BSBMKG413 Promote products and services

Session 3
How can a flow chart help you
step through the process?
Purpose of this presentation
This presentation will introduce you to:
 an action plan list that can be represented in a flow
chart
 a useful software package

 explore the various applications of the software.

Flow chart steps
To plan a promotional activity draw up the list of steps to be
taken leading up to the promotion. Steps may include:
 sourcing the resources

 delivering the resources

 placing advertising

 preparing marketing material etc.

Microsoft Visio can dynamically illustrate an action plan flow

chart.
The next steps
What do you have to do now?
 Do class activities:

 View an online promotion and create a flow chart

that could have been used at the planning stage of the
promotion.
 Gain further skills with the Microsoft Visio
application.
 Complete ‘Creating action plans’ in the Student
Workbook before the next session.