Rokia Tounkara

111 East 128​th​ Street, Apt. 8X ​│ ​New York, NY 10035

rokia.tounkara@salem.edu ​│ ​(646)-577-4476

EDUCATION
Salem College, ​Winston-Salem, NC May 2018
Bachelor of Arts in Communication and Media Studies
Relevant Coursework: Marketing Research, Nonprofit Corporation, Campaign Communication, Video
Production

WORK EXPERIENCE
Weird Enough Productions, ​Winston-Salem, NC 2017-2018
Social Media and Marketing Intern, NC
● Building and executing social media strategy through competitive and audience research
● Conduct market research to identify trends and commercial opportunities
● Creating a regular posting schedule using Hootsuite for January Social Media Campaign
Salem College, ​Winston-Salem, NC 2016-present
Communications and Marketing Intern, Writing Center
● Analyze data and trends gathered from center’s social media accounts to identify which platforms are
most frequently utilized; brainstorm ways to approach deficiencies
● Implemented and delegated ways to increase followers and engagement through campaigns and flyers
● Consult with college students to revise and improve resumes and writing assignments
BxArt Factory, ​New York, NY Summer/2017
Intern, Marketing and Communications
● Conducted research on 200+ members of the Bronx community to identify demographics for
target audience
● Created and updated spreadsheets to monitor information for 150 donors and 200+ current members
for communication purposes
● Maintained a calendar of special events and dates through year’s end to provide a visual aid for founder
Salem College, ​Winston-Salem, NC 2016-present
Resident Assistant, Office of Residence Life
● Provides ongoing support and mentoring for 50+ undergraduate women residing within residence hall
● Plan and execute monthly programs focused on creating an environment of trust and mutual respect
● Provide campus resources and enforce policies and regulations set by the College to ensure a
safe environment
Aramark, ​Winston-Salem, NC 2015-present
Student Worker, Salem College Cafe
● Prepare and serve food while maintaining a clean workspace; serve as a member of the team to
ensure quality service
● Maintain register and complete transactions; monitor equipment to ensure it is working properly
The Women’s Fund of Winston-Salem​, Winston-Salem, NC 2015-present
● Advocate and promote opportunities to education our community in emerging issues on Salem College
campus
● Promote the collective economic impact of women who invest (time, talent and Treasure) into women and
girls in Forsyth County
● Provide grants to local program and address the social issues in Forsyth County
 Rokia Tounkara
111 East 128​th​ Street, Apt. 8X ​│ ​New York, NY 10035
rokia.tounkara@salem.edu ​│ ​(646)-577-4476
SPECIAL PROJECTS
Google Online Marketing Challenge, ​YWCA, Winston-Salem, NC 2016
● Worked for Gateway YMCA by running an online marketing campaign by budgeting $250 for Adwords
Change The World Project, ​Democracy Prep, New York, NY 2014
● Collected 200 shoes/socks in Harlem community and shipped them to a secondary school in Mali
​Humans of Salem College, ​Salem College, Winston Salem,NC 2015-Present
● Created and managed an instagram account that displays campus activities and events at Salem College

VOLUNTEERISM AND COMMUNITY INVOLVEMENT

African Student Organization, ​Founder and President 2017- present
Muslim Student Organization, ​President ​2017- present
Marketing Consultant, ​Founder ​2017-present
Harlem Children’s Zone, ​Participant 2013 –present
Habitat for Humanity, ​Volunteer ​2018
Mission Emanuel,​ Volunteer ​2018
Hispanic League, ​Volunteer 2016

ADDITIONAL INFORMATION
Computer Skills: ​Adobe,Microsoft Office:Word, Excel, PowerPoint, Google Drive, ​Canva
Languages: ​Bambara: native, Arabic :Intermediate, Korean :intermediate
Personal Interests: ​Social Media, Writing, Marketing, Video Production
Trainings and Certifications: ​Crisis Management, Microsoft Workshop
Volunteer Activities: ​Bethesda Center for the Homeless: May 2016| Democracy Now: April 2015