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Business Allocation Plan for the Executive Board

of adidas AG

I.

The business area of the Chief Executive Officer (Herbert Hainer) comprises i. a.
the following:

• Control of lead management and business development including the

coordination of the business areas, brands and markets

• Personnel matters in relation to key executives

• Operative responsibility for the brands adidas and Reebok in the Market
North America

• Sports Relations

• Group Internal Audit

• Group Legal & Compliance and Social & Environmental Affairs

• Global IT

• Corporate Communications

• Brands TaylorMade-adidas Golf, Rockport and Reebok-CCM Hockey

• Provision of a risk management system in the concerned business area for

recording, controlling and monitoring essential strategic and operating
risks and essential risks related to compliance and support in the
implementation of a reporting system for proving the effectiveness of this
risk management system

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II.

The business area of the Chief Financial Officer and Labor Director (Robin J.
Stalker) comprises i. a. the following:
• Commercial Finance

• Group Finance

• Group Taxes

• Group Treasury

• Group Functions Finance

• Investor Relations

• Mergers & Acquisitions

• Corporate Real Estate

• Service Center Finance

• Center of Excellence Finance

• Financial and accounting matters including finance and investment

planning and its control

• Personnel matters as far as the key executives are not concerned

• Matters concerning occupational medical care, workplace planning,

occupational safety and data protection

• Representation of the company towards the employees, the Works Council,

the Standing Committee on Industry and Trade and any other institutions
required by the works constitution laws

• Representation of the Company towards third parties (e.g. Chambers,

journalistic media, employers’ federations, trade unions, social security
bodies) in personnel and social matters

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• Provision of a risk management system in the concerned business area for

recording, controlling and monitoring essential strategic and operating
risks and essential risks related to compliance and support in the
implementation of a reporting system for proving the effectiveness of this
risk management system

III.

The business area of Global Brands (Erich Stamminger) comprises i. a. the

following:

• Brand positioning and strategic orientation

• Global Brand Marketing for Brands adidas and Reebok

• Global Product Marketing

• Global Sports Marketing

• Digital Marketing

• Research & Development

• Provision of a risk management system in the concerned business area for

recording, controlling and monitoring essential strategic and operating
risks and essential risks related to compliance and support in the
implementation of a reporting system for proving the effectiveness of this
risk management system

IV.

The business area Global Operations (Glenn Bennett) comprises i. a. the

following:

• Global Brand Operations for the brands adidas, Reebok and TaylorMade-
adidas Golf concerning footwear and textiles

• Global Sourcing

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• Supply Chain Management

• Global Operations Strategy

• Center of Excellence Global Operations

• Provision of a risk management system in the concerned business area for

recording, controlling and monitoring essential strategic and operating
risks and essential risks related to compliance and support in the
implementation of a reporting system for proving the effectiveness of this
risk management system

V.

The business area Global Sales (Roland Auschel) comprises i. a. the following:

• Operative responsibility for the brands adidas and Reebok in all Markets
except in North America

• Global Wholesale, Global Retail and Global eCommerce for the brands
adidas and Reebok

• Center of Excellence Global Wholesale

• Center of Excellence Global Retail

• Center of Excellence Global eCommerce

• Provision of a risk management system in the concerned business area for

recording, controlling and monitoring essential strategic and operating
risks and essential risks related to compliance and support in the
implementation of a reporting system for proving the effectiveness of this
risk management system

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