Area: Velacheri Population: 50,000

1. CARS
Tata Indica Vista (Quadrajet) and Maruti Swift (diesel) – Displacement 1248cc
S.
Tata Indica Vista Maruti Swift
No.
1. Quadrajet engine (3 models) DDiS engine (2 models)
2. Price: Rs 4.19 – 4.70 lacs Price: Rs 4.65 – 5.17 lacs
3. Ground Clearance 165 mm Ground Clearance 170 mm
4. In-built CD/MP3 player - Yes In-built CD/MP3 player - No
5. Radial tubeless tyres Radial tyres

Segmentation
Tata Indica Vista Maruti Swift
Population 50,000 50,000
Target Segment 20,000 20,000
Target Customer 5,000 5,000
Projected Sales 300 550

2. TYRES
MRF Tyres and Apollo Tyres (Tubeless)
S.
MRF Tyres Apollo Tyres
No.
1. 15 patterns 6 patterns
Computer generated tread block
Mainly V/W speed rated with superb wet
sequence giving tyres long life and
2. and dry performance and asymmetric tread
structure profile cut resistant tread
pattern for maximum performance
compound
Multilayered reinforced steel belt
Special silica tread compound for better fuel
3. package with N-66 ply enhances
economy and wet performance
performances

Segmentation
MRF Tyres Apollo Tyres
Population 50,000 50,000
Target Segment 10,000 10,000
Target Customer 2,000 2,000
Projected Sales 250 100

1
3. TOOTHPASTE
Himalaya Dental Cream and Dabur Meswak Toothpaste
S.
Himalaya Dental Cream Dabur Meswak
No.
Available in 200g, 100g and 40g Available in Family pack, 200g, 100g and
1.
tubes. 50g.
2. Price: Rs 70, 38 and 16. Price: Rs 59, 30 and 15.
Contains 10 herbals like Neem, Scientifically formulated herbal toothpaste
3.
Babulla and Triphla. with pure extract of the Miswak plant
Tightens and reduces swelling of Help reduce tooth decay, fight plaque and
gums, stops gum bleeding, prevents prevent gum diseases.
4.
toothache, decay and controls bad
breath.

Segmentation
Himalaya Dental Cream Dabur Meswak
Population 50,000 50,000
Target Segment 20,000 20,000
Target Customer 7,000 7,000
Projected Sales 2,500 1,800

4. FAIRNESS CREAMS
Fair & Lovely and Fairever
S.
Fair & Lovely Fairever
No.
1. HUL CavinKare
Range - Multivitamin, Ayurvedic, Range - Fairever Natural and Fairever fruit
2. Antimarks, Menz active, Winter (available in 3 fruit extracts - strawberry,
Fairness Cream papaya and apple).
Package size: 80g - Rs 102, 50g - Rs Package size: 80g - Rs 102, 50g - Rs 68, 25g -
3.
70, 25g - Rs 38. Rs 37.
It contains no bleach or harmful
ingredients. Instead, it provides It has a combination of saffron and milk
4.
visible fairness in a safe and which makes skin absolutely soft and supple.
reversible process.
5. Focus on empowering women. Focus on flawlessly fair skin.
Fair & Lovely’s skin-lightening Pack comes with fairness indicator that can
6. technology is known to be the best in be used to measure the improvement in skin
the world. fairness.

2
Segmentation
Fair & Lovely Fairever
Population 50,000 50,000
Target Segment 26,000 26,000
Target Customer 12,000 12,000
Projected Sales 6,000 3,500

5. SOAP
Dettol and Savlon
S.
Savlon Dettol
No.
1. Johnson & Johnson Reckitt Benckiser
2 Variants - Savlon Glycerin, Savlon 4 Variants - Dettol Original, Dettol Skincare,
2.
Aloe vera. Dettol Cool and Dettol Fresh Soap.
3. Available in 75g, 125g Available in 120g, 70g and 35g.
4. Price: Rs 20, Rs 32 Price: Rs 29, 18, 10.
5. It is 10 times better at fighting germs.
6. TFM - 61%. TFM - 71%.

Segmentation
Savlon Dettol
Population 50,000 50,000
Target Segment 22,000 22,000
Target Customer 10,000 10,000
Projected Sales 1,500 2,700

6. BISCUITS
Britannia Bourbon and ITC Sunfeast Bourbon
S.
Britannia Bourbon ITC Sunfeast Bourbon
No.
1. Available in 78g and 160g. Available in 77g and 154g.
2. Price: Rs 12 and Rs 22. Price: Rs 10 and Rs 20.
Thick, rich and delicious chocolate
3. Lesser chocolaty and crunchy.
with crunchy chocolate biscuits.
4. Sugar 36%, Trans fat - 0g. Sugar 32%, Trans fat - 0.5g.
5. Focus on kids as well as youths taste. Mainly focus on kids taste.
6. Contains milk and cocoa solids. Contains milk, soy, corn starch & cocoa solid.

3
Segmentation
Britannia Bourbon ITC Sunfeast Bourbon
Population 50,000 50,000
Target Segment 26,000 26,000
Target Customer 14,000 14,000
Projected Sales 6,000 3,200

7. READY TO EAT
Knorr Thick Tomato Soup and Maggi Rich Tomato Soup
S.
Knorr Thick Tomato Soup Maggi Rich Tomato Soup
No.
1. HUL Nestle India Ltd.
2. Package Size: 52g - Rs 32. Package Size: 51g - Rs 32.
3. Thicker. Less thick.
Contains monosodium glutamate
4. which is not recommended for Contains no chemical preservatives.
infants.

Segmentation
Knorr Thick Tomato Soup Maggi Rich Tomato Soup
Population 50,000 50,000
Target Segment 18,000 18,000
Target Customer 7,000 7,000
Projected Sales 2,500 1,000

8. WATCHES
Fastrack and Timex

S.
Fastrack Timex
No.
1. Starting Price 695 rupee Starting Price 500 rupee
2. Warranty up to 1 year 2 year Warranty
3. Long life Battery Battery life up to 6 – 8 month
Water Resistance, Analog & digital,
Features like alarm, chronograph, and
4. alarm, countdown timer,
countdown timer is available
speedometer is available
5. Maintenance and service is costly Maintenance and service is cheap

4
Segmentation
Fastrack Timex
Population 50,000 50,000
Target Segment 24,000 24,000
Target Customer 11,000 11,000
Projected Sales 4,000 800

9. MOBILES
Nokia 5800 Xpress Music and Sony Ericsson Xperia X1

S.
Nokia 5800 Xpress Music Sony Ericsson Xperia X1
No.
Weight 109g, Size 111 x 51.7 x 15.5 Weight 158.0 g, Size 110.5 x 52.6 x 17.0 mm
1.
mm, Screen 640 x 360 pixel. Screen 800 x 480 pixel.
Camera - 3.2 megapixel, Carl Zeiss
Camera - 3.2 megapixel, Digital Zoom - up to
2. Optics, 3X Digital Zoom, Dual LED
3X.
flash.
8 GB MicroSD memory card included MicroSD support (up to 16 GB), Up to 400
3. (extendable up to 16 GB), 81 MB MB Phone Memory.
internal memory.
OS - Microsoft Windows Mobile 6.1
4. OS - Symbian OS v9.4, Series 60 rel. 5
Professional.
Messaging - SMS, MMS, Email, Messaging - SMS (threaded view), MMS,
5.
Instant Messaging. Email, Push email, IM.
6. Nokia Maps 2.0 Touch application. Google Maps, Way finder Navigator.
Battery Backup - Battery Backup -
Stand-by - Up to 406 h (2G) / Up to Stand-by - Up to 833 h (2G) / Up to 640 h
406 h (3G) (3G)
7.
Talk time - Up to 8 h 45 min (2G) / Up Talk time - Up to 10 h (2G) / Up to 6 h (3G)
to 5 h (3G)
Music play - Up to 35 h

Segmentation
Nokia 5800 Xpress Music Sony Ericsson Xperia X1
Population 50,000 50,000
Target Segment 18,000 18,000
Target Customer 8,000 8,000
Projected Sales 3,000 1,200

5
10. SEARCH ENGINE
Google and Yahoo

S.
Features Google Yahoo
No.
1. FILE TYPE filetype:extension Use Adv. Search page
Choice of 44 languages Choice of 41 languages
2. LANGUAGE on Advanced Search on Advanced Search
page. page.
OUTSTANDING Maps Covers many "My Yahoo" Connections to
3. SPECIAL formats, Numeric range numerous, other Yahoo!
FEATURES search, Language Tools content areas, Maps
Maps, News, Shopping,
OTHER Maps, News, Shopping,
Books, Groups, Scholar
4. SEARCHABLE Answers, Directory, Creative
(journals), Blogs, Earth,
DATABASES Commons, Job, People, Travel
Patents, Code

Segmentation
Google Yahoo
Population 50,000 50,000
Target Segment 30,000 30,000
Target Customer 20,000 20,000
Projected Sales 16,000 3,000

11. LED TV
Sony and Samsung

S.
Sony Samsung
No.
1. Price is costly. Price is cheap in compare to Sony.
Picture resolution and Graphics is Picture resolution is low
2.
High.
3. Sound Quality is too Good. Sound Quality is avg.
4. Starting Price is Rs 1,89,000. Starting Price is Rs 1,30,000.
5. Good Brand Image. Bad Service.

6
Segmentation
Sony Samsung
Population 50,000 50,000
Target Segment 12,000 12,000
Target Customer 4,000 4,000
Projected Sales 220 140

12. MOUTHWASH
Listerine and Colgate Plax

S.
Listerine Colgate Plax
No.
1. Johnson & Johnson Palmolive
2 Variants - Listerine Original and
2. 2 Variants: Pepper Mint and Fresh Mint
Cool Mint.
3. Package Size: 85ml - Rs 40. Package Size: 125ml - Rs 50, 250ml - Rs 85.
Contains eucalyptol, menthol and Contains fluoride that is clinically proven to
4.
thymol oil. fight cavities.
Focus on to kill 99.9% germs and give Focus on 12-hour Anti-Germ protection and
5.
fresh breath. Long-lasting Fresh Breath.
Help to reduce Plaque and provide healthier
Kill the germs that cause tooth decay,
6. gums, protection against Germs, Plaque and
gum problem and bad breath.
dental cavity formation.

Segmentation
Listerine Colgate Plax
Population 50,000 50,000
Target Segment 19,000 19,000
Target Customer 5,000 5,000
Projected Sales 3,000 1,100