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CURRICULUM
VOCATIONAL DIPLOMA PROGRAM
Specialization : ADVERTISING & PROMOTION Code : BBSSM1201
Passing Grade : C-
program Learning outcomes : Define advertising, sales promotion and public relation.
1. Communication.
2. The Communication Process.
PROMOTION MIX
1. Introduction.
1 2. Role of Advertising. 1&2 8 1
3. Role of sales promotion.
4. Role of Public Relation.
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Role of Advertising, Sales Promotion and Public Relation.
1. Introduction.
2. Role of Advertising- sales promotion and Public Relation.
PERFORMANCE CONDITIONS:
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should
be able to appreciate the Role of Advertising, Sales Promotion and Public Relation.
1. Introduction.
2. Role of Advertising- sales promotion and Public Relation.
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE DEVELOPING PROMOTIONAL COURSE CODE BBSSM1201
STRATEGIES.
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Advertising Program, Sales promotion Campaign and Public Relation:
1. Developing Promotional Strategies: Push or Pull.
2. Integrated Marketing Communication Process.
3. Five major Decisions in Developing Advertising Campaign.
4. Developing Sales Promotion Campaign.
5. Public Relations (PR)
PERFORMANCE CONDITIONS:
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Advertising Program, Sales promotion Campaign and Public Relation:
1. Developing Promotional Strategies: Push or Pull.
2. Integrated Marketing Communication Process.
3. Five major Decisions in Developing Advertising Campaign.
4. Developing Sales Promotion Campaign.
5. Public Relations (PR)
Define marketing
Participants in the integrated
communication
process (MCP). marketing communications
process 1. Show-and-tell 1. Worksheet.
Determine different 2. Role playing. 2. Transparency
Advertiser (Client).
participants in the 3. Brainstorming.
Advertising Agency.
integrated MCP. Media Organizations.
Marketing Communication
Specialist organizations.
Collateral Services
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE DEVELOPING PROMOTIONAL COURSE CODE BBSSM1201
STRATEGIES
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Advertising Program, Sales promotion Campaign and Public Relation:
1. Developing Promotional Strategies: Push or Pull.
2. Integrated Marketing Communication Process.
3. Five major Decisions in Developing Advertising Campaign.
4. Developing Sales Promotion Campaign.
5. Public Relations (PR)
5 MS
Determine different
1. Mission: What are advertising objectives?
Major Decision in
Developing 2. Money: How much can be spent? 1. Show-and-tell 1. Worksheet.
Advertising 2. Role playing. 2. Transparency
3. Message: What message should be spent 3. Brainstorming.
Campaign.
4. Media: What media should be used?
5. Measurement: How the result should be
evaluated
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE DEVELOPING PROMOTIONAL COURSE CODE BBSSM1201
STRATEGIES
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Advertising Program, Sales promotion Campaign and Public Relation:
1. Developing Promotional Strategies: Push or Pull.
2. Integrated Marketing Communication Process.
3. Five major Decisions in Developing Advertising Campaign.
4. Developing Sales Promotion Campaign.
5. Public Relations (PR)
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE DEVELOPING PROMOTIONAL COURSE CODE BBSSM1201
STRATEGIES
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the Advertising Program, Sales promotion Campaign and Public Relation:
1. Developing Promotional Strategies: Push or Pull.
2. Integrated Marketing Communication Process.
3. Five major Decisions in Developing Advertising Campaign.
4. Developing Sales Promotion Campaign.
5. Public Relations (PR)
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE COMMUNICATION PROCESS AND COURSE CODE BBSSM1201
PROMOTION PLANNING
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate the role, importance of communication and communication process.
1. Definition:
Two parties.
Define and Information passed from one
Determine person to another. 1. Show-and-tell 1. Worksheet.
importance of 2. Role playing. 2. Transparency
communication and 2. Communication process:
3. Brainstorming.
communication
Sender
process.
Encode
Message channel
Feedback
Decode
Receiver
3. How Does The Communication
Process Model Work For Advertising?
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE The Advertising Media COURSE CODE BBSSM1201
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to appreciate different advertising media and explain ways to choose and finding
an effective advertising media.
5. Business-to-Business Advertising.
6. Direct Response Advertising
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE THE ADVERTISING AGENCY COURSE CODE BBSSM1201
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to explain different raisons to use a specialist agency and determine variety of
methods to Compensation Agency.
PERFORMANCE CONDITIONS:
BBSSM 1201
COURSE TITLE THE ADVERTISING ETHICS & SOCIETY COURSE CODE BBSSM1201
PRE-REQUISITE BBSSM1101 CREDIT HOURS 3
PASSING GRADE C- Semester 2 Year 1
THEORY HOURS 2 PRACTICAL HOURS 2
COURSE LEARNING OUTCOMES/COMPETENCIES: Upon completion of this course, the students should be
able to determine different role of advertising in society and analyze relationship
between advertising and ethics.
3. Discussion Questions
PERFORMANCE CONDITIONS: