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FSEM 1111-60

Project One: Repackaging “Yes We Can”
4-5 pages of text
MLA citation

Imagine you’ve been asked to be a youth representative/consultant for a
local branch of the Obama administration. The administration has allowed
you to select a particular component (or part of a component) of the Yes We
Can message/platform to present to an audience you think could be reached,
or hasn’t been reached, enough. Your job for this project, then, is to pick an
arm of the platform and re-package it for an audience of your own choosing,
using your own thoughts, your own words, and your own mediums of

Alternatively, consider that you’ve been asked to act as a representative that
opposes or offers another alternative to a particular element or arm of the
platform, and create a set of documents that effectively critiques this
element toward an audience that you feel could benefit from such critique,
or doesn’t know enough about criticisms of the platform of change proposed
by Obama.

In their request for your help, the administration encourages you to think of
a range of texts and genres to re-package (or critique) the platform. These
documents could be primarily text-based to solely visual, but they would like
to see what ideas you have before they decide to go with your rhetorical
campaign. Your job is to remember that you are re-packaging (or critiquing)
a certain element of Yes We Can, but also creating a campaign appropriate
for the administration by considering the primary rhetorical moves or
approaches made currently in the campaign, and how you might mimic or
change these to make your message effective to your readers.

(Hint: Use Obama’s speeches or the online Blueprint for Change at:
http://www.barackobama.com/issues/index_campaign.php, to know what
kinds of rhetorical moves are made, and how you might fit your new
campaign within such frameworks.)

In other words, there are some options here:
• Your campaign might be made of only textual components.
Write a proposal (4-5 pages) that identifies the element of Yes We Can
you’re focusing on, the audience you’re targeting, and outlines the
components of your campaign. For example, part of your campaign
might be to re-package the emphasis on investing in green energy
reform to the wealthy rather than middle class. Describe how you
would do this. Or describe components of a campaign you’ve come up
with concerning the plan to change the ethics of politics in Washington

e. For example. and the effectiveness of prose Rough Draft/Peer Response: 9/27 Final Project Due: 10/4 . but. convincing. mimics. (i. include a brief textual analysis of the rhetorical choices you made in your campaign written to me that explains the rhetorical choices you made to the audience you chose. include a letter that describes why the rhetorical moves you made are effective. In this case.) • Your campaign might be a combination of visual. in this case. aural. • How the project adopts. or a website under construction. • How the project utilizes peer feedback to create a polished and finished product • The overall project’s effectiveness in delivery. and how it shows an understanding of those principals or concepts. including arguments made. to voters in the 2012 election. you might create a short video or trailer for an element of platform that targets a specific audience. actually create one or more elements of your campaign (about 2 pages). As a part of your campaign or critique. use of evidence. and include a textual explanation of the rhetorical moves made in this campaign. and convinces the administration to accept your campaign. maybe a video on “New Energy for America” that gets senior citizens involved. explain the broadsides you’ll create. etc. explaining why these are appropriate. and textual components. Or perhaps a series of flyers that tells high school seniors about the $4K tuition credit for their volunteer service. and consistent with those already made or critiques of the platform (about 2-3 pages). or critically analyzes particular rhetorical components from Yes We Can to a differently chosen audience. Your campaign might be made of visual or aural components only. Your Project Will be Graded On: • How the project shows an understanding of a particular component of Yes We Can in order to understand rhetorical choices already made • How the project applies rhetorical principals and concepts learned in discussion.