OBJECTIVE OF INTERNSHIP TRAINING

Through internship training students can get an exposure of actual working environment in an
organization. The main objective of the study is to familiarize with the frame work and method
of organization working.

 To know how Jayasurya works and operations performed in each department.

 To know the employee and employer relationship and co-ordination.
 To show up the different product range of Jayasurya Aqua Minerals
 To know the overall development of Jayasurya Aqua Minerals.

COMPANY PROFILE

Jayasurya Aqua Minerals s a Coimbatore based company that exclusively deals with water
having a vast range of mineral water, swimming pool & Spa equipment and water treatment
systems globally. Jayasurya Aqua Minerals is approved from Indian Standard & Quality Control
Authority

NATURE OF BUSINESS:
Jayasurya Aqua Minerals is a unique in sense of its nature of business the company exclusively
deals with water related product. In India it provides mineral water, spa equipments, and water
treatment systems, water treatment plants, at domestic and commercial level. The company
provides the installation, maintenance and services.

PRODUCT INFORMATION:
This quotation is about 19 liter mineral water bottle. Jayasurya Aqua Minerals is the second
largest company in India which deals in 19 liter mineral water bottles. Throughout the India
Jayasurya Aqua Minerals is providing services at public, Government and private sector. The
company has honor to have various national/multinational companies in its clients list.

This water is purified by reverse Osmosis process and the necessary minerals are added which
are essential for human body. Through advance technology physical and biological contaminates
are removed and make the water fit for drinking and portable. All process of water treatment and
its packing is observed in a highly hygienic environment and scaled.

SERVICE
Jayasurya Aqua Minerals provides free delivery service on weekly basis at your door step. Term
and conditions are set at the time of account opening. It prioritises its delivery services. It also
provides after sale services with a high level of commitment.

VISION
"Making our customers winners by constantly exceeding their expectations"

MISSION STATEMENT
At Jayasurya Aqua Minerals we aim to serve the needs of our customers and build value for our
stakeholders by continuing to remain an efficient and profitable company. At the same time we
hope we are creating an environment where talented and exceptional people want to work. We
are committed to providing our employees with opportunities for personal and professional
growth that they can find nowhere else. We are dedicated to operating our facilities with the
utmost respect for the communities and environment in which we live and work.

CORPORATE MISSION
 Put the customer first always.
 Be flexible to the customer’s needs.
 Adhere to the highest quality standards.
 Think innovatively but make informed business decisions.
 Deliver results

POLICIES
Business policies will continue to evolve and adapt to a changing world, our basic foundation is
unchanged. The time of origin of our company, and reflects the basic ideas of fairness, honesty
and a general concern for people. Jayasurya Aqua Minerals is committed to the following
business policies in all countries, taking into account local legislation, cultural and religious
practices. Jayasurya’s business objective is to manufacture and market the company’s product in
such a way as to create value that can be sustained over the long term for shareholders,
employees, consumers, and business partners. Jayasurya Aqua Minerals does not favor short-
term profit at the expense of successful long-term business development. Jayasurya Aqua
Minerals recognize that its consumers have a sincere and legitimate interest in the behavior,
beliefs and actions of the company behind brands in which they place their trust, and that without
its consumers of the company would not exist.

Jayasurya Aqua Minerals believes that, as a general rule, legislation is the most effective
safeguard of responsible conduct, although in certain areas, additional guidance to staff in the
form of voluntary business policies is beneficial in order to ensure that the highest standards are
met throughout the organization.

Jayasurya Aqua Minerals is conscious of the fact that the success of a corporation is a
reflection of the Professionalism, conduct and the responsible attitude of its managements and
employees. Therefore recruitment of the right people and ongoing training and development are
crucial.
Jayasurya Aqua Minerals continues to maintain its commitment to follow and respect all
applicable local laws in each of its markets.

The policies formed by the Jayasurya Aqua Minerals are for every employee of Jayasurya
Aqua Minerals e around the world. The Jayasurya Aqua Minerals brand follows these above
mentioned policies and does not make their own policies. Members of Jayasurya Aqua Minerals
are strongly committed to the company, its development, its culture and its policies. Apart from
professional skills and insight, the capacity and willingness to apply these policies are the main
criteria for progressing in the organization, regardless of origin, nationality, religion race, gender
or age.
CONSUMER CONFIDENCE

The Consumer Confidence department is the scientific heart of the Jayasurya Aqua Minerals
Quality System. Consumer confidence and trust has been fundamental to its success over the
years. Its wide range of expertise is made available to R&D scientists, operational and technical
units and businesses.

It covers five main areas:

o Consumer safety that guarantees the delivery of safe products.

o Product compliance that combines all aspects related to the legal compliance of
Jayasurya Aqua Minerals products.

o Consistent quality that involves all measures for the delivery of Jayasurya Aqua
Minerals products with a consistent level of quality.

o Consumer preference that ensures our products demonstrates superior

organoleptic and nutritional quality.

Occupational and environmental safety that combines all aspects related to the Safety
of workers and the environment. Safety evaluation requires extensive scientific skills in
the two areas of Health and safety: analytical method development and science-based risk
assessment. Ingredients also need to be analyzed for authenticity and allergens. Leading
edge packaging expertise also has a role to play in ensuring both quality and safety of
Jayasurya Aqua Minerals products. Anticipation of food safety issues is guaranteed
through a systematic screening of scientific and technical literature and evaluation by our
network of experts for case-adapted responses.
Industry Profile

Water forms an essential part of every living being. After air, water is the most important
necessity for life. Water plays a number of functions for the body. It serves as the body's
transportation system, it acts as a lubricant, it regulates the body temperature etc. The eulogy for
water is an unending thing. In fact more than 2/3rd of the human body is made of water. The
importance of water for human body can be well accessed from the fact that if the amount of
water in our body is reduced by just 1-2%, we feel very thirsty. If it's reduced by 5%, our skin
will shrink and we will have difficulty moving our muscles and if it's reduced by 10%, we will
die. Moreover with this commodity being a human necessity it makes best sense to do business
in. As a normal human being requires on an average needs 2-3 liters of water every day and
world population is more than 6 billion (growing at 2-3% annually), the business opportunity is
humongous and the potential is largely untapped. These facts about water added to the growing
number of cases of water borne diseases, increasing water pollution, increasing urbanization,
increasing scarcity of pure and safe water etc. have made the bottled water business quite
lucrative. In addition with getting pure drinking water from municipal taps in cities and towns
becoming a luxury the scenario has become so lucrative in business sense that the opportunity is
being misused by a number of companies especially in our country. These companies are selling
plain tap water under the name of mineral water and are be-fooling consumers. The situation has
got aggravated by lack of awareness among common people about mineral water and also due to
lack of initiatives on part of the government both on count of setting stringent norms as well as
on taking action against non-compliers. In fact one of the major factors for flourishing of the
sector is the public fear that water supplied by civic bodies is impure.

HISTORY OF MINERAL WATER

INTERNATIONAL SCENARIO
POPULARITY OF MINERAL WATER
The tradition of bottled water and mineral water is not very old. Even in western countries the
practice of bottled drinking water started in 1950s. The trend of having mineral water gained
grounds in the market. Since ancient time people have used water from mineral springs,
especially hot springs, for bathing due to its supposed therapeutic value for rheumatism, arthritis,
skin diseases, and various other ailments. Depending on the temperature of the water, the
location, the altitude, and the climate at the spring, it can be used to cure different ailments. This
Started the trend of using mineral water for drinking purpose to exploit the therapeutic value of
the water. This trend started gaining momentum in mid 1970s and since then large quantities of
bottled water from mineral springs in France and other European countries are exported every
year.

The concept of bottled has been quite prevalent in western countries due to greater health
consciousness and higher awareness about health and hygiene. The international standards
regarding bottled water are so stringent that for a particular brand of water to be certified as
bottled water it has to get approvals on four levels: federal, state, trade association and individual
company levels.

In United States, the bottled water industry is regulated on four levels: federal (by the U.S. Food
and Drug Administration as a food product), state, industry association, and individual company.
EPA (Environment Protection Agency) regulates public water systems. FDA regulates bottled
water that crosses state lines.

BACKGROUND OF INDIAN SCENARIO

In 1967 Bisleri set up a bottling plant for manufacturing and marketing its mineral water
but failed. The brand was later sold off to Parle in 1968-69. Mineral water market had its seeding
as early as 1968-69 when Parle Group acquired the Bisleri brand from Bisleri of Italy for
launching Soda water but later launched bottled water also. The launch at that time was a big
flop as concept of buying water that too in bottled form was not accepted by the Indian public.
The market remained dormant for quite long (for a period of 20 years or so). The market
throughout this period was formed only by the premium products that too available through 5-
star hotels. In early 1990s with onset of liberalization policy by the Indian government , coming
in of cola majors, sell off of local soft drink brands of Campa, Thumps up, Gold Spot etc by
Parle to Coke and other factors led Bisleri to test waters again. Bisleri re-launched its bottled
water in 1994. By this time with exposure of media and exposure to international life styles,
deteriorating levels ofpotable water, increase in a number of water borne cases, increase in
awareness about health and hygiene and other related factors led to acceptability of concept of
mineral water. The market has not looked back ever since then and has grown leaps and bounds
to such an extent that a number of genuine as well as fly-by -night operators have entered it to
milch it.

TYPES OF WATER

ARTESIAN WELL WATER:

Bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock
or sand) in which the water level stands at some height above the top of the aquifer. Another
name for bottled water. Accordingly, drinking water is water that is sold for human consumption
in sanitary containers and contains no added sweeteners or chemical additives (other than
flavors, extracts or essences). It must be calorie-free and sugar-free. Flavors, extracts or essences
may be added to drinking water, but they must comprise less than one-percent weight of the final
product or the product will be considered a soft drink.

2. MINERAL WATER:
water containing not less than 250 parts per million total dissolved solids may be labeled
as mineral water. Mineral water is distinguished from other types of bottled water by its constant
level and relative proportions of mineral and trace elements at the point of emergence from the
source. No minerals can be added to this product.

3. PURIFIED WATER:
Water that has been produced by distillation, deionization, reverse osmosis or other
suitable processes can be labeled as purified bottled water. Other suitable product names for
bottled water treated by one of the above processes may include "distilled water" if it is produced
by distillation, "de-ionized water" if the water is produced by deionization, or "reverse osmosis
water" if the process used is reverse osmosis.

4. SPARKLING WATER
Water that after treatment and possible replacement with carbon dioxide contains the
same amount of carbon dioxide that it had at emergence from the source.

5. SPRING WATER
Bottled water derived from an underground formation from which water flows naturally
to the surface of the earth. Spring water must be collected only at the spring or through a
borehole tapping the underground formation finding the spring.

6. WELL WATER:
Bottled water from a hole bored drilled or otherwise constructed in the ground, which
taps the water of an aquifer.

PURIFICATION PROCESS
Purity and safety are two major factors that should be taken care in sourcing and
processing of bottled water. Under ground water is used by it for filling the water. Underground
spring is carefully selected based on its portability and pathogen free water. Great care goes in
tapping this source. Only water below 25 meters is tapped. This is to avoid any surface
contamination to percolate and mix with underground water source. Area surrounding the water
collection tube at the surface is protected and kept clean. The underground water goes through
seven stages of purification process which is as follows.

1) CHLORINISATION
First of all water is taken out from six bore wells and stored in the tank and chlorine is mixed in
it. This is done to remove bacteria from water.

2) SAND FILTRATION
Chlorine mixed water is passed through seven layers of sand in a tank. This way all the major
bacteria are taken out from water.

3) CARBON FILTER
After sand filtration water is passed through carbon filter to remove the chlorine that was mixed
earlier.

4) ULTRA FILTRATION
Under this method water is passed through a filter, which has the pores of .2 microns, and even
the biggest r of bacteria is of .5 microns, hence through this filter even the remotest bacteria and
dust particles are taken out.

5) REVERSE OSMOSIS
As per the law TDS (total dissolved solids) are required to be maintained at the level of 70 - 110
ppm, through reverse osmosis TDS is maintained at 100 ppm.

6) OZONISATION:
Under this method ozone gas is mixed with water.

7) ULTRA FILTRATION:
Under this method ultra violet rays are passed through the water to kill water. This is basically a
precautionary step to purify water as after reverse osmosis no bacteria remain in water.
After whole this process at last step bottles are passed through a white screen where a
quality in charge inspect each and every bottle to ensure that there are no dust particles in
the bottles and if they are found then those bottles are rejected.
LABELLING
STANDARD PERTAINING TO LABELING OF PRODUCT IN THE INDUSTRY:
 Label should have consumer brand name.
 Label should have the name of the product category.
 Label should have name and address of the manufacturer.
 Label should have net weight or volume.
 Label should have the batch number.
 Label should have the name of source or place of origin of the product.
 Label should have the date of packaging.
 Label should have the date of expiry.
 Label should have direction for storage.
 Label should have treatment for disinfections.
 Label should have the license or certification from the concerned authority.

ORGANIZATION STRUCTURE

JAYASURYA AQUA MINERALS (Pvt.) Ltd - Company Profile Snapshot

BRAND NAME: BONUS
2009 Sales: 4380000 bottles
Major Industry: Mineral Water
Sub Industry: Diversified Mineral Water Services
Country: INDIA
Employees: 50
Board of directors: P. Jayakrishanan and N.Kanagaraj
PLANT PROFILE

SAND FILTER
The sand filter is used for the simple filtration from water of visible dirt or suspended
matter (turbidity) due to silt, sand, organic matter, and rust type particles. These units use sand or
gravel as the filter media, and are effective in removing sediment and cloudiness from water.
Sand filters must be back washed periodically to clean the suspended matter from the filter
media and flush it down the drain.

ACTIVATED CARBON FILTERS

Activated carbon filters are primarily used to remove objectionable tastes and odors from
water, and are effective in removing chlorine. These filters contain activated carbon, a form of
charcoal with high adsorptive qualities. As water is brought into contact with these activated
carbon particles, the taste and odor constituents are retained in the carbon, resulting in a taste and
odor free water. The granulated filters must be periodically back washed, and the carbon cleaned
and replaced from time to time.
SEDIMENT CARTRIDGE
Food Grade imported housing of 20 inch size, using sediment cartridges, model PPF20 are used
after Activated Carbon Filter, for extra fine filtration.

ULTRAVOILET PURIFIERS
Ultraviolet Water Purifiers are used to effectively get bacteria free water. It utilizes germicidal
ultraviolet lamps that produce short wave radiation lethal to bacteria, viruses and other
microorganisms present in water. UV Purifiers offer rapid water treatment without heat or
dangerous chemicals – often for the lowest cost available by any means.

LIST OF TOOLS & PLANTS

1. Center Lathe 5 Nos.
2. Shaper 18” stroke 1 No.
3. Radial Drill 1 No.
4. Pedestal Drill 4 Nos.
5. Sheet Rolling Machine 4’ 1 No.
6. Sheet Rolling Machine 5’ 1 No.
7. Bending Press (Manual) 2 Nos.
8. Hydraulic Press 1 No.
9. Hand Press 2 Nos.
10. Sharing Machine 2 Nos.
11. Plasma Cutter 1 No.
12. Argon Plant 2 Nos.
13. Welding Generator 2 Nos.
14. Welding Plant 10 Nos.
15. Butt Welding Machine 1 No.
16. Gas Welding Equipment 3 Nos.
17. Lifters 2 Nos.
18. Different type hand machine/tools
Grinder, Drill, Cutter, Etc. for in house and site jobs.
19. Technical Store All standard parts, flanges, bands, tee, sockets etc. SS & MS sheets,
channels, Angles, strips & rods. MS & SS pipes, square box etc.
20. Electrical Store For testing & repairing electric equipments.

PRODUCTION DEPARTMENT
In macroeconomics production is the act of making things; in particular the act of making
product that will be traded or sold commercially. Production decision concentrates on what
goods to produce, how to produce them, the cost of producing them and optimizing the mix of
resource inputs used in there production. This production information then can be combined with
market information (like demand and marginal revenue) to determine the quantity of product to
produce and optimum price.

Product design is based on:

· Consumer acceptance
· Manufacture capability
· Developing capability
· Quality consideration
· By product possibilities

Under production department Company have these following units:

· Quality assurance Department
· R & D Department
· Maintenance Department

Quality assurance Department:

A separate quality assurance department is functioning in this unit to ensure that all the products
meet the required quality. The quality assurance dept. is entrusted with the responsibility of
preparing quality control plans and measures and evaluating product quality.
Important Function
1. The department makes sure that the raw materials comply with the quality specifications by
collecting samples. Raw materials are accepted if it conforms to specified quality and are
rejected if the raw materials do not comply with the specified quality.
2. The department checks the quality of output after the completion of each stage of
production.
3. The department attends the customer complaints on quality aspects and takes
corrective action.
4. The department ensures that necessary actions have been taken for the assurance of
quality of the final product.

R & D Department:
A well- equipped and well-organized R & D department is functioning under Cera Sanitaryware
Ltd to develop new products and to improve the existing products. The department conducts
detailed research before the introduction of every new product. The company is giving more
attention and importance on R & D.
The R & D department is playing a vital role in the success of every products of the company.
The human resource of R & D division includes qualified chemists and trained laboratory
technicians whom implements internationally acknowledged analytical procedures. It can be
stated the reason for the increasing use of the company’s products is the effort of its R & D
department, which formulates quality products.

Maintenance Department
The maintenance department is responsible for the smooth and proper working of all the
machines. This department ensures that all the machines are maintained properly which is
necessary for the uninterrupted flow of production. The maintenance department is headed by
maintenance in charge and he is assisted by maintenance staff. The maintenance department
performs mainly 3 types of maintenance works namely:
  Preventive maintenance
 Periodic Maintenance
 Break down Maintenance

Preventive maintenance
The maintenance works done for the prevention of machine break down is known as preventive
maintenances. Lubrication, oiling, greasing etc. are the examples of preventive maintenance.

Periodic Maintenance
Periodic maintenance is done monthly or weekly and it is a part of preventive maintenance.
Examples of periodic maintenance are cleaning and over hauling.

Break down Maintenance:

Break down maintenance is done at the time of breakdown of machines. Break down of
machines are informed to the department when it occurs and the department attends the problem.
PERSONNEL DEPARTMENT
Personnel Department has got a vital role to play in every business organization. It can be stated
that without the active involvement personnel dept. no work can be done in the organization
whether it is production work or managerial work. The Director heads the personnel dept. of
Jayasurya Aqua Minerals and he is assisted by managers and other staffs. All the recruitment
selection and Placement and salary fixation jobs are done by this Dept.

In this unit of company, there is a total strength of 20 employees the number of chief staff is 7.
The contractor to whom they have been given fixes the remuneration of those employees.

Human resource is present in abundance and skills are traditionally inherited. The owner usually
deals with management issues and marketing related activities. Most of the labor is semi skilled
and are trained on job. There is no specialized marketing or accounts department. They facilitate
their sales only on the basis of personal contacts and no proper accounts are maintained therefore
certain problems related to tax return, monitoring and evaluation are faced.

WORKING HOURS
The overall working of this unit takes place in a single shift i.e. from 8.30 to 5.30, two tea breaks
and lunch break is given between this timing.

Function of Personnel Department

 Salary computation
 Salary disbursement
 Leave Marking
 Attendance
 Manpower Planning
 Recruitment
Jayasurya obtains its employees for performing both administrative and operative jobs through
various modes. Lower level and middle level employee are being selected from the local area
itself where as managerial employees are recruited by the following modes.
 Newspaper Advertisement
  Weekly Advertisement

Selection procedure
The company place advertisement for the prospective employees and the application received for
different post are scrutinized by the personal dept. All the application are scrutinized or the basis
of the selection criteria followed by the company. The company for different jobs has fixed
different qualifications. For production workers, technical qualification is compulsory where as
for managerial employees minimum qualification is graduation R&D and quality assurance
employeeshoul d be Graduate with Diploma / UG degree. Qualification for Finance In-charge is
C.A. with relevant experience.

Interview
Interview is a formal consolation to evaluate the aptitude of prospective employee it is face- to-
face and observation method to evaluate whether the candidate is suited for the post to which he
has applied After the interview the interviewer comes to know about the skills and abilities of the
candidate.

Final selection
Candidates who successfully complete the interview will be selected to the particular job.

Placement and orientation

Placement is the final step in the selection process. It is the process of assigning the employee
with the job for which he/she has been selected. Proper placement is necessary in order to avoid
employee turnover. Proper placement also helps in reducing the rate of absenteeism and accident
rates.

Training
Employees are given adequate training in order to make them familiar with the work for which
he/she is selected. Both on the job and off the job training is given to the employees. Through
training employees are imparted with the basic knowledge and skills for the effective
performance of job.

Remuneration system
Remuneration package of Cera Sanitaryware Ltd is fixed in accordance with the common
industrial standards. The fixation and disbursement of remuneration is entrusted with the
personal department.

The components of employee remuneration in Jayasurya Aqua Minerals are as

follows:
1. Salary/Wages
2. Provident fund
3. ESI
4. Bonus
5. Labor welfare fund

The contribution to P.F. and ESI are done in accordance with section 5 of the employees PF and
miscellaneous act of 1952. The remuneration to workers is subject to revise after negotiation
between union and management. Percentage increment is made after discussion with unions.

Attendance Control
The company issues an attendance card to every general worker, which contains particular
columns for each day of every month. The security at the gate will mark the attendance in the
card and in the register, which is kept with him .Particular registers are maintained for
managerial staff. Total attendance is calculated with this card in every month and wages and
overtime wages are calculated.

Leave
The company provides total of 13 days public holidays plus Sundays in a year. Sick leaves are
also allowed to workers for sufficient period. Maternity leave is allowed to women workers.
Other welfare facilities
First Aid
The company is maintaining a first aid box, which contains first aid medicines.

Recreation
The company organizes an annual meet of its employees every year. It includes cultural activities
performed by the employees.
MARKETING DEPARTMENT
The Marketing Department is responsible for all sorts of activities including the
promotion, advertising and tools used for generating demand. The Marketing department is also
responsible for arranging stalls and functions for the Promotional and official reasons
respectively. These stalls are conducted in different public places so that more of the people
become aware of the importance of products that ensure quality. These stall activities remain
active for around 4-5 days. Thus, in a month 4-5 such stalls are managed. After a stall activity
finishes, the person who conducted the stall activity has to report to their seniors about the
response they received from the public and the number of new customers they have been able to
attract during their stall activity.

SALES DEPARTMENT
The Sales Department is responsible for carrying out the sales of Jayasurya Aqua
Minerals covering Coimbatore, Tiruppur and Nilgiris districts. To conduct the sales efficiently
and effectively, there are some territories that have been assigned some area of Lahore. The area
managers administer these territories. Monthly, the Area Sales Managers are assigned with the
targets by the upper management. This helps in creating competition among the territories like
some territories covers these areas respectively.

For carrying out the transaction easily, the DSR are provided with a handbook. The
handbook keeps records of the data of the retailers. All this data is stored in the system thus,
keeping the system updated. At the start of the month, the target for the sale of the mineral water
is set and all the Distributions have to achieve that target by the end of the month that helps in
increasing the productivity. The sales target varies with the season. For example, in summers, the
consumption of mineral water is more as it is in summers.

Also, the monsoon season affects the sales of the mineral water .When it is the end of the
month, all the distributions submit in their report to the Sales and Distribution Manager that
contains the percentage of the target achieved including the quantity sold by each route.
Channel of distribution of Jayasurya Aqua Minerals.
The Channel of distribution of the company is functioning very well to meet the aim of reaching
the product to customers at the right time. Following is the chain of distribution of the company.

Finished bottles are taken by super stockers from the company and it is the Super stockers who
supply the products to the distributors.

CUSTOMER SERVICES
 Delivery at customer premises on schedule day & routing time.
 Ensuring delivery on special request forwarded by customer services.
 Attending all delivery related complaints in time.

WAREHOUSING
 Procure a warehouse as per Jayasuraya’s Standards.
 Ensure all Safe Quality Standard
 Maintain a clean environment.
 Minimize store losses.
ACCOUNTING
 Maintain audited accounts of the business.
 Provide in time reports to JayasuryaManagement.
 Make claims as per company guidelines & verify data.
 Ensure efficient operation.

GENERAL
 Adhere & act on all policies/decisions by Jayasurya’s Management.
 Close liaison with Sales Management for Target Achievement.

STYLE OF WORKING
Jayasurya is profit and customer oriented organization rather than system and strategy
oriented. The products are manufactured at low-cost and sales are made at high price. All the
departments of Jayasurya are related to each other along with their independent working.
In order, to improve their working and their level of service they provide to their customer,
weekly and monthly meetings are held.

These meetings discuss the following things.

 Performance level of employees
 Progress at territory level and as a whole
 Sales of the organization
 Where an improvement is required

The working/activities of division include the following features:

 Selling through proper transportation
 Area storming for creating awareness
 Stall activities
 Rewards offering scheme
 Taking feedback from the customers
 Providing service for chiller maintenance and technical problems
This activities/working of the organization involve the basic principles of marketing, client
service, public relation, planning, organizing, leadership and communication whose brief
description are as follows: The basic principle of Jayasuryain marketing is to provide its
customers with quality product at reasonable price.

For communication at national and international level there are various ways to communicate
that are as follows:

 Universal and direct telephone lines

 Fax
 Email
 Letters

MAIN STRATEGY OF JAYASURYA

Every organization has forms some strategy to follow. Therefore, strategies adopted by
Jayasuryathat have proved fruitful are as follows:
 Consumer communication
 Product availability and development

CONSUMER COMMUNICATION
With the help of electronic media, advertisements boards, banners, advertising on
Newspapers, pamphlets, brochures, handouts and by the stall activity of marketing department;
interest of the customer is developed and awareness is brought among people about the healthy
living that can be achieved by healthy and clean drinking water.

PRODUCT AVAILABILITY
From time to time activities such as area storming, discovering new places or areas are
being done thus, making the distribution equally available everywhere.
Finance Department and Accounting Department

The most dominant and big department in JAYASURYA is accounts department. The
department is headed by a chief accountant and under him a cashier is shown in the hierarchy
that coordinate the overall activities of the chief accountant and along with him the new
management appointed its own accountant to have a check and balance over the financial records
and business activities.

The chief accountant is the person who is enjoying the authority in the organization after MD.
Most of the decisions that he makes by his conservative approach to do the things are not in the
benefit of the organization.

The department processes all the formal accounting practices in order to give information to the
management, to the share holders and to the government in the form of different financial
statements etc.

The persons in this department are very much exhausted by the personality of their ultimate boss
who is the chief accountant, and it is not only their saying but I do observe all the activities of
that cool and rigid personality, at the moment he is giving order for some document or statement
on the same time he is going to snub the person that why are you doing the work and leave this
work and do this new work. This factor basically demotivates the employee in the department
and they do not show loyalty for the organization.

All the accounts department is computerized and all the process of general voucher entry to the
formation of reports are done with help of computers. The different persons having their
designation of senior accounts officer and junior officers are working on their terminal and
directly report to higher management and the chief accountant.
Creditors:

 Mr. R.Rajesh is an accounts officer responsible to handle the record and transactions of
creditors i.e. purchases. He records each and every purchase .In it, he deals with all the
purchase of raw materials, containers etc. from local market and as well as from
purchases.
 He also deals with the payments of the creditors and the promise dates to the customers
for receiving their cheques.
 Most of the creditors are very much annoyed from Jayasurya by not paying them on the
promise date. This is destroying the credibility of the organization in the market as well
in the customers.

Debtors

 In the same manner, one accounts officer is to so the same nature of job but for debtors.
The person concerned is Mr.M.Gopalan. He deals with sales.
 The documents under his concern are invoices, sales register, party ledger and a monthly
trial balance that he makes from these documents.
 He is the very competent person and also deals with the banks loans and the personnel
Department and the payroll on the computerized software.

Cash Handling:

 Mr.Venkat is the cashier in JAYASURYA Aqua Minerals. He is responsible to maintain

a specific amount of cash to give to the employees as their salaries, daily allowance and
for other petty expenses.
 He pays the amount after seeing the passed voucher signed by a competent authority. He
is a competent person but the company is not using its qualities and efforts and always be
busy in the cash affairs and banks instead of being in the office.
  After the acquisition he is also taking care of the shares department along with his
original job and for this neither he nor any person doing extra from his job is paid for the
jobs they are doing in spite of their original work.

Junior Accountant
The junior accountants are for the purpose of making sales invoices and for the production
orders. They keep all the records and accounts details for the finished goods used in the whole
regions and making the sales invoices and the challans for the production and sales orders.
The whole finance department is under the crisis because the people here are just demotivated
due to sudden acquisition of the Berger and drastic downsizing has made the worker’s
loyalty against the organization and secondly the behavior of their ultimate boss make them just
to pass the time only to the minimum level and not to put extra efforts in the organization.

The performance of the sales employees is daily evaluated by the regional sales manager and is
being reported to the general manager. Senior sales manager has divided the all four sales
officers in to different areas of consideration as industry, commercial, government bids and
tenders, decorative etc. the sales officers of Jayasurya are very kind to tell the process and
procedure and they guide me about the process of order taking to the collection of the money.

Their procedure starts from the order copies , usually there are four copies of order taking,
Ø One copy to the customer
Ø Second to the production
Ø Third to sales officer
Ø Billing copy

The commercial order lead time is 2-3 weeks and for the industrial one there are 4- weeks.
The sales force of Jayasurya goes through the market as per their specified areas. Jayasurya has
very small marketing and promotional activities to promote its wide range of products. The
orders are taken on the basis of personal relations and on the behalf of very sound good will in
the market of old customers and especially in the field of government and defense departments.
Up till now the sales force has dual nature of job that is to sale and market the product as well.
Burt by the hiring of an experienced marketing person the administration is planning to go for
the marketing activities.

The major loss which is going to be occur is the continuous reduction in the commercial as well
as the industrial customers due to very slow and less effective production & promotion
processes.
Although factory have still potential industrial as well as commercial buyers, but the thing is that
firm is losing the customers not on the basis of quality but mismanagement of the key resources
of the organization and by this they are losing their valuable customers.

General Consumers:
This is the most important category of consumer because it constitute the major portion of
JAYASURYA’s sales. This category use decorative items for the use in decorating their houses,
shops etc.

COMPETITORS OF JAYASURYA AQUA MINERALS

Every organization or we can say that every business run by any company faces competition in a
competitive market. Jayasurya is a regional company. It has competitors in local market. Now
The competitors of Jayasurya are mainly the global brands that includes

 BISLERI
 AQUAFINA
 KINLEY
 ARC
 AQUASURE
 ANDAVAR Minerals
Even though there are less competitors in the market but still Jayasurya is facing a very tough
competition. There has been great competition faced by Jayasurya as MNC companies are
acquiring the market.

SWOT ANALYSIS OF AQUA SAFE

STRENGTHS
The strengths of JayasuryaMineral Water including Water Treatment Plants, Water
Filtration & Spa Equipment:
 Company’s name Aqua Safe” signifies the quality image high standard and quality
product
 Loyalty from customers is also the major strength for the company
 Employees are also loyal due to the decentralized culture of company
 People trust on products due to the proper health and safety measures.
 The strength of Jayasuryais its imported raw material & Filtration Equipment, which
strengthens its image.
 Being a multinational company it has the capability to attract more customer than the
local companies
 Company has the ability to compete in a dynamic environment
 Company always adapts the new technology

WEAKNESSES
The weaknesses are as follows:
 There is not much margins for retailers to prefer its sales
 They need to provide the Accessories like water dispensers
 The distribution cost is high as compared to the competition in the local market
 Company mostly advertises its products through print media, advertisement of mineral
water is not so better on electronic media like TV ads
OPPORTUNITIES
 They have an opportunity to expand or capture the market by adding its product line.
 They have the opportunity to offer bottled water at shops like Nestlé Pure Life for resale
purpose.
 They can also capture the market of domestic customers more aggressive strategies and
offers.
 Company can open separate stores to eliminate retailers.
 Recently, they have created an opportunity for themselves by introducing Water Filters in
the market.
 Company is trying to open stores in universities.
 They can provide incentives to retailers to increase sales volume.
 Company can enter in ice Food/beverages products.

THREATS
 Existing companies are increasing their product lines that can prove to be a threat in the
coming years.
 Company like ANDAVAR is giving more discounts to retailers as compared to
distributors due to which retailers prefer its products for sale.
 As compared to the local competitors, our distributor cost is very high. As Jayasurya
Mineral Water has to maintain and obey the standards.
 Some companies are competing on the basis of cost.

LEARNING OUT OF INTERNSHIP TRAINING

PERSONAL LEARNING
Personal learning is a moral and ethical obligation set by a person to move in a mellow
way to excel in present and future. During the internship I realized following duties.
 Cohesiveness
 Ever Ready For Challenges
 Broad vision
 Learning from Cradle to Grave
 Always Create Opportunities
 Open Communication with the Boss
 Appearance

COHESIVENESS
A team player can achieve more than an individual. Good coordination and cooperation
with Peers and other staff members can impulse a person to perform better in difficult situations.
During my internship I noticed that the degree of cohesiveness among the Jayasuryaemployees is
high, that is why nestle is achieving its target quite efficiently.

EVER READY FOR CHALLENGES

If a person can handle problems and challenge adequately, he can grow especially in
Marketing field where everything is presently dynamic.

BROAD VISION
“THINK BIG”
Think positively to avoid any kind of discrepancy and hurdle in your task. Positive
thinking and broad vision helps you to achieve something different and new.

LEARNING FROM CRADLE TO GRAVE

Latest researches and journals can be very helpful in order to generate new ideas. At
nestle, Sales department offers many new courses to the employees to upgrade their knowledge.
ALWAYS CREATE OPPORTUNITIES
“Don’t wait for opportunities always create opportunities”
“Time & Tide Waite for None”
If you are able to create opportunities, success is yours. Now the question is how? The answer is
very simple, by generating new and useful ideas for the organization.

OPEN COMMUNICATION WITH YOUR BOSS

To avoid any kind of misunderstanding with your boss, communicate freely with him.
During my internship I analyzed that; “People don’t leave the organizations they leave their
bosses” So be friendly with your staff and boss and communicate freely to avoid organizational
Switching.

APPEARANCE
“Treat yourself as a product”
Attractive appearance can be very useful to impress others. A professional should be dressed up
properly to influence others.