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Statistical data analysis techniques and examples of situations when each of them is useful.
Your choice of research method will depend heavily on your choice of analysis method.
If you are collecting numerical, data then the method for analyzing will be statistical. If your
research method is a more in depth view a content analysis approach will be used. There are a
wide range of techniques that can be used to analyze your data collected depending on the type
of research performed.
For a statistical analysis its main goal is to identify trends. There are a wide range of
statistical techniques available to analyze quantitative data. When analyzing your data, you are
likely going to find that your data is affected by many things other than the variable you wish to
test. Multivariate Analysis includes many statistical methods that are designed to allow you to
include multiple variables and examine the contribution of each (Multivariate Analysis, 2018).
One of the techniques used in the Multivariate Analysis is the Multi Regression Analysis.
It is used when we want to predict the value of a variable based on the value of two or more
other variables (Richarme, n.d.). For example, you could use multiple regression to understand
whether exam performance can be predicted based on revision time, test anxiety, lecture
attendance and gender. Alternately, you could use multiple regression to understand reasons for
becoming a surrogate and can be predicted based on marital status, income, age and the number
Another of the techniques used is the Discriminant Analysis which is described by the
number of categories that is possessed by the dependent variable (Discriminant Analysis, n.d.).
STATISTICAL DATA ANALYSIS
In other words, it enables us to examine whether significant differences exist among the groups
and also evaluates the accuracy of the classification. In the field of psychology, it can be used to
differentiate between the sensitive and non-sensitive views of the surrogates towards surrogacy
We then have the Factor Analysis which is a useful tool for investigating variable
(Richarme, n.d.). For example, people may respond similarly to questions about income,
education, and occupation, which are all associated with the latent variable socioeconomic status.
The eigenvalue is a measure of how much of the variance of the observed variables a factor
explains. Any factor with an eigenvalue ≥1 explains more variance than a single observed
Conjoint analysis is the techniques of survey or market research to estimate the values a
customer place on different attributes of the product. Conjoint analysis is used to study the
factors that influence customers, purchasing decisions. Products possess attributes such as price,
color, ingredients, guarantee, environmental impact, predicted reliability and so on. Example can
be to determine which product/service attributes or features are most important to the market.
Finally, we have the Cluster Analysis its main purpose is to reduce a large data set to
similarity of the objects across a set of specified characteristics (Richarme, n.d.). An example of
where it can be used is for the characterization of patients on the basis of clusters of symptoms. It
can be useful in the identification of an appropriate form of therapy. For examples whether past
References
http://www.statisticssolutions.com/discriminant-analysis/
https://www.skillsyouneed.com/num/multivariate-analysis.html
Rahn, M. (n.d.). Factor Analysis: A Short Introduction. Retrieved from The Analyst Factor:
https://www.theanalysisfactor.com/factor-analysis-1-introduction/
Richarme, M. (n.d.). Eleven Multivariate Analysis Techniques: Key Tools In Your Marketing
https://www.decisionanalyst.com/whitepapers/multivariate/