BUSINESS MILK PIE CAKE

MILK PIE CAKE

By :

I GROUF
Class MB-1

Name :

Sulfian.S – 1711177
Nurfadillah Hasan – 1711417
Hamsina – 1711094
Syawal – 1711435
Fansisius Beni – 1711398
Katarina Rice – 1711406
Selviana Samara – 1711426

HIGH SCHOOL OF ECONOMICS

TRI DARMA NUSANTARA
MAKASSAR 2018
 List of Contents

Page

List of Contents ................................................................................. i

PART 1 BACKGROUND ............................................................... 1

A. COMPANY BACKGROUND ............................................ 1

B. PRODUCT CHOOSING BACKGROUND ........................ 1
C. EXPECTATIONS ................................................................ 1

PART 2 MARKETING MIX ............................................................ 2

A. PRODUCT ............................................................................ 2
1. PRODUCT NAME ......................................................... 2
2. PRODUCT LOGO .......................................................... 4
3. PRODUCT JARGON ..................................................... 4
4. PRODUCT COMPETITORS ......................................... 4
5. THE STRENGTHS AND THE WEAKNESSES
OF THE PRODUCT ....................................................... 5
B. PRICE ................................................................................... 5
C. PLACE .................................................................................. 6
D. PROMOTION ....................................................................... 6

PART 3 FINANCIAL ANALYSIS .................................................. 8

A. CAPITAL .............................................................................. 8
1. CAPITAL SOURCES ..................................................... 8
2. CAPITAL ADDTION..................................................... 8
3. CAPITAL EXPENDITURES ......................................... 9
B. COST BUDGET/COST ESTIMATION .............................. 10
1. PRODUCTION COST .................................................... 10
2. OPERATONAL COST ................................................... 11
3. PROMOTION COST ...................................................... 13
C. PROFIT MARGIN ................................................................ 14
 MILK PIE CAKE

PT.HAFISA KAFANA

Class : MB-1
Group : I ( satu )
Nama / NIM : Sulfian.S / 1711177
Nurfadillah Hasan / 1711417
Hamsina / 1711094
Fansisius Beni / 1711398
Syawal / 1711435
Katarina Rice / 1711406
Selviana Samara / 1711426

STIE TRI DARMA NUSANTARA

MAKASSAR 2018