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SEO Report

January 2014

Scope of the report:

- Current status of Search engine visibility vs. Search traffic


- Keyword activity summary
- SEO efforts analysis on the targeted markets
- Landing pages progress
- New keyword opportunities

Each section contains the technical and content findings following the progress evaluation in January 2014, as well as
the goals for the next reporting period. We plan to continue our SEO efforts for Google Mobile and focus on optimizing
the landing pages for this market.

Contact us at seoreports@mydomain.com
Date range: Last 30 days

Current status of Search engine visibility vs. Search traffic

This section presents the evolution of your website's traffic during the last 30 days.

We noticed an overall traffic growth of 5% which was determined by our latest optimization efforts to increase the visibility in the search
engine. We expect this growth to be reflected also in the revenue from the next reporting period.
Our next step is to continue with the optimization and focus on minimizing the funnels drop-offs.

Contact us at seoreports@mydomain.com
Page 2 of 16
Date range: Last 30 days

SEO Report
www.allrecipes.com

5% 2%
52% 3%
30% 1%
24%

36,896 55,958 285 0.77%


VISITS REVENUE TRANSACTIONS CONV. RATE

0 1 2

VISITS REVENUE TRANSACTIONS

36,896 55,958 285

Organic Paid Search Referral Direct Social Email Campaigns Display

Contact us at seoreports@mydomain.com
Page 3 of 16
Date range: Last 30 days

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

0
6-Jan 9-Jan 12-Jan 15-Jan 18-Jan 21-Jan 24-Jan 27-Jan 30-Jan 2-Feb 5-Feb

Organic Paid Search Referral Direct Social Email Campaigns Display

Visibility Score All

Contact us at seoreports@mydomain.com
Page 4 of 16
Date range: Last 30 days

Keyword activity summary

This section presents the overall keyword ranking progress during the last 30 days.

The number of keywords for which we rank higher this month grew by 3%. Following our analysis, we noticed that this ascending
evolution brought your website from Top 10 to Top 5 for 7 keywords.
For the next month, we plan to continue our optimization efforts and focus on the keywords for which we are not currently in Top 10.

Contact us at seoreports@mydomain.com
Page 5 of 16
Date range: Last 30 days

SEO Report
www.allrecipes.com

3%
3%
1% 2%

3 5
MOVED UP MOVED DOWN
SERPs

326

0% 0%

0 0
NEW RANKINGS NO LONGER
RANKING
First Page 160 Not first page 166

163 Keywords over 2 Search Engines

Top 1 Top 3 Top 5 Top 10 Top 20

126 157 160 160 161

Contact us at seoreports@mydomain.com
Page 6 of 16
Date range: Last 30 days

Keywords over position range


160

140

120

100

80

60

40

20

0
07 Jan, 08 Jan, 09 Jan, 11 Jan, 12 Jan, 13 Jan, 14 Jan, 15 Jan, 16 Jan, 17 Jan, 21 Jan, 22 Jan, 23 Jan, 24 Jan, 25 Jan, 28 Jan, 29 Jan, 30 Jan, 31 Jan, 01 04
2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 Feb, Feb,
2014 2014

1-5 6-10 11+

Contact us at seoreports@mydomain.com
Page 7 of 16
Date range: Last 30 days

Branded vs Unbranded rankings by position


130
120
110
100
90
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31+

Unbranded Branded

Contact us at seoreports@mydomain.com
Page 8 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

SEO efforts analysis on the targeted markets

This section presents the ranking positions that moved up in the search engines, from the previous reporting period.
Positions are displayed in comparison mode for Google and Google Mobile. During the last 30 days, we noticed a faster growth in rankings on
the mobile market, which is a result of our local optimization efforts.
For the next reporting period, we plan to continue monitoring closely the mobile market, which was recently added to our campaign, and
prepare an on-page optimization plan.

Contact us at seoreports@mydomain.com
Page 9 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

SEO Report
www.allrecipes.com
National Targeted Keywords
www.allrecipes.com cuisinart.com

Keyword Filter: (Moved Up) Google Mobile Google Mobile


chicken breast recipes 1 1

carrot cake 1 1 2 3

ground beef recipes 1 1

stuffed shells 1 1 4 1

salmon recipes 1 1 4 1

crepes 1 1 8 5

red velvet cake recipe 1 2 2 1

chicken salad recipe 1 1

chicken pot pie 1 1

banana bread recipe 2 1 2 1

beef stew 2 3 2 3

healthy recipes 3 1

Local Targeted Keywords


www.allrecipes.com cuisinart.com

Keyword Filter: (Moved Up) Google Mobile Google Mobile


shrimp recipes 1 1 2 1

peach cobbler 2 2

banana bread 2 1

Contact us at seoreports@mydomain.com
Page 10 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

Recipes
www.allrecipes.com cuisinart.com

Keyword Filter: (Moved Up) Google Mobile Google Mobile


shrimp recipes 1 1

chicken breast recipes 1 1

ground beef recipes 1 1 1 1

salmon recipes 1 1

Contact us at seoreports@mydomain.com
Page 11 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

Landing pages progress

This section shows a 30 day evolution of the home page, and of the landing pages we have created at the beginning of our campaign, that
currently rank on the first page of the search engines targeted.

For the Google market, we plan to continue the on-page optimization strategy, while for the Google Mobile market we would like to start
improving the responsive design on the recently created landing pages.

Contact us at seoreports@mydomain.com
Page 12 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

SEO Report
www.allrecipes.com
broccoli recipes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/side-dish/vegetables/broccoli/ 1 1

mashed potatoes Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/basic-mashed-potatoes/ 5 1

roasted pumpkin seeds Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/roasted-pumpkin-seeds/ 3 1

spaghetti recipe Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/pasta/spaghetti/ 4 1 1

green bean casserole Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/grandmas-green-bean-casserole/ 4 1 1

breakfast casserole Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/breakfast-and-brunch/breakfast-casserole/ 1 1

Contact us at seoreports@mydomain.com
Page 13 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

chocolate chip cookies Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/best-chocolate-chip-cookies/ 2 1

spaghetti squash Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/spaghetti-squash-i/ 2 1

peach cobbler Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/fresh-southern-peach-cobbler/ 2 2 1

guacamole recipe Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/guacamole/ 3 2 1

shrimp recipes Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/seafood/shellfish/shrimp/ 1 1 1

cupcake recipes Google


Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/desserts/cakes/cupcakes/ 1 1

Contact us at seoreports@mydomain.com
Page 14 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

New keyword opportunities

This section presents the new keywords for which we would like to create new landing pages during the next reporting period. The
commercial value of each keyword is reflected in the Average monthly searches and the Cost per click columns.
We estimate a number of 3 landing pages to be ready within the next 30 days.

Contact us at seoreports@mydomain.com
Page 15 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013

SEO Report
www.allrecipes.com
www.allrecipes.com
Google
Keywords Filter: (Not Ranked) Position Competition Searches CPC
crab cake recipe Low 65,000 $0.72

crepes Low 60,500 $1.21

pancake recipes Medium 33,100 $0.72

blueberry muffins Low 60,500 $1.72

how to cook salmon Low 33,100 $1.18

Contact us at seoreports@mydomain.com
Page 16 of 16