Subject 1: Human Resource Management

Answer three
Q1.Why human resource planning is important?
Q2.Write a short note on simulated training
Q3.Define Knowledge management.
Q4.Define compensation management.
Q5.Differentiate HRM and HRD.

CASE STUDY
Mr. Kumar Nidhi has been working as a manager (Credit Appraisal) in State Bank of
Mysore since, 1990. He got first rank in his M.A. from Karnataka University in 1989. He
rose from Officer-Grade IV to Officer-Grade I in a short span of 10 years. Personnel
records of the bank shows that he is an efficient manager in Agricultural Credit,
Industrial Credit and Credit to small business etc. The bank is planning to computerise
the project appraisal department. In this connection, Mr. Kumar Nidhi was asked to take
training in computer operations. But he was quite reluctant to undergo training.
Q1. Why was Mr. Kumar Nidhi reluctant to undergo training? Discuss
Q2. What is job rotation?
Q3. What are the determinants of learning from this case?

Subject 2: Marketing Management

Any Three
Q1.Write a short note on (a) Product Concept (b) Production Concept. What are the
advantages of Product Concept over Production Concept? Support your answer with
examples.
Q2. Briefly describe the product strategy of a company planning to introduce the product
in a monopolistic market? Support your answer with assumptions and examples.
Q3.Critically evaluate the statement “Distribution makes or breaks the success quotient
of the the product”.
Q4.As a marketing manager of an FMCG firm, how would you use the concept of
Product Life Cycle to support your long-term strategy?
Q5.”Understanding the consumer is the key to a successful marketing strategy”. Do you
agree with this statement? Support your answer with relevant examples.

CASE STUDY
A Company was marketing water purifiers which were very popular due to their quality
and after sales services provided to the customers. The company was a leading
company in the market and earning huge profits. Because of huge profits, the company
ignored the after sales services. As a result, its relations with customers got spoiled and
the image of the company was damaged in the public. The top management became
concerned when the profits for the current quarter fell steeply. On analysis, it was
revealed that ignoring the after sales services was its reasons. Therefore, the company
took all possible measures to protect and promote its favorable image in the eyes of the
public. As a result, the goodwill of the company improved in the society.
Q1.Name and state the communication tool used by the marketer in the above case to
improve its image.
Q2.What are the reasons for dissonance in the minds of the consumers? How would an
organization use the theory of Marketing to regain the confidence of the consumers?
Q3.What are the tools available to measure the impact of marketing strategies? Take
the reference of the above case to support your answer.

Subject 3: Financial Management

Any Three amity assignment question
Q1.Explain why debt is usually considered the cheapest source of financing available?
Q2.Discuss the different approaches of financing of working capital requirements?
Q3.Explain the merits of using market value weights in computing weighted average
cost of capital?
Q4.Explain any two methods of cash management?
Q5.State with illustration the practical application of time value of money?

CASE STUDY
Lending institutions are scrutinizing an operation’s working capital status as part of the
lending decision. Now more than ever, it’s time to do a little scrutinizing yourself. When I
hit the road to speak, one of the most important slides I regularly use highlights how
lending criteria has changed since the financial crisis. To illustrate that point, the slide
includes a quote from Nick Parsons, head of research with the National Australia Bank:
“So capitalism has changed…the owner or the custodian of capital [i.e. lending
institutions] is much more careful about where they use that capital.”To that end, most
readers have likely experienced increased scrutiny from their lenders in this post-crisis
world. And one of the key criteria that lenders use to make decisions revolves around
availability of working capital within any operation; working capital being a function of
current assets less current liabilities. It’s a measure of an operation’s buffer to meet its
short-term obligations, hence the importance to lenders. Perhaps equally important, it’s
a key indicator of cash reserve availability to meet unexpected emergencies. Thus, it is
an important component of risk management to ensure business continuity within the
operation without the need to borrow additional funds. As an example, albeit simplified,
a pickup is typically a critical operational asset for most cow-calf operations. What if it
catches on fire and suddenly needs to be replaced, else the cows don’t get fed? After
insurance provides some portion towards replacement, does the operation have
sufficient working capital to meet the remainder of the obligation? This type of
assessment has become more important to lenders since the financial crisis.This
week’s graph highlights USDA’s updated aggregate working capital estimates in
agriculture. Clearly, as last week’s illustration depicts, declining revenue has taken a big
hit out of working capital reserves for agriculture. Working capital has declined nearly
50% – the loss exceeds $82 billion in just three years. That’s a concerning trend – and if
it continues, will clearly have implications in the coming years.What are you doing to
maintain strong cash and working capital reserves amidst declining revenue? What new
expectations do you your lenders have during the past several years and going into
2017? How will you adjust going forward? Leave your thoughts in the comments section
below.
Q1. Provide the brief summary of the case in your own words?
Q2. What new expectations do your lenders have during the past several years and
going into future?
Q3.What new expectations do your lenders have during the past several years and
going into future?

Subject 4: Legal Aspect of Business

Any three amity assignment question in assignment A
Q1.Mention the characteristics of a company.
Q2. List the types of negotiable instrument.
Q3.What is Corporate Governance?
Q3.Who is a casual dealer?
Q4.What is agreement?

CASE STUDY
A business operates within a legal framework that, for the most part, works. This legal
framework has a long history and many reams of laws and regulations that will make
your head spin. At some point, most companies will have to deal with some sort of legal
issue related to their business. Don’t be afraid of this. I won’t lie. It’s scary when
someone wants to sue your company but the legal system, for all it faults and issues,
does provide a reasonable framework for resolving business disputes.
What follows is meant as an overview to get you exposed to the legal aspects of
running a business. As most of you know, I am not a lawyer nor do I play one on TV.
So, if you have legal questions, please seek out professional advice.
LEGAL ENTITY
All businesses are categorized as some sort legal entity that governs the way they are
treated under the law. Some structures (like LLC’s, C-Corps, S-Corps or LLPs) are
considered free standing entities that have special rights (e.g. They can enter into
contracts) and the owners have limited liabilities. While others, most notability the sole-
proprietorship, the owner assumes all the liability and rewards. The type of entity you
pick will depend a lot on your liability profile and whether or not you will have investors.
Just remember that the law treats different entities according to criteria that will vary, so
make sure to become familiar with you structures particular laws.
COMPLIANCE
Compliance to local (city and county), state and federal laws will be something that all
businesses will need to deal with. Unfortunately, these laws vary enough that it makes
sense to call up your local chamber of commerce or local government and have them
give you a reference. In general, your biggest compliance headache will be in trying to
figure out what taxes you owe, employee rules and safety laws.
In most cases, compliance is left to the business owner and as long as the taxes are
paid on time and no one registers a complaint, most government departments will not
be knocking at your door. Compliance becomes challenging when the law changes or
you assumed you did not have to perform a certain task. In these cases, ignorance of
the law is no excuse. So, to cover yourself and your business, ensure that you get “no
need to comply” decisions in writing. That way, at least you will have a something in
writing as to why you did not comply.
CONTRACTS
Most businesses will enter into a contract with a person or another business at some
point in their existence. These contacts are what define how the working relationship will
be carried out and who is responsible for what deliverables or payments. Contact
language can vary but in general, most contacts will have standard boilerplate
provisions such as:
Definitions: All contracts will have a section that will define the terms used in the
contact. The most typical terms that will be defined include the parties entering into the
contract and what the project is they will be working on.
Notice: This refers to where any communications should be sent or which parties are
responsible for the contract.
Governing Law: What laws govern the contract. This is usually a county, state or
country.
Entire Agreement: Says that no other agreements are required to execute the contact.
This is usually done so that it’s clear what the contact is and what it depends on.
Force Majeure: Extraordinary event or circumstance beyond the control of the parties
such as riots, acts of nature, government collapse, etc. This term says that if these
types of events happen, that the parties are not responsible for the consequences.
Term and Termination: How long the contact is good for and what causes the contract
to terminate.
Payment Schedules or Deliverables: All payments related to the contract and what
tangible thing (be it code, hardware or documents) will be delivered in order to receive
payment.
Severability: This means that if a term in the contract is determined to be illegal that
does not nullify the entire contact, just that section or provision.
Warranties And Indemnities: Usually deliverables are warranted against defects of
craftsmanship or other things. Indemnification says that the seller says that they have
the right to sell or transfer the properly and will fight any lawsuit against the receiving
party.
Default: What is consider a breaking or breach of the contract. This usually spells out
specific instances or events that trigger remedies or ways that a party can collect when
the other party triggers a default event.
Counterparts: Means that the contact can be signed in parts and put together as a
whole document without everyones signature appearing on the same page.
Confidentiality: Says that certain items, terms or pricing will remain confidential. It
sometimes deals with intellectual property disclosure but those types of issues are
usually handled via a Non Disclosure Agreement (NDA).
There are many, many more sections of a contract, depending on the type but the ones
above are almost always in a contract. Make sure you do a little research before you
contact a lawyer since that will save you time and money.
RESOLVING DISPUTES
The legal system is setup to resolve disputes. These disputes usually revolve around
some sort of breach of contract, violation of intellectual property or breaking a law.
When you are faced with a legal action, it’s best (and I mean it) to seek out counsel to
assist you in navigating the nuances of the legal system. Once you have contacted a
lawyer, there are a couple of things you should do right away. These include:
Remain calm: Lawsuits happen. Don’t freak out just because someone wants to sue
you. Relax. Take a deep breath and go find a lawyer.
Don’t call your adversary: Whatever you do, don’t call your adversary until you have
talked to a lawyer. Whatever you say in the heat of passion will be used against you. If
you have to vent, go yell at a wall.
Gather up all your documents: Start to collect any and all documents that relate to the
matter. Be as detailed as you can be.
Keep a Notebook: Any conversation or phone call or meeting related to the law suit or
action you should write down in a dedicated notebook just for the particular matter. This
is important since you can use these notes during a trail. Remember to number, date
and sign the page.
Write down everything you know: In your notebook, write down as much as you can
recall about the matter. Keep a list of questions you need answered and things that may
be fuzzy.
Read the contract: Go dig up all the old contracts related to the matter and reread them
to ensure you understand what’s in them.
Discuss with your partners/employees: When appropriate, disclose as many details
about the suit as you can. It’s important to be open with partners and employees about
legal dealings. In some cases, your partner or employees may hold valuable insights
into the matter.
There are a lot of companies who abuse the legal system and these companies make it
miserable for everyone else. So, don’t fly off the handle and sue people. Rather, a
lawsuit should be your absolute last resort if you can’t find a equitable solution to your
problem.
A NECESSITY THAT’S NOT THAT EVIL
Having good corporate counsel will make your business better. I know, it feels like a
necessary evil but it’s really just part of doing business. Just like all your hires, you need
to find the right lawyer for your stage of business and work with them like they are part
of your team.
Q1.Look up a lawsuit among two businesses in your market. What is the lawsuit about?
What are the major points of contention? Write a couple of paragraphs on how you
would approach resolving the conflict.
Q2.Review one of your companies contracts. List the terms and sections. How many of
them seem generic? What are some of the default conditions that could lead to a
lawsuit? Write a paragraph on why the contract was written the way it was.
Q3.What type of legal entity does your business operate under? What special privileges
does that grant it?
Subject 5: Research Methodology
Any Three
Q1.What are the mistakes to avoid during questionnaire design?
Q2.On what basis should a researcher choose between probability and non-probability
sampling?
Q3.What are the key points to keep in mind for effective presentation of data?
Q4.Discuss Likert Scales. Give 3 examples.
Q5.Do a comparison of open ended and close ended questions.
CASE STUDY
The first stage in research is discovering where to look for information and opinions on
your topic. The more you know about the library and the materials and services it
provides, the more successful you will be in gathering information and ideas for your
research paper.
Q1. Why is it important to spend time on the first stage of research?
Q2.What are the various sources of information one can look at for the first stage of
research?
Q3. What are the important factors to keep in mind while gathering information?