Table of Content

Part-I Company Introduction

1. Corporate profile 2

2. Bussiness profile 6

3. Milestones of the Company 10

4. Product profile 19

5. Financial analysis and ratios. 34

Part -II Introduction to the Project

1. Project introduction 36
2. Objective of the study and project title 36
3. Sampling Methods 38
4. Research Methodology 39
5. Data Analysis 42
6. Findings and Interpretation 49
7. Limitations of the research 49
8. Conclusion & Suggestions 50
9. Fieldwork 50
10. Bibliography 50
11. Annexure

1
 1. Corporate Profile

History
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir
Godrej gave up law and turned to lock making. Ardeshir went on to make safes and
security equipment of the highest order, and then stunned the world by creating toilet
soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward,
leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the
foundation for the sprawling industrial garden township (ISO 14001-certified) now called
Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians
every day. To them, it is a symbol of enduring ideals in a changing world.

The story of Godrej started in 1897. Ardeshir Godrej - at 29, infused with the swadeshi
spirit - started manufacturing locks in a tiny shed adjacent to Bombay Gas Company at
Lalbaug (Mumbai). Ardeshir moved restlessly from locks to safes, soaps and further. His
brother Pirojsha Godrej joined the business in 1906 to place the business on a strong
footing by nurturing these growing industries. The efforts and devotion of the brothers
laid the foundation of a flourishing business which became a household name -'Godrej'.

The story of Godrej is one of change, development, success and achievements; of people
involved in making Ardeshir's dream a reality. This story is synonymous with the growth
of industry in independent India.

Godrej Archives is a step towards preserving this saga of success. It aims at unfolding the
contribution made by Godrej to the industrial history of India, as well as it's role in the
country's future.

The idea of setting up Godrej Archives was first mooted in 1995 - when preparations for
celebrating the centenary of Godrej began. It was a brain-child of late Sohrab Godrej,
popularly called `Soli', who was already dedicated to the task of collecting, old
documents and photographs reflecting the history of Godrej.

He envisioned Archives to be a heritage centre offering invaluable archival material for

2
reference and research. The objectives of Archives as laid down by him were as follows:

1. To help people understand the Company's ethos, growth;

2. Appreciate the quality of people who shaped these;
3. To trace the Company's values and commitments from the Founder's vision to the
present day technological advances.

Godrej Archives is engaged in collecting, arranging, cataloguing and preserving archival

material reflecting on the history of Godrej. Additionally, resources are being created in
the form of oral history interviews for better understanding of the business and its
evolution through the reminiscences of generations of the Godrej family members and
associates.

3
.

The Godrej Group

4
Established in 1897, the Godrej group has grown in India from the days of the charkha to
nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a
persistent inventor and a strong visionary who could see the spark in the future. His
inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s
Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust
of over 400 million Indians every single day. Customers mean the world for them. Godrej
is happy only when we to see a delighted customer smile. With 7 major companies with
interests in real estate, FMCG, industrial engineering, appliances, furniture, security and
agri care – to name a few –turnover crosses 2.5 billion dollars. You think of Godrej as
such an integral part of India – like the bhangara or the kurta – that you may be surprised
to know that 20% of business is done overseas. Their presence in more than 60 countries
ensures that the customers are at home with Godrej no matter where they go.

Companies
5
  Godrej & Boyce

From locks to aerospace, furniture to construction, appliances to custom-built critical

equipment, and several more, Godrej & Boyce has a diverse range of products and
services.

 Godrej Industries

India's leading manufacturer of oleochemicals making more than a hundred chemicals for
use in over two dozen industries. Its products also include edible oils, vanaspati and
bakery fats.

 Godrej Properties

One of India’s leading real estate development companies focusing on residential,

commercial and township development.

6
  Godrej Consumer Products

A major player in the Indian FMCG market with leadership in personal care, hair care,
household care and fabric care segments.

 Godrej Household Products

Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej

Consumer Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur,
Brylcreem and Kiwi, GHPL is the market leader in the Indian household insecticides
category and has a dominant presence in the air care, shoe care and male hair care
markets.

 Godrej Hershey

A joint venture between the Hershey Company, USA and the Godrej group, it is one of
India's leading businesses operating in Food and Beverages segment.

7
Godrej Agrovet

Diversified Agribusiness Company with interests in animal feed, oil palm plantations,
agro chemicals and poultry. It is India’s largest animal feed company.

Other companies

 Godrej InfoTech
 Godrej Efacec Automation and Robotics
 Geometric
 International operations.

Board of Directors

J. N. Godrej (Chairman and Managing Director),

Non executive Directors

Adi B. Godrej, Nadir. B. Godrej, V. M. Crishna, Kavas. N. Petigara, B. A.

Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah, Anita ramchandra.

Shareholders
8
Since its inception, the Company is controlled by the GODREJ family based in Mumbai,
India. Its shares are not listed on any Stock Exchange. About one-fourth of the
Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust.

Branches (Sales and Service) and Retail Showrooms

 Mumbai, Ahmadabad, Bhopal, Indore, Jabalpur, Pune, Raipur, Thane, Dombilivli

 New Delhi, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur, Lucknow
 Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum,
Visakhapatnam
 Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna

The Company has a network of 38 Company owned Showrooms, more

than 2,200 Wholesale Dealers, and more than 18,000 Retail out lets. The Company has
Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka) and
Riyadh (Saudi Arabia).

Employees

10700 (including 2,000 in Sales and Service)

Bankers

 CENTRAL BANK OF INDIA UNION BANK OF INDIA

 CITI BANK N.A ICICI BANK LTD.
 STATE BANK OF PATIALA AXIS BANK LTD.
 EXPORT IMPORT BANK OF INDIA

Statutory Auditors

KALYANIWALLA & MISTRY, Chartered Accountants 127 Mahatma Gandhi Road,

Mumbai 400023

9
 AWARDS

2005

October

D E Byramjee, VP & Business Head SED, received the Best Supplier Award, 2005" from
NCR Corporation India Pvt. Ltd. On 24th October 2005 during the India Supplier
Conference at Pondicherry

November

Mr. Jamshyd Godrej receives the BNHS Green Governance Award:2005 for the
Category–Conservation & Restoration of Habitat on behalf of Godrej & Boyce Mfg. Co.
Ltd., from the hands of the honorable Prime Minister of India Dr. Manmohan Singh in a
function at the Vigyan Bhavan in New Delhi on 10th November 2006. The Aeronautical
Society of India declares Mr. S M Vaidya the winner of Production Technology Award
for the year 2005.

2006

March

Locks divisions, Goa Plant won the Goa State Safety award for longest accident free
period in below 50 workmen & manufacture of basic metals & engineering industries
category on 4th March 2006.

2007

24th August

Won the esteemed CNBC Consumer Awaaz Award for the Most Preferred Refrigerator
for the third year in a row

10
1st November

On the 1st of November, 2007 Locks Division received the CII EXIM BANK AWARD
FOR STRONG COMMITMENT TO EXCEL for the second year running. The award
was presented at the QUALITY SUMMIT held in Bangalore.

December

Godrej & Boyce is awarded a Certificate of Merit, in General Category sector for the
National Energy Conservation Award 2007 from the Ministry of Power, New Delhi for
our efforts in Energy Conservation for the year 2007.

2008

January

Kaustabh Shukla, VP-Industrial Products, nominated to the Board of Trustees of Indian

Nuclear Society for a term of two years.

February

Appliances division, Mohali has won the Vardhaman Quality Navigator Award at the 7th
North-West Qualtech Awards held in February 2007 in Mohali.

March

The Young Environmentalists Programme trust awarded 21 successful women in their

respective fields who were selected from over 100 nominated, on basis of excelling in
their career as well as working towards leaving a legacy behind for the future. Among the
21 women awarded were Dr. Maya Mahajan (Mangroves Centre Godrej), MP Priya Dutt,
Sneha Subhedar-Award winning horticulturists and Hiranandani landscapists, Juhi Pande

11
-Channel V VJ and nature enthusiasts, Sunita Pandey- Bombay Natural History Society
and others

Godrej EON wins the prestigious “Mera Brand” of the year 2008 award in the 5th annual
Consumer World Award (CWA) 2008 by the FMCG Federation of India. “Godrej eon ”
won this award for the most preferred brand in the Frost-Free refrigerator Category

August

'Godrej & Boyce Mfg. Co.' has been awarded the “Business Superbrand 2008 status” by
the independent Superbrands Council.

July

Godej Interio Plant 13 wins the IMTMA SIEMENS Productivity Championship Award
2008, for project entry on "OPTIMIZING METAL WORKING PROCESS. The IMTMA
Siemens Productivity Awards are held once a year to recognize, reward and encourage
achievers who have contributed to productivity improvement in India Metal working
industries.

September

Locks Division and Tooling Division are awarded the National Safety Awards –
Performance Year 2006 by Government of India, Ministry of Labour & Employment on
17th Sept. 2008 at a function in Vigyan Bhavan. Construction Division also bags the
NSA for 'Lowest Average Frequency rate Scheme' (like the other two divisions) and
Accident Free year scheme for maximum man hours worked without any fatal accident/
non-fatal accident

Two Kaizen Teams of PES Division have won Vishwakarma Rashtriya Puraskar (VRP)
awards in the Import Substitution Category and Productivity Category. The award
presentation function was held at Vigyan Bhavan, New Delhi on September 17th, 2008.

12
The awards were distributed by the Union Labour & Employment Minister, Govt of
India.

October

Mr. Anil G Verma is included into the Board of Directors of Godrej & Boyce Nfg. Co.
Ltd as Whole-time Director of the company with effect from 1st October.

Mr. Vijay Crishna is included into the Board of Directors of Godrej & Boyce Nfg. Co.
Ltd as Whole-time Director of the company with effect from 1st October.

November

Mr. Jerome Bonnafont, French Ambassador in India adorned Mr. Nadir Godrej, MD -
Godrej Industries Ltd. with the Knight rank of the National Order of the Legion of
Honour on 26th Nov.

December

Godrej & Boyce Mfg. Co. Ltd. is awarded the SHELL HELLEN KELLER Award 2008
in the category "Companies/ Organisations/ Institutions" who demonstrate their belief in
equal rights and gainful employment for persons with disabilities.

Godrej & Boyce Mfg. Co. Ltd. is awarded "Best Employer Award" for year 2008
presented by NASEOH (National Society for Equal Oppurtunities for the Handicapped)

2009

March

CII-Sohrabji Godrej Green Business Centre receives an international award - Aspen

Institute Energy and Environment Award under the NGO category for promoting energy
efficiency and for offering environmental solutions

13
April

Godrej IT Park Project - P2 successfully achieves the Indian Green Building Council
Certificate

May

Appliances receives the Reader's Digest Trusted Brand Gold Award 2009 for the 4th
Consecutive Year in a glittering ceremony on 28th May 2009 at the Park Hotel, New
Delhi

An appliance receives the following awards:

1. Reader's Digest Trusted Brand Gold Award 2009 for the 4th Consecutive Year

2. Consumer Super brand

3. Indian Institute of Materials Management Award for Stores and Warehouse

management- Shirwal Plant (200)

December

Appliance division (Shirwal plant) wins the 1st prize in "PRODUCTIVITY / QUALITY
IMPROVEMENT CASE STUDY COMPETITION 2009" organized by PDPC (Pune
Division Productivity Council) at Pune

Mr.Rakesh Pisat from Plant 16A (PCS) wins the SAME (Society of Aerospace
Manufacturing Engineers) AWARD under UDYAMIK category

Businesses of Godrej and Boyce Mfg. Co. Ltd

14
The Company has the following businesses (with respective ISO certifications), which
manufacture and/or market a wide range of consumer durables and industrial products:
15
 APPLIANCES (ISO 9001/14001)

Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens and DVD

Players

 “INTERIO” FURNITURE (ISO 9001/14001; OHSAS 18001)

Office Furniture - Desking, Seating, Open Plan Office Systems, Computer

furniture and Storages; Home Furniture - Living, Dining and Bedroom furniture;
Kitchen cabinets. Laboratory furniture; Marine accommodation; Healthcare
furniture; Turnkey interiors; Carpet tiles; Mattresses

 LOCKS (ISO 9001/14001; OHSAS 18001)

Padlocks, Furniture locks, Mechanical and electromechanical door locks, Door

Controls, Architectural and Glass Hardware, Customized solutions and “Cartini”
range of Scissors, Knives and Kitchen Accessories

 SECURITY SOLUTIONS (ISO 9001/14001; OHSAS18001)

Strong Room Doors, Safe Deposit Lockers, Data/ATM Safes, Burglary and Fire
Resisting Safes; Record & Filing Cabinets, Cash Boxes, Coffers Electronic Safes,
Hotel Safes; Currency Sorters & Cash Counting Machines; Fire Doors,
“Entranza” Home Doors; Marine Doors & Hatches; Premises Security Solutions;
Surveillance, Scanning and Screening Systems; Baggage Scanners, Door Frame
Metal Detectors, Access Control Systems; Fire and Burglar Alarm Systems,
Video Door Phones

 “PRIMA” VENDING AND AUDIO-VISUAL SOLUTIONS (ISO 9001)

Vending Machines and Operations (Services), Audio Visual Solutions

16
 STORAGE SOLUTIONS (ISO 9001)

Shelving and Racking systems (Static and Mobile), Drive-in System, Cantilever
System, Mezzanine Floors, Gravity Flow System, Special Warehousing Solutions,
Tool Storage Cabinets, Work surfaces, Trolleys and Warehousing Consultancy

 MATERIAL HANDLING (ISO 9001/14001; OHSAS 18001)

Forklift Trucks (Diesel, Electric and LPG) and Attachments; Warehouse Trucks;
Tyre Handlers; Tele Handlers; Container Handling Trucks; Industrial Cleaning
and Personal Access Equipment; Spare Parts, Service and Maintenance Contracts;
Trucks on Hire, Pre-owned Trucks

 INDUSTRIAL PRODUCTS (ISO 9001/14001)

Sheet Metal Dies, Die Casting Dies, Thermo-compression Moulds, Special

Purpose Machines, Jigs and Fixtures, High Precision Components/Equipment for
Engineering and allied industries, Sheet Metal Working Machines – Sales and
Service

 PROCESS EQUIPMENT (ISO 9001/14001; OHSAS 18001; ASME ‘U’,

‘U2’,‘U3’, ‘S’; NBBI ‘R’; AD Merkblatt ‘HP0’; Chinese ‘SELO’)

Heavy Walled Reactors, High Pressure Vessels, High Pressure Shell and Tube
Heat Exchangers, Reactor/Tower Internals and Trays

 ELECTRICALS AND ELECTRONICS (ISO 9001/14001, OHSAS 18001)

17
 Busbar Power Distribution Systems, Compressors and Compressed Air Control
Systems, Industrial Electronics and Automation, Energy Conservation and Green
Building Services, Turnkey Electrical and Power Infrastructure Projects

 “LAWKIM” ELECTRIC MOTORS (ISO 9001/14001/17025, CMRI, UL)

Motors (FHP, Custom-designed and Metric Motors for Hermetic, HVAC, General
Purpose Applications), Calibration and Testing (Electro-technical and Thermal
Calibration)

 CONSTRUCTION AND REAL ESTATE(ISO 9001/14001; OHSAS 18001)

Ready Mix Concrete, Construction Projects, Property Development, Real Estate

Leasing and Services

Products and services of G & B.

18
  Appliances

Offerings in the refrigerator, washing machine, air conditioner and microwave oven
ranges.

 AV Solutions

Display solutions, audio video conferencing solutions, electronic copy boards.

 Construction

Variety of construction services like real estate development, ready mix concrete,
horticulture and enviro-tech.

 Electricals and Electronics

Industrial automation, power distribution, compressed air solutions & green business
commissioning.

19
  Furniture

Furniture for home, office, hospitals, establishments, labs, educational institutions,

shipyards and defense .

 Lawkim Motors

Specialized custom built compressor motors.

 Locks

Locking solutions for different security needs to ensure optimum safety.

 Material Handling

Counter balance trucks, forklift trucks, tyre handlers, all terrain trucks, attachments and
accessories.

 Precision Engineering

Critical custom-built precision engineering equipments for multiple applications.

20
  Tooling

Die casting dies, press tools, special purpose machines and engineering services.

 Vending

High quality table top beverage vending machines, services and beverages.

 Precision Systems

Machining & fabrication, heat & surface treatment, assembly, testing & supply of
complex...

Security Solutions

Safes, lockers, banking automation products, electronic security systems, premises

security

 Storage Solutions

Warehousing solutions, automation and consulting.

Godrej Locks Division

21
Godrej Locks is a business unit of Godrej & Boyce Mfg. Co. Ltd.

The Godrej story began in 1897 with the manufacture of Locks. Since then, Godrej Locks
has set several benchmarks in the locks industry – from the first spring-less lock in
1907 to the iconic 'NavTal' in 1954 to the Ultra range in 1995 to the revolutionary
3KS in 2007. From a state-of-the-art manufacturing facility in a suburb of Mumbai,
Godrej Locks provides locking solutions that reach homes, offices, industries and the
hearts of millions of people in India and around the world for whom ‘locks’ means
Godrej.

Locks :( ISO9001)
22
 Features of the locks

 Padlocks

Double locking facility for extra security

Strong riveted joints
Satin finish
Hardened chrome finish shackle

23
 Disk Pad lock

Enclosed construction prevents break-opening by crowbar

Hardened chrome plated steel shackle resists cutting
Body made of stainless steel
Dimpled keys made of brass
S S weather caps prevents entry of dust
Brass cylinder ensures durability

 Furniture locks

5 tumbler locking mechanism for optimum security

Reversible key
Fits unobtrusively on to panel surface

 Rim locks

Double security through latch bolt and deadbolt

Dead bolt with double throws for extra security
Convenient safety knob provides:
- Door holdback feature, preventing accidental door closing and therefore
lockout Situations
- Privacy by preventing entry from outside using key
Corrosion resistant cylinder, rose and keys for superior reliable
performance,
Scratch resistant powder coated beige finish on body
Knob on inside operates deadbolt and serves as door pull

24
 Mortise locks

Precision 6 lever locking mechanism

Operable by key from outside as well as inside
Superior chrome-plated handles
Latch bolt and deadbolt made of brass.
Latch bolt is reversible.

 Cylindrical locks

Robust Brass/ Knobs

Push button facility to lock from inside
Pin Cylinder Mechanism
Three keys made of brass

Customers, Applications and Services

 Banks
25
 Customer Needs: Complete security solutions for banking sector - main
entrance, tellers, cashiers and lockers for staff and
customers.

Godrej Solution: Standard and customized products with technology ranging

from lever to multi-row pin cylinder and electromechanical
systems.

Key Customers
State Bank of India. Maharashtra Bank.
Central Bank. Dena Bank.

 Hospitals

Customer's Need: Locking mechanism complemented by reliable

architectural hardware for emergency and non
emergency doors.

Godrej Solution: Architectural hardware and security solutions.

Key Customers:

Wockhardt Hospital
Asian Heart-Mumbai
AIIMS-Delhi
Aditya Birla Hospital-Pune

 Telecom

Customer's Need:
Security for shelter of broadband transmissions sets,

Godrej Solution:
Customized Ultra locks with e strike mechanism.

Key Customers: Reliance Infocomm

Motorola

 Airport

Customer's Need:
Dual control locking facility point-to-point transfer of
funds documents and articles

26
 Godrej Solution:
Customized Ultra locks with interlocking arrangement.

Key Customers
Jet Airways

 Industrial Safety

Customer's Need:
Workplace safety management

Godrej Solution:
Spark proof, visually distinct padlock with high non-
interchange ability for safety applications.

Key Customers

Tata Steel

 Education

Customer's Need:
Security solutions for a variety of entrance / exit functions
and utility areas

Godrej Solution:
Cylindrical locks with master key. Storeroom locks,
communicating locks, classroom locks, passage set
with master key. All locking options integrated with easy
administration controls,

Key Customers:

Sagar School, IIMs-Ahmadabad, Bangalore

NT-Mumbai, Roorkee, Lucknow, Guwahati
All Regional Engineering Colleges

 Petroleum

Customer's Need:
Security management system for fuel transportation

Godrej Solution:

27
 Customized pilfer proof; unpick able, spark proof padlocks
and accessories along with key management
systems.

Key Customers:
IOCL HPCL
BPCL IBP
MRPL ONGC

 It/Ites

Customer's Need:
CPU protection and restricted access,

Godrej Solution:
Specialized mini padlocks and common key arrangement
for operational convenience,

Key Customers:
HEWITT
Cisco
Kyocera

 Power

Customer's Need:
Safety and convenience for maintenance of power sub
stations and transmission points.

Godrej Solution:
Customised padlocks with common key and master key
system for user convenience.

Key Customers:
BSES Rajdhan
BSES Yamuna

 Real Estate

Customer's Need:
Contemporary Builder and Architectural Hardware

Godrej Solution:

28
 Mortise locks, Door hardware, Locks an Latches, door
accessories,

Key Customers:
All key Builders and developers of the country,

 Defence

Customer's Need:
Locking solution for ports S ships

Godrej Solution: Multi-row Pin Cylinder Complex Master Key Systems,

Door Closers, Mortise locks with handles provided
for various areas.

Key Customers: Seabird Ship maintenance project-Karwar, INSKhanjar.etc,

 Dairy

Customer's Need: Security in transportation of Milk,

Godrej Solution: Multi-row pin cylinder technology, designed which is re-

key able, is lightweight, can be upgraded to high
technology in the future and is uniquely
colour and number coded and system maintained for
further usage.

Key Customers: Rajasthan Dudghdalaya-Jodhpur Dairy

Pali Zila Dudgh Utpadak Sangh

 Corporate Office

Customer's Need: Corporate Office Solution,

Godrej Solution: Multi-row Pin Cylinder complex central locking-Master

Key systems for various office areas like Central
Door T Cabins, Facilities, etc.

Key Customers: Knorr Brehme-Delhi Office

Digital-Bangalore
Wipro-Kolkata
European Union Office-Delhi

29
  Oems

Customer's Need: Common locking system for lockers, peripherals,

enclosures,

Godrej Solution: Panel locking system with Cam-locks

Key Customers: HCL Peripherals, Valrakh Mumbai

DATS Pondy, Acoustic
Goa, Paikane Group-Goa
 Press

Customer's Need: Hi security in printing currency notes,

Godrej Solution: Godrej multi-row Pin cylinder Push button locks easily
replacing the existing KABA (imported lock) Locks
in common-key sets as per the user controls.

Key Customers: Bank Note Press - Dewas, Nasik.

 Hotel industry

Customer's Need: Flexible security management solutions for high level of in-
transit occupancy and utilities,

Godrej Solution: Packaged solution of electromechanical door locks, access

controls, hotel safes and master key systems,

Key Customers:
Various class and segments in the hotel Industry

 Salient features of Godrej Locks Service

More than 300 Service Centres across the country to provide installation, repair &
emergency services.

24 hr toll free helpline facility (first in the industry) in more than 150 major cities.

30
Free Installation for Ultra Products (excluding Ultra Shutter Locks and Ultra Pad Locks).

Annual Maintenance Contract (AMC) for Hi-end electro mechanical products &
Institutional customers.

31
32
PROFIT AND LOSS STATEMENT FOR THE MONTH ENDED APRIL AND MAY 2009

33
 (Rs. In Crores)

PARTICULAR LOCKS PRIMA APPLIANCES SECURITY Interio TOTAL

SALES
11,378,72 11,990,41 14,256,68
SALES-TRADED PRODUC 3 1 17,583,140 5,292,587 3 60,501,543
24,509,97
SALES-OWN MANUFACTU 2,593,943 86,587 50,705,126 4,174,651 4 82,070,280

SALES-SPARES & AFTE 0.00 274,684 0 0 0 274,684

SALES-EXCISE DUTY R 203,427 1,052 2,844,708 385,344 1,809,947 5,244,478
14,176,09 12,352,73 40,576,60
TOTAL OF SALES (A) 3 3 71,132,974 9,852,582 3 148,090,985
17,701,83
COST OF GOODS SOLD 9,186,794 1,688,829 16,543,784 2,212,524 7 47,333,767
Cost of Sales – Tra 0.00 6,139,554 0 5,252,226 0 11,391,780
17,701,83
TOTAL OF COGS (B) 9,186,794 7,828,383 16,543,784 7,464,750 7 58,725,548

22,874,76
GROSS PROFIT (A-B)=(C) 4,989,299 4,524,350 54,589,190 2,387,833 6 89,365,437

INCOME
INTEREST RECEIVED 206 0 64 0 0 270
MISC RECEIPTS 0 0 202,895 0 183,478 386,373

TOTAL OF INCOME (D) 206 0 202,959 0 183,478 386,643

23,058,24
TOTAL (C+D)=(E) 4,989,505 4,524,350 54,792,149 2,387,833 4 89,752,080

EXPENSES:

ESTABLISHMENT EXP.(SALES) 166,408 65,319 12,878,831 9,587 1,796,518 14,916,664

ADMINISTRATION EXPS. 1,195 1,397 24,103 30,992 14,728 72,415

FREIGHT COMBINED 60,591 746 59,445 114,638 341,539 576,959
BANK CHRS. 110 0 436 0 20 566

CONVEYANCE & VEHICLE 4,916 41,472 38,035 28,044 10,753 123,220

OTHER EXPS. 3,067 10,554 159,833 6,131 37,559 217,144
OTHER PURCHASES 0 5,957 5,893 3,311 8,476 23,637

REBATES/ALLOW TO DE 0 0 -10,075,933 -88,653 0 -10,164,586

TOUR EXPS. 86,476 49,014 149,777 103,468 57,691 446,426

34
TOTAL OF EXPENSES (F) 322,764 174,459 3,240,420 207,517 2,267,284 6,212,444

20,790,96
NET PROFIT (E-F)= (G) 4,666,741 4,349,891 51,551,729 2,180,315 0 83,539,636

% CONTRIBUTION IN
PROFIT 6% 5% 62% 3% 25%

PRIM APPLIANC SECURI Interi

PARTICULAR LOCKS A ES TY o
(IN %)
GROSS PROFIT TO SALES RATIO (GROSS
PROFIT/SALES) 35.20% 36.63% 76.74% 24.24% 56.37%

NET PROFIT TO SALES RATIO (NET

PROFIT/SALES) 32.920 35.214 72.472 22.129 51.239

INCOME TO SALES RATIO (INCOME/SALES) 35.197 36.626 77.028 24.236 56.826

FREIGHT TO SALES RATIO (FREIGHT/SALES) 0.427 0.006 0.084 1.164 0.842

CONVEYANCE & VEHICLE TO SALES

(CONVEYANCE/SALES) 0.035 0.336 0.053 0.285 0.027

OTHER EXPS. To SALES (OTHER/SALES) 0.022 0.074 1.127 0.043 0.265

TOUR EXPS.TO SALES(TOUR/SALES) 0.610 0.346 1.057 0.730 0.407

35
 Project Introduction

A project from Godrej & Boyce Mfg. Co. Ltd. a division of Godrej group of companies.
The topic of the project was "Market research for the opportunities of Godrej locks
in construction areas."

I waned to be help full for the organization I have done survey for the need/demand in the
market for these products equally. I asked to do the market survey to know the actual
need of the locks and equipment in different types of construction area.

My major focus was on the factors that were finding out the opportunities in the
construction areas. I have got good responses majority was positive.

My chosen areas for my project were whole Ahmadabad and nearby that where these
types of segments were located.

Project Title

"Market research for the opportunities of Godrej locks in construction areas."

It is incumbent on the researcher to clearly define the target population. There are no
strict rules to follow, and the researcher must rely on logic and judgment. The population
is defined in keeping with the objectives of the study.

Sometimes, the entire population will be sufficiently small, and the researcher can
include the entire population in the study. This type of research is called a census study
because data is gathered on every member of the population.

36
Usually, the population is too large for the researcher to attempt to survey all of its
members. A small, but carefully chosen sample can be used to represent the population.
The sample reflects the characteristics of the population from which it is drawn.

Sampling methods are classified as either probability or nonprobability. In probability

samples, each member of the population has a known non-zero probability of being
selected. Probability methods include random sampling, systematic sampling, and
stratified sampling. In nonprobability sampling, members are selected from the
population in some nonrandom manner. These include convenience sampling, judgment
sampling, quota sampling, and snowball sampling. The advantage of probability
sampling is that sampling error can be calculated. Sampling error is the degree to which a
sample might differ from the population. When inferring to the population, results are
reported plus or minus the sampling error. In nonprobability sampling, the degree to
which the sample differs from the population remains unknown.

Random sampling is the purest form of probability sampling. Each member of

the population has an equal and known chance of being selected. When there are very
large populations, it is often difficult or impossible to identify every member of the
population, so the pool of available subjects becomes biased.

Systematic sampling is often used instead of random sampling. It is also called

an Nth name selection technique. After the required sample size has been calculated,
every Nth record is selected from a list of population members. As long as the list does
not contain any hidden order, this sampling method is as good as the random sampling
method. Its only advantage over the random sampling technique is simplicity. Systematic
sampling is frequently used to select a specified number of records from a computer file.

Stratified sampling is commonly used probability method that is superior to

random sampling because it reduces sampling error. A stratum is a subset of the
population that share at least one common characteristic. Examples of stratums might be
males and females, or managers and non-managers. The researcher first identifies the
relevant stratums and their actual representation in the population. Random sampling is
37
then used to select a sufficient number of subjects from each stratum. "Sufficient" refers to
a sample size large enough for us to be reasonably confident that the stratum represents
the population. Stratified sampling is often used when one or more of the stratums in the
population have a low incidence relative to the other stratums.

Quota sampling is the nonprobability equivalent of stratified sampling. Like

stratified sampling, the researcher first identifies the stratums and their proportions as
they are represented in the population. Then convenience or judgment sampling is used to
select the required number of subjects from each stratum. This differs from stratified
sampling, where the stratums are filled by random sampling.

Sampling Used Under this project

Convenience sampling is used in exploratory research where the researcher is

interested in getting an inexpensive approximation of the truth. As the name implies, the
sample is selected because they are convenient. This nonprobability method is often used
during preliminary research efforts to get a gross estimate of the results, without incurring
the cost or time required to select a random sample.

Judgment sampling is a common nonprobability method. The researcher selects

the sample based on judgment. This is usually and extension of convenience sampling.
For example, a researcher may decide to draw the entire sample from one
"representative" city, even though the population includes all cities. When using this
method, the researcher must be confident that the chosen sample is truly representative of
the entire population.

Snowball sampling is a special nonprobability method used when the desired

sample characteristic is rare. It may be extremely difficult or cost prohibitive to locate
respondents in these situations. Snowball sampling relies on referrals from initial subjects
to generate additional subjects. While this technique can dramatically lower search costs,
it comes at the expense of introducing bias because the technique itself reduces the
likelihood that the sample will represent a good cross section from the population.
38
Research is the systematic process of collecting and analyzing information to increase
our understanding of the phenomenon under study. It is the function of the researcher to
contribute to the understanding of the phenomenon and to communicate that
understanding to others.

Objectives of the research:-

1. To find out market opportunities.

2. To study consumer buying habits.

3. To find out effectiveness of the brand in market.

4. To find out customer satisfaction level.

Types of Market Research

Market research is the process of finding information about your competitors,

current market trends or your customers. Most companies invest in market research when
they release a new product, improve on an existing product or if they plan on introducing
a particular product in a new market.

Market research can also prove helpful if you want to explore business
opportunities in new markets. Market research can be conducted by two methods,
primary research or secondary research.

Primary research

Primary research refers to information that is directly collected from the source. Another
simple method of primary research would be to directly talk to your customers and get

39
their feedback. Primary research can be both qualitative and quantitative.

1. Qualitative primary research

Qualitative primary research involves gathering information from interviews or focus

groups.

Open-ended interviews include questions that cannot be answered with a yes or

no. You can get a lot of information from such interviews and also find out about the
dislikes, likes, requirements, trends and emotional motivators of your primary market

A focus group should ideally be led by experienced professionals who can lead a
group of 6 or more people and ask them both general and specific questions. Since
trained professionals are required to handle focus groups, they are very expensive

2. Quantitative primary research

Quantitative primary research involves the collection of numerical information from

surveys. This information is then analyzed.

Surveys can provide you with the information you require if the survey has
meaningful questions. More people would be willing to take a survey as it takes less time.
The cheapest and easiest way of conducting a survey is through the telephone and on the
place where your product is being sold

CATI Surveys

The best way to out beat competition is to listen to your consumers. Although there are
several methods of collecting reliable data from your customers, most data collection is
conducted through CATI (Computer aided telephone interviews) which are cost-effective

40
as well as reliable. CATI/Telephone surveys are the most effective method of collecting
data from customers.

The process of the CATI survey is based on the objective brief, survey draft, call script
and the lead list that is usually provided by the company who wants to conduct the
survey. The right resources are identified and the technology /infrastructure needed to
conduct the telephone surveys allocated. The CATI surveys are then conducted. The
accuracy of the data can be measured and optimized through call center CRM
technology.

CATI surveys can help you get an insight on why your customers are dissatisfied. You
can also find out where your product/service stands in comparison to competitors. Based
on the feedback that you get from your customers, you can customize your product to
meet the requirements of your consumers.

Secondary market research

Secondary research is more economical and easier to do when compared to primary

research. Here you will have to analyze the information that has been collected for some
other reason. You can find the data that you require through a set of articles,
demographic/ statistical data, studies etc.

By investing in secondary market research you can analyze your target markets, evaluate
your competitors and assess political, social and economic factors. The internet has a
large number of secondary data sources and most resources, magazines and press releases
are now available online.

Three basic research methods adopted in this research.

Primary research.

1. Personal Interview method.

2. Telephonic interview method.

41
 Secondary research.

1. Internet

2. News papers.

Data Analysis

Q) Expected ending month/year of the project.

1) July to December-2010 (2) January to june-2011 (3) After june-2011

Q)Types of the Project.

1.Row houses 2. Appartment/flats 3. Mall 4. Bunglow 5. Corporate bulding 6.Any other

42
 Q) Current status of the project

1) 0 to 25%
2) 25 to 50%
3) 50 to 75%
4) 75 to 100%

Q) Are you looking for sample house?

43
Q) Which Types of locks are you looking for?

1) Padlocks 2)Furniturelocks 3)Rimlocks 4) Cylindrical

5) Mortiselocks

Q) What do you consider while purchasing the locks?

1) Quality 2) Price 3) Brand name

44
 4) After services 5) Varity 6) Looks

Q) Are you looking locks for,

Only for main doors

For Main and Internal Doors

Q) What first comes in your mind When you heard about Godrej locks?

Quaqlity & Brand name Price After services Varity Looks

45
Q) How do you consider Godrej locks as?

1) Excellent 2) Good 3) Average 4) Bad 5) Worst

Q) Are you looking for Purchasing the Godrej locks?

YES NO NOT DECIDED

46
Q) Will you try to call Godrej locks before buying any locks?

Yes No

Q) Do you think that Godrej Locks will add value to your House?

47
Findings

48
 Most of the respondents are willing to buy Godrej locks and also given name of
the project site and phone number who wants to buy.
 Majority of them are looking to by locks only for main doors.
 All of them think that Godrej locks will add value to their Project.
 Most of the respondents will think to buy Godrej locks before buying any
products.
 Except 3 to 4 complains about services all of them consider Godrej locks as good
brand.
 It seems that Brand name influence the buyers and its good working for Godrej
locks
 All of them consider Godrej locks as high Quality brand.

Limitation of the Research

The researcher tried to make the research work as accurate & authentic as possible.
However the following constraints were still unavoidable:

 The information provided by the respondents on which all the results were drawn
cannot be denied that here was always a possibility of response error.
 The respondent’s were in segments so the time taken to interview with them was
too much.
 The study was conducted within a time frame work of two months duration only.
 The respondents feel reluctant about the survey conducted.
 Secondary data could not be fully utilized because of difficulty in assessing it.

Suggestions

49
  There are lots of small to medium segment construction projects are going
so Godrej locks Should also consider this segments in construction area they can
also give good amount of business.
 Godrej locks should strengthen or improve services department as there
are some complains about after services.

Field Work

At the end after finishing up the problem definition and research design, researcher
conducted the actual data collection procedure. This is called fieldwork. The researcher
has encountered with an average number of problems during his fieldwork, respondents
refuse to cooperate sometimes, unable to give proper time, not interested to meet & the
bargaining nature of the businessmen etc.

Bibliography

Website referred: BOOKS:

www.godrej.com Marketing

www.godrejlocks.com

50