Académique Documents
Professionnel Documents
Culture Documents
M_F. HO RANOVM
NOT FOR DISTRIBUTION
1 . INTRODUCTION
indicates that the ant : tobacco group has 'some archival records "
660704707
C
Memorandum to Allen R . trivia
April 12, 199 0
Page 2
680704708
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Memorandum to Allen R . Purvis
April 1 3 , 199 0
Page 3
680704709
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Memorandum to Allen R . Purv is
April 13, 199 0
Page 4
that were included in a booklet Hill & Knowlton gave to new clients :
When John Hill died in the late 19 7 01, the firm was the largest
public relations firm in the world . Hill S Knowlton is now a subsi-
dia ry of the WPP Group of London, England .
660704'710
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Memorandum to Allen R . Pu
April 13, 199 0
Page 5
680704711
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Memorandum to Allen R . Purvis
April 13, 199 0
Page 6
oping and implementing its public relations agenda until late 1968
when its contract was allowed to expire . Hill & 1L owlton's rela-
1969 when leopard Zahn left Hill & Knowlton to establish his own
consisting of "correspondence
"
1 and non-correspondence ," was cram -
diately catalogued . The copies of letters, memoranda and othe r
cations with the firm's many clients are arranged alphabeti-
cally,'t just as theywere in Hill's files . The non-correspondence
subset is arranged by topic and includes drafts of Hill', two books,
newsletters, speeches, clippings and other printed material . The
documents in the non-client files were made available to the public
and the file names were listed in the register to the collection ,
660704712
Memorandum to Allen EL Pervis
April 1 3 , 199 0
Page 7
they became available for public review in April, 1989 . The exis-
tence of the client files is noted in the register but no file
names are give , and balance of a sho rt age of personnel and funds
the HSErS does
n not intend to catalog the client files . However,
the TSBC materials within these files are easily accessible because
the file folders are clearly labeled and the years contained in
each carton marked on the outside . It was here that Pollay found
the documents reportedly referenced in his article .
680704713
Memorandum to Allen R . Pu rv is
April 13, 199 0
Page 6
that motivated creation of the r1RC and that the industry's reasons
for creating the TSRC had more to do with selling tobacco than
with getting at the t ruth about smoking and health .d One such
document reveals that R .S . Reynolds explored the possibility Of a
unilateral respons to the crisis before subscribing to the joint
effort . "Suggested Approach and Co mm ents Regarding Attacks on Use
680704714
Memorandum to A ll en R_ Purvis
April 13, 199 0
Page 9
680704715
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Memorandum to Allen R . Purvis
April 13, 199 0
Page 1 0
included in "A Frank Statement ." Hill wro te, "Until new scientific
data or facts are available that the Company could tell the public
about, it would seem that they will have only a variation of the
above message to communicate" -- a prediction which could be
employed by a plaintiff's attorney to show just how li tt le the
industry's position has changed since 1953 .
joint action was reached . The next day, Hill A Knowlton met with
hoe of the tobacco executives to explore a short list of topics
which included the question : Are you ready to accept the concept
that public health and public welfare are a sacred responsibility
and are paramount to all ether co siderations?'H Assuming an answer
in the affirmative, the Hill c Knowlton
n document listed the
available alternatives :
T Three co s
Ignore the charges, hope the crisis sub-
sides and depend upon consumer desire
and habit to maintain long-term smoking
volume ;
This commitent
." is reflected in the warding of "A Frank
Statement
660704716
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Memorandum to A ll en R . Purvis
April 13, 199 0
Page 11
Wain (Lorillard) lent their ideas and perspectives to the plan for
the TIRC .a
660704717
Memorandum to Allen R . Purvis
April 13, 199 0
Page 1 2
tion of
G80704718
C
andum to Allen R . Purvis
April 13, 199 0
Page 13
show that "the 9Proposed program dated December 24, 199, (a refer-
ence to 'Preliminary Recommendations" ) was reviesee3 and accepted
In general by all present . This included agreement with the urgency
of getting such a program under way immediately . " The group also
agreed to release "a frank statement of the cigarette manufacturers'
position on the recent lung cancer publicity" as soon as possible .
This statement was to be placed as an advcrtisementsince . .
680704719
Memorandum to Allen e . Purvis
April 13, 199 0
Page 1 4
the preparation for placement of "A Frank Statement ." The majority
680704720
All,, F. PurVi
facturers used the TIRO to cloud the issues and confuse the public .
680704721
C
anaum to Allen R. Pu
April 13, 199 0
Page 1 6
ttohle9 I
The very first problem to establish some public
Confidence in the industry's leaders themselves, so that
the public will believe their assertions of their own
Interest in the public health . . . .
problem 7
To reassure the public, and still instinctive fears,
this interim when definitive facts for giving complete
still lacking
yare ; when scientific doubts mos t
rebels ; and when new "unfavorable' information can emerge
from rsome laborator at any time, to act as a bomb shell
on the whole tobacco industry -- if it has meanwhile
tried to pooh-pooh the unfavorable finding to date . . .
.
proble_.
How to validate this message of assurance . .For the
public, a issue touching the deepest of human fears and
instinctsnis involved - the issues of uncontrollable
disease and death . Hence cigarette companies eight not
readily be forgiven, if their approach to this proble m
stemmed only from eagerness to protect their a ings,
and if they twisted the research of medical s e (which
seeks to save en) into a device to save stockholder
, s
sso7047zz
andum to Allen F . Purvis
April 13, 199 0
Page 1 7
Problem 6
we have one essential job . . . .Stop public panic,
without even getting in the position of giving false
assurances, or of giving false emphases . . . .
680:04'723
C
Memorandum to Allen R . Pu rv is
April 13, 199 0
Page 1e
tives of the TIRO which was given to candidates for the Research
680704724
C
Memorandum to Allen R . Pu rv is
April ll, 199 0
Page 1 9
that "The Scientific Director shall not be charged with the problems
680/04725
C
Memorandum to Allen R . Purvis
April 13, 199 0
Page 20
680704726
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Allen R . Ynr,1S
April 13, 199 0
Page 21
680704727
Memorandum to Allen R . Purvis
April 13, 199 0
Page 22
680704728
C
Memorandum to Allen It Pu rvis
April 13, 199 0
Page 2 3
made .20 Edell tried to show that the research supported by the
Tobacco Industry Research Committee was never intended to find out
some kind of Rost Factor, s mething that was internal to the smoker,
660704729
Memorandum to Allen R . PUNTS
April 13, 199 0
Page 24
under the guidance of the Research Director and the SAB g98 rBut of
equal importance were .
660704730
Memorandum to All,, R . Purvis
April 13, 199 0
Page 2 5
I've heard stores [sic) . Said one research scientist to Me, His
research stinks .' Another, '2 know he was taken off a team of
interviewers, because he put words in people's mouths .'" Cancer
680704731
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Memorandum to Allen R . Purvis
April 13, 199 0
Page 26
680704732
C
Memorandum to A ll en R . Purv is
April 13, 195 0
Page 2 7
turers .'x25
680704733
C
Memorandum to Allen R .
April 13, 199 0
Page 2 B
lecturers tried to hide what they knew about the dangers of smoking,
that they tried to suppress unfavorable research while encouraging
irrelevant o safe" research, and that these tactics were directed
toward the 1'IRC's main purpose, which was to reassure smokers that
smoking would not harp them . Plaintiffs will find support in these
documents for the allegation that "protecting the industry" meant
convincing the public that the industry was sincere its desire
to resolve the cigarette smoking and health issue .2 8
tists Who were appointed to the SAS, and that certain scientists
did make puffin statements promoting "the other side of the contro-
ray ."
680704734
Memorandum to Allen R . Purvi
April 13, 199 0
Pace 2 9
bars for the SAD . It fell to the company research directors (the
Indust ry Technical Committee) headed by A . Grant Clarke, to seek
out the scientist who would fill that job . The Committee a un-
tered a discouraging reluctance on the part of scientists to become
aff il iated with the TIRC . Public relations activities continued
at full speed, while the research part of the plan faltered, in
the absence of a knowledgeable and committed leader-29 Dr . Harold
Larry Stewart, a respected pathologist employed by the United States
Public Health Service (the National cancer institute) was first
offered and declined the appointment . At One point, in March, the
committee was led by Clarke to believe that Or . Albert Tannenbaum3O
'would consent to the position of Scientific Director, if only he
could be satisfied of the objectives of th e TZRC and the indepen-
dence of the position . Grant Clarke accordingly drew up a set of
"around mutes" which included a sho rt statement of the purposes
and objectives of the TIRC .
29 . Staff Memo No . 10, March 23, 1954, states, 'Staff has handled
hundreds of interviews and phone calls and much a espondence
with medical people, chemists, laboratory and equipment spe-
cialists, and others offering suggestions Or anting to do
specialized work Careful files i
being maintaine to be turned over to the director whe n s
d chosen meanwhile, interest in the Committee continue s
high, with the a staff receiving many calls from the various
news and information media . "
660704735
C
TSRC decided to proceed with selection of the SAB . There was the
1954, reflected Hill's active interest in the search for BAB mem-
bers . At one point, Hill suggested that Dr . Max Cutler be con-
sidered for appointment to the SAM, describing him a "student
of the problem in which we interested," a past "witness in court
cases,` and monsoon who "gets along wonderfully wi th people . Hill
sent Cutler's favorable quote from the White Paper (discussed later
in this memorandum) to George Whiteside (Chadbourne & Parke), who
as a member of the TSRC Law Committee was involved in Clearing
candidates for the SAS .
660701736
r
Memorandum to Allen R .
April 13, 1 99 O
Page 31
of 36K, TIRC has succeeded in getting some of the top cancer expe rt s
in the country to join its advisory board ." Dr . Little consented
to move to the position of Research Director in Jul', 1954 .
680704737
C
Memorandum to Allen R . Purvis
April 13, 199 0
Page 3 2
680704738
Memorandum to Allen H . Purvis
April 13, 199 0
Page 33
680701739
Memorandum to Allen R . Purvis
April 13, 199 0
Page 34
seled that the 'llRC should "continue its present policies and acti-
6&0704740
c
Memorandum to Allen R . Retain
April 13, 199 0
Page 3 5
strongly a positive stand against the charges made against smoking .'
as had been hoped . Bert Coss wrote to Hill in March, 1954 : "The
subject is hardly dying down . "
680704741
C
Memorandum to Allen R . Purvis
April 13, 199 0
Page 3d
"full marshalling and statement of the case for tobacco to date ."
Hill received support for his plan to put tobacco's case forward
more assertively . A January It, 1955, letter from George Weissman
response . And, a letter from Paul Hahn to John Hill dated February
680704742
Memorandum to Allen R . Purvis
April 1 3 , 199 0
Page 37
680'704743
Memorandum to Allen R . Purvis
April 13, 199 0
Page 38
Plaintiffs will argue that the white Paper was just one
more attempt by the industry to offer reassuring "science" to suck-
you which we can quote" for the White Paper . The statement is
680704744
Memorandum to Allen R . Purvis
April 13, 199 0
Page 3 9
6807(4745
C
Memorandum to Allen R . Purv is
April 10, 199 0
Page 40
680704746
Memorandum to Allen R . Par
April 13, 199 0
Page 4 1
680704747
April 13, 1990
Page 4 2
680704748
Memorandum to Allen R . Purv is
April 13, 199 0
Page 4 3
placement with a s,lected magazine writer ." The writer was not
880704748
C
Memorandum to Allen R . Purvis
April 13, 199 0
Page 44
6607040750
C
Memorandum to Allen R . Purvis
April 13, 199 0
Page 4 5
There was the suggestion that both the TIRC and the ACS
650704751
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Memora ndum to Allen R . Purvis
April 13, 199 0
Page 4 6
John Hill noted, his article is to cover the positive aide Of the
690704752
C
memorandum to Allen It . Purvis
April 13, 199 e
Page 4 7
66090.1'753
Memorandum to Allen R . Purvis
April 13, 199 0
Page 4 8
66070475}
C
the TIRO . The pamphlet he was writing for the American Cancer
Society was a so of great Concern to Hill & Knowlton .
6S0t04l5y
C
and others The public relations progress report for 1954 noted
680704756
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Memorandum to Allen R . Purv is
April 13, l99 0
Page 5 1
men whose opinions about tobacco and health were more emotional
than objective .
rankly ,
680104'75
Memorandum to Allen R . purvis
April 13, 199 0
Page 5 3
efforts :
AEN'RTISffiG CTAIM L
GS0704758
Memorandum to Allen R . Purvis
April 13, 199 0
Page 5 ]
680704759
C
660704760
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memorandum to Allen P . Purvis
April 1 3 , 199 0
Page 55
SIRMAR Y
ment and support existing charges against the industry . The pos-
ments also contain some useful information that may help defense
680704761
r
68OtO47s8