PRomo

Public Relations Student Society of America l Rowan University l Glassboro, NJ l March 2018

A flashback from when our Executive Editor’s Note...

Board members, Kyle Schachner,
Colleen Scott, and Brenna Jones went
to National Conference!
Hello Everyone,

The theme for March’s issue is

President’s Piece
By Colleen Scott, AJF-PRSSA President
Happy March! I hope
everyone is having an
awesome semester. The
theme of this issue is the
importance of networking. It
can be easy to get caught up
in school work, especially at
this point in the semester, but
remember to network with
those around you!
Connections can serve as
such an important resource
in the future. You never know
who you are going to meet,
or where you will meet them!
So, remember to be
respectful to those around
you, and be open to new
opportunities that may come
your way.
If you are looking for an
opportunity to network,
you’re in luck! We are
hosting our annual Speed
getting the job. To get the job,
you must do one thing, network.
Networking is really important
when looking for that dream job
and internship. Let’s face it. When
two candidates are applying for
the same job and one of the
Networking event at the end of
candidates knows someone that
the semester, on Wednesday,
works for that company, it is more
March 28 at 4:30 p.m. in
likely for that person with the
Shpeen Hall. This event is
connections to get the job. I know
being organized by our very
this sometimes may seem unfair,
own Assistant Firm Director of
but start networking now to put
PRaction, (our student-run PR
yourself ahead of other
firm), Katelyne Ortega. Speed
competitors in the future. In this
Networking is a great
issue, we will learn more ways to
opportunity to meet some
build a professional network, and
pretty amazing professionals
more tips on resumes and cover
in our field in the surrounding
letters. All of this great
area. Katelyne has been
information will be very useful
working hard on organizing
for our Speed Networking event
the event, so please come out!
on March 28 at 4:30 p.m. in
I know this will be an
Shpeen Hall. We hope to see you
awesome event!
all there! k
If you have any questions
regarding the event, please
feel free to reach out to our
email, ajfprssa@gmail.com,
and we will be happy to help Marisa Rugel
you out! k Publications Editor

March 2018- Getting the Job

2018 Speed Networking Event
By Kaitlyn Ortega, Senior PR & Advertising major
On Wednesday March 28,
PRSSA and the Rowan Ad
Club are hosting their annual
Professional Networking
Event. This is a excellent
opportunity for many
students, especially students
studying public relations,
advertising and
communications, to interact
with local professionals.
Think speed dating—but
with public relations and
advertising practitioners.
Here are the details:
Date: March 28, 2018
Time: 4:30 - 7 p.m.
Place: Rowan University,
Shpeen Hall Room 102
Attire: Business Professional
So, why should you attend?
Networking Opportunity
For starters, any
networking opportunity with
professionals in your field of
study is a huge advantage.
When you apply to any job,
you are likely among
hundreds of applicants.
Having a previous
connection with the
professional interviewing
you or reviewing your
resume will make you stand
out. If they can recall who
you are, how you carry
yourself and some of your
interests, you might just
make it to the next round.
March 2018- Getting the Job
Join a pre-professional
organization dedicated
to jump starting your
First Impressions
First impressions are every-
PR career
thing. Think you don’t have the
confidence to say “hello” or
shake someone's hand? Well,
there's only one way to im- PRSSA
GIVES YOU
prove, practice! Use this event
to perfect your
elevator pitch, practice
speaking professionally or
even shake a hand (no
Opportunities to
flounders allowed!). These
skills can help when it comes
time for your next internship
or job interview.
ENHANCE
Your Education
Learn
Finally, learn something EXPAND
Your Network
new! Come prepared with
questions you might have
about the real world of PR.
And
Learn from those who practice
PR everyday and how they got
to where they are now.
Still wondering if attending LAUNCH
Professional Networking is
worth it? Just ask our Vice
YOUR PR CAREER
President, Kyle S. During last
year’s Professional Networking
Event, he formed a
relationship with one of the
professionals in attendance.
Soon this connection helped
him land an amazing
internship. Not convinced yet?
There will be plenty of snacks
and refreshments for everyone
to enjoy. We hope to see you
all there! k
“Network. Impress.
Learn.”
2

About PRomo
The Anthony J. Fulginiti
Chapter of the Public
Relations Student Society of
America publishes PRomo as a
monthly newsletter.
Editors:
Marisa Rugel, Professor Lynn,
Dr. FitzGerald
Contributing Writers:
Colleen Scott, Kaitlyn Ortega,
Anya Mourovannyi, Ashley
Carter, Steven Cupo, Morgan
Hurley, Marco Martucci,
Christopher Tygar
Advisors:
Dr. Novak, Dr. FitzGerald,
Dr. Nia-Schoenstein, and
Gloria Barone
Interested in
Writing for PRomo?
Build your portfolio by writing
articles for PRomo. Articles
published in PRomo showcase
your writing skills to potential
employers.
If you are interested or have
ideas for PRomo, please
contact Marisa Rugel at
rugelm9@students.rowan.edu
March 2018- Getting the Job
Keeping up with Industry Trends
By Ashley Carter, Junior PR & Advertising major
Knowledge of what’s hot and
what’s not makes young
professionals more
marketable in the eyes of
employers. PR professionals
benefit from knowing a
little bit about a lot of diverse
aspects of the industry.
Trends steer the industry’s
do’s and don’ts. Over time,
trends have the ability to
alter the dynamic of the
industry. Staying current
prepares professionals for
how to respond to crisis.
Here are ways to stay
aware. Subscribe to gmail
news alerts. Users can
request topics and related
topics on any news articles
they wish to receive. In a
matter of moments industry
trends are readily available
at a student’s fingertips.
Another way to stay
connected is LinkedIn.
LinkedIn is a resourceful
social business media
platform. Users can follow PR
firms and professionals who
share and post insightful
information on industry
trends. Through it is strongly
advised for public relations
students to consume written
“Trends have the ability to alter the
dynamic of the industry.”
media, there are options for
on-the-go learning. PR
podcasts serve as a useful
tool to educate students on
new trends during their study
time or morning commute.
Here are some influential
podcasts to tune in to: Social
Zoom with Pam Moore, one of
Forbes’ top ten social media
influencers; Marketing Over
Coffee, hosted by
Christopher Penn and John
Wall; and Inside PR with three
hosts (Gini Dietrich, Joseph
Thorley and Martin
Waxman). For dues paying
members, PRSSA sends
industry’s issues and trends
by email on a daily basis.
Many aspects of PR aren’t
learned in a classroom
setting. To become a sharp
professional, students must
take the initiative outside of
class to extend their arsenals
of knowledge. In this industry,
knowledge is power and will
give professionals a leg-up
on their competition. A half
an hour of reading a day
curates existential
conversations amongst
professionals and their peers,
needed to run the PR field. k
3
Tips on Resumes & Cover Letters
By Steven Cupo, Senior PR major, Advertising minor
A resume and cover letter
represent you and act as the
stepping-stone in an interview.
Employers receive countless
number of resumes and cover
letters for job postings so
yours must grab their
attention. The most effective
resumes and letters are often
short, sweet and to the point.
Before writing anything you
must pick the correct format to
make the best impression. You
should base your format off
any template you feel fits best
in the industry.
Second, replace your
resume objective with “Career
Statement.” A career statement
provides the company with a
brief overview of who you are
and what you do. Most
objectives sound similar and
you want to stand out for the
rest of the competition seeking
the position.
When highlighting your
professional experiences on a
resume use bullet points and
keywords rather than long
Prof’s Corner
By Morgan Hurley, Publications Assistant
March is a stressful month.
With the start of midterms
and spring break ahead,
students are busy. With that
being said, so is the
university. March is filled
with many events. The month
kicked off with The
March 2018- Getting the Job
Connect with PRSSA
Twitter
sentences. Bullet points @RowanPRSSA
provide an effective way to @RowanPRaction
show your experiences. Start
the statement with an action
verb and then describe it in Facebook
active voice. Focus on what Facebook.com/RowanPRSSA
you accomplished during your Facebook.com/RowanPRaction
previous job, not just a simple
job description. Instagram
Cover letters are generally PRSSA- AJFPRSSA
one page and should always
PRaction- rowanpraction
be customized for each
employer. Customizing your
cover letter shows you Website
researched the company and www.rowanprssa.com
demonstrates your www.rowanpraction.com
qualification of the position.
You should always address Email
your cover letter to the specific ajfprssa@gmail.com
hiring manger, but if you do
not have that information start
with, “Dear Hiring Manager.”
The main tip for a cover
letter is to make the letter
more about than company than
yourself. Do not write about
your personal benefits in your
cover letter; write about how
you plan to improve/benefit
the company. k
Guess Who?
Education Expo, hosted by “I work for the Media &
the Office of Career
Advancement. Students were PR office at Rowan.”
given the opportunity to
connect and meet with
school district
representatives. This event
was hosted in the
See Prof’s Corner, page 5
Answer: Colleen Scott
4
 Prof’s Corner, from page 4
Chamberlain Ballroom from
Internship 10 a.m. to 2 p.m.
Opportunities
The same day is also the
well known annual event,
RowanGIVES Day. On
**Companies Currently Hiring** Thursday, March 1, The
Student Alumni Association
hosted this event. The goal of
RowanGIVES Day is to inform
students on all the significant
South Jersey: areas of Rowan that impact
them. This philanthropy
Anne Klein event encourages students to
support both internal and
Cookie Munchers
external organizations and
Durand Inc.
learning about giving,
Graphic Solutions
volunteering, and internship
Inspira Health Network opportunities.
Another informative event
MarcoMart
Central Jersey: By Marco Martucci, AJF-PRSSA Treasurer
MWWPR The PRSSA stack stand,
Princeton Partners Inc. MarcoMart, returns for its
JFK Communications second semester courteous
MRB Public Relations of Rowan’s PRSSA. MarcoMart
Taft Communications resides on the second floor
of 301 High St, Tuesday
through Thursday, 10 a.m. to
noon. Since its successful
first run of last semester,
PRSSA’s E-Board members
North Jersey: planned to bring it back for
another semester. In fact, the
members are excited to
Beckerman introduce a soft pretzel sale
Harrison Rand at MarcoMart, selling Philly
Evergreen PR Inc. Pretzel Factory soft pretzels
SmithSolve LLC on Wednesdays. This
Success Communications semester, along with soft
**Check out the Google Doc for Stop by MarcoMart at the second floor of 3012
more opportunities** High Street Tuesdays through
Thursdays from 10 a.m. to noon!
March 2018- Getting the Job
before spring break was
Major Madness. Tuesday,
March 6, 2018 from 11:00
a.m. to 1:00 p.m. students are
invited to the Student Center
Ballroom to get insight from
career counselors on what
they can do with their degree
and how to maximize their
future careers.
March 9, 2018 kicks off
Spring Break and classes
with resume on Monday,
March 19. The rest of the
month is filled with many
social, educational, and
athletic events for students to
take part of. k
pretzels on Wednesdays, the
snack stand offers various
breakfast snacks in addition
to candy and chocolate bars.
This stand also offers
beverages including bottled
water and Gatorade. Need a
little something to fill your
stomach with in between
classes? Stop by the
MarcoMart at your earliest
convenience and pick up a
snack or beverage! All
proceeds of MarcoMart
support funding for Rowan’s
Public Relations Student
Society of America. k
5
Member Of The Month
By Anya Mourovannyi, Co-Director of Recruitment You Know You’re a
PR Major When...
Our March Member of the Month Goes to...
Ashley Carter Writing is actually
enjoyable.
PRSSA would love to Professional Advisor, and
congratulate Ashley Carter Christopher Smith, fellow
for being the Member of the PRSSA member. Ashley is
Month. Ashley is a Junior and hoping to continue growing
is a double major in Public within PRSSA and take on a
Relations and leadership role
Advertising this upcoming
with an year. Outside of
interest in Rowan, Ashley
Fashion PR. has gotten
Ashley through the
transferred second round
from Stockton of internship
University and interviews with
has been an the NY WICI
active (New York
member of Women In
PRSSA and PRaction. Ashley Communication Inc). She
joined PRSSA because she hopes to join this
wanted to meet people in the organization of strong
Public Relations field and woman in the
expand her interpersonal communications field to
communication skills. Ashley continue her personal and
is very hard-working and professional growth. This

PR Quote of the
dedicated as it shows from upcoming year, Ashley is

Month
her dedication to PRaction. planning on attending PRSSA
Ashley has taken on a National Conference where
PRaction client, Payton Press, she hopes to network and
and works with Gloria, our meet more professionals in
the field of PR. k “The media is the most
powerful entity on earth.
They have the power to make
“Ashley joined PRSSA because she the innocent guilty and to
make the guilty innocent,
wanted to meet people in the Public
and that’s power.”
Relations field and expand her
interpersonal communication skills.” —Malcolm X

March 2018- Getting the Job 6


Our very own President,
Colleen Scott, attended
CUPRAP (College and
University Public Relations
and Associated Professionals)
annual spring conference.
Colleen received the
inaugural Dick Jones
Scholarship for aspiring
Communications
professionals! In this photo:
Barbara Von Franzke,
Rosemary Esposito, Colleen
Scott, and Scott Willyerd.
Congratulations Colleen!
March 2018- Getting the Job
A Post-Graduate Perspective
By Christopher Tygar, Graduate Student
About ten months ago, I was
set to graduate with a double
major in public relations and
advertising. I always
dreamed of the day I would
graduate college, and knew
it would be a special day. I
loved my time in undergrad,
and knew I received a stellar
education from Rowan. But as
I began to plan out my life
post grad, I was faced with
self-doubt. Was there more I
could have done? Did I miss
out on some opportunities
that may have altered where
I am today? To me, the
answer to those questions
was yes.
One of my closest friends
I met at Rowan was enrolled
in the Master of Arts in
public relations program
here at Rowan. She was a
year older then me and had
a successful undergrad
career. Most people want to
take their bachelor’s degree
and run… far, far away. But
she ran back into the fire,
challenged herself, and was
set to graduate again one
year later with a master’s
degree. Her drive to succeed
was all the motivation I
needed to sign up for
another year at Rowan and
go for my master’s degree.
Heading into my first few
classes, which began only
“Her drive to succeed was all the motivation I
needed to sign up for another year at Rowan.”
three weeks after graduation
last summer, I was nervous. I
saw my friends I graduated imp
with getting great jobs, and us
thought to myself “Is this Or
worth it?” the
Now, as the light at the hop
end of the tunnel known as hav
graduation is shining bright Do
once again, I believe I made out
the best decision of my life. em
Enrolling in a program
where I’m on pace to finish
in one year, the opportunity
to work as a graduate
assistant alongside some of
the greatest professors and
people I know, and being
able to spend another year at
Rowan growing up both
personally and
professionally is something I
will be forever grateful for.
I hope that my story can
motivate an undergrad
looking to optimize his or
her education with a master’s
degree, much like my friend
did for me. It is an option all
should consider, and an
opportunity to gain
something most others can’t.
My advice: make a pro’s
and con’s list. Write it out.
Think long and hard about
the decision. Talk to people
who care about you and
know you best to gain their
perspective. k
7
 Looking Ahead...
Upcoming meetings:

4/4- CSC 127

4/18- CSC 127

Interested in writing for our next

issue of PRomo?
Please email Marisa Rugel at
rugelm9@students.rowan.edu for more
information!

Can’t get to High Street? Not able to make a meeting? Visit our website
rowan.prssa.com & click on PRomo for our digital newsletter!

March 2018- Getting the Job 8