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MARKET RESEARCH PROJECT

TOPIC- Study of Entrepreneurial Ecosystem in Mysore

Submitted to: Submitted by:

Dr. M.R. Suresh Group: C2


PGDRM & Ph.D. Section C
Professor - Marketing
Akshay R (16124)
Aniruddha Bagchi (16126)
Debdeep Ghosh (16133)
Neha Prasanna (16148)
Shruti Adapa (16166)
Swati Dey (16172)
Executive Summary:

In another few decades or so, Mysore will turn to be another Bangalore. Many new start-ups are
budding up in Mysore. Infosys have set up their iconic campus in Mysore. The city known for its
clean environment and well maintained streets, is a favourite for tourists as well as those who come
here for work purposes. Earlier, most people wished to settle down in Bangalore, as the city was
known for its neutral climate as well as clean air. But these days even Bangalore has turned in to
the traps of pollution. Also, the cost of setting up an organization in Mysore would be much
cheaper than setting up one in Bangalore. There are also space constraints in Bangalore.
Considering all these factors, this research would be aiming at the Entrepreneurship ecosystem
that is prevailing in the city of Mysore.
TABLE OF CONTENTS

Contents
Executive Summary: ............................................................................................................................... 2

INTODUCTION ......................................................................................................................................... 5

Objective of Research: ............................................................................................................................ 5

Problem addressed in the Research- .................................................................................................. 5

Lack of Support for startups and Entrepreneurial Ecosystem ................................................................ 5

Why Mysore? ...................................................................................................................................... 6

 Lot of scope for women entrepreneurs...................................................................................... 6

 Favourable climatic conditions ................................................................................................... 6

 Business opportunity in tourism................................................................................................. 6

 Rise in number of start-ups ........................................................................................................ 7

Users of the research: ......................................................................................................................... 7

Methodology Employed ......................................................................................................................... 7

TYPE OF RESEARCH- ............................................................................................................................ 7

Data Collection: .................................................................................................................................. 7

Sources of Data Collection: ................................................................................................................. 7

Sampling Procedure:........................................................................................................................... 8

Sample: ........................................................................................................................................... 8

Sample area .................................................................................................................................... 8

DATA COLLECTION INSTRUMENTS – .................................................................................................. 8

Research Questions: ........................................................................................................................... 8

Research Hypothesis:.......................................................................................................................... 9

Null Hypothesis ............................................................................................................................... 9

Alternative Hypothesis ................................................................................................................... 9

Research Boundary: ............................................................................................................................ 9

BANK DATA ANALYSIS ......................................................................................................................... 9


Data obtained from State bank of Mysore. ........................................................................................ 9

Vijaya Bank details: ........................................................................................................................... 10

BANK OF BARODA ............................................................................................................................. 12

DATA ANALYSIS OF ENGINEERING STUDENTS ...................................................................................... 16


INTODUCTION [1]

The entrepreneurship ecosystem consists of mainly six domains Actually, the


entrepreneurship ecosystem consists of hundreds of specific elements that, for convenience, we
group into six general domains: a conducive culture, enabling policies and leadership,
availability of appropriate finance, quality human capital, venture-friendly markets for
products, and a range of institutional and infrastructural supports.
An entrepreneurial ecosystem or entrepreneurship ecosystem refers to
the social and economic environment affecting the local/regional entrepreneurship. It can also be
a group of companies, including start-ups, and one or more coordination entities, which share
similar goals and decide to form a network or organization in order to explore economies of
scale combined with flexibility and entrepreneurial "drive". Economies of scale can be explored
in business functions such as business development, financing, market analysis, marketing
communications, IT / MIS infrastructure, human capital management, legal
support, financial & accounting management while each participating start-up focuses
to research & development, product Management, sales & pre-sales / after-sales support.

Objective of Research:
To identify whether Mysore provides a good ecosystem for the entrepreneurs. The study also aims
at identifying the challenges as well as opportunities that exist in front of those who wish to start
a company on themselves.

Problem addressed in the Research-


Lack of Support for startups and Entrepreneurial Ecosystem
Becoming an entrepreneur and running a start-up is a hard job. An entrepreneur faces a lot of
difficulties in initial days.
Indian culture does not promote the concept of entrepreneurship, they believe in stable
employment. This discourage the youth to take risks. These are one of the reasons, there are very
less names of companies that rule the current Indian market. This mind-set of our society is one of
the most important reason, the essence of Entrepreneurship, is not getting proper
Other than these problems, there is a huge scarcity of start-up support networks and
entrepreneurship ecosystems such as Incubators, Accelerators, Start-up Competitions, etc. There
is lack of support from government, lack of financial support and many other problems which
budding entrepreneurs face.
These are some of the issues that we want to address in our project report and will try to find
suitable solutions for the same.
Why Mysore?
For economic development fostering entrepreneurship has become a core component in countries
and cities around the world. The major representation for fostering entrepreneurship as an
economic development strategy is the “entrepreneurship ecosystem. “Large corporations spend
billions of dollars every year on supporting, investing in, marketing to, and donating to small
businesses, start-ups. These numbers are increasing affectedly as attentiveness in the
entrepreneurship ecosystem rises.
 Lot of scope for women entrepreneurs
Competitive scenario through Globalization has made the Women in Mysore district very active
and alert in the field of entrepreneurship. Mysore is popularly known as “Pensioners Paradise”
started the business to spend the time and thereafter women entrepreneurs got inspired from the
business profit and continued the business for better standard of living. On the contrary some other
women entrepreneurs have started due to unavoidable problems they have noticed or experienced
in the life and they are forced to do something for their livelihood.
 Favourable climatic conditions
Many people prefer farming as their business because of its seasonal rains and abundant water
resources which create a lush environment round the year that supports the cultivation of many
varieties of fruits and Vegetables, Sugar Cane, Rice, Ragi and Hay. Mysore is called tourist hub
with lots of tourist destination which also encourages entrepreneurship.

 Business opportunity in tourism


Mysore is one of the tourist attractions in India. There exists a lot of opportunities for an
entrepreneur to invest in tourism industry. It is rich in culture which is a mix of religion, cast and
ethnic groups. The state language is Kannada. The literacy rate of male is 80% and female is 71%.
Traditionally, Mysore has been home to industries such as weaving, sandalwood carving, bronze
work and the production of lime and salt. For the industrial development of the district, the
Karnataka Industrial Areas Development Board (KIADB) has established four industrial areas in
and around Mysore and is located in Belagola, Belawadi, Hebbal (Electronic District) and
Hootagalli areas.
The start-ups culture is the new “in-thing” in the business circuit today. But the Start-up ecosystem
as a whole, is equally very substantial for any country, and plays a very important role in the
development, growth of the market, infusion of more funding, technology advancement, etc.
 Rise in number of start-ups
There are more than 3100 start-ups and roughly over 800 coming up every year in India, and
because of these start-ups, India is the 3rd largest country for start-ups, after the US and China, and
is predictable to rise to the second position with 10000 start-ups by 2020 as well.
Furthermore, with all the current progresses started by our Prime Minister and his Government to
enhancement and aid the start-up ecosystem, it obviously indicates that Indian start-up culture
grips enormous potential. But, obviously, the start-up culture in India is still in its improvement
and growth phase.
Users of the research:
The research data will be handled by the decision makers like:-
Entrepreneurs, Venture capitalists, Policy makers, Students

OVERVIEW OF REPORT ORGANIZATION:


In the report further, we have presented a detailed description of the methodology used, which is
followed by the analysis, findings, limitations, conclusion and recommendations respectively.
All the technical details like Questionnaire,interview questions are presented in Appendixes in the
end.

Methodology Employed

TYPE OF RESEARCH- To get a clear picture of the objective of our research, and i.e. to get a
clear idea about the entrepreneurship ecosystem in Mysore by interacting with the several people
in this area, and to find out whether the city of Mysore is suitable for business start-ups or not, we
used exploratory research method.

Data Collection:
Sources of Data Collection:
We collected both primary and secondary data for our study.
Primary Data: We approached Mysore based entrepreneurs, conducted telephonic interviews
with them. We approached the bank personnel, engineering students of VIDYA VARDHAKA
COLLEGE to get relevant information from them regarding the topic, to get a clear picture of the
entrepreneurship ecosystem in Mysore.
Secondary Data: For secondary data, we made use of internet to get relevant information. We
referred journals, books, websites which helped us to compare the entrepreneurship ecosystem in
Mysore with other cities and then with other states to get a broader picture of the same.

Sampling Procedure:
Sample:
During the process of project we used random sampling. We choose some random samples of
engineering students, entrepreneurs and bank personnel. (Entrepreneurs-6, Students-60,
Banking officials-2)
TOTAL SAMPLE SIZE- 60+6+2=68
Confidence level: 95% (assumed)
Sample area
Restricted to Mysore city. The areas we covered for the study was Vidya Vardhaka Engineering
college, Mysore based banks.

DATA COLLECTION INSTRUMENTS – We used the following instruments for data


collection:-
 Structured Questionnaire- We used separate questionnaire for Bank personnel,
entrepreneurs and students which is given in the appendix 1.
 Telephonic interviews

Research Questions:
 What entrepreneurship means to you?
 Does there exist an entrepreneurial ecosystem in the city of Mysore?
 If yes, what are the factors that make it a destination? If no, what are the factors?
 Is the government providing ample support for the budding entrepreneurs?
 What is the condition of women entrepreneurs?
 What business idea do you have (question for women)?
 How favourable is the environment for entrepreneurship in Mysuru?
Research Hypothesis:
Null Hypothesis (H0) Mysore provides favourable entrepreneurship ecosystem
Alternative Hypothesis (H1) Mysore does not provide favourable entrepreneurship ecosystem.

Research Boundary:
City of Mysore was the sole focus of the entire research study.

ANALYSIS OF RESEARCH RESULTS


BANK DATA ANALYSIS

Following are the data obtained from the research:-


We enquired two banks State bank of Mysore and State bank of Vijaya bank.
Data obtained from State bank of Mysore.
Demand for Start-ups loans in Mysore

According to the survey its fifteen people approach bank for loan on start-ups monthly (2015-
16 data).

Every month 15 people approach so approximately 15*12= 180 people apply for loan annually.

How many negotiations happen annually?

According to the data given by manager it’s more than 100, but all loans applied by the
applicants will not be sanctioned. Loans will be sanctioned on the basis of their income and
clearly specifying the procedure according to the terms of the bank.

3 years data:

It used increase approximately from 15-20% of loans but the past data we can see that it has
been decreased.

2015-16 - 13 loans has been sanctioned.

2014-15– 37 loans has been sanctioned.

2013-14- 43 loans has been sanctioned.


Time taken by the bank to sanction the loan?

It depends on the application and the applicant and examine each information given by applicant
and it usually takes 3-4 days if all the possible criteria are fulfilled.

Complexity of the procedure when compared to other loans?

It is not that difficult and it requires certain financial data and third party consent which
provides the relevant information and prof to provide data by the bank when compared to other
loans.

YEAR LOAN SANTIONED Sanctioned (IN %)


2013-2014 13 7.2%
2014-2015 37 20.5%
2015-2016 43 23%

Information provided by the

Branch Manager of State Bank of Mysore

Guru Raj.

Vijaya Bank details:


Demand for Start-ups loans in Mysore

According to the survey its 32 people approach bank for loan on start-ups monthly (2015-16
data).

Every month 32 people approach so approximately 32*12 = 384 people apply for loan annually.

How many negotiations happen annually?

According to the data given by manager its more than 250 but all loans applied by the
applicants will not be sanctioned. Loans will be sanctioned on the basis of their income and
clearly following the procedure according to the terms of the bank.

3 years data:

2015-16- 57 loans has been sanctioned.

2014-15 – 42 loans has been sanctioned.


2013-14- 39 loans has been sanctioned.

Time taken by the bank to sanction the loan?

It depends on the application and the applicant and examine each information given by applicant
and it usually takes 15 days if all the possible criteria are fulfilled.

Complexity of the procedure when compared to other loans?

It is little complex according to this bank and it requires certain financial data and third party
consent which provides the relevant information which help bank in recovering the loan interest.

Why Vijaya bank has given more loans than SBM?

This is because of interest rate and period given to pay interest is more than SMB. People’s trust
matters in terms of money taken.
YEAR LOAN SANTIONED Sanctioned (IN %)
2013-2014 39 10%
2014-2015 42 10.9%
2015-2016 57 14.84%

Above Information was provided by the Branch Manager State Bank of Vijaya Bank –Mr
Chandra Shekhar.

Comparision b/w SBM and Vijaya Bank


25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
2013-2014 2014-2015 2015-2016 Category 4

SBM VB Column1

We can see from the above two banks that out of 180 applicants annually in SBM only 31 loans
on an average are converted which is equal to 17% approximately. The conversion % is very low
even though the % is increasing.

We can see from the above two banks that out of 384 applicants annually in Vijaya Bank only 46
loans on an average are converted which is equal to 11% approximately. The conversion % is very
low even though the % is increasing.
BANK OF BARODA
Following Information is provided by Mr Venu Gopal who has done M.C.A and is the bank
manager of Bank of Baroda.
When asked about the kind of business startups which are safe to sanction loans, they said it
depends on the satisfaction of business models, projected returns from the business, the ability to
pay back the loan through business, management experience and expertise. Eg. Are Hotel,
Technology based manufacturing units.

The following criteria are considered important for loan to get sanctioned to entrepreneurs:-
 Clear business model
 Promoter
 Background
 Estimated profit
 Estimated growth rate
 Expected annual returns
They do not consider referrals important for sanction of loan, profit model is only what matters.

According to RBI to lend loans to first generation entrepreneurs


 No collateral security to be insisted for credit limits up to Rs 10 lacs or up to limits specified
by RBI time to time.
Maximum extent to which entrepreneurs can borrow loans depends on the project cost or the
collateral security offered. Under CGTMSE scheme Banks can extend up to Rs 1 crore loan
without collateral security. Collateral like residential or commercial, industrial property can be
taken as collateral security, but obtaining collateral security is not mandatory. Loans which are
eligible are to be covered under CGTMSE scheme.
Minimum time period to grant loan on an average is 7-10 working days, subject to other terms and
conditions as per banks policy.

In case Insolvency financial institutions may perform financial services that are fundamental to the
business such as extension of credits i.e. provide direct and stand by sources of credit.

The entrepreneurs pay EMI regularly but at times they fail to follow certain bank policies ,like in
time submission of stock statements(wherever applicable),financial statements for review of the
account.
The loan lending rate is directly influenced by the bank rates and indirectly influenced by the Repo
rate. Repo rate in turn is influenced by various socio-economic factors.
About 7.5 % of adjusted net bank credit (ANBC) is allocated for Micro enterprises. However 2%
to 3% of ANBC might be allocated to financing start ups.

Sr. Date (dd/mm/yy Startup Industry/ Sub- City / Investors’ Invest- Amount (in
No yy) Name Vertical Vertical Location Name ment USD)
.
Type
1 01-03-2017 Ola Consumer App based Bangalo SoftBank Private 33,00,00,0
Internet cab re Group Equity 00
aggregator Corp
2 01-03-2017 Belong Consumer Online Jon Bangalo Sequoia Private 1,00,00,00
Internet Portal re Capital Equity 0
India
3 03-03-2017 Lets Consumer Online Bangalo Chandigar Seed N/A
Endorse Internet Ecosystem re h Angels Fundin
of social Network, g
innovators Social
Alpha and
other
unnamed
angel
investors
4 03-03-2017 Tydy Technolog Employee Bangalo Bhupen Seed 2,75,000
y Onboardin re Shah, Fundin
g and Jayesh g
Engageme Parekh,
nt platform Sanjay
Sathe
5 03-03-2017 Paytm ECommer ECommer Bangalo Alibaba Private 20,00,00,0
Marketplace ce ce re Equity 00
Marketpla
ce
6 07-03-2017 Zapr Technolog DSP, TV Bangalo Star India Private 1,00,00,00
y Analytics re Pvt Ltd Equity 0
& Cross-
Platform
advertisin
g
7 07-03-2017 Blowhorn Consumer Intra-City Bangalo IDG Private 36,50,000
Internet Logistics re Ventures Equity
provider India,
Michael &
Susan
Dell
Foundatio
n, Draper
Associate
s, Unitus
Seed Fund
8 09-03-2017 AppBrowze Consumer Instant Bangalo Deepak Seed 5,00,000
r Internet Mobile re Gurnani Fundin
Apps Store g
9 10-03-2017 Lavelle Technolog SDN Bangalo Ideaspring Seed 6,00,000
Networks y Solutions re Capital Fundin
g
10 10-03-2017 PropertySha Consumer Fractional Bangalo Asuka, Seed N/A
re Internet Proerty re Pravega Fundin
Ownership Ventures, g
& Rental BEENEX
platform T
11 22-03-2017 Haqdarshak Consumer Tech- Bangalo Ravi Seed 1,91,000
Internet Enabled re Saxena, Fundin
Social Sandeep g
Enterprise Raju,
12 24-03-2017 Bizom Technolog supply Bangalo Ojas Seed 3,82,000
y chain re Ventures Fundin
automatio g
n platform
13 24-03-2017 BabyonBoar Consumer Parenting Bangalo Mahavir Seed N/A
d Internet Mobile re Sharma, Fundin
App Vishal g
Jain,
Rohit
Sethi,
Gaurav
Luniya

[1]The above data is take n from track.in,india start up funding investment for the month of
march 2017. The average funding for this month in Bangalore is calculated to be $5,55,59800
and maxifrom angel investors and seed funding. So we can see the funding through bank is
comparatively less in Bangalore which is one of the biggest start up hub in India.

DATA ANALYSIS OF ENGINEERING STUDENTS


Total we surveyed 60 engineering students from Vidya Vardhaka college,Mysore.

Column1

want start
28% own business

72% not intrested


in own
business
Single-98%

Married-2%

Average age-24 years

Female-60%

Male-40%

From above pie chart we can see only 28% are interested to start their own business i.e. 17/60
students are willing to start their own venture after completing their graduation degree.

Whereas 72 % students are not interested in doing business which is equivalent to 43/60
students.

When asked about why they want to do business, the following data we got:-

Percentage of why they want to do business


We
can
see
Interest
that
27% 28% Autonomy
Responsblty to society
Sense of accomplishment
3% Favourable government policies
6%
18% Applying for proffesional education
9%
9% Scope of earnings

maximum want to do business because of their interest for it i.e. around 28%.
Why they don’t want to do business?

No idea how to run


business

not intrested in
starting their own
venture
2%2% 15%
too much risk
14%
5% They need quick
5% returns to support
ur family
not sure abt
14%
finances
21% no guidance
10%
12%
no idea about govt
policies

no financial support

We can see that maximum don’t want to start their own venture because they don’t have the
proper guidance (21%) and the next reason is they are not sure about finances(15%).

22% want to have sole proprietorship business,68% want to go for partnership.

How will they get the funds?

Column1 savings
friends,family
venture capitalist
angel investors

31% 32% bank loans

7%
11% 19%

We can see that maximum i.e. 32% of them prefer savings to fund their business.

When asked about what kind of business they want to be in, we got the following results.
Hurdles ranked in order (1- least, 5- Highest)

Hurdles ranked in rder of difficulty


1-least 5- highest
40

30

20

10

0
1 2 3 4 5

Following govt policy work life balance


arranging finance business environment in mysore
availibility of labour

Availability of resources ranked ( 1- strongest, 5-weakest)

Availibility of resources ranked


1-strongest 5- Weakest
35
30
25
20
15
10
5
0
1 2 3 4 5

Infrastructure Logistics Financial Services Labour availibility Land availibility


Maximum of them (40%), as we can see from the pie chart below want to be in restaurant
business i.e. food industry.

Column1

restaurants
13% consultancy
5% manufacturing
5% 40%
IT
3%
marketing services
10%
financial services

6% trading
18%
boutiques

According to the students, from the data below, we can see that, maximum i.e. 47% of them
say that land is easily available in mysore.

Infrastructure 27%
Logistics 23%
Financial 20%
Labour 27%
Land 47%
When asked about how many of them are from business background, we got the following
results:-

COLUMN1
are from
business
background

2
%
47
are not %
from
business
background

Chart Title
70%
60%
50%
40%
30%
20%
10%
0%

strngly disagree disagree neutral agree strngly agree

From the above chart we can interpret that most of them are neutral about government policies,
from which we can conclude that they don’t have much knowledge about government policies
for start-ups in Mysore.

About 30% of them feel that knowledge matters the most for starting their own venture.

But most of them strongly agree that it’s all about your interest and passion, which is what
mainly matters to cultivate your idea.
ANALYSIS OF ENTREPRENEURS DATA

ENTREPRENEUR DATA ANALYSIS


We have interviewed some entrepreneurs in Mysore and collected the following from them
1. Educational background:
BE
PG (HR)
2. Industrial experience before starting of your own business

Experience before starting the business or not

33%

67%

Yes No

2a.If yes at what level

Chart Title
0.35 33% 33%

0.3
0.25
0.2
0.15
0.1
0.05
0% 0% 0%
0
management junior Middle Senior Top
level

Series1 Series2

3. Area of Experience
IT: 0
Marketing: 1
HR: 2
Production: 0
System: 0
Finance: 0
Others: 0
8. Any Business background?
Yes: 3
NO: 0
9. Skills are important or not for entrepreneurship?
Yes: 2
NO: 1

10. Ease of availability of factors on development of Entrepreneurial activity in Mysore?

Availability of factors
120%
100%
80%
60%
40%
20%
0%

5 4 3 2 1
11. Age of starting business?
20
25
21
12. Do you think following factors were permitting you to start?

favourable govt
YES
society edu back gound
policy 9% 9%
0% Env contri
9%

friend and
relatives
27%

family bckgrnd
28%

family income
18%

NO
society edu back gound
20% 20%

Env contri
20%
favourable govt
policy friend and
30% family bckgrnd
relatives family income
0%
0% 10%

ERROR EXPECTED IN OUR STUDY

Response Error- also called as data errors when respondents intentionally or unintentionally
provide inaccurate answers to the survey questions. We are assuming that some of the students
have failed to comprehend the question or it may be due to fatigue, boredom or misinterpretation
of question, unwillingness to answer the question.
CONCLUSION

 If we look at the data taken from secondary source, track.in India for Bangalore region,
for the month of March 2017, we can see that the average amount which was funded for
start-up was through seed funding, angel investors and private equity. There was very
less mention about Bank loans. We comparing Bangalore because it is one of the biggest
start up hub.
 The sanction of bank loans is very less if we compare it with the number of registrations
annually as we can see in the analysis above, even though the % is increasing. According
to bank Personnel the sanction depends on the satisfaction of business model.
 The students want to do business because of their interest towards it as we can see from
the data above.
 Maximum students do not want to start their own venture because they don’t have proper
guidance and they have very less knowledge about the finance part i.e. how they are
going to fund their business.
 Most of the students want to get into restaurants business as it is one of the safe start up
any one can have.
 Most entrepreneurs had industrial experience before starting their own business.
 They either worked at the management level or middle level in most cases.
 Most of them are also known to be hailing from business backgrounds.

RECOMMENDATIONS:-
 Students should be made aware of Concept of seed funding, angel investors from their
graduation itself, so that they get clear picture of no. of sources of investment available
for their start up because many of them as we saw in our sample are not sure about
finances.
 Proper guidance should be provided from graduation level such as initiatives like E-cell
should be there, so that the concept of entrepreneurship is inculcated in students.
 Student’s want to take the road which is safer, because start-up has lot of risk involved.
The reason behind this is the mind-set Indians have, they become more inclined towards
taking up a job. Innovation can’t be encouraged if maximum youth decide to take up a
regular job after their studies. As it is rightly said, salary is the bribe they pay us to
forget our dreams.
 We saw in our research above that most of the students want to take up food business i.e.
want to own a restaurant which is a safe business to be in. They need to be encouraged to
take more risks in terms of starting their own venture. They should be counselled about
other areas where they can have their own venture even though the % of risk associated is
more there.
 Many students said they are neutral about government policies. We can assume from this
that they are not aware of the government policies which are there for start-ups. They
should be made aware of the same.

LIMITATIONS OF STUDY
 Our sample size was less because many students were not willing to give the data
required.
 We could not get in touch with more entrepreneurs who are Mysore based.
 Getting statistical data from banks was difficult as many banks were not willing to share
such data.
 We could not do regression analysis as there was no data where there could be compared
or related to each other.

APPENDIX

Questionnaire for Students:

1. Name of the Institution ______________________________________


2. Are you thinking of starting a business in Mysore?
 Yes [ ]
 No [ ]

2.1 If yes, reasons (you can tick more than options)


 Interest [ ]
 Autonomy [ ]
 Responsibility to Society [ ]
 Sense of Accomplishment [ ]
 Favourable Government policies [ ]
 Applying for professional education [ ]
 Scope for earnings [ ]
2.2 If No, reasons (you can tick more than options)
 No idea about how to run a business [ ]
 Not interested in starting your own venture [ ]
 Too much of Risk involved [ ]
 You need quick returns to support your family [ ]
 Not sure how to arrange for finances [ ]
 No guidance [ ]
 No idea of government policies [ ]
 No financial support [ ]
 High levels of corruption in Mysore [ ]
 Other Previous bad experiences [ ]

3. Which mode of business would you like to operate in


 Sole Proprietorship [ ]
 Partnership [ ]
 Joint Hindu Family [ ]

4. What are the different options that you will consider for financing your own venture? (you can
tick more than options)
 Savings [ ]
 Friends, family and relatives [ ]
 Venture capitalists [ ]
 Angel investors [ ]
 Bank Loans [ ]

(If you’re entirely funding from “Savings” or “Friends, family and relatives”, then answer the
following questions)

5. Any specific reasons of not choosing the other three options


 Interest rates are high. [ ]
 Difficulty in convincing venture capitalists and angel investors. [ ]
 I have a rich family background. [ ]
 Getting a loan is very difficult. [ ]
 Terms and conditions are not favourable. [ ]
 Margin money requirements. [ ]

6. Rank the following hurdles in order of difficulties (1 = least, 4 = highest) you would face, if you
want to become an entrepreneur
 Following govt. policy [ ]
 Work-life balance [ ]
 Arranging finance [ ]
 Business Environment in Mysore [ ]
 Availability of labour [ ]

7. According to you, which is the easiest Business to setup in Mysore

 Restaurants [ ]
 Consultancy [ ]
 Manufacturing [ ]
 IT services [ ]
 Marketing Services [ ]
 Financial Services [ ]
 Trading [ ]
 Boutiques [ ]
 If any other, Please specify __________

8. Once a business is started, which one of the following is the easiest to run

 Restaurants [ ]
 Consultancy [ ]
 Manufacturing [ ]
 IT services [ ]
 Marketing Services [ ]
 Financial Services [ ]
 Trading [ ]
 Boutiques [ ]
 If any other, Please specify __________

9. Rank the below factors on a scale of 1-5 ( 1- Strongest 5- Weakest) w.r.t availability in Mysore
 Infrastructure [ ]
 Logistics [ ]
 Financial services [ ]
 Labour availability [ ]
 Land availability [ ]

10. Do you have any business background i.e. anybody from your closest family had been into a
business?
 Yes [ ]
 No [ ]

11. What is your immediate family background in terms of occupation?


 Family business [ ]
 Father and mother both are employed. [ ]
 Only Father is employed [ ]
 Only Mother is employed [ ]
 If Other, then please specify _____________

12. Do you have any work-experience?


 Yes [ ]
 No [ ]

13. What kind of support do you need for setting up a business


 Professional help [ ]
 Financial support [ ]
 Marketing services [ ]
 Educational support [ ]

14. If Yes, at what level?


Management Junior Middle Senior Top
Level

15. Rate the influence of following factors/barriers on development of Entrepreneurial activity in


Mysore on the scale of 1 to 5
Strongly Disagree Neutral Strongly Agree
disagree agree
I am aware
about the
policies offered
by the govt. for
budding
entrepreneurs
in Mysore.
Mysore govt.
policies are
very favourable
towards new
business.
Mysore is good
environment
for new
business
You can
maintain work-
life balance in
Mysore
Knowledge
plays a critical
role in new
business in
Mysore
Skills plays a
critical role in
new business in
Mysore
Interest plays a
critical role in
new business in
Mysore

16. Marital status


 Single [ ]
 Married [ ]
17. Your age ______

18. Sex ____


QUESTIONNAIRE FOR BANK MANAGERS

Bank managers/ influential experts/ CIIs (some sample questions for qualitative research)

1. What kind of business start-ups do you think is safe to sanction loans? (Example – thinking
towards a business deals with tangible goods and one which deals with services).
2. What criteria do you consider important for getting a loan sanctioned to entrepreneurs?
3. What kind of referrals do you consider important for getting loans by entrepreneurs?
4. What are the guidelines given by RBI to lend loans to first generation entrepreneurs?
5. What is the maximum extent to which the entrepreneurs can borrow loans?
6. What is the minimum time period to grant a loan?
7. What collateral do you think is necessary before sanctioning the loan?
8. In case of insolvency what steps do you think are necessary?
9. What are the problems you think a bank and other financial institutions are facing while dealing
with existing clients (who are entrepreneurs in Mysore) in respect of timely payments of EMIs,
following bank policies etc.
10. What are your general expectations towards your clients? (Example – the time period in which a
financed business by bank should achieve break – even.)
11. Can you throw some light some factors which have a major impact on lending rate?
12. Approximately how many applications financing a start-ups do bank receives receive in a year?
13. Can you give us any rough idea of about how much or what percentage of your total
investments have been allocated for financing a start-ups?
QUESTIONNAIRE FOR ENTRPRENEURS

Entrepreneur 1

A Questionnaire for Entrepreneurship Ecosystem in Mysore


(Entrepreneur)

The data (Information) collected through this questioner will be kept confidential; and it
will be used exclusively for SDMIMD entrepreneur cell Mysore

Personal Details-
1. Name:
2. Address:
3. Contact No.: Email ID:
4. Age :
5. Sex: Male/Female
6. Educational Background:

Educational Background Specialization Year of Batch Age


1 Degree --------------------- ? ? ?
2 PG - ------------------------ ? ? ?
3 Other ----------------------- ? ? ?
4 ------------------------------ ? ? ?

7. Do you have Industry Experience before starting of your own business?



[Please Tick Mark ( )]
YES NO
? ?
If Yes, at what level

Management Level Junior ? Middle ? Senior ? Top ?

Area of Experience -

Type of Area of Experience with Number of Years


Industry
E.g. – IT, Marketing Human Production System Finance Other if
Auto, etc. Resources (IT/Software) Any
? ? ? ? ? ? ?
? ? ? ? ? ? ?
? ? ? ? ? ? ?
Entrepreneur 2

? ? ? ? ? ? ?
Total ? ? ? ? ? ?

8. Do you have any business background i.e. anybody from your family had been into a business

before starting of your own business? [Please Tick Mark ( )]
YES NO
? ?

If yes please mention the relation with the person (E.g. Father/Uncle Etc) ----------------------------
And also mention the type of business he/she was doing--------------------------------------- ----------

9. How did you get the idea to start your business?

10. Do you think skills are important to become a successful entrepreneur?


 Yes
 No

11. What type of business you are doing and since how long are you into the business?

Type of Business No of Years Type(Scale) of Industry


? ? Tiny/Small/Medium/Large
? ? Tiny/Small/Medium/Large

12. Description of good or service provided.

13. Ease of availability of factors on development of Entrepreneurial activity in the Mysore on the
scale of 1 to 5.

[Please Tick Mark ( ) on Respective Box]
Influencing Factors –
More Somewhat Neutral Less Very Less
Influence Influence Influence Influence
5 4 3 2 1
1 Availability of Capital ? ? ? ? ?
2 Availability of Labor ? ? ? ? ?
3 Availability of Raw ? ? ? ? ?
Entrepreneur 4

Material
4 Bad experience of ? ? ? ? ?
Others
5 Bad experience of own ? ? ? ? ?
6 Corruption ? ? ? ? ?
7 Educational background ? ? ? ? ?
8 Environmental Conditions ? ? ? ? ?
9 Family background ? ? ? ? ?
10 Fear of failure ? ? ? ? ?
11 Friends & Relatives ? ? ? ? ?
12 Government ? ? ? ? ?
Policies/Support
13 Training ? ? ? ? ?
If any other Please ? ? ? ? ?
Specify
14 ? ? ? ? ?

14. At what age you started your business/venture ------------?

15. Please rate the following motives which motivated you to start your own venture on scale of
1 to 5.

Motives – [ Please Tick Mark ( ) on Respective Box]
Very Much Somewhat Neutral Less Very Less
Motivated Motivated Motivated Motivated

5 4 3 2 1
1 Cheesed of from present job ? ? ? ? ?
2 Desire to Earn More Money ? ? ? ? ?
3 Dissatisfaction with previous ? ? ? ? ?
job or occupation if having
Work experience.
4 Fear of Unemployment ? ? ? ? ?
5 Government policies and ? ? ? ? ?
schemes
6 Influence and encouragement ? ? ? ? ?
by family members, friends and
relatives
7 More Career Advancement ? ? ? ? ?
Entrepreneur 5

8 More Exposure ? ? ? ? ?
9 Previous experience or ? ? ? ? ?
association with same or similar
line of business activity
10 To gain social prestige ? ? ? ? ?
11 To be one’s own master ? ? ? ? ?
12 To implement own business ? ? ? ? ?
idea
13 To put own idle funds in ? ? ? ? ?
entrepreneurship
14 To secure self-employment ? ? ? ? ?
or independent living
15 To use technical or ? ? ? ? ?
professional knowledge and
skills
16 To utilize better opportunity in ? ? ? ? ?
the market

16. Do you think following factors were permitting/allowing you to start your own

business when you finished your education? [Please Tick Mark ( ) on Appropriate
Option]
Influencing Factors Yes No Can’t Say
1 Educational background ? ? ?
2 Environmental Conditions ? ? ?
3 Family background ? ? ?
4 Family Income ? ? ?
5 Friends & Relatives ? ? ?
6 Favourable government policies ? ? ?
6 Government Policies/Support ? ? ?
7 Escort Services ? ? ?
8 Society ? ? ?

17. How did you finance your business start-up?


 In owns fund from profession
 Funds from family and friends
 Government grants
 Banks
 Venture capitalist

18. Who are the venture capitalist, Angel investors in Mysore?

19. In what type of startups these venture capitalist, Angle investors want to invest?

19. What is your advice or suggestions to budding entrepreneurs in Mysore?


References

[1] “www.forbes.com,” [Online]. Available:


https://www.forbes.com/sites/danisenberg/2011/05/25/introducing-the-entrepreneurship-
ecosystem-four-defining-characteristics/#37d1e9d85fe8.

[2] “Track.in/India,” 2017. [Online]. Available: http://trak.in/india-startup-funding-investment-


2015/.

[3] “www.wikipedia.org,” 2017. [Online]. Available:


https://en.wikipedia.org/wiki/Entrepreneurship_ecosystem.

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