how this condition of salon industry

can affect the professional hair care

Professional hair care growth has still increased, yet salon industry as one of their
product?
main channel has been facing lack of dynamism and decreasing in customer visits. problem
increasing customer expectation over the
3.5% brand presence
19.8% 3.1% With the emerging devices that rising, custom-
OTHER KEY DRIVER er expectation is increasing over the brand
presence. Currently the salon industry is still
lack of it.

Professional hair care is With growth last year has

accounted for almost reached 3.5% wich the high-
one-fifth of the industry total est growth compared to previ-
sales in 2016 ous years.
*Professional hair product market report

while salon industry Rise of big data from Hyperconnected

“There are display cases but on the
other hand, we do not know if they
use and sell the same products”
“If someone gives good advice and if I
receive a good consultancy, I try the
product, it depends on the hairdress-
er’s knowledge.”
“They never talk to me about beuty
trends, whats new out there, i don’t
ask either...”
“i almost have the feeling that they do
whatever they want to do because
they think this is the way it has to be
done, even though i do not like it”
devices
In this hyperconnected era, there is growing of
data that can be harnessed to be used for
analyzing consumer behavior.
Customer also tends to hop between
channel in their journey process to
access the product information or other
option available online.

No Connection between
Lack of Inspiration
Customer and Hairdresser
Voyager Team
*TNS Woman & Salon Report
how to seize the oppotunity and over-
come the problem?
Brand Story : Journey to Find Beauty
Redefining Customer Journey
L’oreal Professional have to redefine their
customer journey with an injecting brand story
in every step of it.
the impact
awarness
knowledge Inspire woman & hairdresser
consideration Promoting imagination that addressed hairdresser
and woman by telling that they are part of some-
action thing special, a journey to find beauty.
loyalty

want to want to Create connection through same values

Common
WHY ? find
beauty
Values
create
beauty hairdresser
Connecting woman and hairdresser as that they
are a part of something special ,a journey to find
Consistence brand story will increase woman beauty.
brand presence.
Currently salon process is lack of brand pres-
ence and by being able to deliver consistence Delivering consistence customer experience
brand story accross every step of customer
journey will increase it.
how to deliver this brand story? With the main story of the brand that will show in
every customer journey, it improves customer
L’oreal have to create multi device platform that experience of L’oreal professional in every device
will integrated offline process of salon with the available.
devices that people use

Voyager Team
#BeautyJourney : Application that connecting beauty multi platform access
This application redefine the salon experience into become connected to digital aspect. By connecting every customer
journey with this application, it will deliver consistence brand story for every customer in every step of it.

Customer journey

Curated hair & beauty Information about salon Consult with expert and Records hair data about Salon reviews and com-
latest trends and book salon online hairdresser online customer treatment in salon munity discussion

#BeautyJourney : A Campaign to inspire woman Collaborate with Irina Shayk @irinashayk

9.6M Followers
Influencer Actress & Model USA.
No. 8 in the world for her social
User-Generated Content L’oreal Hair Consultation - Create Brand Icon media following

- Instagram Story - Activation Booth for #BeautyJourney

Appoint beauty influencer to Huda Kattan @Hudabeauty
Teaser to raise the awareness of Giving them memorable experience of
become our icon from across 24,5M followers
#BeautyJourney campaign. Creating a hair consultation, and making further
the world to share stories Beauty Entrepreneur.
microsite that allows consumers to connection in the future. We also
about their #BeautyJourney. It One of Forbes ten most powerful
customize their hairstyles and share it provide them with education on how
will sustainably inspire and influencers
through instastory to treat their hair, aiming to keep
allowing women to connect
sustainable purchasing of Loreal
with the brand through
products.
influencers.
500 Million Sririta Jensen @Sriritajensen
2.1M followers
Daily Active User Beauty Soiree Actress & Model Thailand.
- Offers Signature
- Community Event Winner of Top Fashion Influencer
Gathering and Sharing session for Salon Experience in Asia by Influence Asia 2017
Woman are Influencers around the world and Hair Giving a chance for women to
Majority of User Expert from loreal, aiming to introduce experience signature Loreal Bonang Matheba @bonang_m
the Apps. The influencers will spread Professionel products, curated 1.8M Followers
the information through their social by iconic beauty influencers Actress, businesswoman
media afterward. from across the globe. Woman Magazine African
Woman of the Year” in 2015.