A

RESEARCH PROJECT REPORT

ON
“CULTURAL DIVERSITY AT WORKPLACE : A SWOT
ANALYSIS”

Submitted in partial fulfillment of the requirement

For the award of degree
of
MASTER OF BUSINESS ADMINISTRATION
SESSION (2017-18)

SUBMITTED TO: - SUBMITTED BY:-

Mrs. Megha Bhatia Km. Rajrani
Assistant Professor MBA 4th Semester
Roll No. 16021033

IFTM UNIVERSITY, MORADABAD

 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed

in the development of this work and who influenced my thinking, behavior, and acts
during the course of study.

I also extend my sincere appreciation to Dr. Manjula Jain (Director, School of Business
Management) who provided her valuable suggestions and precious time in
accomplishing my project report.

I am thankful to Mrs. Megha Bhatia (Project Guide) for her support, cooperation, and
motivation provided to me for constant inspiration, presence and blessings.

Lastly, I would like to thank the almighty and my parents for their moral support and my
friends with whom I shared my day-to-day experience and received lots of suggestions
that improved my quality of work.

Km. Rajrani

i
 CERTIFICATE OF ORIGINALITY

I Km. Rajrani Roll No.16021033 a full time bonafide student of final year of Master of
Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby
certify that this project work carried out by me at “CULTURAL DIVERSITY AT
WORKPLACE : A SWOT ANALYSIS” and the report submitted in partial fulfillment
of the requirements of the programme is an original work of mine under the guidance of
the mentor “Mrs. Megha Bhatia”, and is not based or reproduced from any existing
work of any other person or on any earlier work undertaken at any other time or for any
other purpose, and has not been submitted anywhere else at any time.

(Km. Rajrani)
Date:__________________

(Mrs. Megha Bhatia)

Date:__________________

ii
 TABLE OF CONTENTS

S. No. Title- Page no.

Acknowledgement i
Certificate of originality ii

1 Abstract 1

2 Introduction 4

3 Objectives of the study 13

4 Scope of the study 14

5. Literature Review 15

6 Research Methodology 26

7 Findings and Analysis 27

8. Conclusion 33

9 Discussion 34

10. Recommendations and Suggestions 35

11 Implication of Future Research 39

Bibliography ---