A PROJECT REPORT ON

BUSINESS PLAN :- NT TRAVEL AGENCY

SUBMITTED TO

SHREE M. H. KADAKIYA INSTITUTE OF MANAGEMENT AND COMPUTER

STUDIES

AFFILIATED TO

GUJARAT TECHNOLOGICAL UNIVERSITY

CEC PROJECT REPORT

IN PARTIAL FULFILMENT OF THE

REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:-

NITA KANOUJIA (ENROLL. NO. : 177710592008)

TANIYA GULHATI (ENROLL.NO. : 177710592047)

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 INDEX

SR. PARTICULARS PAGE

NO. NO.
1. EXECUTIVE SUMMARY 4
2. DESCRIPTION OF BUSINESS 5
3. OBJECTIVES 6
4. MISSION 6
5. KEY TO SUCCESS 7
6. SWOT ANALYSIS OF NT TRAVEL AGENCY 7
7. PRODUCTS AND SERVICES 8
8. STRATEGY AND IMPLEMENTATION 9
9. INVESTMENT 12
10. COMPETITIVE ADVANTAGES 12
11. FINANCIAL DATA 13

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EXECUTIVE SUMMARY:

NT Travel Agency is the new establishment of Business from the owner. A Travelling
business is opportunities for the owner in the era of developing travelling
businesses. A NT Travel Agency is Provide the Tour packages and vehicle service in
rent.

A NT Travel Agency provides a holiday tour packages and adventure tour packages to
middle class family to rich people.

A Travel and Tourism industry of which travel agencies belong to is a big profitable
industry in the Bharuch.The opportunities that are available in the industry cuts
across service deliveries and product sales.

Our marketing strategy will be based mainly on ensuring customers know about our
existence and the service(s) we fulfill. Hence our intention is to make the right
information available to the right target customers. This will be done through
implementing a market penetration strategy that will ensure that we are well known
and respected in the tourism industry. We will ensure that our prices take into
consideration peoples' budgets, that these people appreciate the service(s), know
that it exists, and how to contact us. The marketing will convey the sense of quality
in every picture, every promotion, and every publication. Our promotional strategy
will involve integrating advertising, events, personal selling, public relations, direct
marketing and the Internet, details of which are provided in the marketing section of
this plan.

In order to achieve these goals, NT needs to focus on the following key areas:

 Effective segmentation AND targeting of Adventure travelers within the

larger travel market.
 Develop a repeat –business of Effective holiday package for the loyal
customers
 To Cover the competitive market
 To expands the business sales and growth

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DESCRIPTION OF BUSINESS:

NT travel agency intends to deliver leisure travel excursions to customers, and also
intends to guide customers in selecting a trip(s) based on pre-defined vacation
criteria. This analysis will be based on user profiles, set by the consumer, which
includes preferences such as:

 Budget
 Activities sought
 Destination, and
 Time of Travel

A traveler will hence be able to select areas of interest based on their preferences
and subsequently identify destinations to visit. The intention is to provide customers
with access to exclusive travel destinations, service to fully appreciate destinations
through information packages, not just sight-seeing, and access to special interest
travel according to the group's/individual's preferences.

Our services will be positioned very carefully: they will be of extremely high quality,
comfortable, informative and tailored to the client’s needs such that they will enable
individuals to have a greater appreciation of the natural environment and its
intricacies.

With time our marketing campaign will increase the awareness of our services in the
various market segments we shall be targeting. This is particularly so with the
organization looking at establishing a clear advantage(s) in an increasingly
competitive market. We will provide clients with the opportunity to focus on their
core activities whilst their transportation side needs are fully satisfied.

There is no experience in this business but having afull knowledge for how to run this
business smoothly. Our aim is to provide a good service to the customermake them
satisfied.

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OBJECTIVES:

Our business strategy will revolve around the need to provide quality service to our
various target customers, in the process fully satisfying their needs. This shall be
undertaken through recruitment of a professional team and the provision of good
quality custom-designed travel packages, catering to the client's particular needs.

We also intend to have well-designed brochures and other promotional material that
will enable clients to have an understanding of the types of services we offer and
advantages of utilizing them. In addition well-done, informative brochures, fact
sheets and business cards often have a triggering effect on clients contemplating
utilizing our services. Hence this will undoubtedly generate increased sales of our
service.

Main Objective:

 Continuously provide enjoyable quality excursions/trips on time and budget.

 Develop enthusiastically satisfied customers all of the time.
 Establish a market presence that assures short-term and long-term
profitability, growth and success.
 Contribute positively to our community and our environment.
 We are fully committed to supporting growth and development in the
tourism.

MISSION:
Internally we intend to create and nurture a healthy, exuberant, respectful, and
enjoyable environment, in which our staff are fairly compensated and encouraged to
respect the customer and the quality of the service we intend to provide. In addition
follow-up will be mandatory so as ensure customer satisfaction and make any
improvements as recommended by the customers in future. We seek fair and
responsible profit, enough to keep the financially healthy for the short and long
term, and to fairly remunerate employees for the work and effort.

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KEY TO SUCCESS:
The keys to NT Travel Agency success will undoubtedly be effective market
segmentation through identification of several niche markets and implementation
strategies.

Along these lines the company intends to implement advertising, personal selling
and direct marketing strategies to the target markets. Our personal selling marketing
strategies will rotate around keeping in touch with hotels and travel agencies for
major customers, and advertising for more individual customers.

Hence our key success factors will include the following:

 Excellence in fulfilling the promise

 Timely response to customers' requests
 Solid and fruitful strategic alliances
 Marketing know-how

SWOT ANALYSIS OF NT TRAVEL AGENCY:

STRENGTHS

SWOT
THREATS WEAKNESS
ANALYSIS

OPPORTUNI--
TIES

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STRENGTHS:

 Diversified client base

 Combination of skills in staff members
 Extensive advertising and marketing

WEAKNESS:

 Lack of reputation to our competitors

 New firm in the market
 A limited financial base compared to the major players in the industry
 Not much reference in the market
 Lack of clear strategic allies

OPPORTUNITIES:

 New market
 Travelling business are growing in the market
 New technology
 Emerging markets

THREATS:

 Existing competition
 Rising cost
 Government regulation

PRODUCTS AND SERVICES:

NT Travel Agency is going to offer varieties of services within the scope of the travel
industry in Bharuch. Our intention of starting our travel agency is to make a profits
from the industry and we achieve our business goals, aim and ambition.

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Our business offering are listed below:

 Travels and tours consulting and advisory services for individuals and
corporate clients
 Car rental services
 Booking for flight tickets
 Selling of travel related insurance policy cover, sales of travel guide book
 Hotel booking

STRATEGY AND IMPLEMENTATION:

Initially NT Travels will focus on the local market in the adventure travel sector. The
target customers will mainly include foreign tourists intending on sightseeing various
attractions.

 MARKETING STRATEGY:
One core element of our strategy will be that of differentiation from our
competitors. In terms of marketing we intend to ensure that our name and
services are marketed on an extensive basis so that customers are aware of
our existence. In price, we intend to offer reasonable and competitive prices
in comparison to competition and we need to be able to sustain that. Our
service marketing will strive to ensure that we establish long relationships
with clients.
Initial marketing and training expenses will be relatively high as we seek to
become known on the market and staff gets trained in the professional
provision of our services. This will be brought about by the development of
sales literature and advertising expenses.

 TARGET MARKET SEGMENT STRATEGY:

Our marketing strategy will be based mainly on making the right service(s)
available to the right target customer. We will ensure that our services' prices
take into consideration organizations' and peoples' budgets, and that these

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 people know that we exist, appreciate the value of our services, and how to
contact us. The marketing will convey the sense of quality in every picture,
every promotion, and every publication. Our intension will be to target those
individuals and groups looking for leisure activities and places to visit. We
realize the need to focus our marketing message and our service offerings.
We need to develop our message, communicate it, and make good on it. The
decision to establish strategic alliances with several hotels, lodges and travel
agencies is aimed at tapping our target market effectively and efficiently.

 PRICING STRATEGY:
NT travel agency will be competitively priced in relation to the dictates of the
market. Due to the introductory nature of our services we intend to
implement a penetration pricing strategy which will ensure that potential
customers are not frightened away by our prices, up until our services are
appreciated and fully operational. However this will dictate that our costs are
prudently kept so as to ensure our financial goals come to fruition. We intend
our income structure to match our cost structure, so as to ensure that the
salaries we pay to our employees to assure good service are balanced by the
cost we charge to the customer.

 PROMOTION STRATEGY:
This strategy will be based on primarily on informing potential customers of
the existing of our services and making the right information available to our
target customers.
The intention will be highlight the benefits of utilizing our services,which
include:
 Access to exclusive travel destination
 Service to fully appreciate destination through information
package and not just sight seeing
 Access the special interest travel according to the groups
preferences

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 In such a market we cannot afford to appear in or produce second-rate
material with poor labels that make our services look less than they are.
Hence we intend to leverage our presence using quality brochures and other
sales literature, including promotional material such as pens, complimentary
slips and pads.

We intend to spread the word about our business through the following:

 Advertising
 Personal selling
 Direct marketing
 Events
 Internet marketing

 SALES STRATEGY:
For the short term at least, the selling process will depend on personal
selling/networking and advertising to lure and inform potential customers
about the services we offer and the benefits of utilizing our services. Our
marketing does not intend to affect the perception of need as much as
knowledge and awareness of the service category.

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INVESTMENT:
In that business starting with the 30, 00,000

PARTICULAR AMOUNT

OWNER’S FUND 10,00,000

FRIENDS LOAN 10,00,000

BANK LOAN 10,00,000

TOTAL 30,00,000

Bank loan are more profitable because we are giving interest upon the loan, that
they are benefits for the income tax.

COMPETITIVE ADVANTAGES:

The level of competition in the travel agency line of business depends on the
location of the business and course of the niche of market.

NT Agency is set to the marketing and sales strategy to attract the customers.

 Advertisement on TV, Internet application, and through the websites

COMPETITORS:

 TOPAZ TRAVELS
 JAMADAR TRAVELS
 OWES TRAVELS
 KRISHNA TRAVELS

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FINANCIAL DATA:
STARTUP EXPENSE LIST OF BUSINESS:

PARTICULRS AMOUNT

INSURANCE 100000

LIESENCING 50000

MARKETING 15000

VEHICLE 2500000

COPUNSALTANS 80000

LEGEL 50000

RENT 120000

EQUIPMENT 20000

STATIONERY 5000

BRANCHES 25000

OTHERS 35000

TOTAL 3000000

BALANCE SHEET (Estimated):

PARTICULARS AMOUNT
TOTAL REVENUE 2,70,000

SALARY -90000

INTEREST -7500

LICENCES -5000

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REPAIR AND MAINTAINENCE -30000

RENT -60000

DEPRECIATION -15000

LEGEL -5000

TOTAL PROFIT 57500

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