Académique Documents
Professionnel Documents
Culture Documents
COLLEGE OF BUSINESS
BJTM 3023
INDUSTRIAL ENGINEERING
TITLE:
SUBMITTED TO :
PUAN RISYAWATI MOHD ISMAIL
BACKGROUND OF PEPSICO
PepsiCo is a leading global snack and beverage company operating in four major business
segments such as Frito-Lay North America, PepsiCo Beverages North America, Quaker
Foods, and PepsiCo International. The company manufactures, markets and sells a variety of
salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages
and foods. The company has leading market share in many of its product categories, and its
presence in all major emerging economies positions the company for continued growth well
into the future. It has operations in almost 200 countries and has made a market shift towards
healty an environmentally friendly products in the last few years.
Pepsico is listed as to 10 efficient company in the world because the company doing :
At PepsiCo, they are committed to achieving business and financial success while
leaving a positive imprint on society. Performance with purpose is as the heart of
every of their business. They believe financial achievement can go hand-in-hand with
social and environmental performance. Their approach to superior financial
performance is straightforward-dirve shareholder. Their performance with purpose
agenda is comprised of tree platforms such as:
3. Market positioning
Market positioning is one of the most important aspects of Pepsico listed as top 10
efficient company. It has been a leader and gaining market share in each of its core
businesses and strives to continue in recognizing under-marketed target regions
throughout the world to continually gain market share from its competitors.
PepsiCo has created one of the largest and most opportunistic and unique companies
around. Through it is use of integrated marketing communications it has created a
brand name and product that is unique to all others. It strives to globalize is business
abroad with its Frito-Lay product line, Tropicana juices, and Pepsi beverages. It
continues to find different and un-tapped target markets around the world to gain
market share from its competitors. It also continues its innovation of products to adapt
to a changing global economy which has been a key to its success in the past and will
be key to its success in the future.
5. Improvement project
“We are definitely focused on vastly cutting our energy use,” he adds. “However, for
the energy that we do use, we want to be as renewable as possible, and we’re primarily
doing that through solar energy and landfill gas.”
With “ performance with purpose” programe, company will have respect to water,
climate change, agriculture, packaging and waste. Many healthy product will be
developed and company will attract consumers in the world to use the product that
produced by PepsiCo company.
While the resources use efficiently, by 2008 at Gatorade and Tropicana plants saw a
combined 25 percent improvement in energy use and 13 percent improvement in its
water use per unit of production.
3. Market positioning
The fact that PepsiCo has many different product lines and business ventures that
incorporate its name creates many different target markets for each of its products.
With market positioning, the company will do the market segmentetion to focusing on
what consumers wants and who are the consumers.
5. Improvement project
PepsiCo had been listed as the top 10 efficient company in the world because they implement
many actities to improve their productivity for getting consumer in the world. The
“performance with purpose” program is the important planning that company had been doing
to know overall about their marketing and what should they do to be the top 10 efficient
company in the world.
REFERENCES
http://www.directessays.com/viewpaper/26043.html
http://www.usbusiness-review.com/content/view/1431/31/
http://www.pepsico.com/Purpose/Sustainability/Performance-with-
Purpose.html