Académique Documents
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Project
On
Ethical Aspect
Of
Advertisement
P.O.-
225
B.Com.(H)-1st
Year
5
ADVERTISEMENT DEFINED:-
Advertising is any paid form of non-personal
presentation and promotion of ideas, goods and services
an identified sponsor.
Features:-
Objectives:-
Main objectives of advertisement are listed below:
To introduce new product in the market, to
increase sales, to meet competition, to support
personal selling, Etc.
ETHICAL ADVERTISEMENT:-
Advertisement termed as ethical due to it’s
significances to various interest group which was
described below.
To manufactures:-
1: Demand creation of new products
2: Helpful in facing competition
3: Increase in sales and profit
4: Promotes new uses of the products
To customers:-
1: Knowledge of new products
2: Lower prices
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To salesmen:-
Advertisement sustains to salesmen because
half of the work of salesmen is done by
advertisement. Information about the product’s
features, uses, etc. is given to customers in
advance.
To society:-
1: Employment generation
2: Advertisement sustains press.
3: Increase the standard of living. It provides new
products to the society and also helps in
developing new uses of the products.
4: Creates healthy competition. When company
gets its products advertised it seeks to improve its
quality and lower its prices.
UNETHICAL ADVERTISEMENT:-
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CONCLUTION: -
However as a conclusion we can say despite the
negative aspects of advertisement,
advertisement is a useful tool of marketing.
Its drawbacks could be removed if the people
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