22/04/2018 Tata Motors bets on turnaround plan to boost CV market share to 44% in FY18 - The Economic Times

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Tata Motors bets on turnaround plan to boost CV market

share to 44% in FY18
BY PTI | UPDATED: APR 22, 2018, 11.43 AM IST Post a Comment

NEW DELHI: Homegrown auto major Tata Motors saw its market share in commercial
vehicles (CV) segment in the domestic market inch closer to 44 per cent in 2017-18 riding
on its turnaround strategy which aims at regaining lost ground to rivals.

According to Society of Indian Automobile manufacturers (SIAM) data, Tata Motors sold a
total of 3,76,456 units of CVs in 2017-18 as against 3,05,620 units in 2016-17, a growth of
23.17 per cent.

The overall industry CV sales in 2017-18 were at 8,56,453 units in 2017-18 as against
7,14,082 units in 2016-17.

In terms of market share, Tata Motors increased it to

In terms of market share, Tata Motors increased it to 43.95 per cent in FY18 from 42.79
43.95 per cent in FY18 from 42.79 per cent in FY17.
per cent in FY17.

EXPAND
Last August, while addressing shareholders, Tata Motors Chairman N Chandrasekaran RELATED COMPANIES

expressed concern over the company's falling CV market share from a high of nearly 60
Tata Motors
per cent five years back and emphasised on the turnaround plan for its domestic business
with a special focus on the ailing commercial vehicles business.
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"FY18 has been landmark year for the CV business of Tata Motors. Reviving the domestic
CV business was one of the key focus areas in the company's turnaround strategy. We are delighted that we have gained good
momentum and shown growth on the back of strong product portfolio across segments and intense customer engagement," Tata Motors
President (Commercial Vehicles Business) Girish Wagh told .
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The execution of sales enhancement, rigorous cost reduction and timely product launches, delivered quick results on CV volumes,
market share grew and bottom-line improved during the year, he added.

"Besides significant ramp-up of production, structural de-bottlenecking of the supply chain and rationalisation of strategic supplier base
were also undertaken as major projects," Wagh said.

The company's domestic sales of medium and heavy commercial vehicles in FY18 stood at 1,68,013 units as against 1,48,901 units in
FY17, a growth of 12.83 per cent.

In the light CV category, Tata Motors posted a growth of 33 per cent in FY18 at 2,08,443 units as against 1,56,719 units in FY17.

On the outlook for the new fiscal, Wagh said, "With the successful last year, the company is now changing gears to move one level
higher with Turnaround 2.0 in FY19. We are confident that these measures will help us achieve our targets while improving our
performance and taking customer centricity to the next level."

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https://economictimes.indiatimes.com/industry/auto/tata-motors-bets-on-turnaround-plan-to-boost-cv-market-share-to-44-in-fy18/printarticle/63865898.cms
22/04/2018 Tata Motors bets on turnaround plan to boost CV market share to 44% in FY18 - The Economic Times

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https://economictimes.indiatimes.com/industry/auto/tata-motors-bets-on-turnaround-plan-to-boost-cv-market-share-to-44-in-fy18/printarticle/63865898.cms