BSBMKG413 Promote products and services

Session 7
Purpose of this presentation
This presentation introduces you to:

 avenues to network through personal channels

such as: Blog, YouTube, SMS, Facebook or
Twitter

 the commercial purpose behind some personal

communications.
Personal networks
We all have networks to which we belong and we can use
them personally and even non-personally. They can
directly or indirectly promote a product or service.

More personal networks include:

 Posting a blog, YouTube, SMS, Facebook or Twitter.

 These more personal avenues of communication are

now helping to promote goods and services.
 For example, for his latest film, Hugh Jackman used
comments on Twitter to promote the film.
The next steps
What you have to do now?

 Do the class activity – view a tertiary

institution’s promotional activity, then create a
mock promotional activity to promote this
course, posting it on Blog, Facebook or YouTube.

 Complete ‘implementing promotions through

social networks’ in the Student Workbook
before the next session.