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DEPTH INTERVIEW
Sample Size: This needs to be between 15 to 20.
Once the depth interview has been done, laddering technique can be used to come up
attributes and questions that can be used in the questionnaire design (survey).
SURVEY
Sample Size: should typically be in the range 1000-2500. However this is a budget based
decision and has to be decided consequently. But in any case for a good survey result, this
number should not go below 500.
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