Music Business Handbook and Career Guide 10e – Baskerville – Instructor Resource

Music Business Handbook: Ch16-01;TF;p.271

1. Touring doesn’t really impact sales of talent’s licensed merchandise and records. T/F

Music Business Handbook: Ch16-02;TF;p.271

2. Record companies are reluctant to sign acts that don’t have a compelling stage presence. T/F

Music Business Handbook: Ch16-03;SA;p.284

3. Cite some problems that could crop up in managing sponsorships for concerts.

Music Business Handbook; Ch16-04;SA;p.272

4. List in one or two sentences the responsibilities of a concert promoter.

Music Business Handbook: Ch16-05;SA;p.272

5. In one sentence, what do local promoters do for a touring act, when working with a national
promoter?

Music Business Handbook: Ch16-06;TF;p.272

6. By law, venue operators are prohibited from being promoters of touring acts performing at their
facilities. T/F

Music Business Handbook: Ch16-07;F;p.272

7. Concert juggernaut Live Nation also owns this business.
a. Ticketmaster
b. Warner Music
c. the Vevo website
d. Madison Square Garden

Music Business Handbook: C16-08;C;p.273

8. What is a key factor (or factors) for a promoter in selecting an opening act to perform before a
headliner.
a. none because promoters don’t select opening acts
b. picking compatible music and not overshadowing the headliner
c. picking a local act with a big following and no concern for music compatibility
d. always picking mellow music to relax the audience before the headliner

Music Business Handbook: Ch16-09;FI;p.273

9. The entity that most recently handled a touring band in an area is known as the ______ _____ _____
(three words).

Music Business Handbook: Ch16-10;TF;p.273

10. It is automatic for acts to drop the promoters that launched their early tours for a promoter of
greater stature, indicating there is no loyalty in this segment of music. T/F

Music Business Handbook: Ch16-13;C;p.274

11. Which of the following does a venue NOT usually supply to major touring acts?
a. stage equipment setup crew
b. stage manager
 Music Business Handbook and Career Guide 10e – Baskerville – Instructor Resource

c. boxoffice manager
d. ushers

Music Business Handbook: Ch16-14;SA;p.274

12. Define “four walling” of a facilities rental in one sentence.

Music Business Handbook: Ch16-15;FI;p.275

13. What does the acronym SRO mean in relation to a venue’s audience?

Music Business Handbook: Ch16-16;TF;p.275

14. Big touring acts typically work for fixed or flat fees when touring nationally, so they don’t have to
worry about their pay being directly tied to ticket sales. T/F

Music Business Handbook: Ch16-17;FI;p.275

15. In some booking contracts, the promoter and the act agree to divide all box office revenue between
them after it reaches the _____ _____ (two words), with the artists typically getting the lion’s share.

Music Business Handbook: Ch16-18;TF;p.275

16. Because stadiums make more money from car parking and food/beverage sales than smaller venues,
the proportion of ticket sales going to acts is higher in stadium deals. T/F

Music Business Handbook: Ch16-22;C;p.277

17. What is a promoter’s best option in dealing with a scheduled concert experiencing sharply
disappointing sales?
a. try to negotiate a lower fee from the venue
b. cut ticket prices to spur sales
c. raise ticket prices to maximize revenue from whatever tickets are sold
d. cancel the date

Music Business Handbook: Ch16-23;TF;p.277

18. Record labels never provide tour support for their artists because it’s been demonstrated touring
has little impact on sales of recordings. T/F

Music Business Handbook: Ch16-25;TF;p.277

19. A good way to calculate a venue’s net revenue potential is to simply multiply seats by their ticket
price (and not counting any freebie giveaway seats). T/F

Music Business Handbook: Ch16-26;C;p.278

20. Which of the following is NOT part of a Production Control/Event Organizer list?
a. know contact details for the road manager and venue manager
b. calculate unit sales of an act’s recordings
c. know the dimensions and specifications of the stage
d. list songs and their associated performance licenses

Music Business Handbook: Ch16-27;TF;p.284

21. Record companies will buy blocks of tickets to concerts of their artists to be given away to local
influencers, such as disc jockeys and celebrities. T/F
 Music Business Handbook and Career Guide 10e – Baskerville – Instructor Resource

Music Business Handbook: Ch16-28;C;p.279

22 For planning a concert at a college venue, how long before a concert date are orders typically placed
for duplicating tickets and promotional materials like banners and posters, and also make deals for
cooperative advertising with outlets like local radio stations?
a. one year
b. six months
c. six weeks
d. one week

Music Business Handbook: Ch16-29;TF;p.280

23. With good long-range planning, it is not necessary to double check items such as reconfirming orders
placed with venders a few days before the event. T/F

Music Business Handbook: Ch16-30;FI;pp.280-281

24. The portion of a booking contract that outlines specific items required by the artist such as
food/beverage catering, hotel requirements and stage technical requirements is known as the _____
_____ (two words).

Music Business Handbook: Ch16-31;TF;p.281

25. The personal requirements of a performing artist specified in a contract sometimes kill a booking
when there’s agreement on all other deal points. T/F

Music Business Handbook: Ch16-32;SA;p.283

26. Explain how street teams promote concerts.

Music Business Handbook: Ch16-34;TF;p.281

27. Commercials on radio and TV cost pretty much the same no matter when they run, as long as it’s not
middle of the night. T/F

Music Business Handbook: Ch16-35;TF;p.282

28. Concert promoters will sometimes give tickets away in exchange to promote or advertise a concert
on a third-party media platform such an email mailing list of an organization. T/F

Music Business Handbook: Ch16-36;C;p.282

29. The big advantage of advertising an upcoming concert via alternative publications, such as local arts
weeklies, versus mainstream daily newspapers is:
a. distribution free at the concert itself
b. less expensive and more demographically focused
c. ability to place ads on specially colored paper
d. all of the above

Music Business Handbook: Ch16-37;C;p.282

30. The biggest reason sponsors pay to be part of a concert tour is:
a. meeting the artist in person
b. selling their products directly at the concert
c. visibility in advertising and promotional material, including at the concert
d. getting free tickets
Music Business Handbook and Career Guide 10e – Baskerville – Instructor Resource