructions for building the DriveTek decision tree.
1. Activate the Tutorial sheet. From the Edit menu, choose Move or Copy Sheet. In the lower
left corner of the Move or Copy dialog box, check the Create a Copy box, and click OK.
Double-click the Tutorial (2) sheet tab, and rename the sheet DriveTek.
2. From the File menu, choose Open. Navigate to TreePlan.xla, and click OK. Alternatively,
install TreePlan.xla on the hard disk; for instructions, search Excel's help for "installing or
removing an add-in."
3. Select cell B1. From the Tools menu, choose Decision Tree. In the TreePlan...New dialog
box, click the New Tree button. A decision node with two branches appears.
4. Do not type the quotation marks in the following instructions. Select cell E2, and enter
"Prepare proposal." Select cell E4, and enter "-50000." Select cell E7, and enter "Don't prepare
proposal."
5. Select cell G3, or select the triangle graphic object in cell G3. From the Tools menu, choose
Decision Tree. In the TreePlan...Terminal dialog box, select Change to event node, select Two
branches, and click OK. The tree is redrawn.
6. Select cell I2, and enter "Awarded contract." Select cell I4, and enter "+250000." Select cell
I7, and enter "Not awarded contract."
7. Select cell K3, or select the triangle graphic object in cell K3. From the Tools menu, choose
Decision Tree. In the TreePlan...Terminal dialog box, select Change to decision node, select
Three branches, and click OK. The tree is redrawn.
8. Select cell M2, and enter "Use mechanical method." Select cell M4, and enter "-120000."
Select cell M7, and enter "Try electronic method." Select cell M9, and enter "-50000." Select
cell M12, and enter "Try magnetic method." Select cell M14, and enter "-80000."
9. Select cell O8, or select the triangle graphic object in cell O8. From the Tools menu, choose
Decision Tree. In the TreePlan...Terminal dialog box, select Change to event node, select Two
branches, and click OK. The tree is redrawn.
10. Select cell S13, or select the triangle graphic object in cell S13. From the Tools menu,
choose Decision Tree. In the TreePlan...Terminal dialog box, select Change to decision node,
select One branch, and click OK. The tree is redrawn.
11. Select cell U12, and enter "Use mechanical method." Select cell U14, and enter "-120000."
Alternatively, copy M2 and paste into U12, and copy M4 and paste into U14.
12. Select cell O10, or select the circle graphic object in cell O10. From the Tools menu,
13. Select cell O18, or select the triangle graphic object in cell O18. From the Tools menu,
choose Decision Tree. In the TreePlan...Terminal dialog box, select Paste subtree, and click
OK. The tree is redrawn.
14. Select cell Q7, and enter "Electronic success." Select cell Q12, and enter "Electronic
failure." Select cell Q16, and enter "0.70." Select cell Q17, and enter "Magnetic success."
Select cell Q21, and enter "0.30." Select cell Q22, and enter "Magnetic failure."
15. The complete decision tree is the same as the Base Case sheet, except for formatting. The
rollback CE/EV +$20,000 in cell B27 is the expected value of the optimal strategy. The initial
choice, 1 in cell C26, is to Prepare the proposal; if Awarded the contract, the subsequent
choice, 2 in cell K11, is to Try the electronic $150,000, +$30,000, and -$50,000, with probabilities
0.25, 0.25, and 0.50, respectively.
0.50
Electronic success
+$150,000
0.50 Try electronic method $0 +$150,000
Awarded contract
2 -$50,000 +$90,000 0.50
+$250,000 +$90,000 Electronic failure Use mechanical method
1 +$30,000
$0 +$30,000 -$120,000 +$30,000
0.70
Magnetic success
Prepare proposal +$120,000
Try magnetic method $0 +$120,000
-$50,000 +$20,000
-$80,000 +$84,000 0.30
Magnetic failure Use mechanical method
1 $0
$0 $0 -$120,000 $0
1 0.50
+$20,000 Not awarded contract
-$50,000
$0 -$50,000
Y Z AA AB AC AD AE
1 How cheap must the mechanical method be so Assumption (Input) Cost Choice
2 that it's the best choice to use first if you're Mechanical Cost 2
3 awarded the contract? -$120,000 -120000 2
4 -118000 2
5 (1) Select a cell where you can enter the cost of the -116000 2
6 mechanical method. See AA3. -114000 2
7 -112000 2
8 (2) Replace the three -$120,000 branch cash flows -110000 2
9 under the "Use mechanical method" branches with a -108000 2
10 formula referring to cell AA3. See cells L4, T14, and -106000 2
11 T24. -104000 2
12 -102000 2
13 (3) Try different negative cash flows in cell AA3 to -100000 1
14 verify that the branch cash flows are updated and the -98000 1
15 decision tree formulas are recalculating. For -96000 1
16 example, try -$90,000 in AA3, in which case the -94000 1
17 formula in cell J11 displays 1 instead of 2, indicating -92000 1
18 that if the mechanical method costs $90,000, then -90000 1
19 it's the best choice.
20
21 (4) To automate the sensitivity analysis, construct a
22 data table. Enter a list of mechanical costs in a
23 column. See AD3:AD18. Enter a formula for the
24 associated choice =J11 in AE2. Select AD2:AE18;
25 from the Data menu choose Table. In the Table
26 dialog box, select the range edit box for Column
27 input cell, and point to cell AA3 or type AA3; leave < Correction, 1999-03-02
28 the range edit box for Row input cell blank. Click OK.
29
30 (5) The data table results indicate that the cost of the
31 mechanical method must be $100,000 or less for it
32 to be the best choice if you're awarded the contract.
33 You can verify this by typing -$100,000 in cell AA3.
34 On the decision tree, note that the expected values
35 in cells M4 and M11 are the same.
Inputs & Outputs
-$120,000 +$80,000
Prepare proposal
Try magnetic method
-$50,000 +$20,000
-$80,000 +$84,000
1 0.50
+$20,000 Not awarded contract
$0 -$50,000
$0 $0
Page 6
Inputs & Outputs
0.30
Magnetic failure Use mechanical method
1 $0
$0 $0 -$120,000 $0
-$50,000
$0
Page 7
Inputs & Outputs
Outputs
EV(Opt Strat) +$20,000
Initial Choice Prepare
Awarded Choice Try Elec
Page 8
Inputs & Outputs
Page 9
Inputs & Outputs
12 8 D
13 0 10 T
Page 10
Inputs & Outputs
Page 11
Inputs & Outputs
1 1 0 0 0 0 22 17 1
0 0 0 0 0 0 12 21 1
Page 12
Strategy Region Table
#NAME? #NAME?
Prepare proposal
Try magnetic method
#NAME? #NAME?
#NAME? #NAME?
### #NAME?
#NAME? Not awarded contract
$0 #NAME?
$0 $0
Page 13
Strategy Region Table
#NAME?
Magnetic failure Use mechanical method
### #NAME?
$0 #NAME? #NAME? #NAME?
#NAME?
$0
Page 14
Strategy Region Table
Page 15
Strategy Region Table
Page 16
Strategy Region Table
Page 17
Strategy Region Table
Page 18
Strategy Region Table
12
13 0
Page 19
Strategy Region Table
Page 20
Strategy Region Table
8 D 1 1 0 0 0 0 22 17
10 T 0 0 0 0 0 0 12 21
Page 21
Strategy Region Table
Mark
1
1
1
1
1
1
1
1
1
1
1
1
Page 22
Strategy Region Table
1
1
Page 23
Risk Attitude
#NAME? #NAME?
#NAME?
Prepare proposal
Try magnetic method
#NAME? #NAME?
#NAME? #NAME? #NAME?
#NAME?
### #NAME?
#NAME? Not awarded contract
#NAME?
$0 #NAME?
#NAME?
$0 $0
#NAME?
Page 24
Risk Attitude
#NAME?
$0
Page 25
Risk Attitude
uted values depend on original eight inputs and RT. Value Utility
ct A and B for scaling the utility function. -$50,000 #NAME? 1.0000
-$45,000 #NAME?
0.9000
Outputs -$40,000 #NAME?
0.8000
CE(Opt Strat) #NAME? -$35,000 #NAME?
Page 26
Risk Attitude
1.0000
0.9000
0.8000
Utility or Expected Utility
0.7000
0.6000
0.5000
0.4000
0.3000
0.2000
0.1000
0.0000
-$50,000 $0 +$50,000 +$100,000 +$150,000
Page 27
Risk Attitude
Page 28
Risk Attitude
12 8 D
13 0 10 T
Page 29
Risk Attitude
Page 30
Risk Attitude
1 1 0 0 0 0 22 17 1
0 0 0 0 0 0 12 21 1
Page 31
TreePlan Help
Page 32
TreePlan Help
TREEPLAN...DECISION and
TREEPLAN...EVENT dialog boxes
Add branch
Adds a single branch after the selected node .
(No more than 5 branches are allowed.)
Copy subtree
Copies the selected node and all its successors to the
TreePlan clipboard.
Insert decision
Inserts a decision node and single branch before the
selected node.
Insert event
Inserts an event node and single branch before the
selected node.
Change to decision
Changes the selected event node to a decision node and
erases the probability fields from the event branches.
Change to event
Changes the selected decision node to an event node.
Shorten tree
Removes the selected node and its single successor
branch.
Change to terminal
Changes the selected node to a terminal node. All
successor branches are erased.
Remove branch
Erases the selected node, the previous branch, and any
successor branches and nodes.
Page 33
TreePlan Help
Paste subtree
Pastes the subtree onto the selected terminal node from
the TreePlan clipboard.
Cells
To select a set of nonadjacent cells for subsequent
formatting, select the appropriate option button.
(In large trees, this option may not be available.)
Objects
To select all objects, choose Select Special from the
Formula menu, and select the Objects option button.
(In large trees, this option may not be available.)
Columns
To select a set of nonadjacent columns for subsequent
formatting, select the appropriate option button.
Certainty Equivalents
The default is to rollback the tree using expected values.
If you chose to use exponential utilities, TreePlan will
compute utilities and certainty equivalents at each node.
For the Maximize option, the rollback formulas are
U=A-B*EXP(-X/RT) and X=-LN((A-U)/B)*RT, and for the
Minimize option, U=A-B*EXP(X/RT) and
X=LN((A-U)/B)*RT.
Page 34
TreePlan Help
ACKNOWLEDGMENT
TREEPLAN REGISTRATION
http://ourworld.compuserve.com/homepages/decision
Page 35
TreePlan Help
The above numbers are for orders only. The author cannot
be reached at these PsL phone numbers.
To insure that you get the latest version, PsL will notify us
the day of your order, and we will ship the product directly
to you. PsL has assigned item/product #11325 to
TreePlan for Excel. The prices are $33 US/Canada and
$35 overseas.
TREEPLAN DISTRIBUTION
Page 36
TreePlan Help
ABOUT SHAREWARE
You should try to find software that suits your needs and
budget, whether it's commercial or shareware. Both types
have good programs and bad, but shareware makes finding
the right program easier, because you can try before you
buy. Also, because shareware distribution costs are much
lower, shareware prices are often lower, too. Finally,
shareware has the ultimate money-back guarantee: if you
don't use it, you don't pay for it.
WARRANTY
Page 37
TreePlan Help
AUTHOR INFORMATION
Michael R. Middleton
McLaren School of Business
University of San Francisco
2130 Fulton Street
San Francisco, CA 94117
Internet: middleton@usfca.edu
Page 38
TreePlan Help
Page 39
Hints
To see how expected value of the optimal strategy depends on a probability of interest:
* select the probability cell of the other branch of the event set
* enter the formula "=1-P" where P is a reference to the probability cell of interest
* enter a list of probabilities in a column
* select the cell in the row above the first probability in the column to the right
* enter the formula "=R" where R is a reference to the rollback cell of the initial decision node
* select the entire data table which includes the blank cell above the probability list,
the cells containing the list of probabilities, the cell with the formula referencing the
rollback cell, and the empty cells below the formula cell
* from the Data menu select Table...
Page 40
Hints
* in the Table dialog box select the Column Input Cell field
* enter a reference to the probability cell of interest
* click OK
Page 41