PRODUCT & BRAND MANAGEMENT

ASSIGNMENT
ON

BRAND EQUITY
Semester: 3rd

SUBMITTED BY:
Radhika Gandotra (45-MBA-16)
Sno. Contents Page
no.
1 Introduction of Brand Equity

2 Sources of Brand Equity

3 Building Brand Equity

4 Measuring Brand Equity

5 Managing Brand Equity

6 Brand Feelings

7 Brand Resonance

8 Brand Experience

9 Designing & Implementing Branding

Strategies
10 Product & Brand Failures

11 Bibliography & References