Axis Institute of Higher Education Axis Institute of Higher Education

(Following Paper Code and Roll No. to be filled in your Answer Book)
(Following Paper Code and Roll No. to be filled in your Answer Book) PAPER CODE :BBA-404(N) Roll No.
PAPER CODE :BBA-602(N) Roll No.
BBA (Sem. –6)
BBA (Sem. –6)
EVEN SEMESTER # SECOND MID TERM EXAMINATIONS- 2016-17
EVEN SEMESTER # SECOND MID TERM EXAMINATIONS- 2016-17
Strategic Management And Business Policy
Strategic Management And Business Policy
Time: 1 ½ Hours Total Marks: 30
Time: 1 ½ Hours Total Marks: 30
Section - A
Section - A
Attempt all questions. (4×2=8)
Attempt all questions. (4×2=8)
5. What is vision? Explain with examples.
1. What is vision? Explain with examples. 6. Difference between vision and mission.
2. Difference between vision and mission. 7. Difference between goals and objectives.
3. Difference between goals and objectives. 8. Difference between strategic planning and long range planning.
4. Difference between strategic planning and long range planning.

Section - B
Section - B
Attempt any 3 questions. (4×3=12)
Attempt any 3 questions. (4×3=12)
5. Define the term strategic planning. Discuss its process and importance
1. Define the term strategic planning. Discuss its process and importance 6. Explain the term objective. Briefly elaborate various types of objectives.
2. Explain the term objective. Briefly elaborate various types of objectives. 7. What are the task and responsibility of top management.
3. What are the task and responsibility of top management. 8. What is strategic intent? Give its hierarchy with an examples.
4. What is strategic intent? Give its hierarchy with an examples.
Section - C
Section - C Attempt all questions. (2×5=10)
Attempt all questions. (2×5=10)
3. Define the term Corporate Strategy. briefly discuss its component
1. Define the term Corporate Strategy. briefly discuss its component and importance
and importance 4. Define the term business policy. Briefly discuss its nature and
2. Define the term business policy. Briefly discuss its nature and importance
importance