COMPANY BACKGROUND

Vivo is a leading global smartphone brand focusing on introducing products with

professional-grade audio, extraordinary appearance, and fast and smooth user experience. Vivo
was founded in 2009 as a sub-brand of BBK Electronics. The brand entered the telecommunication
and consumer electronics industry with landline phones and wireless phones. In 2011, Vivo started
manufacturing and marketing its own range of smartphones. Vivo entered the Indian market in
2014.

Currently 20,000 operators work in Vivo, and 3,000 engineers are in four R&D centers in
Dongguan, Shenzhen, Nanjing and Chongqing. From hardware design and manufacture, to
software development (Android based Funtouch OS), Vivo has built a complete and sustainable
ecosystem.

With the creativity and technology, Vivo keeps innovating. In 2012, Vivo created the X1,
the first Smartphone to incorporate a Hi-Fi chip, resulting in an unparalleled audio experience.
Pioneering this technology, it has been included in all Vivo smartphones ever since. From then on,
the innovation never stops within the first cellphone 2012, Xplay, and the second world’s first Hi-
Fi smartphone integrated with OPA2604 amplifying power, 2013, Vivo X3, world’s first Hi-Fi
smartphone integrated with ES9018 decoding chip, 2013, Xplay3s, world’s first 2K display Hi-Fi
music smartphone with extreme display performance, 2014, X5Max, world’s slimmest
smartphone with a totally new framework of Hi-Fi 2.0, 2015, X5Pro, the extreme Hi-Fi and slim
body model was launched. In 2015, Vivo India joined the Make in India movement by inaugurating
our first manufacturing unit in Greater Noida. The latest cellphone 2016, Vivo India launched
V3/V3Max with Faster Fingerprint Unlocking System & Camera Capture along with the opening
of VIVO IPL 2016 and the most latest 2016, V5/V5Plus, world’s first 20 MP Moonlight Selfie
Camera.

From 2011, Vivo has been certified in over 100 countries and regions worldwide, choosing
the path of internationalization and moved on. Currently Vivo is present in India, Malaysia,
Indonesia, Thailand, Myanmar, Vietnam and Philippines.
 Vivo entered India in Dec., 2014 and in a short time span, Vivo has established itself as a
Hi-fi & Smart brand. Currently Vivo is serving Indian customers with 8,000 employees and 10,000
retailers, in over 300 cities in 22 states, with a strong focus on Hi-Fi Music. By the end of 2016,
Vivo will also have established more than 200 exclusive after-sales.

Vivo believes in diversity and creativity in India and hence has been actively involved in
some of the most popular properties such as Colors Comedy Nights with Kapil, MTV Roadies,
MTV Bollyland Festival and Vh1 Emerge. Regionally Vivo sponsored Vijay TV–Koffee with DD
(Season 2), ETV Telugu–Extra Jabardast, ETV Kannada–Majha Talkies, Mazhavil Manorama–D
4 Dance (Season 2), and Zee Kannada–Onduurnalli Raja Rani. As a new brand for Indian
consumers, Vivo believes in reaching out to every person in every state and this increases the kind
of effort to establish the brand in the hearts of consumers. Vivo looks forward to more such
associations in the future to create a brand visibility amongst the Indian masses.

The “Make in India” initiative also resonates with Vivo’s plan. It’s assembly unit in Greater
Noida is the first step toward this commitment. With Rs. 125 crore first-phase investment, the unit
has been operational since November, 2015. About 2,200 Indian employees are currently
employed in the factory to help its production capacity reach one million units/month and build a
solid foundation for Vivo’s sustainable development in India. Vivo strives to become a world-
class enterprise, healthy, progressive and sustainable.

Vision and mission of company’s vivo.

Their vision and mission of Vivo’s company are they promise to provide quality products and
superior services. Meanwhile, they also make promise to their employees and they commit to build
up harmonious work atmosphere of mutual respect. They also have the vision and mission to business
partners and shareholders they shall furnish a fair and square cooperative platform on the basis of
equality and mutual benefit and they are devoted to rendering higher investment returns than average.
B) New Product Description

Seeing the selfie trend is increasinly plaguing many smartphone vendors are competing in
presenting the latest smartphone with high selfie camera capabilities. No exception vendor
smartphone from China vivo with the latest device named Vivo V5. This smartphones are present
with the high quality of selfie camera is very high. Vivo V5 smartphone was launched in November
2016. The dual-SIM (Micro+Nano) Vivo V5 runs Funtouch OS 3.0 based on Android 6.0
Marshmallow and its a better specced variant of the Vivo V5 that was launched in Malaysia. If
features a fingerprint sendor on its home button. It bears a 5.5-inch HD WITH 2.5d Curved Glass,
Gorilla Glass protection and pixel density of 267ppi. It is powered by a 1.5GHz octa-core
MediaTek MT6750 SoC coupled with 4GB of RAM.

The V5s is packed inside a metal body. Build quality and finishing is very good. Handset
is curvy on the sides, comfortable to hold and not at all slippery. Weight is 159 grams with 3000
mAh built in battery and dimensions are: 75.50 x 153.88 x 7.76 (mm). The design of the Vivo V5
makes it look like a mashup of many popular phones in the market. There’s an unmistakable
iPhone 6 influence in the back of the phone and from the front, it could pass off as a OnePlus 3 or
an Oppo model. Oddly, this works in Vivo V5 favour so we really dont mind. Build quality is
good, with Corning Gorilla Glass protecting the display and the faux-metal chasis blending
together very well. Also love the facts that its slim and light, at just 154 grams, through we would
have preferred real metal here. The Vivo V5 has an ergonomic design and despite its slim profile,
it offers decent grip. The bottom of the phone is quite busy as the headphones socket, Micro-USB
port, and speaker grille are all lined up here.

The highlight feature of the Vivo V5 is its front-facing 20-megapixel camera, which boasts
of a Sony IMX376 sensor with f/2.0 aperture, and a fixed-focus lens. It supports full-HD video
recording and Face Beauty shooting mode. In daylight, the sensor manages highly detailed selfies
with very good colour reproduction. The V5 also has what's called called a 'moonlight flash', which
shines a continuous beam of diffused light to illuminate your face. It's not too powerful if you're
holding the phone at a distance but it does a better job at lighting you up than a typical LED flash
or a screen flash. The quality of selfies in low light is once again a bit of hit and miss. You can
finetune your selfie with the 'One-tap makeover' option. After using the primary camera of the
Vivo V5, it became pretty obvious that Vivo hasn't paid as much attention to it as the one in front.
The quality of photos is strictly average. In daylight, landscapes lack detail, while macro shots just
don't look sharp, even after a lot of trying. Colour reproduction is alright but there is visible
chromatic aberration around the edges of objects. Low-light shots are sub-par with lots of colour
noise and poor details.

Video recording maxes out at 1080p, and apart from there being no stabilisation, quality is
good. Shooting modes include panorama, HDR, night, professional, PPT, slow-motion and
hyperlapse. The iOS influence extends to the camera app too, as the old logo for Siri is now the
shutter button.

The iOS-inspired layout can be quite confusing for a first-time Vivo owner. The recent
apps screen and toggle switches have been moved to a carousel which you access by swiping
upwards from the bottom. A short press on the left capacitive button brings up a homescreen
customisation menu, including the widgets, transition animations, and an option to hide a particular
app from the home screen. The trouble here is that this menu is quite tiny, and it's hard to gauge
certain widgets. The drop-down shade is used only for notifications. Other features on the Vivo
V5 are pretty much identical to those covered in our earlier Vivo V3 review, including gestures
for glancing at notifications from the lockscreen, and a split-screen view when you get an incoming
message in the video player. Vivo also throws in some one-handed gestures for the lock screen
PIN keypad, and you can even shrink the screen down to make it more accessible with one hand.
There's a one-handed mode for the TouchPal keyboard too but it didn't seem to work. You can just
get Google Keyboard, which has this feature and is works much better.

The V5 is powered by an octa-core MediaTek MT6750 SoC, which is the same one used
by the Oppo F1s. Along with it, you get 4GB of RAM and 32GB of storage, which is plenty to
ensure a smooth Android experience. you didn't notice any performance issues when you played
with this phone for a bit at its launch, and even after using it for a few days, that still holds true. In
benchmarks, you got an AnTuTu score of 40,916, while GFXbench returned 21fps in the graphics
test.
C) Current marketing strategies

After being launched in India on 22 November 2016 and being sell in 26 November in an
authorized dealer and stores nationwide. As being known as the ultimate ‘selfie’ smartphone the
Vivo V5 has a features a massive 20MP at the front with a soft light technology as a flash LED
replacement. By using Datuk Siti Nurhaliza Tarudin as the ambassador of Vivo V5, give Vivo an
opportunity of the product in using of her many followers in social media and can attract the fan
to purchase this Vivo V5. The main attraction of Vivo V5is within the 20MP front-facing camera
with a ‘soft light’ feature which it is really a functional as a flash. With the launched in two color
option that is space gray and crown gold, also the Vivo V5 is the first smartphone from Chinese
Company that makes its global debut in India. The chief marketing officer, Vivek Zhang
confirmed that there will be another model called the Vivo V5 Plus that will be launched in the
country soon.

External factors of Vivo V5

Political factors

The Vivo company has been up to date with the changes of the political law in Malaysia that has
been establish in Malaysia and also to be influence to the company. As the government tax also
can be seen as another law that affecting VIVO company in the raising of taxes that the company
must deal with. Due to the fact this as an external factor, therefore any business institution cannot
avoid but to get prepared any time, and thus leads to overcharging the customers and VIVO must
aware that the laws are made with action, so if the law cannot be followed by VIVO can lead to
consequences and thus that should be avoided. The essential for VIVO company to operate in a
peaceful place one in order to increase in the security of the company and increase the customer
confidence in buying VIVO products especially that are newly launched that is Vivo V5.

Economical factor

This consist of various factors that will affect the consumer purchasing power and spending
pattern, that varies according to the places and its level of income. VIVO company also have to
be in respond to the social attitude basing to the buyer behavior such as Malaysian that are now
in trend on taking photos with good quality that will attract the consumer with the Vivo V5 with
the specifications that rear camera with 20MP with soft light feature. With this situation VIVO
should know on doing the pricing. As the inflation also being one of the external factor that will
affecting the company, therefore this issue must be considered by the company so that they
would not lose the money value over the economic factors

Social culture factors

In this social factors, VIVO company must also must have been doing research that has been the
trends for the young generation that love to take picture and enjoy with friend and family is
suitable with them and also the current developments on technology. Malaysian now a day
recently has following a trend that receiving the joy of selfie that can be seen all over social
media such as Facebook, Instagram and more. These factors have an effect to the VIVO
company in promoting their newest product to Malaysian markets. Especially that will affect the
needs and size and the size of these potential market.

Technological factors

The wave of technologies has been the affecting the user now a day. This can also be seen in
Malaysia as the dramatic force of technology as the rapid improvement on technologies as the
one of specification becomes the choice of the user. VIVO new Products Vivo V5 has promoting
their highlight that is the rear camera with 20MP with soft light feature to keep up with other
competitors.

Legalism factors

Chinese manufacturers of smartphones managed to penetrate into the low-end to middle of the
market over the review period, including in 2016; an increasing number of them are coming up
with premium ranges of smartphones. The advancement in information and communication
technologies particularly in a rapid change in mobiles devices has also led to the government to
develops new applications and services. On leveraging to be a powerful component by enhancing
and providing more services for the citizen. As for legalism in using the Vivo mobiles phones
that comes from India has not been a problem or any obstacle that may result in the marketing to
be continuously in the market of Malaysia.
SWOT of Vivo Company
Strengths
 Easy and useful for users
 User loyalty high & strong resources
 does exactly what people expect it to
do on their first exploration – searches
multiple institutions via a single
search box, with no extraneous results
from unexpected places; has useful
facets by institution and type of data
(people/organizations/etc)
 Continuous technology development
 Uniqueness, pioneer web application
that overcomes many acknowledged
limitations of federated approaches
that can't rank relevance across
multiple sources
 Targeted focus for expanding desired
information
 Open semantic web - all information
not stored in one database, represents
an "on ramp" to linked data world
 Provides local control over content,
what is harvested, and how frequently
 Ability to keep up-to-date
automatically
 Can handle the rigors of data
integration while maintaining
accuracy and and granularity
Weaknesses
 New technology - needs training and
user tutorials
 May not appear to be doing more that
a custom Google appliance of the
same source systems (or just the
institutional domains) – especially
until more advantage is taken of the
structured nature of the data and the
potential to align data from multiple
institutions to the same semantic
standards (e.g., MeSH, LCSH)
 Exposes duplication of data in the
source systems and among systems
 Many instances of URIs for NSF,
NIH, geographic places, keywords
 Same person may appear in results
from several institutions and the
harvesting does not on its own yet
attempt to resolve duplicates
 Both these issues are better addressed
in the source systems where there is
local knowledge to validate, but this
project can't mandate data cleanup
 Difficulty to place a value on the
information, especially with regards to
completeness
 Difficult to explain how differs from
social networking sites that may be
 more inclusive but less authoritative –
faculty may prefer to see everything
and be their own judge of what to
consider reliable (will it be more
important than Facebook or
LinkedIn?)
 Skeptical user ideas on how
application will function and be used
 Struggle to develop initial awareness
of technology because it is so new
 Pioneering tool for science community
- new innovations often received
guardedly
Opportunities
 Massive distribution channels &
connections locally and nationally
 Brand awareness
 Ability to generate future
discoveries/research by leveraging the
technological advances
 Avenue that is enhanced regardless of
the current position of the economy
 Endless applications can be developed
& multiple uses of collected data
 Pioneering tool for science community
- new innovation
Threats
 Competitors of other social
networking sites - creating
value/comfort
 Improvements to commodity search
via tags using schema.org annotations
to HTML
 Need for data disambiguation – won't
support network analysis unless data
are aligned prior to indexing, or a new
analytical process is developed to
disambiguate using the harvested
information (or queries going back to
fetch more detail).
 We believe Dave Eichmann at Iowa is
developing such approaches, and we
should work with him to position this
effort as the infrastructure for
sustainability and broad application to
leverage his exploratory research
results
 Changes in the functionality of web
application will affect early adopters
(idea of adopting it) |
Strengths vs. Weaknesses

The VIVO project and the national networking initiative will rely heavily on the institutions who
are participating in the network. Institutions will require time to organize and customize data
ingest tools and display ingested information in context. Each institution will need to provide
resources to inform users about VIVO, and to enable continued support for it. VIVO has the
ability to update data automatically, but also allows users to modify parts of their profiles by
using institutional authentication procedures. It therefore compares favorably with other social
networks because the data is consistently maintained, providing accuracy and currency. VIVO's
faceted search capability is also a strength, as searches return results will be tailored to the needs
of each user.

A few disadvantages may result from having pioneered a unique web application. Users are often
skeptical on how the technology functions for new innovations. Many people like to observe
technological advances for a length of time before using them, and would like to know the
benefits of participating. As the number of social networks keeps growing, and user fatigue also
increases. Businesses and organizations are starting to also participate in the development of new
networking tools. This can create problems for users in terms of organizing the social networks
they value and want to spend their time on.
Opportunities vs. Threats

The opportunities include brand awareness and the ability to speed along technological advances.
The connection with the institution creates massive distribution channels to effectively market
this new application. In addition, the social network aspect of the program continues to expand
regardless of the current position of the economy. Many future applications and features can be
built, depending on the ways in which a user or user group might like to use supplied content.
The personalization capabilities and the ability to add resources to the existing VIVO can occur
over time.

In order to succeed with the adoption of VIVO, changes in the functionality of the web
application will drastically affect the early adopters. One way to prevent the negative impact of
this is to conduct focus groups with a small sample market. This will allow room for
improvement and effective training. Another threat is the expansion of competitors, such as
developers of other social networking sites. Depending on the functionalities that users value at
such sites, this can occupy a user's time and commitment to VIVO. VIVO has some similarities
to the typical social networking site but also differs significantly from it in many ways. It also
has a competitive advantage in being able to display unique, target-specific information. Until
other programs like VIVO are created the threat from other social networking tools is likely to be
minimal.
D. PROBLEM AND SOLUTION

1. PRODUCT

PROBLEM

For product problem, Vivo V5 got a problem about camera. 20-megapixels front camera
but it not like a real 20-megapixels camera. Pixel quality is not too good. If compared with Oppo
F1S camera, Oppo F1s much better than Vivo V5 even Oppo F1S camera just 18-megapixels only.
Another product problem is about battery. Vivo V5 battery just 3000mAh only and it is not lasting.
So, for long lasting battery, Xiaomi Mi Max has a long lasting battery. Because, Xiaomi Mi Max’s
battery is 4850mAh compared with Vivo V5. Then, Vivo V5 also has a problem in criteria best
graphics and processor performance.

SOLUTION

Based on the problems above, Vivo’s Company should take an action to solve their
problem in criteria best graphics and processor performance. The suggestion is Xiaomi Mi Max.
It is because Xiami Mi Max used Qualcomm Snapdragon Chipset compared with Vivo V5 used
Media Tek Chipset in this beautiful device. Next, one thing is taken into account when buying a
smartphone that is on the screen size. The suitable for screen size is 5-inch screen is enough. It is
because more than 5-inch screen may not be pocket friendly. Vivo V5 screen size is 5.5-inch, so
its maybe hard to handle using one hand and not pocket friendly. To solving the problem, it must
found the screen size below than 5-inch such as iPhone 6S. Other than that, battery consumption.
Vivo V5 should enlarge their battery capacity bigger than before. It is because, Vivo V5just only
have 3000 mAh battery capacity. It is not convenience enough for the long time period use.

2. PRICE

PROBLEM

The pricing problem for Vivo V5 is unaffordable prices. Even Vivo V5 is a high quality
product, has big memory and good camera, but it still an unfamiliar brand name. The brand is still
not fully well-known among the users or gadget lovers. Plus, many well-known brand in market
have affordable price and their specification is more advance than Vivo V5. So, the competition is
always very intense and it might very hard for Vivo Company’s to sell their product. The product
has a distinctive feature compared with branded phone Xiaomi Mi Max. This brand is worth £ 899
but the quality is not on par with Vivo V5. Xiaomi Mi Max does not have softlight at the camera
and so on. because that's Vivo V5 is higher priced proportionate with Xiaomi Mi Max.

SOLUTION

Small businesses are cursed. They have to work nearly twice as hard, in most cases, to
convince customers to choose them over bigger brand name competitors who offer the “safe”
option. To help consumers justify the premium cost, Vivo Company’s often need to over
communicate their business’ values, their product’s benefits and the unique advantages they have
offered. For some, seeing is believing, literally. That’s why videos of products work exceptionally
well for e-commerce sites. For others, social proof may help bolster their brand’s image. Real
customer reviews and testimonials from people like them make appreciating your product a whole
lot easier.

3. PROMOTION

PROBLEM

The problems faced by vivo in promoting their products is they only promote vivo v5 just
in social media such as television, newspapers and YouTube. But they do not coordinate their
promotion throughout the premises they sell their product. This is because, this coordination is
essential to facilitate the information to be submitted by them to be accepted by all users.

SOLUTION

Vivo V5 was launched in November 2016. To introduce the new product to public, Vivo
companies have used some kind of promotion such as advertising on television, radio and social
media. Vivo company’s also using as well-known celebrities an ambassador for the product. The
well-known celebrities for the ambassador Vivo V5 is Dato Siti Nurhaliza. Next, the other
promotion Vivo’s company make for Vivo V5 is promotion in special day likes Valentine Day and
Christmas. This way of the promotion is very helpful for Vivo company’s sell their product. But
it is still not enough. So they should make a promotion through the premise they sell their product
which is Vivo V5. The investment does not directly increase the company's sales. to promote the
product to make a profit is by giving discounts and so on. Apart from that, the company should
make promotion vivo not only in television but by creating banners, flyers, making the radio and
so on. Indirectly, the public can identify the products launched.

4. PLACE

PROBLEM

Vivo companies who do not choose a strategy. vivo where the branch is in place that can
compromise the confidence of customers to buy vivo. for example, in areas such as night market
and bus station. Apart from that, the center is located downtown vivo only. and this leads to
customers outside the city hard to find out more about vivo.

SOLUTION

To solve this problem, the company must provide branch vivo place that can foster customer trust.
for example, in shopping malls and shopping centers. this is because, it is advised that people will
buy goods in the mall and shopping center. In addition, the company must build vivo central area
of the town for the convenience of customers outside the city. This is because, where the strategy
is in place as close to the customer's home. not only close to home users and even customers can
be anywhere you want easily. users can also get to this place without the use of transport of.
OPPORTUNITIES AND THREATS

OPPORTUNITIES

Vivo can grow by associating itself more with events and sports. Vivo also can bring in a
flagship phone to compete with Samsung, and apple which can help it to establish more as a strong
brand. They believe that the product quality is guaranteed by design instead of management. They
manufacture and operate up to international standards for quality assurance, and have passed the
International Quality System Authentication of ISO9001. Their tens of inspection procedures add
to the strict quality assurance system and help vivo communications products to be known as
superior-quality products. Modernized manufacturing system. They own computerized SMT
workshops and modernized assembly workshops, which consist of around 30 production lines,
with monthly production capacity of more than 1 million units. vivo manufacturing also features
a complete and advanced testing and manufacturing process control, which are operated by a
professional technological development and testing team. From this way, Vivo company can make
increase sales for their customer and then can make a profit for their company.

ADVANCED R & D SYSTEM they have taken independent research and development,
and technical innovation as key approaches to enhance our core corporate competitiveness since
establishment, with considerable investment in building up R & D centers to specialize in research
and development of electronic information products. They have established R & D centers in
Meilin, Shenzhen and Changan, Dongguan, Guangdong, China, responsible for research and
development of mobile phone products. Currently, the R & D centers provide jobs to 800 R & D
and designing personnel, and have become medium-scale full-time mobile communication R & D
institutes.

THREATS

Vivo because the company is still in the middle of these companies will suffer from intense
competition with other phone companies such as the major competitors of vivo smart phones are
Micro max, Samsung, Sony, HTC, LG etc. Vivo have intense price competition in the mobile
market. The mobile market is highly price sensitive and brand loyalty is quite low. Intense
competition is faced by mobile companies like Oppo, Apple, and Huawei. The brand does not have
clear differentiation from other smartphone brands in its segment. Normally there are many cases
where the seller that piracy of products such as mobile forge. In this way the phone company Vivo
got a bad name and the company is going to fall down.

CONCLUSION

Vivo is leading global smartphone brand focusing on introducing products with

professional-grade audio, extraordinary appearance and fast and smooth user experience. Vivo has
founded in 2009 as a sub-BBK Electronics. The brand entered the telecommunication and
consumer electronics industry with phones and wireless phones. In 2011, Vivo started
manufacturing and marketing its own range of smartphones. Recently, Vivo has been produced
the latest model of the phones and name it as a Vivo V5. This latest model very famous among the
users who likes to take the selfie because this model serve the good camera which is have the
(720x1280 pixels). This model are using the most famous singer in Malaysia as an ambassador of
vivo V5. They used opportunity of the product because using the famous singer as their
ambassador because she has many follower on social media and the most influent singer in
Malaysia. This is good for a current marketing that vivo’s company used to promote the model of
phone regarding of the function that can attracted the customer to purchase it. Regarding of the
model, here are the problem and solution. Using the four P’s, firstly about the product are Vivo v5
are have the problem within the front camera it’s not like a real camera that have been promote on
advertisement. For the price, many customer are complaint the about the price were so high and
not have the standard of the quality. Thirdly, price vivo v5 have limited promotion and the
promotion are available on the public holiday or festival celebration only. Lastly, the place that
offered the vivo v5 are not exclusively, which is customer can get it everywhere such as the bus
station and it will give the customers low confident to purchase it because they assumed that is not
original phone they always considered as a local phone.