COMPARITIVE ANALYSIS

Comparative Analysis also described as comparison analysis, is used to measure the financial
relationships between variables over two or more reporting periods. Businesses use comparative
analysis as a way to identify their competitive positions and operating results over a defined
period.

The item-by-item comparison of two or more comparable alternatives, processes, products,

qualifications, sets of data, systems, or the like. In accounting, for example, changes in a
financial statement's items over several accounting periods may be presented together to detect
the emerging trends in the company's operations and results. See also comparability analysis.

QUES 1: Do you know, what is mutual fund?

YES 95

NO 5

YES
NO
From the above Pie Chart, it is clear that everyone is not aware about mutual fund.95% people
known what is mutual fund because they aware about share market.

QUES 2: Is mutual fund risk free?

YES 63

NO 37

YES
NO

We know that mutual fund is not always risk free. According to the customers who know what
is mutual fund, they also know it is not always risk free. Problem has that some
people are not aware about mutual fund.37% people don’t know it is risk free or not.

QUES 3: Do you want to invest your money in mutual funds?

YES 78
 NO 22

YES
NO

As shown above chart 78% people want to invest money into the mutual fund because they
have interest in mutual fund, maximum customers want to invest their money into the
mutual fund because their interest decreased inequity market as they know that in this
field, risk is low compare to share market.

QUES 4: If yes which AMC (asset Management Company) you will prefer?

RELIANCE MUTUAL FUNDS 45

HDFC MUTUAL FUNDS 37
OTHERS 18

RELIANCE MUTUAL FUNDS

HDFC MUTUAL FUNDS

OTHERS
From the above Pie chart, which is according to the primary data collected, clearly
shows that “Preference of investors are based on high return, liquidity and growth of fund”
i.e. investors give their preferences to that fund which gives them high return. 45%
customers like to the Reliance mutual fund. 37% customer’s belief HDFC mutual fund & other’s
mutual fund having 18% preferred.

QUES 5: Among the following which mutual fund house is the better fund house in the terms of
products?

RELIANCE MUTUAL FUNDS 55

HDFC MUTUAL FUNDS 35
OTHERS 10

RELIANCE MUTUAL FUNDS

HDFC MUTUAL FUNDS

OTHERS

5 5 % p e o p l e t h i n k t h at r e l i an c e m u t u a l f u n d i s t h e b e s t o p t i o n w h e n i t
c o m e s t o t h e diversified products, followed by 35% for HDFC & 10% other.
QUES 6: Which fund house is better in terms of fund performance in long and short run?

RELIANCE MUTUAL FUNDS 53

HDFC MUTUAL FUNDS 33
OTHERS 14

RELIANCE MUTUAL FUNDS

HDFC MUTUAL FUNDS

OTHERS

5 3 % p e o p l e t h i n k t h at r e l i an c e m u t u a l f u n d p r o v i d e s b e s t r e t u r n i n s h o r t %
L o n g r u n period , followed by 33% for HDFC & 14% others.

QUES 7: How many AMC’s mutual fund do you have?

ONE 54
TWO 32
MORE THAN TWO 14

ONE
Investors have more than two type mutual fund, it is 14%. They want earn maximum profit from
mutual fund. These customers want to increase number of units and also invest other plan like
saving plan.

QUES 8: Which AMC provides better service?

RELIANCE MUTUAL FUNDS 57

HDFC MUTUAL FUND 33
OTHERS 10

RELIANCE MUTUAL
FUNDS

HDFC MUTUAL FUND

OTHERS

57% respondents feel that Reliance Provides better services as compared to others.

QUES 9: Do you have Reliance Mutual fund?

YES 54
NO 46
 YES
NO

45 respondents owns Reliance Mutual fund (54%).

QUES 10: Are you satisfied by the services provided by reliance mutual fund?

YES 96
NO 4

YES
NO

96%customers of reliance are satisfied with the services p r o v i d e d b y Reliance Mutual

fund and the rest 4% are not satisfied. Customers of today are better educated, better
informed, m o r e d i s c r i m i n a t i n g , m o r e sophisticated and are more individualistic.
What they value in a mutual fund transaction has dramatically changed.
SUMMARY

 A lot of people know about mutual fund as they take it as Equities in stock market.
 Some of the Respondents are not willing to invest their money in mutual
funds, because they don’t know the difference between horizon of risk in share
market and mutual funds.
 Most of Respondents are willing to invest their funds in mutual funds because
they know that Mutual funds are less risky as compared to equities.
 Most of respondents buy Mutual Funds of those companies which provide them
better returns, products, flexibility and Liquidity. This shows that today buyers are
rationale buyers.
 Most of respondents believe that Reliance Mutual fund’s performance is much
better as compared to other players in market in both long and short run.
 CHAPTER- 5

CONCLOUSION
FINDINGS
1) Most of the investors want guaranteed return from investment.
2) Every fund has some what percentage in debt product to avoid high risk in
market.
3) Investors are aware of mutual funds they do not invest in proportionate.
4) Midcap fund has high risk but potential of high returns.
5) Most of the investors are interested in a bank that too in saving deposit and it is
very popular tool of investment.
CHAPTER – 6
RECOMMENDATIONS