763 Alignment Chart

Plan to teach Marketing (Promotion) to High School students (9th-12th grade) online (use one table per terminal objective)

Module theme or Topic: Promotion-Sales Promotion

Terminal Objective: Students will identify the different trade promotions and consumer sales promotions by
demonstrating understanding by creating

Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity

Students will be able Sales Promotion Quiz- Lecture-Presentation Quiz Small Group
to identify the Chart we go over in with Sales Promotion Discussions
different trade and class including Chart – Students give throughout lecture-In
consumer sales examples examples for each PowerPoint small
promotions example group questions for
students to identify
real world examples
for each section
Students will analyze Students are given a After chart/lecture Solely Shoe Sales Present to class for
a business scenario business scenario students will create Promotion Activity everyone to share
and determine the (Local Shoe physical sales ideas and ask
Company) and they promotions that questions

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 Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
proper sales are told to choose identify the different
promotions three sales sales promotions
promotions based off chosen for the activity
of the following: and explain why they
-Increase Sales are the best for the
-Increase store traffic situation
-Increase repeat
customers

Module theme or Topic: Promotion-Public Relations

Terminal Objective: Students will create a press release to demonstrate goodwill for a cause/company

Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity

Define publicity and Lecture/Notes Kahoot – Online quiz Kahoot, Pass to Guest Speaker from
explain it’s objectives to check for Leave, Daily 2, create the Post Crescent
understanding of press kit & press Newspaper-to discuss
different elements of release, and read what they look for,
publicity actual how they choose, and
marketing strategies.

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Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
Ticket to leave- examples/watch
Checking for video examples
understanding of each
concept learned
Daily 2- Connect
introduction
videos/acticles to
different public
relation elements
Identify a press kit, a Creating a press Read past examples Press Release/Press Reading each others
pitch letter, a press release and a press kit for school activities Kit Activity-turn in press release and
conference, and photo for a company, (Ex: Fall Yard Clean rough draft editing them for each
op organization, or cause Up, Trick-or-Can, Update and turn in other and learn
of their choosing and East Tackles Cancer) final draft different types of
option to send them then students create press releases.
or not using a press their own.
kit to media
(newspaper, tv, radio,
etc.)

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Module theme or Topic: Promotion-Advertising

Terminal Objective: Identify the two major types of advertising and create examples of the five different types of media

Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity

Students will apply Daily 2, pass to leave, After taking notes, School Store Marketing Industry
their understanding projects: seeing examples, advertising activity. Guest Speakers
of advertising to -Magazine short small group Create an advertising -Go to Lambeau Field
create radio -TV discussions, students campaign for our meet with the
advertisement, -Radio will individually or in school store. Send marketing
television -Social Media groups to create a commercials to the department
advertisement, magazine ad, TV announcements,
magazine commercial, Radio create posters around
advertisement, and commercial, and school, and post on
social media posts social media posts for social media
our school. platforms.
After they reflect on
what they learned

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Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
throughout all of the
different platforms.
Students will evaluate Daily 2, pass to leave, Lecture/notes Magazine Activity & Small group
advertisements, magazine activity, and Jeopardy Scavenger Hunt discussions
identify elements of scavenger hunt Kahoot Industry speakers
advertisements, and Magazine Activity connect materials to
demonstrate (cut out magazines what we are doing in
understanding of and identify header, class.
advertising through illustration, copy, and
activities signature)
Scavenger hunt to
unlock our activity

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